Tour Operator Software Statistics 2025

In the fast-paced and competitive world of travel and tourism, staying ahead of technological advancements is crucial for tour operators. As we move towards 2025, the landscape of tour operator software is undergoing significant transformations. Understanding the latest trends and data in this arena is essential for comprehending the broader business environment, enhancing operational efficiency, and providing exceptional customer experiences. This article delves into pivotal statistics surrounding tour operator software in 2025, offering invaluable insights into its impact on the industry.

Key stakeholders, from tour operators and travel agencies to technology vendors and investors, will find this data indispensable. With the tourism sector being highly dynamic, the shifting preferences and technological needs of customers necessitate constant vigilance. These statistics will showcase how industry players can leverage software advancements to streamline operations, boost profitability, and foster innovation. By interpreting this data, stakeholders can identify emerging opportunities and potential challenges, ensuring they remain agile and competitive.

In a rapidly evolving industry where digital transformation is paramount, the data presented here will guide strategic decision-making. It will help businesses align their strategies with technological progressions, ensuring they cater effectively to market demands. As we explore these crucial statistics, readers will gain a deeper understanding of the current and future landscape of tour operator software, empowering them to make informed, forward-thinking decisions.

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Top Tour Operator Software Statistics 2025

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Market Size And Growth

• The global tour guide industry was valued at $783.5 million in 2019. ^[?]
• The tour guide industry’s Compound Annual Growth Rate (CAGR) from 2021 to 2026 is projected to be 12.1%. ^[1]
• Europe held the largest market share for tour guide services, accounting for around 38%. ^[1]
• The global Adventure Tourism market size (including tour guide services) was $566.6 billion in 2019. ^[1]
• Australia’s Aboriginal cultural tourism sector, which includes guided tours, is valued at around $310 million per annum. ^[1]
• In 2019, the global travel industry generated approximately $935 billion in revenue, excluding COVID-19 impacts. ^[6]
• The guided tour market is projected to grow at a CAGR of 7.9% between 2021 and 2026. ^[6]
• The global tour operator software market was estimated to be worth $500 million in 2020 and is projected to be valued at $1.2 billion by 2026. ^[11]
• The US Tour Operators Market was estimated at USD 7.5 billion in 2022 and is anticipated to reach around USD 30 billion by 2032, growing at a CAGR of roughly 17% between 2023 and 2032. ^[15]

Employment And Demographics

• In North America, there were approximately 86,000 people working as tour guides and escorts in 2019. ^[1]
• In 2013, over 40% of tour guides were aged between 18 to 34. ^[1]
• Over 20% of tourists in Europe are interested in city tours led by local guides. ^[1]
• The average salary for a full-time tour guide in the United States is approximately $48,000. ^[1]
• There were more than 100,000 people working as tour and travel guides in the US in 2019. ^[6]
• 74% of domestic trips in the U.S. are for leisure purposes. ^[13]
• Approximately 57% of travelers worldwide plan to stay in 1- to 3-star hotels in 2023. ^[13]
• The percentage of tour operators conducting virtual tours is nearly 70%. ^[6]
• The racial composition of tour operators is: White 66.9%, Hispanic or Latino 10.3%, Asian 9.9%, Black or African American 6.4%, Unknown 5.6%, American Indian and Alaska Native 0.9%. ^[4]

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Technological Adoption

• From 2010 when only 25% of operators used reservation technology, the number significantly increased to 71% in 2019. ^[2]
• The percentage of online bookings has been less than 30%, but it’s growing at a rapid rate. ^[2]
• 60% of leisure travel and 41% of business travel arrangements are made online. ^[2]
• A survey by Statista reveals that 65% of the global travel and tourism revenue in 2020 was from online sales. ^[2]
• Website sales grew to 75.8% during COVID-19, while on-site sales via POS dropped to 12.3%. ^[2]
• 83% of US adults now prefer to book their travel arrangements online. ^[10]
• 33% of consumers have used virtual travel assistants to organize and plan their trips. ^[10]
• 39% of users favor using travel booking apps over mobile websites due to speed, while 30% appreciate the enhanced functionality of mobile apps. ^[10]
• Online travel booking contributed to 63% of the travel industry’s annual revenue, which is approximately $1.2 trillion. ^[10]
• Mobile travel sales increased from 36% in 2016 to nearly 50% in 2021. ^[10]

Impact Of Covid-19

• International arrivals dropped by 74% in 2020 due to widespread travel restrictions. ^[2]
• COVID-19 caused a 74% decrease in employment in the travel and tourism sector in 2020. ^[6]
• Digital travel sales in the US were estimated to reach 219 billion dollars in 2021. ^[6]
• There was an estimated 40% drop in global tourism in 2020 due to the COVID-19 pandemic. ^[6]
• The COVID-19 pandemic led to a downturn in the online travel industry, dropping from $744.7 billion in 2019 to $595.8 billion in 2020. ^[10]
• Booking.com’s revenue took a substantial hit, declining by over 50% in 2020 to reach just $6.8 billion due to the pandemic. ^[10]
• Expedia faced a similar setback, with its revenue decreasing from $12 billion the previous year to approximately $5.2 billion in 2020. ^[10]
• Survey findings show that 65% of the global travel and tourism revenue in 2020 was from online sales. ^[2]

Booking Trends

• In 2019, parks and nature tours accounted for 25% of TripAdvisor’s attraction page views. ^[2]
• This number shot up to 34% during the COVID period (between May and September 2020). ^[2]
• The overall revenue for the global travel industry was worth approximately 935 billion U.S. dollars (not including the Covid-19 impacts). ^[6]
• The global wellness tourism market is projected to grow at a CAGR of 16.6% until 2027. ^[8]
• The global bleisure travel market is projected to reach $731.4 billion by 2032. ^[8]
• 70% of travelers use mobile devices to search for things to do, and 66% search for destinations. ^[13]
• 57% of consumers believe their loyalty programs are helping them save money and get more value from travel experiences. ^[13]
• The percentage of online travel bookings is expected to hit 73% of total travel bookings by 2026. ^[10]

Consumer Preferences

• 65% of travelers are opting for less crowded destinations to tour. ^[2]
• More than half of the travelers surveyed (52%) reported a new preference for outdoor trips in contrast to the pre-COVID preferences. ^[2]
• According to Phocuswright’s survey, 18% of the online activity bookers reported using the activity provider’s website to buy activities—the most of any other channel. ^[2]
• 79% of travelers want to shop at small businesses when they travel to a new location. ^[13]
• 88% of travelers believe that dining and shopping at local small businesses brings a more authentic experience. ^[13]
• 81% of travelers most look forward to trying local foods while traveling. ^[13]
• 37% of travelers planned an entire trip around visiting a specific restaurant, and 35% have planned a trip around attending a food festival. ^[13]
• 90% of consumers are looking for sustainable options when traveling. ^[13]
• 47% of consumers would never book non-refundable lodging, and 51% would never book non-refundable transportation. ^[13]

Travel And Tourism Economics

• The overall revenue for the travel apps industry worldwide was projected to increase by 17% in 2023 compared to the previous year, reaching nearly 364 million. ^[9]
• Total revenue of Trip.com Group Ltd. in China from 2013 to 2023 was in billion yuan. ^[12]
• Revenue of Expedia Group, Inc. worldwide from 2017 to 2023 by business model was in million U.S. dollars. ^[12]
• The online travel market size worldwide was valued at $744.73 billion in 2019. ^[16]
• It is projected to hit $1 trillion by 2030. ^[16]

Key Features And Trends In Tour Operator Software

• Top tour operator software should have features like 24/7 booking capabilities, integrated waivers, dynamic pricing, and multi-currency support. ^[14]
• Tour operator software is increasingly integrating with third-party services for enhanced functionality. ^[14]
• The software adoption process follows 6 phases: awareness, interest, evaluation, trial, activation, and adoption. ^[5]
• The software adoption rate can be significantly improved by offering personalized onboarding and training. ^[5]
• Tour operator software solutions are essential for improving operations, reducing costs, and enhancing customer service. ^[14]
• Analytics and reporting tools in tour operator software help assess business performance and make informed decisions. ^[17]

Miscellaneous

• The National Household Travel Survey provides data on long-distance travel and vehicle occupancy per mile by trip purpose. ^[3]
• The 2024 Summer Olympics could be the most-watched televised event in eight years. ^[7]
• The median user growth rate in SaaS is 4%, while the median activation rate is 17%. ^[5]
• The guided tour market is projected to grow at a CAGR of 7.9% between 2021 and 2026. ^[6]

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