User Research Software Statistics 2024

In the rapidly evolving digital age, understanding user behavior has become paramount for businesses striving to stay competitive. User research software in 2024 offers unprecedented insights, enabling companies to tailor their products and services more precisely to meet consumer needs. By leveraging advanced analytics and user feedback mechanisms, this software provides a detailed picture of user interactions, preferences, and pain points. Such statistics are crucial for deciphering market trends, optimizing user experiences, and ultimately driving business growth.

Key stakeholders, including product managers, UX designers, marketers, and business strategists, will find this data invaluable. By tapping into these insights, product managers can make data-driven decisions about feature development, UX designers can enhance interface usability, and marketers can craft more effective campaigns. For business strategists, these statistics yield actionable intelligence, highlighting opportunities for innovation and identifying potential areas for improvement.

In a world where consumer expectations are continually rising, having access to accurate and comprehensive user data is indispensable. As businesses navigate the complexities of a digital-first landscape, the ability to analyze user behavior through sophisticated software not only informs decision-making but also shapes strategic planning. The forthcoming data will illuminate the path forward, guiding companies toward a future where user-centricity is at the forefront of their operations.

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Top User Research Software Statistics 2024

☰ Use “CTRL+F” to quickly find User Research Software facts. There are total 139 User Research Software Statistics on this page 🙂

Panel Recruitment And Management

• Get access to a panel of over 80 million respondents across 120 countries to get the ideal panel for your study. ^[?]
• Create your ideal panel with the right filters from over 400 options and save them as segments to send studies to. ^[1]
• Use 100+ targeting attributes to choose the ideal tester panel. ^[1]
• Recruit participants from a panel of 4.1 million with powerful screening and verification criteria including screener questions and professional verification through social media. ^[1]
• Add screening questions to your surveys to get your ideal respondent base from among 239 million participants. ^[1]
• Access a panel of 530,000+ active respondents fast, at a budget of $1 per minute for surveys or usability tests. ^[1]

Prototype Testing And Integrations

• Integrate with over 6 design tools to import and test your prototypes. ^[1]
• Import prototypes from over 11 tools, including Figma, Adobe XD, Axure, Marvel, Sketch, and InVision for a seamless testing experience. ^[1]
• Integrate with 10+ tools to conduct user research, or request an integration with the tools you need. ^[1]
• Import your prototype from a list of 12 integrations Sprig offers to get insights through screen and video recording. ^[1]

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Templates

• Get access to 25+ templates that are already part of the platform. ^[1]
• 90 study templates for a variety of usability testing scenarios. ^[1]
• Templates across use cases that can be used to create a study. ^[1]

Benchmarking

• The ULX score by Userlytics compares 18 key attributes to produce an overall score that represents the different aspects of customer and user experience. ^[1]

Specialized Participants

• Get specialized participants for online surveys, In-depth interviews, usability tests, focus groups, or field studies, but it might take up to 3 weeks. ^[1]

Platform Features

• Loop 11 is a user testing platform that allows you to conduct moderated and unmoderated testing on mobile and desktop devices. ^[1]
• Userlytics is a full-featured state-of-the-art user experience research platform with a global participant panel of more than 1.6 million respondents. ^[2]
• UserTesting is headquartered in San Francisco, California, and has more than 2,500 customers. ^[2]

Pricing And Costs

• Per seat/account pricing can get extremely expensive with teams larger than a 1-person team. ^[2]
• The testing package starts at $199 per month as a stand-alone product, or you can subscribe as part of a wider plan with custom pricing. ^[10]
• Pricing for the paid plan is $67 per month (billed annually). ^[9]
• The pricing of their starter plan is $12 per seat per month. ^[9]

User Experience (ux) Trends And Statistics

• In SaaS, the median user growth is 4%, while the median activation rate is 17%. ^[4]
• Research shows that, on average, every $1 invested in UX brings $100 in return. ^[3]
• The top companies leading in user experience outperformed the S&P index by 35%. ^[3]
• 8 in 10 customers are willing to pay more for a better customer experience. ^[3]
• A well-designed user interface could raise your website’s conversion rate by up to 200%, and a better UX design could yield conversion rates up to 400%. ^[3]
• According to a study by Amazon Web Services, eCommerce businesses leave 35% of sales on the table due to bad user experience. ^[3]
• 32% of users will leave a brand they love if they have one bad experience. ^[3]
• 67% of customers claim unpleasant experiences as a reason for churn. ^[3]
• 62% of customers say they share their bad experiences with others. ^[3]
• 85% of UX problems can be solved by testing 5 users. ^[3]
• Today, customers manage 85% of their relationships without interacting with a human. ^[3]
• 6 in 10 people agree UX can significantly improve their chances of success in digital transformation initiatives. ^[5]
• 85% of adults think that a company’s mobile website should be as good or better than their desktop website. ^[5]
• 69% of UX practitioners conduct user research to understand what users want. ^[5]
• 52% of users said that a bad mobile experience made them less likely to engage with a company. ^[5]
• The user research market is expected to reach USD 3.18 billion by 2026. ^[5]
• 44% of online shoppers will tell their friends about a bad experience online. ^[5]
• Companies with the strongest omnichannel customer engagement strategies retain an average of 89% of their customers, as compared to 33% customer retention rates for companies with weak omnichannel strategies. ^[5]
• 59% of consumers who have experienced personalization believe it has a noticeable influence on purchasing. ^[5]

Ai And Technology Trends

• By 2025, AI and machine learning (ML) will drive over $4 trillion in business value. ^[6]
• Over 80% of businesses have adopted AI in one way or another. ^[6]
• 53% of companies are currently using AI technology to innovate their products and services. ^[6]
• The search volume for AI design-related tools and software has increased 1700% from 2022 to 2023 alone. ^[6]
• Searches for the term generative AI have increased by 8,500% in the last few years. ^[6]
• Launched at the end of 2023, Gemini is being touted as Google’s most capable AI model to date. ^[6]

User Research Methods And Tools

• Maze (46%), Hotjar (26%), and UserTesting (24%) are the most widely used user research tools. ^[7]
• When it comes to user research methods, product teams mostly turn to user interviews (89%), usability testing (85%), surveys (82%), and concept testing (56%). ^[7]
• According to the Future of User Research Report, 44% of product teams are already using AI tools to run research and an additional 41% say they would like to adopt AI tools in the future. ^[7]
• ChatGPT is the most widely-used AI tool for conducting research (82%), followed by Miro AI (20%), Notion AI (18%), and Gemini (15%). ^[7]
• The most commonly used research tools with AI features are Maze AI (15%), UserTesting AI (9%), and Hotjar AI (5%). ^[7]
• More than 60% of respondents use AI to analyze user research data, 54% for transcription, 48% for generating research questions, and 45% for synthesis and reporting. ^[7]
• By outsourcing these tasks to artificial intelligence, respondents reported that their team efficiency improved (56%) and turnaround time for research projects decreased (50%). ^[7]

Digital And Social Media Statistics

• 62% of U.S. adults under 30 say they use TikTok. ^[8]
• 72% of U.S. high school teachers say cellphone distraction is a major problem in the classroom. ^[8]
• 64% of Americans live within 2 miles of a public electric vehicle charging station. ^[8]
• A quarter of all webpages that existed at one point between 2013 and 2023 are no longer accessible. ^[8]
• 22% of Americans say they interact with artificial intelligence almost constantly or several times a day. ^[8]
• Two-thirds of parents in the U.S. say parenting is harder today than it was 20 years ago. ^[8]
• Social media user growth has slowed over recent months, with this year’s net addition of 137 million new users equating to annual growth of just 3%. ^[12]
• The typical user has reduced the amount of time that they spend using the internet by 20 minutes per day since this time last year. ^[12]
• Social media now accounts for its greatest ever share of total online time, with almost 4 in every 10 minutes spent online now attributable to social media activities. ^[12]
• Figures published in Meta’s Q3 2022 investor earnings report show that the platform now has 2.958 billion monthly active users (MAU), which equates to almost 37% of the world’s total population. ^[12]
• Instagram has 2 billion monthly active users. ^[12]
• TikTok’s ad reach has grown by almost 19% since this time last year, with 166 million new users taking the latest total to 1.05 billion. ^[12]

Trends In Digital Behavior

• The average mobile user now spends more than 5 hours per day using their phone. ^[12]
• Internet users in Indonesia, Thailand, India, and China spend more than 60% of their connected time using a mobile phone. ^[12]
• Fewer than 6 in 10 working-age internet users say that they own a laptop or desktop computer today. ^[12]
• The number of people who remain unconnected to the internet has fallen to 2.66 billion, with the majority of these people living in Southern and Eastern Asia, and in Africa. ^[14]
• The vast majority of the world’s internet users (96.3%) use a mobile phone to go online at least some of the time. ^[14]
• Social media use continues to grow, with the total number of active social media user identities reaching 5.07 billion in April 2024. ^[14]
• The number of active social media user identities around the world has increased by 5.4% in the past 12 months. ^[14]
• The number of unique mobile users reached 5.65 billion in April 2024. ^[14]

Research And Data Management

• The TUdata team, formed in 2018, supports all members of the university on behalf of the Executive Board in securing, archiving, publishing, and re-using research data. ^[15]
• As of 2020, the global UX/UI market had reached $7.74 billion. ^[5]
• The user research market is expected to reach USD 3.18 billion by 2026. ^[5]

Tools And Platforms For Ux Research

• Optimal Workshop package, including Optimal Sort and 4 other tools, is $166 per month for an individual plan, or a part of a business plan with discounts for multiple users. ^[10]
• Synthetic Users offers a free plan for up to 10 interviews per user/month. ^[13]
• The paid plans offer additional interviews, starting at $480 for a 100 Interviews Pack and rising to $1250 for a 500 Interviews Pack. ^[13]
• ChatGPT is free, but you can upgrade to the paid plan for $20 per month to get faster response times and priority access to new features and improvements. ^[13]
• Notion AI is available as an add-on to existing Notion plans, starting at $10 per member/month. ^[13]
• The paid plan costs $25 per month and provides faster image generation and a private gallery. ^[13]
• Price: $99 per month for a Starter plan, custom pricing for Team and Organization plans. ^[13]

Software Adoption And Digital Transformation

• The software adoption process follows 6 phases: awareness, interest, evaluation, trial, activation, and adoption. ^[4]
• Retaining customers is as important as acquiring them (and up to 25 times less expensive). ^[4]
• E.g: If you get 100 new signups per month and 25 of them become active, your software adoption rate would be 25%. ^[4]
• The average time spent on phones other than for calling is expected to reach around 4 hours and 39 minutes by 2024. ^[17]
• 62% of users are less likely to engage with a company after encountering a negative experience on mobile. ^[17]
• Smartphone users worldwide are estimated to reach 7.8 billion by 2028. ^[17]
• The global digital population has reached 5.16 billion, with a 7.9% year-on-year growth. ^[17]

Digital Research Infrastructure

• We have embarked on the first phase of developing a national digital research infrastructure in the 2021 to 2022 financial year, with 17 million invested in a portfolio of interventions. ^[19]
• The UKRI digital research infrastructure programme was provided with a multi-year allocation as part of UKRI’s 2021 Comprehensive Spending Review settlement. ^[19]
• The Digital Research Alliance of Canada (the Alliance) published the National Research Software Strategy 2023. ^[18]

User Experience (ux) Service Market

• The global user experience (UX) service market size was USD 1937.3 million in 2021 and is projected to touch USD 48931.58 million by 2031, at a CAGR of 37.8% during the forecast period. ^[16]
• The user experience (UX) service industry is influenced greatly because of the increasing COVID-19 pandemic condition across the globe. ^[16]
• March 2020: Woopra joined the HubSpot Apps for Agency Services program to offer agency partners comprehensive customer journey analytics. ^[16]

Ux Research Tools And Platforms

• We have collected a list of 11 top UX research tools, their key features, ratings, pricing, and so on. ^[9]
• Optimal Sort is part of Optimal Workshop, a suite of 5 tools including a tree test capability to follow up on your card sorting. ^[10]
• The enterprise software market was valued at $370B+ in late 2024. ^[11]
• According to a report from Asana, the typical employee uses 13 applications over 30 times each day. ^[11]
• Subscriptions to UserZoom Go (formerly Validately) start from $500 per year. ^[10]
• Price: Basic plans are free, or you can tier up to a plus account at $39 per month. ^[10]

Digital Behavior And Internet Usage

• The worlds population passed 8 billion on 15 November 2022, and has reached 8.01 billion at the start of 2023. ^[12]
• Just over 57 percent of the worlds population now lives in urban areas. ^[12]
• A total of 5.44 billion people use mobile phones in early 2023, equating to 68 percent of the total global population. ^[12]
• Unique mobile users have increased by just over 3 percent during the past year, with 168 million new users over the past 12 months. ^[12]
• There are 5.16 billion internet users in the world today, meaning that 64.4 percent of the world’s total population is now online. ^[12]
• Social media user growth has slowed over recent months, with this year’s net addition of 137 million new users equating to annual growth of just 3 percent. ^[12]
• These revisions have enabled us to make significant updates to our internet user figures too, and our latest global total now sits at 5.16 billion. ^[12]
• The number of active social media user identities around the world has increased by 5.4 percent in the past 12 months. ^[14]
• 259 million new user identities joined social media between April 2023 and April 2024, equating to growth of more than 700,000 new users every day. ^[14]
• That means that social media grew at an average rate of 8.2 new users every single second since this time last year. ^[14]
• Mobile phones now account for roughly 57.8 percent of our online time, as well as 60 percent of the world’s web traffic. ^[14]
• 93.3 percent of internet users now use social media every month. ^[14]

Research And Data Management

• The TUdata team, formed in 2018, supports all members of the university on behalf of the Executive Board in securing, archiving, publishing, and re-using research data. ^[15]
• As of 2020, the global UX/UI market had reached $7.74 billion. ^[5]
• The user research market is expected to reach USD 3.18 billion by 2026. ^[5]

Tools And Platforms For Ux Research

• Optimal Workshop package, including Optimal Sort and 4 other tools, is $166 per month for an individual plan, or a part of a business plan with discounts for multiple users. ^[10]
• Synthetic Users offers a free plan for up to 10 interviews per user/month. ^[13]
• The paid plans offer additional interviews, starting at $480 for a 100 Interviews Pack and rising to $1250 for a 500 Interviews Pack. ^[13]
• ChatGPT is free, but you can upgrade to the paid plan for $20 per month to get faster response times and priority access to new features and improvements. ^[13]
• Notion AI is available as an add-on to existing Notion plans, starting at $10 per member/month. ^[13]
• The paid plan costs $25 per month and provides faster image generation and a private gallery. ^[13]
• Price: $99 per month for a Starter plan, custom pricing for Team and Organization plans. ^[13]

Software Adoption And Digital Transformation

• The software adoption process follows 6 phases: awareness, interest, evaluation, trial, activation, and adoption. ^[4]
• Retaining customers is as important as acquiring them (and up to 25 times less expensive). ^[4]
• E.g: If you get 100 new signups per month and 25 of them become active, your software adoption rate would be 25%. ^[4]
• The average time spent on phones other than for calling is expected to reach around 4 hours and 39 minutes by 2024. ^[17]
• 62% of users are less likely to engage with a company after encountering a negative experience on mobile. ^[17]
• Smartphone users worldwide are estimated to reach 7.8 billion by 2028. ^[17]
• The global digital population has reached 5.16 billion, with a 7.9% year-on-year growth. ^[17]

Digital Research Infrastructure

• We have embarked on the first phase of developing a national digital research infrastructure in the 2021 to 2022 financial year, with 17 million invested in a portfolio of interventions. ^[19]
• The UKRI digital research infrastructure programme was provided with a multi-year allocation as part of UKRI’s 2021 Comprehensive Spending Review settlement. ^[19]
• The Digital Research Alliance of Canada (the Alliance) published the National Research Software Strategy 2023. ^[18]

User Experience (ux) Service Market

• The global user experience (UX) service market size was USD 1937.3 million in 2021 and is projected to touch USD 48931.58 million by 2031, at a CAGR of 37.8% during the forecast period. ^[16]
• The user experience (UX) service industry is influenced greatly because of the increasing COVID-19 pandemic condition across the globe. ^[16]
• March 2020: Woopra joined the HubSpot Apps for Agency Services program to offer agency partners comprehensive customer journey analytics. ^[16]

Ux Research Tools And Platforms

• We have collected a list of 11 top UX research tools, their key features, ratings, pricing, and

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