How to Start a PPC Campaign on Amazon for Your Amazon Store Business

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Amazon has become a major player in eCommerce, offering customers a wide range of goods and services at competitive prices. The company also offers a robust advertising program through its Amazon Advertising Program (AAP). This guide provides step-by-step instructions on how to start a PPC campaign on Amazon for your Amazon store business.

Amazon started out as a bookseller in 1994, but today it sells almost anything imaginable, from electronics to clothing to furniture. In addition to selling directly to consumers, Amazon operates a marketplace called Amazon Marketplace, where third parties sell their wares. These sellers include individuals, businesses, and even other retailers.

To get started with a successful Amazon PPC campaign, you’ll need to choose a keyword or phrase that describes your product or service. Then, create ads using keywords and phrases relevant to your product or service. Finally, bid on those keywords to attract potential buyers. 

how to start a ppc campaign on amazon for your business

What is PPC Campaign on Amazon

PPC stands for Pay Per Click. It’s an online marketing technique used by companies who want to promote their products or services to the public. When someone clicks on your ad, they are taken to your website. You can then direct them to any page within your site.

You can use PPC campaigns to target specific audiences based on location, gender, age, interests, and more. For example, if you’re running a restaurant, you might advertise “dinner for two” on Facebook to reach people living nearby. Or, if you run a bed and breakfast inn, you could target men ages 25–34 who live near your property.

How Does Amazon PPC Work

When someone searches for something on Amazon, they enter search terms into the search bar. If your product or service matches what they were looking for, Amazon displays your ad along with results for similar items. If someone clicks on your ad while browsing Amazon, they will be directed to your website. From there, they can buy your product or continue shopping on Amazon.

Why Choose Amazon PPC?

There are many reasons why you should consider starting a PPC campaign on Amazon:

  • Targeting Potential Customers – With Amazon PPC, you can target potential customers based on their location, age, gender, interests, and more, which helps you increase sales.
  • Reaching More People – By targeting a large audience, you have a better chance of reaching more people than if you only targeted a smaller group.
  • Better ROI – Because Amazon PPC costs less than traditional methods like SEO, you can spend less money without sacrificing traffic.
  • No Need for New Content – Since Amazon PPC doesn’t require new content, you don’t need to worry about creating new pages or posts.
  • Easy Setup – Setting up a PPC campaign on Google takes time and effort, but Amazon PPC is easy to set up and manage.

How to Create an Amazon PPC Account

Before you begin setting up your first PPC campaign, you must sign up for an account. To do so, click on the “Create a Free Account” button. Once you’ve signed up, you’ll receive an email containing login information. Log in to your account and follow the instructions provided. Once logged in, you’ll see a dashboard showing all of your current accounts. The dashboard also includes links to help you learn how to use each tool.

How to Start a PPC Campaign on Amazon for Your Amazon Store Business

Amazon is one of the largest retailers in the world, so it makes sense that they also sell products directly to consumers via their website. But did you know that Amazon sells its products through third-party sellers too? And that these third-party sellers can make money selling their products on Amazon?

In fact, according to Statista, Amazon currently generates $7 billion in revenue per quarter from third-party sellers. So if you’re looking to grow your Amazon store business, here’s how to start a PPC campaign on Amazon, your Amazon store business.

Step 1: Choose a Product Category

Choosing a product category is the first step when starting a PPC campaign on amazon. There are hundreds of different categories on Amazon, but some of the best-performing ones are electronics, fashion, home goods, and health & beauty. Choose your product category to start.

Step 2: Set Up a Landing Page

Once you’ve chosen a product category, you’ll need to set up a landing page for your ad. This is where you’ll place your ads and display your products. You’ll need to choose a name for your landing page, select a template, and upload images for your product pages. Once you’ve done all that, you’ll be ready to launch!

Step 3: Create Ad Groups

Ad groups allow you to group together multiple keywords and phrases that relate to your product category. For example, if you were creating an advertisement for a pair of headphones, you’d likely want to group together terms like “headphones,” “wireless headphones,” “Bluetooth headphones,” etc.

Each ad group needs to have a minimum bid amount, which is the price you’re willing to spend on clicks. When you’re setting up your ad groups, you’ll want to ensure that you have enough bids to cover the cost of running your campaign.

Step 4: Write Descriptions

Next, write descriptions for your product pages. These are the text snippets that appear under your product image. They give buyers information about your products, including pricing, specs, reviews, ratings, and more. These descriptions are very important since they’re what shoppers will click on when they land on your product page.

Step 5: Optimize Images

Finally, optimize your images. This involves adjusting the size, color, and quality of your images. For example, if you’re uploading photos taken outdoors, you may want to adjust the exposure settings to brighten the photo. Or, if you’re uploading a picture of your product packaging, you may want to crop out unnecessary background elements.

Step 6: Submit Ads

Now that you’ve created your ad groups, written your descriptions, optimized your images, and submitted your ads, it’s time to wait. You’ll get an email once Amazon approves your ads. If everything goes well, you should start seeing traffic within 24 hours. If not, don’t worry. Just try again later.

Step 7: Monitor Results

After you submit your ads, you’ll receive daily reports showing how many impressions (how many times your ads appeared) and clicks (how many people clicked on your ads) you received. This data helps you see whether or not your ads are working. If you’re getting lots of impressions but few clicks, you might want to consider tweaking your ad copy.

Step 8: Adjust Bids

As the progress of your campaign, you can increase or decrease your bids based on performance. The higher your bids, the more money you pay per impression or click. The lower your bids, the less money you pay per impression. However, you’ll also get fewer impressions and clicks. So, it’s always good to keep an eye on your results and make adjustments as needed.

Register Your Amazon Store Business

Before you begin advertising on Amazon, you’ll first need to register your business with Amazon. You’ll then need to provide some basic details about your business, such as your company name, address, phone number, website URL, and payment method. For more business-related details, you can check LLCBuddy.

Now, the question is, what form of business should you have for your Amazon store business? It is easy to have an LLC for your business as it protects your personal assets. If you want to know more about forming a limited liability company, then read our guide on how to start an LLC

Forming an LLC for your business is easy; however, it needs some homework to be done. For example, you must check what type of license or permits you need to start your Amazon Store Business. Besides, for any LLC, statewide taxes are required to file. For example, if you have an LLC in California, you have to pay a Franchise Tax. The same applies to an LLC in Texas.

On the other side, with a Wyoming LLC and an LLC in Montana, you neither have a Franchise tax nor a sales tax. However, for a Florida LLC, you have to pay Sales Tax but not Franchise Tax. Hence, while registering your business, make sure you choose the best-suited form of business for your Amazon Store.

Why You Should Try PPC Campaign on Amazon

PPC campaigns on Amazon are one of the most effective ways to drive traffic to your Amazon store. Here are three reasons why:

  1. High Conversion Rates: When you run a PPC campaign on Amazon, you’ll be able to target specific keywords related to your products. This means that when someone searches for those keywords, they’ll find your listing among all the others.
  2. Low Cost: Unlike traditional marketing methods like SEO, social media marketing, etc., running a PPC campaign on amazon doesn’t cost much. In fact, you only pay when someone clicks on your ad.
  3. Easy Setup: Setting up a PPC campaign on Amazon is very simple. All you need is a computer, an internet connection, and a credit card. That’s it!

Amazon Advertising Guide

After you set up your account, you’ll need to create an Ad Group. An Ad Group is basically a group of ads that will appear together on Amazon. For example, let’s say you sell shoes. You could create an Ad Group called “Shoes.” Then, within that Ad Group, you could create multiple ads. These ads would include different types of shoes, like sneakers, dress shoes, casual shoes, etc.

You can add multiple ads to each Ad Group. This way, you can create different ads for different categories of shoes. Once you have created your Ad Groups, you’ll next need to select which keywords you want to use. To do so, click on the Keywords tab at the top of the page.

Then, simply enter the keywords into the search bar. Once you’ve entered them, you’ll see a list of results. Click on the ones that seem relevant to your product. Now, you’re ready to create your first ad. Simply click on the Create New Ad button.


How to start a pay-per-click campaign on Amazon for amazon sellers?

To create a PPC campaign on Amazon, first, you need to sign up for an Amazon Advertising account. Then, go to the “Campaigns” tab, click “Create Campaign,” then choose “Search Ads.” Finally, select “Keywords” from the dropdown menu, and enter keywords related to your product.

How to Start An AdWords Campaign On Amazon For Amazon Sellers?

If you want to start an AdWords campaign for amazon sellers, then you need first to create a seller account on Amazon. Then, you need to set up your product feed which includes all the information about your products. After that, you need to add keywords to your product feed. Finally, you need to upload your ads to Google Ads.

What is a pay-per-click campaign?

A PPC campaign is a form of paid search advertising where advertisers bid for keywords related to their business. The advertiser pays each time someone clicks on his ad. This means that the higher the click-through rate (CTR), the better the performance.

How do I create an ad group?

An ad group is a collection of ads that share common characteristics such as keywords, location, and targeting criteria. Ad groups allow advertisers to target specific audiences based on these shared characteristics. To create an ad group, follow these steps: 1) Create a new campaign 2) Select “Ad Groups” from the left menu 3) Click “+ Add Group” 4) Enter the name for the ad group 5) Choose the targeting options 6) Save the ad group 7) Repeat steps 1 through 6 until all desired ad groups have been created.

What is an affiliate program?

An affiliate program is when someone pays another person for referring them to a product or service they offer. The referral is usually done through a link provided by the referrer. This is how Amazon works. When you click on a link from Amazon, you go directly to Amazon’s website. If you purchase something at Amazon, then Amazon pays the affiliate a commission.

Why Start Ppc Campaign for Amazon Store Business is So Important

PPC campaigns have become increasingly popular in recent years due to its effectiveness in driving traffic and generating sales. This advertising method allows sellers to display their products prominently on Amazon’s search results page, significantly raising their visibility to potential customers. As users click on these ads, they are redirected to the seller’s Amazon store, increasing the likelihood of conversion from browsing to purchasing. With millions of people searching for products on Amazon every day, a well-executed PPC campaign can be an invaluable tool for capturing their attention and turning them into valuable customers.

One major advantage of using PPC for an Amazon store business is the ability to target a specific and relevant audience. Sellers have the liberty to choose various keywords related to their products, ensuring that their ads are shown to customers genuinely interested in purchasing such items. By specifically targeting individuals who are most likely to buy, sellers can achieve higher conversion rates while minimizing wasted advertising costs. This characteristic of PPC campaigns provides a cost-effective approach that directly impacts the business’ bottom line.

Furthermore, PPC campaigns on Amazon offer sellers unparalleled control over their marketing efforts. Sellers can determine the daily budget for their PPC ads and monitor their spending, which helps manage costs and allocate resources efficiently. The ability to adjust bids in real-time also allows sellers to optimize their campaign performance promptly. Additionally, sellers have access to advanced analytics and data reports, providing valuable insights into customer behavior and the effectiveness of their ads. Armed with these analytics, sellers can tweak their campaigns to continually improve their results and make informed business decisions.

Another reason why embarking on a PPC campaign is essential for Amazon store businesses is the boost it gives to brand awareness. Gradually growing a brand presence on a bustling marketplace like Amazon can be challenging, especially for newcomers. Running PPC ads enables businesses to spark brand visibility from the get-go, as their products become prominently displayed within relevant search results. By being consistently in front of potential customers, Amazon store businesses can establish a solid brand identity and gain the trust and loyalty of their target audience. The cumulative impact of such visibility can be tremendous, propelling the store business into continued growth and success.

While there might be other advertising strategies available, leveraging PPC campaigns for Amazon store businesses has proven to be a game-changer for countless sellers. In this competitive digital landscape, it is pivotal for sellers to maximize their opportunities for success. With the ability to specifically target audiences, exercise control over marketing efforts, and increase brand visibility, PPC campaigns offer an invaluable pathway towards expanding the reach and profitability of a business. For any Amazon store business looking to thrive and prosper, starting a PPC campaign should be an indispensable part of their growth strategy.

In Conclusion

Running a PPC campaign on Amazon is one of the easiest ways to get more customers to your Amazon store. It also helps you reach out to people who might not otherwise visit your site. So, if you’re looking to increase your sales, then this is definitely something you should try. 

About Author & Editorial Staff

Steve Goldstein, founder of LLCBuddy, is a specialist in corporate formations, dedicated to guiding entrepreneurs and small business owners through the LLC process. LLCBuddy provides a wealth of streamlined resources such as guides, articles, and FAQs, making LLC establishment seamless. The diligent editorial staff makes sure content is accurate, up-to-date information on topics like state-specific requirements, registered agents, and compliance. Steve's enthusiasm for entrepreneurship makes LLCBuddy an essential and trustworthy resource for launching and running an LLC.

1 thought on “How to Start a PPC Campaign on Amazon for Your Amazon Store Business”

  1. Hello!

    I am a seller on Amazon, niche children’s toys. I am currently actively looking for an agency that would advertise my products.

    Could you tell me, please, what are the terms of working with your agency and what is the price for the services?

    Thank you!


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