In the dynamic landscape of modern business, staying ahead requires a deep understanding of various forces driving the industry forward. One such significant force is through channel marketing software (TCMS), paramount for businesses aiming to streamline their marketing efforts across multiple channels effectively. As we delve into the latest statistics for 2025, we uncover crucial insights that not only reflect the current state of TCMS but also forecast its trajectory and influence on global commerce. These statistics are vital for grasping the underlying trends and shifts that shape the competitive market environment.
Key stakeholders, including marketers, business executives, and technology developers, will find this data indispensable. For marketers, the insights can inform the creation of more targeted and effective campaigns. Business executives can leverage this information to refine their strategic objectives, ensuring alignment with evolving market demands. Meanwhile, technology developers can enhance their offerings by understanding customer expectations and emerging technological advancements. Overall, this article’s statistical data provides a comprehensive overview, impacting decision-makers across different levels and sectors of the industry.
Understanding these statistics allows for informed decision-making and strategic planning, pivotal in a rapidly evolving industry. As businesses strive to adapt and thrive, the data presented herein will serve as a cornerstone, guiding them towards more innovative and effective through channel marketing strategies in 2025 and beyond. With this groundwork laid, companies can better navigate the challenges and harness the opportunities that lie ahead.
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Top Through Channel Marketing Software Statistics 2025
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General Statistics
- The global digital advertising and marketing market is estimated to grow to $786.2 billion by 2026. [?]
- In 2024, the global ecommerce market is projected to be $6.9 trillion. [1]
- By 2026, there will be projected to be 4.73 billion email users. [1]
- Over 96% of content online gets no traffic at all from Google. [1]
- The website design service market in the United States is worth $40.8 billion. [1]
- Just over 43% of all websites on the internet are powered by WordPress. [1]
- The average conversion rate of a web page is 2.4%. [1]
- 63% of all searches are done on a mobile device. [1]
- 72% of consumers would prefer to connect with brands using a mix of different channels. [3]
- 95% of marketers know that multi-channel marketing is important, yet only 73% have a strategy in place. [3]
Search Engine Optimization (seo)
- There are approximately 7 billion searches conducted worldwide every day. [1]
- The first five organic Google search results account for approximately 69% of all traffic clicks. [1]
- Organic searches that are located on the first page of Google have an average of 1,447 words on their web pages. [1]
- There are over 200 factors that Google considers when ranking a website. [1]
- 43% of all ecommerce traffic comes from searching on Google. [1]
- 97% of the websites appearing on page one of Google have at least one image on them. [4]
- More than 8.5 billion searches are performed on Google every day. [4]
- 68.7% of all clicks in Google go to the top three organic results. [4]
- The average length of keywords for the top 10% of ranking sites in Google is 3.23.5 words. [4]
- Organic traffic is responsible for 53% of traffic to all websites. [9]
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Mobile Marketing
- In the United States, approximately 63% of organic search traffic on Google is from a mobile device. [1]
- 58% of smartphone users will favor companies that keep track of a consumer’s past behavior. [1]
- As of November 2023, the average ecommerce conversion rate on mobile was 4.18%. [1]
- 82% of people will search their phone for more information while in a store. [1]
- Mobile devices account for over 60% of all web traffic. [3]
- By 2025, mobile sales are projected to account for 10.4% of all retail transactions. [6]
- More than 60% of US online adults have used multiple channels to complete a single transaction with a brand. [3]
- Mobile marketing campaigns have a 250% higher purchase and engagement rate than single-channel campaigns. [6]
- 67% of mobile users say they are more likely to buy from a company that answers their questions. [7]
- 69% of mobile device users say that they are more likely to buy from an online business that answers their questions. [10]
Email Marketing
- Investing in email marketing has a return on investment of 4,200%. [1]
- Personalizing an email to accommodate your target audience can increase revenue for your business by up to 760%. [1]
- 41% of people will open their emails from their mobile device. [1]
- Automated emails are known to produce 320% more revenue as opposed to emails that are not automated. [1]
- 89% of marketers view email marketing as their primary lead generation channel. [4]
- The majority of marketers send 2 or 3 emails each day. [4]
- Emails are 26% more likely to get opened if they have a personalized subject line. [4]
- 77% of B2B marketing companies send out an email newsletter as part of their marketing. [4]
- Segmented email campaigns have a 30% higher open rate and a 50% higher CTR than unsegmented ones. [4]
- Automated emails generate 320% more revenue than those that aren’t automated. [4]
Social Media Marketing
- Facebook has the most active users monthly at just over 3 billion people. [1]
- By 2024-2025, the total social media spend is expected to reach $219.8 billion. [1]
- Compared to images, videos on Instagram generate 21% more interactions. [1]
- 55% of TikTok users agree that the platform helps them find out new things. [1]
- Almost 43% of marketers utilize YouTube as their main platform for influencer marketing purposes. [1]
- The amount of time internet users spend on social media declined slightly to 143 minutes per day. [8]
- TikTok is the fastest-growing platform with a staggering 100% user growth rate between 2020 and 2022. [8]
- The number of social media users worldwide grew by 320 million people from January 2023 to January 2024. [8]
- The percentage of all company website traffic generated from social media platforms that comes from LinkedIn is 46%. [1]
- 71% of people who have a positive brand interaction on social media will recommend that brand to friends and family. [4]
E-commerce
- In the United States, retail ecommerce is 75% generated through mobile. [1]
- When conducting a local search, 18% of these searches will lead to a sale within 24 hours. [1]
- By age group, the largest group of people who shop online is people between 25-34 years old. [1]
- Shopify has accumulated over $444 billion in economic impact globally. [1]
- As of January 2024, more than 4.8 million websites are choosing to utilize Shopify. [1]
- In 2024-2025, the average online shopping cart abandonment rate is 70.19%. [1]
- 53% of marketers that have updated their existing content saw an increase in overall engagement. [1]
- 85% of shoppers say that both the product information and photos are the most important factors on a product page. [1]
- 55% of businesses intend to create more content and post more frequently in the future. [4]
- 61% of businesses said that updating existing content was their most effective content marketing tactic. [4]
Conversion Optimization
- A website that focuses on conversion rate optimization has a lead generation that’s 400% higher than a website with a poor overall design. [1]
- Calls to action (CTAs) that are used as anchor text in blogs increase conversions by 121%. [1]
- If you customize your CTA, you’ll likely convert 42% more visitors. [1]
- CTAs that are included in a video are known to receive 380% more clicks. [1]
- Red CTA buttons are crucial for high conversion, as they outperform green CTAs by 21%. [1]
- If you include just one CTA in your company’s emails, you can increase sales for your business by around 1,617%. [1]
- A smooth user experience (UX) can increase CTR by as much as 400%. [4]
- 73.1% of web designers think that non-responsive design is the main reason people leave websites. [4]
- The first 10 pages in Google search results have an average page load time of 1.65 seconds. [4]
- 59% of users prefer to use websites that are attractive and well-designed than sites that look plain. [4]
Artificial Intelligence (ai)
- With AI tools and software, 30% of organizations are saving employees time. [1]
- 88% of marketers believe that they need to implement AI technology to both stay competitive and meet their customers’ expectations. [1]
- 26% of B2B marketers applied chatbots on their websites and saw a 10-20% increase in leads. [1]
- As of 2022, 26% of organizations use AI to help with their marketing and sales initiatives. [1]
- 44% of company owners will utilize ChatGPT to translate their content to other languages. [1]
- 52% of consumers are okay with having an AI assistant aid them with product, website, or overall user experience. [1]
- 30% of employees are already using AI for data analysis, and twice that number (62%) want to use AI for that purpose. [5]
- 25% of employees already use AI for administrative tasks, and more than double (57%) want to use AI for that purpose. [5]
- 65% of businesses add captions to their videos for accessibility purposes. [4]
- 50% of businesses view lead generation as their top marketing priority. [4]
Omnichannel Marketing
- Companies using multi-channel marketing see an average of 23% higher satisfaction scores. [3]
- Organizations with well-defined multi-channel marketing strategies achieve 91% greater year-over-year customer retention rates. [3]
- Multi-channel customers share their shopping experiences on social media 20% more often than single-channel shoppers. [3]
- 74% of businesses say that multi-channel marketing is critical to their business strategy. [3]
- More than 67% of companies are prioritizing cross-channel integration in their marketing planning. [3]
- 58% of consumers respond more positively to brands that deliver messages through multiple channels. [3]
- Only 14% of organizations say they are currently running coordinated marketing campaigns across all channels. [3]
- 51% of companies use at least eight channels to interact with their customers. [3]
- In a study, businesses using multichannel marketing saw a 164% higher engagement rate. [3]
- 67% of online shoppers have made purchases that involved multiple channels. [3]
Miscellaneous
- Forbes states that 84% of digital transformation projects fail due to the unsuccessful user adoption of the technology. [2]
- By 2028, over 60% of the world’s population is expected to shop online. [11]
- 90% of marketers use video content as part of their content marketing strategy. [4]
- 72% of consumers say they’d rather learn about a product or service in a video format. [4]
- 86% of businesses say video marketing has helped them increase website traffic. [4]
- 91% of consumers want to see more video content from companies. [4]
- 65% of businesses add captions to their videos for accessibility purposes. [4]
- 50% of businesses view lead generation as their top marketing priority. [4]
- 53% of marketers say that over half their budget goes toward lead generation. [4]
- When you follow up with an online lead within five minutes, you increase their chances of conversion by 900%. [4]
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Sources
- sixthcitymarketing – https://www.sixthcitymarketing.com/digital-marketing-stats/
- clicklearn – https://www.clicklearn.com/use-cases/digital-adoption-platform/
- wifitalents – https://wifitalents.com/statistic/multi-channel-marketing/
- webfx – https://www.webfx.com/blog/marketing/marketing-stats/
- asana – https://asana.com/resources/marketing-trends
- persuasion-nation – https://persuasion-nation.com/omnichannel-marketing-statistics/
- com – https://www.safaridigital.com.au/blog/digital-marketing-statistics/
- sproutsocial – https://sproutsocial.com/insights/social-media-statistics/
- g2 – https://learn.g2.com/digital-marketing-statistics
- omnicoreagency – https://www.omnicoreagency.com/digital-marketing-statistics/
- responsify – https://www.responsify.com/digital-marketing-statistics