New Jersey LLC Name Search – How to Name Your LLC

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Forming an LLC requires a different business name, which must be unique and adheres to the guidelines. The great thing is New Jersey’s Division of Revenue page includes a name availability checker. Check out LLC Name Search to learn more.

Meanwhile, if you’re interested in learning more about starting an LLC in NJ or forming an LLC in general, you can check out How to Start an LLC.

How to Name an LLC in New Jersey

Time needed: 5 minutes.

There are guidelines to follow in doing a New Jersey LLC name search. To learn more, check out LLC Naming Guidelines or read Foreign LLC Application for Registration if you’re planning to register a foreign LLC.

  1. Check Name Availability

    Search the Business Entity Records in New Jersey’s Official Division of Revenue page to check if your chosen business name is available. You may also try typing your trademark, business, or domain name on any search engine to generate businesses with similar names and to ensure your trademark is unique and meets the state’s requirements.

    Check out How to File a DBA to learn more about registering a DBA or trademark. For social media pages, use Social Searcher to avoid using similar page names.

  2. Check Domain Availability

    If your business name is still available, you must register for a domain name using Namecheap, Google Workspace, or other domain name sites. So customers can easily find your business over the Internet. Use the Kinsta app to manage your domains efficiently.

  3. File Name Reservation

    A Name Reservation Certificate is required along with a Certificate of Formation. You can reserve a name online, by mail, or in person with a $50 filing fee (plus tax for online).

    File your Certificate of Formation and Name Reservation online on the Division of Revenue Online Services page of New Jersey. You may also download the pdf file of the Name reservation form and submit it with the processing fee to the NJ Division of Revenue, PO Box 308, Trenton, NJ 08646.

Guidelines to Follow in Naming LLC

  •  Use a business name with the abbreviation “LLC” or the phrase “Limited Liability Company.” 
  • Your decided business name must not coincide with any existing government entity. Otherwise, you might have to face legal lawsuits when filing your LLC.
  • Use the LLC name availability checker to ensure your business name is unique.
  • Get a license first if you plan on using restricted words to avoid any complications.

Note that you must put adequate effort into naming your LLC because this name will be with your business for a long time. Making your LLC name unique is vital as it would prevent people from confusing your business with others, not to mention it would be easier for them to recall your business, products, or services.

How to do a New Jersey LLC Online Name Search

It is critical that you choose a name for your LLC. If you have a unique name for your LLC, you’ll need to look it up on the New Jersey state website to check if no other company is using it. Check out these hints to learn more.

Utilize the search engine for business entities in the state’s tool.

The New Jersey Department of Treasury will provide a business search website. This tool can help you determine whether the name you want is available for use by your company. It is only necessary to keep backup names, so they can be easily selected.

Enter your name

There are three kinds of searches that you can perform on the search page. You can look up the name of the entity, the entity ID, or a keyword. Just type in the detail required in the search field for the search type that you choose.  

Run the search 

There are two methods for locating the desired name. Enter the search term, then select the “contains” option. The names of businesses with the word you input would then be displayed. You can also choose “starts with.” This will return results for businesses with names that start with the word you input. 

Searches will reveal information on the current incorporated date of companies, their type, city, and entity IDs. 

How Do I Reserve an LLC Name in New Jersey

To reserve an LLC name in New Jersey you need to submit a name reservation request form to the New Jersey Secretary of State by mail or online by paying a filing fee of $50.

If you are planning on starting a business in New Jersey, you should learn how to reserve an LLC name. There are two main options for doing this. One involves filing a form with the state, while the other is registering the name with a private corporation. The latter will be the easier route to take, and it is more economical. However, the name you select must be unique and not infringe upon another business’s trademark.

Using the Department of Treasury’s Business Search portal is a good place to start. Besides providing a comprehensive list of all businesses registered in New Jersey, it also contains information on how to find out if your proposed name is available. You can search by category, and you can filter by type of business.

While the most comprehensive list is available on the department’s website, you may be able to get a much faster response from your local county clerk. This should be your first stop before registering the name. Typically, processing a name reservation takes one business day. Depending on the business type, the fee will vary.

For a relatively small fee, the Department of Treasury will let you know if you can use the name. The best part is that they will even tell you if they have a database of names for you to check out. A nice bonus is that the search will be case sensitive. Usually, a wildcard is inserted at the end of the search string.

To file the name, you’ll need to fill out a form with the appropriate fee. These forms can be filed online or by mail. Once the form is processed, the company will receive a confirmation number. It is a good idea to make a backup name selection, as you may need it if your preferred name isn’t available. Remember that you need to have a physical address in the state in order to have your documents delivered legally.

Although there isn’t an actual law, there are several naming conventions that you should abide by. One is to avoid the word “LLC.” Unless you are going to be running an incorporated nonprofit, you should also steer clear of the words Inc. or Inc., as these are often trademarked.

Another must do is to find out if your proposed name is unique in New Jersey. As you can imagine, if you choose a name that is too similar to a dozen other businesses, the State will not be impressed. You can also find out whether your proposed name is too close to a trademarked name by requesting a formal opinion from the Department of Treasury. Alternatively, you can consult an attorney.

Even if you have a great name, you may want to check with your favorite domain registrar to ensure it isn’t taken. A good web domain can be the key to ensuring your prospective customers can find you. After you’ve settled on a name, make sure to use a matching URL, as this can greatly increase your chances of securing a client or customer.


What is a Trade Name?

A trade name (doing business as (DBA) name) is the official name under which a proprietor or company chooses to do business.

Is having a domain name necessary?

Having a domain isn’t necessary, but it is recommended. If you have a domain name, customers will find you more accessible through online means with your online website.

What if my name is unavailable?

For domestic LLC, you can simply brainstorm for another name if the one you pick is no longer available. For foreign LLC, you must think up a “fictitious name,” which you’ll use only in the state.

In Conclusion

LLC names are important as it is the main identity of your business. While naming your LLC make sure to choose the one that suits the nature of your business. Follow the naming guidelines before you start filing your LLC name

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