Video Email Software Statistics 2025


Steve Bennett
Steve Bennett
Business Formation Expert
Steve runs LLCBuddy, helping entrepreneurs set up their LLCs easily. He offers clear guides, articles, and FAQs to simplify the process. His team keeps everything accurate and current, focusing on state rules, registered agents, and compliance. Steve’s passion for helping businesses grow makes LLCBuddy a go-to resource for starting and managing an LLC.

All Posts by Steve →
Business Formation Expert  |   Fact Checked by Editorial Staff
Last updated: 
LLCBuddy™ offers informative content for educational purposes only, not as a substitute for professional legal or tax advice. We may earn commissions if you use the services we recommend on this site.
At LLCBuddy, we don't just offer information; we provide a curated experience backed by extensive research and expertise. Led by Steve, a seasoned expert in the LLC formation sector, our platform is built on years of hands-on experience and a deep understanding of the nuances involved in establishing and running an LLC. We've navigated the intricacies of the industry, sifted through the complexities, and packaged our knowledge into a comprehensive, user-friendly guide. Our commitment is to empower you with reliable, up-to-date, and actionable insights, ensuring you make informed decisions. With LLCBuddy, you're not just getting a tutorial; you're gaining a trustworthy partner for your entrepreneurial journey.

In the rapidly evolving digital communication sphere, video email software has emerged as a pivotal tool for businesses, revolutionizing the way organizations engage with their audiences. Understanding the trends and statistics surrounding video email software in 2025 is crucial for comprehending its impact on the contemporary business landscape. As companies increasingly pivot towards personalized and dynamic communication methods, the data reveals patterns and insights that are indispensable for staying competitive in a crowded marketplace.

Key stakeholders in this domain include marketing professionals, corporate communicators, and IT decision-makers, all of whom stand to gain valuable insights from these statistics. For marketers, leveraging video email can significantly enhance engagement rates and drive conversions, while corporate communicators can benefit from more impactful internal communications. Additionally, IT leaders must be aware of the technological advancements and security implications tied to the adoption of video email solutions. As the industry continues to advance, understanding these statistics empowers stakeholders to optimize their strategies and investments.

Conclusively, the data on video email software in 2025 serves as a critical resource for informed decision-making and strategic planning. By providing a comprehensive overview of current trends and future projections, businesses can better navigate the dynamic landscape, ultimately fostering more meaningful connections and achieving significant competitive advantages.

Check our review: Best LLC Services, LegalZoom LLC Review, ZenBusiness Reviews, NorthWest Registered Agent Review

Top Video Email Software Statistics 2025

☰ Use “CTRL+F” to quickly find Video Email Software facts. There are total 114 Video Email Software Statistics on this page 🙂

Video Email Performance

  • See a number ranging from 0-100 indicating how well the video performed, for each of the videos analyzed during an exploration. [?]
  • Remarkably, studies show that just including the word “video” in the subject mail is enough to increase email open rates to 19%. [2]
  • A case study carried out by Eyeview found that having video on landing pages increased conversion rates by 80-86%. [2]
  • Studies show that sales teams reported a 26% increase in replies with video messages than without video messages. [2]
  • Emails with the word “video” in the subject line are opened 7% more than emails without it. [22]
  • Attaching a video within an email increases click-through rates by 200-300%. [4]
  • Video emails can lead to a 6% increase in open rates. [27]
  • Including the word “video” in an email subject line can improve the open rate percentage by 6%. [6]
  • Adding the term “video” in the email subject line can increase open rates by 19%, click-through rates by 65%, and cut the number of unsubscribes by 26%. [5]
  • Video in email marketing can boost click-through rates by 65%. [4]
  • Including a video in an email can improve click-through rates by up to 300%. [7]
  • Including video content in emails can increase click rates by up to 200-300%. [7]
  • Email capture forms netted the highest conversion rate at 23%. [9]
  • Attaching videos to your emails increases the open rates by 19%. [6]
  • Using the word “video” in the subject line increases open rates by 19%, CTR by 65%, and cuts the number of unsubscribes by 26%. [5]
  • Emails with video content can reduce your unsubscribe rate by up to 75%. [7]
  • Including video in email content can increase click rates by up to 200-300%. [7]
  • Adding video in the subject line can increase open rates by 19%. [20]
  • An initial email with a video receives an increased click-through rate by 96%. [4]
  • Emails with video content can reduce your unsubscribe rate by up to 75%. [7]

Effectiveness And Roi

  • 89% of video marketers reported a good ROI generally from videos. [2]
  • 80% of video marketers say video has directly helped increase sales. [2]
  • 73% of B2B companies mention that video content has affected their ROI positively. [6]
  • 90% of marketers agree they’ve achieved a good ROI from video marketing. [6]
  • 87% of video marketers report that video content yields higher ROIs. [6]
  • Video email marketing has a 22% higher open rate and a 100.95% higher click-through rate than non-segmented campaigns. [7]
  • An average marketing email consists of 434.48 words and takes 3.3 minutes to read. [5]
  • Adding video in email campaigns can lead to 80% of users saying videos help them make a purchase decision. [5]
  • Email marketing persuades the purchasing decisions of nearly 6 out of every 10 email subscribers. [4]
  • 80% of average marketers view live-streamed video ads on social media positively. [6]
  • 87% of respondents who use video in email marketing report that it is effective. [6]
  • Adding video content to emails can potentially reduce opt-outs by 75%. [17]

Check our llc formation guides: Florida LLC, California LLC, Texas LLC, New York LLC, Illinois LLC, Ohio LLC

Consumer Behavior

  • 74% of people who get an opportunity to see a product in action will buy it. [2]
  • 90% of consumers claim a video will help them make a purchasing decision. [2]
  • 84% of People Who Watch Explainer Content Will Make a Purchase. [6]
  • 89% of people say watching a video has convinced them to buy a product or service. [24]
  • 84% of viewers buy products after seeing explainer videos. [6]
  • 80% of users recall a video ad they viewed in the past 30 days. [19]
  • Viewers retain 95% of a message when they actively watch it in a video compared with 10% when reading it. [6]
  • 87% of video marketers say video has helped them increase web traffic. [6]
  • 82% of respondents indicate that email marketing influences their purchase decisions. [4]
  • 61% of subscribers/customers would like to receive promotional emails every week, 38% more frequently. [5]
  • Adding video in the subject line can increase open rates by 19%. [20]
  • 90% of users say videos help them make a purchase decision. [6]
  • 83% of video marketers state that video contributes to lead generation. [10]

Email Performance And Engagement

  • 77% of B2B buyers prefer to be contacted over email more than double any other channel. [5]
  • Emails with video content can reduce your unsubscribe rate by up to 75%. [7]
  • Adding video content to emails can lead to an increase in click rates by up to 200-300%. [7]
  • 87% of B2C marketers leverage automation as part of their email marketing strategy. [11]
  • Adding video in email content can lead to an increase in engagement by 65%. [5]
  • 64% of B2B marketers use email newsletters as a top channel to nurture leads. [5]
  • Adding video in email marketing can lead to 90% of businesses saying email marketing increases brand awareness. [6]

Video Marketing And Social Media

  • 92% of marketers say video marketing is an important part of their marketing strategy. [17]
  • YouTube reports streaming over 1 billion hours of video daily. [3]
  • Video content embedded in emails increases the click-through rate by 300%. [6]
  • Short-form video—the standout content format of 2023—is expected to lead in 2025. [3]
  • Including video in email content can boost click rates by up to 200-300%. [7]
  • 84% of People Who Watch Explainer Content Will Make a Purchase. [6]
  • Adding the term “video” in the email subject line can increase open rates by 6%. [6]
  • Adding video content in emails can lead to 80% of users saying videos help them make a purchase decision. [5]

Market Trends And Insights

  • 87% of marketers say video has helped them increase traffic. [17]
  • 78% of people use video to learn how a product works. [8]
  • 88% of marketers say video is an important part of their marketing strategy. [12]
  • 93% of marketers say video has helped them increase brand awareness. [12]
  • 87% of video marketers say video has helped them generate leads. [6]
  • 7 out of 10 online shoppers aged 27 to 42 directly bought something through social networks. [16]
  • 87% of video marketers say video has helped them generate leads. [17]
  • 83% of marketers say the optimal length of a short-form marketing video is under 60 seconds. [23]
  • Video first touch, followed by infographic, performed 400% better, creating more opportunities than other cadences. [17]
  • 86% of people would like to see more video from brands. [15]
  • 63% of marketers say trendy content related to cultural moments and news stories generates the most video engagement. [22]

Video Content Preferences

  • 91% of people have watched an explainer video to learn more about a product. [12]
  • 83% of marketers say that short videos should be less than 60 seconds long. [12]
  • Viewers retain 95% of a message from a video, compared to 10% from text. [28]
  • 60% of users prefer watching videos to reading about a product. [15]
  • Including video in ad campaigns leads to a 34% increase in conversion rates. [10]
  • 88% of people have watched an explainer video to learn more about a product or service. [17]
  • 64% of B2B marketers increased their use of audio or visual content (videos, live streaming, and webinars) in 2019. [17]

Tools And Platforms

  • Video platforms used for marketing purposes worldwide 2023. [18]
  • YouTube is the most widely used video marketing platform with 90% of video marketers trusting the world’s #1 video site. [24]
  • 50% of marketers claim that there is no perfect time for sending email campaigns as every person and business is unique. [5]
  • 88% of marketers say that video marketing has helped users better understand their products or services. [14]
  • LinkedIn tops the list as the favorite social channel for sharing videos, chosen by 43% of businesses. [9]
  • In 2023, companies hosting their videos on Wistia saw video plays jump by 15% and total watch time soar by 44%. [9]

Campaign Strategy And Design

  • 87% of marketers say video marketing has generated more leads for their business. [14]
  • 70% of TikTok users say it’s easy to show via shoppable ads. [12]
  • 41% of businesses add annotation links, CTAs, and email capture forms to their videos to crank up their conversion rates. [9]
  • Product demo is one of the best ways to show your audience how your product works—69% of consumers say it helps them make a purchase. [12]
  • 37% of marketers use email newsletters as a top channel to nurture leads. [5]
  • 73% of B2C marketers use email marketing in their strategies. [22]

Video Email Software

  • Video email software allows for the inclusion of ultra-high-definition (UHD) automatic-playing 60+ second videos in email, webmail, and mobile platforms with a 15k capacity. [26]
  • 68% of businesses use email marketing software to support content distribution. [5]
  • 87% of marketers use email as the primary channel for generating leads. [4]
  • 77% of B2B marketers use email newsletters as part of their content marketing strategy. [22]
  • 18% of companies achieve email marketing ROI greater than $70 per $1 invested. [5]
  • 79% of marketers included email within their top three marketing channels. [4]

Industry Insights

  • 84% of viewers buy products after seeing explainer videos. [6]
  • Emails with video content can reduce your unsubscribe rate by up to 75%. [7]
  • 93% of marketers say video has helped them increase brand awareness. [12]
  • 87% of video marketers say video has helped them generate leads. [6]
  • Video ad spending is projected to increase by 41.9% by 2024-2025. [10]
  • 91% of marketers say video marketing has yielded a positive return on investment (ROI). [13]
  • 64% of B2B marketers say their email marketing was an effective strategy for meeting business goals in 2021. [21]

Customer Engagement And Retention

  • 60% of respondents say that marketing emails have influenced their purchases. [11]
  • 87% of B2B buyers prefer to be contacted over email more than double any other channel. [5]
  • 60% of consumers made a purchase thanks to a marketing email they received. [4]
  • 60% of consumers made a purchase thanks to a marketing email while only 12.5% say they would consider buying something directly on social media. [4]
  • 73% of B2C marketers use email marketing in their strategies. [22]

Future Projections And Trends

  • Video marketing’s ROI is projected to increase by 30% by 2025. [10]
  • Shoppable videos are predicted to boost e-commerce sales by 35% by 2024-2025. [10]
  • 70% of businesses are predicted to use video marketing on social media by 2024-2025. [10]
  • 91% of marketers plan to increase or maintain their video marketing budgets. [14]
  • Email marketing revenue worldwide is projected to grow significantly by 2027. [25]
  • Email marketing revenue is estimated to reach almost $11 billion by the end of 2023. [11]

Also Read

Learning Experience Platforms Statistics
Proposal Software Statistics
Application Performance Monitoring Tools Statistics
Court Management Software Statistics
Zero Trust Networking Software Statistics
Aviation Authoring Software Statistics
Subscription Analytics Software Statistics
Financial Aid Management Software Statistics
Construction Drawing Management Software Statistics
Cloud Compliance Software Statistics
Time Series Intelligence Software Statistics
Technology Scouting Software Statistics
Retail Distributed Order Management Systems Statistics
General Purpose Cad Software Statistics
Data Loss Prevention Software Statistics
Technology Research Services Statistics
Tool Tracking Software Statistics
Pharmacy Pos Software Statistics
Text Analysis Software Statistics
Route Planning Software Statistics

Sources

  1. maekersuite – https://maekersuite.com/tools/video-performance-indicator
  2. dubb – https://dubb.com/blog/the-truth-about-video-email-platforms/
  3. semrush – https://www.semrush.com/blog/digital-trends-exploring-key-digital-marketing-innovations/
  4. luisazhou – https://luisazhou.com/blog/email-marketing-roi-statistics/
  5. snov – https://snov.io/blog/email-marketing-statistics/
  6. zelios – https://zelios.agency/video-marketing-statistics/
  7. smartblogger – https://smartblogger.com/email-marketing-statistics/
  8. myemma – https://myemma.com/blog/4-video-marketing-statistics-that-will-change-the-game/
  9. wistia – https://wistia.com/learn/marketing/video-marketing-statistics
  10. linearity – https://www.linearity.io/blog/video-marketing-statistics/
  11. hubspot – https://blog.hubspot.com/marketing/email-marketing-stats
  12. dash – https://www.dash.app/blog/video-marketing-statistics
  13. popupsmart – https://popupsmart.com/blog/video-marketing-statistics
  14. webfx – https://www.webfx.com/blog/marketing/video-marketing-statistics/
  15. wordstream – https://www.wordstream.com/blog/ws/2017/03/08/video-marketing-statistics
  16. influencermarketinghub – https://influencermarketinghub.com/digital-marketing-trends/
  17. vidyard – https://www.vidyard.com/blog/sales-and-marketing-stats/
  18. statista – https://www.statista.com/statistics/882049/video-use-e-mail/
  19. crisp – https://crisp.co/10-video-marketing-statistics/
  20. vidyard – https://www.vidyard.com/blog/video-email-marketing/
  21. fluentcrm – https://fluentcrm.com/email-marketing-statistics/
  22. mailmodo – https://www.mailmodo.com/guides/video-email-marketing-statistics/
  23. hubspot – https://blog.hubspot.com/marketing/video-metrics-your-boss-actually-cares-about
  24. optinmonster – https://optinmonster.com/video-marketing-statistics-what-you-must-know/
  25. webfx – https://www.webfx.com/email-marketing/statistics/
  26. mailcon – https://mailcon.com/top-5-video-in-email-tools/
  27. fool – https://www.fool.com/the-ascent/small-business/email-marketing/video-email/
  28. profiletree – https://profiletree.com/video-email-marketing-statistics/

Leave a Comment