Video Editing Statistics

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Steve Goldstein
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Video Editing Statistics 2023: Facts about Video Editing are important because they give you more context about what’s going on in the World in terms of Video Editing.

LLCBuddy editorial team scanned the web and collected all important Video Editing Statistics on this page. We proofread the data to make these as accurate as possible. We believe you don’t need to check any other resource on the web for Video Editing Facts; All are here only 🙂

Are you planning to form an LLC? Thus you need to know more about Video Editing? Maybe for study projects or business research or personal curiosity only, whatever it is – it’s always a good idea to know more about the most important Video Editing Statistics of 2023.

How much of an impact will Video Editing Statistics have on your day-to-day? or the day-to-day of your LLC Business? How much does it matter directly or indirectly? You should get answers to all your Video Editing related questions here.

Please read the page carefully and don’t miss any words.

Top Video Editing Statistics 2023

☰ Use “CTRL+F” to quickly find statistics. There are total 103 Video Editing Statistics on this page 🙂

Video Editing “Latest” Statistics

  • According to 86% of video marketers, lead generation with video is effective, up 5% since 2019 and 2% since 2021.[1]
  • Videos have improved users’ knowledge of their product or service, according to 94% of marketers.[1]
  • Besides being the most typical aim of a marketing video, 96% of viewers claim to watch explainer films to learn more about a product, with 88% being persuaded to buy.[1]
  • When we questioned marketers whether they anticipated their 2021 video marketing budget to be impacted in last year’s poll, 63% said they did.[1]
  • Over 99% of current video marketers said they would continue using it in 2021, and two-thirds intended to raise or maintain their spending.[1]
  • 87% of video marketers said they get a good ROI from their videos, which is a vast improvement from the meager 33% who said the same thing in 2015.[1]
  • This time, a sample of 582 respondents, including consumers and professional marketers, participated in our study, with around 7% being Wyzowl clients.[1]
  • 88% of video marketers utilize YouTube as their primary channel, with a sizable difference between it and the second most popular site.[1]
  • According to 64% of marketers, the pandemic has impacted their video marketing strategies for 2021 and 2022.[1]
  • More information from those who said they don’t utilize video, 79% of respondents said they would begin in 20.22.[1]
  • While just 27% of video marketers use sales as a criterion for success, 81% claim that video marketing has helped their business’s bottom line, indicating that videos will still have an effect even if other metrics are prioritized.[1]
  • Twitter reports that 90% of users watch twitter videos on their mobile devices, while Wyzowl video marketing data show that 90% of users watch videos on their mobile devices.[2]
  • The usage of videos on landing pages has climbed by 11% over the course of a year, according to the 2019 video marketing statistics.[2]
  • According to a HubSpot video marketing report, 38% of marketers currently publish video content on LinkedIn, and 55% of firms want to do so.[2]
  • 64% of buyers often purchase a product after seeing a video, and 90% of viewers are persuaded to buy and determined to do so.[2]
  • 59% of companies employ demo videos, 13% of blogs or vlogs use video, 7% chalkboards, and 12% one-on-one videos in which you may speak directly to a single individual.[2]
  • Approximately 45% of users spend an hour or more each week on Facebook and YouTube, and 85% do it without sound.[2]
  • According to Bloomberg video marketing, 82% of Twitter users, and 93% use smartphones, view videos on Twitter.[2]
  • According to video marketing data, 60% of individuals have utilized videos on their landing pages this year, compared to 49% last year.[2]
  • For video marketing, just 24% of small firms use outside resources like agencies, freelancers, or contract workers.[2]
  • Over 61% of the sales team has previously used video marketing techniques, and 23% of respondents emphasized the need for the sales team to have access to client and prospective video viewer data.[2]
  • According to recent data on mobile video marketing, marketers have boosted their investment in digital and mobile video content by 95% in only two years.[2]
  • According to Aberdeen video marketing data, those who employ videos generate 66% more leads annually.[2]
  • Facebook users who view videos for the first three seconds do so for at least 10 seconds, and 45% of them watch them for a full 30 seconds.[2]
  • 77% of users post videos on their social media accounts, and 86% do so on their websites.[2]
  • The conversion is expected to improve by 80% in the next months, which is why you should choose video marketing.[2]
  • Because of a lack of time, 13% of marketers don’t employ video as part of their plan. According to 20% of marketers, it is too costly, and 17% are unsure where to begin.[3]
  • Because they were more confident of the ROI on video, 18% of marketers that began utilizing video as part of their marketing plan in 2019 did so.[3]
  • 35% of companies use intermediate or advanced analytics to monitor the effectiveness of their video content.[3]
  • One medium that 41% of video marketers employ is webinar 37% want to continue using it as a component of their marketing approach, while 83% report success.[3]
  • 33% more support calls were made in 2016 than in 2015, according to 43% of marketers who claim that video marketing has lowered that number.[3]
  • Because they think it is getting more economical and that it is simpler to produce films internally, 46% of marketers who began utilizing video in their marketing plan did so.[3]
  • 48% of marketers that utilized video in their approach for the first time said that they began because they discovered that video made persuading others of its importance simpler.[3]
  • Facebook has the highest customer engagement rate with sponsored video content at 49%, twice that of any other social media site’s ever-increasing circle.[3]
  • 52% of viewers watch a video to the end, while just 25% complete a 20-minute or longer film.[3]
  • A video appears in 62% of all Google searches, while YouTube provides 8 out of every 10 video results.[3]
  • According to 63% of social media marketers, live video will be more significant in the next year.[3]
  • 64% of customers buy products after seeing brand-produced social videos. Insights from the tube.[3]
  • In 2022, 69% of marketers that haven’t included a video in their content strategy aim to do so.[3]
  • 30% of these video marketers claim their budget would be reduced, while 70% anticipate an increase.[3]
  • 75% of viewers prefer to watch videos horizontally, while just 25% prefer to watch them vertically.[3]
  • 90% of video marketers want to raise or maintain their video spending in 2020, according to 80% of them, according to Wyzowl.[3]
  • Since 80% of videos on LinkedIn are seen without sound, those that are 70% silent or include text or subtitles are more likely to be watched through to the end.[3]
  • 83% of video marketers claim that video aids their efforts, and 87% claim that video has lead generation.[3]
  • While 93% of marketers that use video think it’s an essential component of their marketing strategy, just 87% of video marketers are happy with the ROI of their video marketing efforts on social media.[3]
  • Mobile devices account for 90% of Twitter video views, and 45% of users want to watch more celebrity videos.[3]
  • You must make videos designed for silent watching since 92% of customers watch videos with the sound off, and 50% depend on subtitles.[3]
  • 93% of marketers that use video stated it is a crucial component of their strategy, up from 92% in 2012 and 91% in 2019.[3]
  • 96% of customers claim that they have watched more internet videos because of the epidemic.[3]
  • Online video traffic will be 15 times larger in 2022 than in 2017, accounting for over 82% of all consumer internet traffic.[3]
  • Event service providers using videos in their offers also had a 103% higher closure rate.[3]
  • 40% of consumers worldwide claimed to have bought things they had found on YouTube.[3]
  • 56% of the videos made last year were under two minutes long, according to HubSpot.[3]
  • Consumers’ online video consumption surged by 96% in 2020, and 90% of viewers stated they wanted to see more videos from companies and brands.[3]
  • 84% of individuals said that seeing a brand’s video persuaded them to purchase a product or service.[3]
  • Personalized videos have a 35% higher chance of keeping viewers than non-personalized ones.[3]
  • When it comes to producing video content, small and medium-sized businesses each depend 57% primarily on internal resources.[3]
  • Compared to regular video advertising, video website cards on Twitter have a 2x higher click-through rate and an over 60% increase in user retention.[3]
  • When a message is presented in a video, viewers recall 95% of it, compared to 10% when it is presented in print.[3]
  • 59% of CEOs agree they are more inclined to select video over text if they choose the two on the same subject.[3]
  • 96% of people have seen a product or service explainer video to understand it better.[3]
  • The most popular platform for sharing videos among marketers is YouTube (88%), followed by Facebook (76%), LinkedIn (66%), and Instagram (65%).[3]
  • To advance their video marketing, 60% said they intended to boost their video spending by 2022.[4]
  • 73% of customers, according to Animoto, have been affected by a brand’s social media presence when making judgments about purchases.[4]
  • 88% of video marketers, according to Animoto, are happy with the return on investment from their social media video marketing.[4]
  • 40% of respondents cited a lack of funding for video production as their top obstacle to using video for marketing.[4]
  • Online videos had a 92% global audience reach among internet users in 2021.[4]
  • In a 2020 Statista survey, it was found that 82% of UK teenagers and young adults aged 15-25 used YouTube to watch videos.[4]
  • Cisco estimates that 82% of all internet traffic will comprise either video streaming or video downloads in 2022, demonstrating the prevalence of video content.[4]
  • The ROI of video advertising they’ve run on social media sites, according to 80% of respondents, has also met their expectations.[4]
  • 60% of content marketers expect to spend more on videos in 2022.[4]
  • The median pay is the wage estimate at the 50th percentile, meaning that 50% of employees earn less than the median, and 50% of workers earn more than the median.[5]
  • A closer study reveals that 97.8% of U.S. internet users between 18 and 24 are digital video watchers.[6]
  • Video marketers, according to Optinmonster, get 66% more qualified leads each year.[6]
  • The same data shows that most people—96% of them, to be precise—use videos to learn more about a specific commodity or service.[6]
  • According to the 2018 State of Social Video Marketer Trends study, 73% of customers say that a brand’s social media presence has affected them when buying.[6]
  • 88% of video marketers are happy with the return on investment of their social media video marketing.[6]
  • Video streaming and downloads will account for 82% of all internet traffic worldwide.[6]
  • 54% of customers want more video content from companies supporting it.[6]
  • According to the most recent video marketing data, 86% of marketing professionals utilize videos as marketing tools.[6]
  • 80% of marketers express satisfaction with the return on investment of social media video commercials.[6]
  • Nearly 34% of marketers utilize Facebook live, and 13% use the Instagram live function, making up most marketers (57%).[7]
  • In 2020, 59% of marketers that didn’t utilize video marketing 2019 indicated they would start doing so.[7]
  • According to 60% of marketers, the personalization of video content will increase the quality of leads.[7]
  • After seeing a video, 74% of customers download or purchase a piece of software or an app.[7]
  • Consumers believe live videos provide a personal touch to marketing and increase the authenticity of content 79% of the time and 63% of the time, respectively.[7]
  • 85% of marketers using Facebook for video marketing say it has been effective, with 79% saying they do.[7]
  • Facebook is their preferred social media site, according to 81% of firms, for their video marketing.[7]
  • In 2020, customers would want to see firms employ more videos, with 36% favoring explainer films and 14% preferring more product demos.[7]
  • LinkedIn was rated as an effective channel for video marketing by 87% of video marketers who utilized it in 2019.[7]
  • 55% of customers, according to Verizon, want to caption for instructional films. 52% of news videos and 53% of culinary videos desire subtitles.[7]
  • Despite being a text-based network, on the Twitter platform, 82% of users claim to watch videos almost exclusively.[7]
  • 92% of marketers agree that video content is essential to their marketing plan.[7]
  • 24% of users now purchase goods or services from advertisements on social media sites.[7]
  • Tiger fitness could triple its industry average repeat customer rate and attain a 60% rate thanks to a marketing strategy that included a lot of video material.[7]
  • Only 11% of video marketers in 2019 utilized Snapchat, and less than 50% saw any benefits.[7]
  • In the U.S., 66% of adolescents between the ages of 13 and 19 and 56% of children between the ages of 8 and 12 watch videos online every day.[7]
  • If a business video lasts one minute or less, 68% of viewers will watch it through to the end.[7]
  • A 360-degree video had a click-through rate of 4.51%, compared to a standard video’s CTR of just 0.56%.[7]
  • 57% of all video views are made on a portable device, while 94% of users hold their mobile devices vertically.[7]
  • Only 10% of all video marketers use TikTok, and only 66% are successful. Therefore, the platform is still underutilized.[7]
  • According to 81% of video marketers, videos aid in generating leads.[7]
  • It’s interesting to note that video editors make up 38% of the population and have an average age of 40.[8]

Also Read

How Useful is Video Editing

First and foremost, video editing allows creators to enhance the visual appeal of their videos. By manipulating footage, adding effects, adjusting colors, and syncing audio, editors can transform raw footage into a polished final product that captures viewers’ attention and leaves a lasting impression. In a visually-driven society where content consumption is at an all-time high, the visual quality of videos has never been more important. Video editing is the key to achieving professional-looking videos that stand out in a crowded digital landscape.

Furthermore, video editing enables creators to tell narratives effectively. By rearranging footage, cutting scenes, and adding transitions, editors can craft a cohesive and engaging story that resonates with viewers. Whether it’s a short film, a documentary, or a music video, the editing process is crucial in shaping the narrative arc of the video and evoking emotions in the audience. With the right editing techniques, creators can manipulate pacing, build tension, and create dramatic impact, ultimately delivering a memorable viewing experience.

Moreover, video editing allows for endless creative possibilities. With a plethora of editing software and tools available, editors can experiment with various techniques, styles, and effects to bring their creative vision to life. From color grading to CGI effects, there are countless ways to elevate the visual appeal of a video and push the boundaries of creativity. Video editing empowers creators to explore their artistic abilities, innovate new storytelling techniques, and push the limits of what can be achieved in the digital realm.

In addition, video editing plays a vital role in enhancing the viewers’ experience. By fine-tuning audio, balancing sound levels, and adding sound effects, editors can create an immersive auditory experience that complements the visual elements of the video. With good editing, viewers are not only engaged visually but captivated by the audio elements that enhance the overall viewing experience. Effective editing can make a video more impactful, memorable, and enjoyable for viewers, ultimately leading to higher viewer engagement and retention.

Overall, video editing is a powerful tool that has revolutionized the way content is created, consumed, and shared. It has become an essential part of the media production process, enabling creators to produce high-quality videos that captivate audiences, tell compelling stories, and leave a lasting impression. Whether it’s enhancing visual appeal, shaping narratives, unleashing creativity, or enhancing the viewing experience, video editing is an invaluable tool that continues to shape the future of media and entertainment.


  1. hubspot –
  2. wondershare –
  3. invideo –
  4. thesocialshepherd –
  5. bls –
  6. oberlo –
  7. veedyou –
  8. zippia –

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