Venue Management Software Statistics 2025

In the rapidly evolving world of venue management, understanding the latest trends and statistics is crucial for staying ahead in 2025. Venue management software has transitioned from a convenience to a necessity, enabling venues of all sizes to optimize operations, enhance customer experiences, and drive profitability. As the industry continues to embrace technological advancements, the data surrounding this transition offers invaluable insights for stakeholders seeking to navigate the increasingly competitive landscape.

Key stakeholders such as event planners, venue owners, and software developers will find the current data on venue management software particularly enlightening. For event planners, understanding these trends can aid in selecting the right tools to streamline their workflow, while venue owners can leverage the insights to make strategic decisions about investing in technologies that enhance operational efficiency. Software developers, on the other hand, can utilize this data to innovate and address specific pain points within the industry, ensuring their solutions meet the evolving needs of users.

By delving into the statistics of venue management software for 2025, stakeholders can uncover patterns and make informed decisions that align with the industry’s trajectory. This data not only helps in understanding the current market dynamics but also forecasts future trends, enabling strategic planning and innovation. With these insights, businesses can position themselves effectively in a sector characterized by rapid change and progressive technology.

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Top Venue Management Software Statistics 2025

☰ Use “CTRL+F” to quickly find Venue Management Software facts. There are total 127 Venue Management Software Statistics on this page 🙂

Attendance And Engagement

• More than half of fans and patrons attend 100% of events [?].
• 90% of Fortune 500 companies use more than one video platform [2].
• 64% of event speakers in the US and Canada are men [2].
• Job search and info sessions have the highest percentage of female speakers (69% female vs. 31% male speakers) [2].
• 97% of media marketers said in-person events greatly affect business goals [2].
• 24% of media industry companies spend over 51% of their marketing budgets on in-person events [2].
• 31% of event marketers see trade shows and conferences as essential for business [2].
• 62% of event planners are keen to maintain a virtual dimension to live events [5].
• 68% of surveyed global marketers utilized user-generated content [5].
• Roughly over half of surveyed professionals prefer digital business cards for contactless safety [5].
• 73% of event marketers reported budget increases in 2023 [5].
• 99% of respondents affirmed that webinars are a critical marketing strategy element [5].
• 88% of attendees expect no technical issues and want high-quality technical experience during virtual events [5].
• 47% of event marketers say they received the highest ROI from in-person events [5].
• 33% of surveyed Gen Z event attendees want more communication between organizers and attendees [17].
• 85% of event attendees are likely to purchase products after participating in a branded event [25].

Market Value And Growth

• The global event management industry was valued at $1,135.4 billion in 2019 and is projected to grow at a CAGR of 11.2% over the next seven years [2].
• The events industry is expected to reach $1,552.9 billion by 2028 [2].
• The global event management market size is expected to grow at a CAGR of approximately 11.06% from 2023 to 2029 [3].
• The event industry is expected to reach $1,439.3 billion by 2027 [27].
• The event management market is expected to reach USD 1.76 trillion by 2029, growing at a CAGR of 11.06% during the forecast period [19].
• The US party and event planning market size is worth $3.2 billion in 2022 [2].
• The events industry market is expected to grow at a compound annual growth rate (CAGR) of 12% from 2023 to 2032 [18].

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Economic Impact And Employment

• The events industry contributed $1.5 trillion to the GDP in 2017 [2].
• The event industry employs around 1,000,000 workers directly in the live events sector and supports around 2.5 million jobs indirectly [2].
• The trade show and conference planning segment has 77,816 workers in the US in 2022 [2].
• The industry has seen remarkable employment growth of 15.3% from 2021 to 2022 [2].
• There are 335,785 wedding planning companies in the US in 2022 [2].
• Event planning industry statistics show that the revenue per employee for the average business in this sector has dropped between 2017 and 2022 [2].
• 85% of event planners are optimistic about their job security [2].
• 89% of event planners say they love their jobs and are not losing hope [2].
• The event industry outlook is positive overall as the job market is expected to grow at a rate of 11% [2].
• There are 73,414 Concert and Event Promotion Businesses in the US in 2022 [2].
• The number of business events fell from 1.4 million in 2019 to barely 195,000 in 2020 [2].
• Wages of employees in concert and event promotion amounted to $5.7 billion in the US in 2021 [2].
• The average salary for the event management industry segment was $66,822 in 2022 [2].
• Expected meeting spend in North America is down 6% compared to 2020 [23].

Sponsorship And Revenue

• 85% of marketers report that their companies treat sponsoring events as a priority [2].
• 70% of marketers say that the need to confirm the results from sponsorships has increased in the last two years [2].
• Fewer than half have a standardized way of measuring event sponsorship [2].
• 25% don’t analyze sponsorship data for future events spending [2].
• 30% plan to increase sponsorship spending [2].
• 75% of sponsors on the event planning market are searching for new partners [2].
• 54% of event organizers in the professional services industry use events to increase brand awareness [2].
• 64% cite brand awareness as the primary reason for hosting events [2].
• 24% of organizations spend between $10,000 and $50,000 annually on event tech [14].
• 9% of organizations spend between $250,000 and $1 million annually on event tech [14].
• 8% of organizations spend $1 million or more annually on event tech [14].
• 44% of event organizers use sponsorships for revenue [21].

Technology And Innovation

• Nearly 90% of event planners intend to use a mobile application at their event [4].
• Attendee use of mobile event apps increased from 85% to 94% from 2015 to 2016 [4].
• AI takes center stage in event apps, with 86% incorporating AI in some form [6].
• The top three challenges with event technology are engagement, cost, and integration [6].
• 73.6% of event planners honed their tech skills during the pandemic [6].
• 67.5% of attendees consider it vital for events to offer a mobile event app [14].
• 41.5% of professionals are willing to pay up to $5,000 for new virtual event technology [14].
• 67.4% of organizers switched or intend to switch event software vendors in the next year [8].
• 62.9% of attendees expect in-person conferences to use modern technology like smart badges [14].
• 51% of event decision-makers expressed satisfaction with their virtual events platform [6].
• 94% encountered setup issues with virtual event platforms [6].

Trends And Future Outlook

• The corporate event type segment held the most significant global event management market share in 2023 [3].
• The number of hybrid events has increased by 237% in the last five years [10].
• 97% of event marketers believe the number of hybrid events will increase in the next few years [10].
• 59% of event marketers believe hybrid events will be crucial for their event marketing strategy [10].
• 84% of event marketers will continue to use LinkedIn to market their events in the future [13].
• Social media is used by 64% of planners to promote their events [24].
• 60% of virtual events are free for attendees [28].
• 70% of events are now hybrid or have the option to attend virtually [23].
• 68.7% of event professionals believe that employing technology to improve the attendee experience is a trend worth monitoring [17].
• 63% of event organizers are planning their future events in a hybrid format [26].
• 70% of events are conducted in person as opposed to virtually [22].
• The events industry market is projected to reach $2 trillion by 2028 [28].

Event Types And Preferences

• 52.1% of organizers reported increased attendance at their B2B in-person conferences in the past year [14].
• 86.4% of organizers planned to maintain or increase the number of in-person events in 2024 compared to 2023 [14].
• 78% of attendees prefer music events or music as part of their events [16].
• 68% of event planners find it somewhat difficult to secure a budget for event technology tools [11].
• 67.8% of attendees prefer in-person + hybrid events vs. 32.2% who prefer webinars + virtual events [14].
• 87.1% of organizers say at least half of their B2B events are in-person [14].
• 60% of events were in-person, 35% were virtual, and 5% were hybrid [14].
• 24% of media industry companies spend over 51% of their marketing budgets on in-person events [2].
• 67.4% of organizers switched or intend to switch event software vendors in the next year [8].

Sustainability And Social Responsibility

• In 2023, the event management market is witnessing a growing emphasis on sustainability and social responsibility as a prominent trend [3].
• Sustainability is a priority, with 78% of respondents saying their organizations plan to have net zero goals by the end of 2024-early 2025 [7].
• 80% of meeting professionals say their organization considers sustainability when planning meetings and events [23].
• 76% of meeting professionals have a sustainable meeting program strategy in place [23].
• 50% of meeting professionals are taking new sustainability actions compared to pre-Covid-pandemic [23].
• Streaming experiences can reduce total climate pollution from events by 60-98% [23].
• 58 to 67% of event professionals are very or completely likely to address sustainability in their meeting plans for 2021 [23].

Event Metrics And Roi

• The typical return on investment (ROI) from events is around 3:1 or higher [24].
• 67% of event planners believe that event software helps achieve business objectives [14].
• The average event ROI is between 36-45% when an event management company uses technology to track KPI [28].
• 62% of event marketers strongly believe that an event application would successfully drive audience engagement in a virtual event [28].
• 72.5% of organizers believe their event platform contributes significantly to building the success of their events [28].
• 80% of event organizers agree that virtual events are more cost-effective than in-person events [28].

Virtual And Hybrid Events

• The average cost per attendee for a large virtual conference is $1000-$1500 [5].
• Event industry statistics indicate that the average cost of a virtual attendee is between $500-$1,000 [28].
• 40% of events in 2022 were virtual [6].
• 73% of event professionals are ready to return to in-person events [6].
• 71.2% of event organizers struggle to prove in-person conference ROI to key stakeholders [14].
• 51.5% of event planners find it difficult to replicate the live engagement of an on-site event while sourcing a virtual event [28].
• 38.8% believe hybrid events will be most popular [21].
• 68% of event marketers believe hybrid events will be crucial for their event marketing strategy [10].
• 50.7% of executives believe that all in-person events will seamlessly incorporate a virtual component [6].

Event Marketing And Promotion

• Social media is used by 64% of planners to promote their events [24].
• 89% of event marketers use Facebook as their #1 social media tool [11].
• Year-round efforts of combining social media and event marketing boost click-through rates across social media platforms by 236% [11].
• 74% of event planners use email marketing campaigns for their events [24].
• 78% of event marketers say email marketing is their most effective tool for promoting an event [27].
• 80% of marketers believe live events are critical to their company’s success [17].
• 83% of U.S. marketers use event marketing to generate sales leads [17].
• 61% of marketers use events as their most important marketing tool [17].
• 89.7% of event organizers think that offering flexible contract terms is very or extremely important [17].

Data And Analytics

• 90% of event organizers believe that technology can have a major positive impact on the success of their events [15].
• 89% of event professionals believe that technology can have a major positive impact on the success of their events [27].
• 84% of marketers use data to improve event performance [27].
• 91% of event marketers found a positive impact on ROI when using event software [27].
• 78% of event organizers using mobile event apps report a positive contribution to event ROI [20].
• 68.9% of organizers say event software has a major impact on the success of their events [8].
• 67.4% of organizers say they have changed or plan to change their event management software vendor within the next year [8].

Miscellaneous

• 400% more views are captured by digital displays than static displays [12].
• 75% of travelers recall seeing a digital billboard within the past month [12].
• 75% of worship venues have websites and are continually installing modern technologies [12].
• 71% of consumers said digital signage stood out more to them than online ads [9].
• 83% of patients spend a significant amount of time interacting with a hospital’s digital content [12].
• 74% of customers in restaurants say an effective menu display is their top priority [12].
• 52.9% of religious organizations use projectors and other forms of digital signage to deliver sermons [12].
• 95% of retail banks are satisfied with their digital signage deployment, citing that the payback period for investing in the technology can be as low as eighteen months [12].

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