Web Content Management Software Statistics 2024

The landscape of web content management software is ever-changing, reflecting the rapid advancement of technology and evolving business needs. As we step into 2024, understanding the key trends and statistical insights in this domain is crucial for businesses aiming to maintain a competitive edge. These statistics not only shed light on current adoption rates and user preferences but also highlight emerging technologies and practices that are shaping the future of web content management.

For stakeholders such as business leaders, IT professionals, and digital marketers, these data points are invaluable. They provide a comprehensive overview of the industry’s trajectory and arm decision-makers with the knowledge needed to invest in the right tools and technologies. The ripple effects of these statistics can be seen in multiple facets of the business, from operational efficiency to the potential for driving customer engagement and satisfaction.

By analyzing these trends and data, organizations can craft informed strategies that align with the latest advancements and consumer expectations. In a rapidly evolving industry like web content management software, staying abreast of statistical insights is not just beneficial—it is essential for making strategic decisions that drive growth and innovation.

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Top Web Content Management Software Statistics 2024

☰ Use “CTRL+F” to quickly find Web Content Management Software facts. There are total 80 Web Content Management Software Statistics on this page 🙂

Digital Marketing Trends

• **AI Integration in Marketing**
• 92% of marketing professionals predict AI integration will be the number one trend in 2024 [?].
• 79% of businesses saw improvement in content quality thanks to using AI [2].
• 55% of companies saw their AI content rank in search more than once, and 76% at least once [2].
• 93% of businesses review AI-generated content, including tone of voice and style [2].
• **Voice Search Optimization**
• 71% of searchers prefer conducting queries using voice instead of typing [10].
• Google Assistant has 1 million actions, and Alexa has over 100,000 skills [10].
• 27% of all searches on mobile devices are voice-activated [10].
• **Personalized Marketing**
• 72% of shoppers act on marketing messages only when customized to their interests [10].
• A campaign generated a 65% click-through rate and a 33.6% conversion rate by adding a personal touch [10].
• 82% of consumers said a personalized shopping experience made them want to return and buy again [5].
• **Video Marketing**
• 84% of people bought a product or service after watching a brand’s video [10].
• 92% of businesses consider video one of the most important parts of their digital marketing strategies [4].
• 75% of all video plays are on mobile devices [7].
• Vertical videos have up to 90% higher completion rates compared to horizontal videos [7].
• **Social Commerce**
• 40% of businesses plan to incorporate TikTok into their 2024 social media strategy [4].
• 52% of Pinterest users have seen something on the app and made the purchase online later [4].
• 53% of American consumers make purchases through social media weekly [3].

Content Management Systems (cms)

• **WordPress**
• WordPress holds a 62.8% market share as of March 2024 [9].
• Powers 43.3% of all websites [9].
• Over 60,000 plugins available in the official WordPress plugin directory [1].
• 35.87 million websites use WordPress [9].
• **Shopify**
• Shopify holds a 6.4% CMS market share [9].
• Second most popular CMS, used by over 4.5 million websites [1].
• Powers 10% of the total eCommerce in the United States [1].
• **Wix**
• Wix holds a 3.9% CMS market share [9].
• Used by more than 200 million users worldwide [1].
• Over 8 million websites use Wix [1].
• **Squarespace**
• Squarespace holds a 3.0% CMS market share [9].
• More than 4 million unique subscriptions [1].
• **Joomla**
• Joomla holds a 2.4% CMS market share [9].
• Used by 1.4% of the top 1 million websites [9].

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Search Engine Optimization (seo)

• **General SEO Statistics**
• The SEO industry in 2024 is worth nearly $90 billion [4].
• 75% of users don’t look beyond the first page of search results [4].
• 49% of businesses report that they grow revenue faster when using video content [4].
• 72% of overall marketing budgets are allocated to digital marketing channels [4].
• **Local SEO**
• 46% of all Google searches are for a local product or service [4].
• 28% of local searches result in a purchase within 24 hours [4].

Email Marketing

• **General Email Marketing Statistics**
• The email marketing industry is set to grow to $17.9 billion by 2027 [4].
• The average ROI for email marketing is $36 to $40 for every $1 [4].
• 78% of marketers said email is important to overall company success [4].
• 64% of small businesses say they use email marketing to reach their ideal customers [4].
• **Performance Metrics**
• Welcome emails are opened at least 82% of the time [6].
• The average open rate across all industries is 80%, and the average click-through rate is 2.78% [4].

Social Media Marketing

• **General Social Media Statistics**
• The social media market size is estimated to be worth almost $256 billion by 2028 [4].
• On average, businesses allocate 14.9% of their marketing budget towards social media [4].
• 93% of businesses are active on Facebook [4].
• TikTok reached 1 billion active users in just five years [4].
• **Platform-Specific Statistics**
• 90% of Instagram users follow at least one business on the platform [4].
• 80% of B2B businesses use LinkedIn Advertising [4].
• 72% of TikTok users find TikTok ads inspiring [4].

E-commerce

• **General E-commerce Statistics**
• Total eCommerce sales in the US were projected to reach $1,001.5 billion by 2023 [4].
• Mobile commerce accounted for more than $360 billion in sales in 2021 [3].
• The cross-border eCommerce sector is set to expand by 108% from 2023 to 2028 [3].
• **Consumer Behavior**
• 60% of retail, e-commerce, and consumer goods companies are personalizing emails based on past purchases [3].
• 53% of online buyers are influenced by social media to make a purchase [3].

Digital Transformation And Adoption

• **General Digital Transformation Statistics**
• 70% of organizations fall short of their digital transformation objectives [11].
• 60% of SME respondents would consider new solutions, citing simplicity, improved user experience, and lower cost as drivers of change [8].
• Upwork reports that 32.6 million Americans will work remotely by 2025 [8].
• **Expense Management Software**
• Only 2% have increased adoption of expense management software, creating compliance and visibility challenges [8].
• The average number of days reported to close the books was 14 days, up from last year [8].

Conclusion

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