New York LLC Name Search – How to Name Your LLC

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Forming an LLC requires a different business name, which must be unique and adheres to the guidelines. The great thing is New York’s Secretary of State page includes a name availability checker. Check out LLC Name Search to learn more.

Meanwhile, if you’re interested in learning more about starting a New York LLC or forming an LLC in general, you can check out How to Start an LLC.

How to Name an LLC in New York

Time needed: 5 minutes.

There are guidelines to follow in doing a New York LLC name search. To learn more, check out LLC Naming Guidelines or read Foreign LLC Application for Registration if you’re planning to register a foreign LLC.

  1. Check Name Availability

    Search the Business Entity Records in New York’s Official Secretary of State page to check if your chosen business name is available. You may also try typing your trademark, business, or domain name on any search engine to generate businesses with similar names and to ensure your trademark is unique and meets the state’s requirements.

    Check out How to File a DBA to learn more about registering a DBA or trademark. For social media pages, use Social Searcher to avoid using similar page names.

  2. Check Domain Availability

    If your business name is still available, you must register for a domain name using Namecheap, Google Workspace, or other domain name sites. So customers can easily find your business over the Internet. Use the Kinsta app to manage your domains efficiently.

  3. File Name Reservation

    A Name Reservation Certificate is required along with a Certificate of Formation. You can reserve a name online, by mail, or in person with a $20 filing fee (plus tax for online).

    File your Certificate of Formation and Name Reservation online on the Secretary of State Online Services page of New York. You may also download the pdf file of the Name reservation form and submit it with the processing fee to the New York Department of State, Division of Corporations, One Commerce Plaza, 99 Washington Avenue, Albany, NY 12231.

Guidelines to Follow in Naming LLC

  •  Use a business name with the abbreviation “LLC” or the phrase “Limited Liability Company.” 
  • Your decided business name must not coincide with any existing government entity. Otherwise, you might have to face legal lawsuits when filing your LLC.
  • Use the LLC name availability checker to ensure your business name is unique.
  • Get a license first if you plan on using restricted words to avoid any complications.

Note that you must put adequate effort into naming your LLC because this name will be with your business for a long time. Making your LLC name unique is vital as it would prevent people from confusing your business with others, not to mention it would be easier for them to recall your business, products, or services.

How to do a Business Entity Search in New York

It is crucial to select the name you want to use for your LLC. If you have a distinctive name for your LLC and no other business using it, you will need to search the New York State website to confirm it. Take a look at the following information and be aware of the process.

Utilize the state’s search engine for businesses.

The New York Department of State Division of Corporations provides a business search website. This tool can assist you in determining if the proposed name has been taken already. It is only necessary to have a backup names list, so you can quickly choose an alternative.

Enter your name

There are various kinds of searches that you can perform when you reach the page for a search. You can search for the entity’s name or by entity ID. You will be given a drop-down menu to make your choices easier. Be sure to fill out the form for your search choice accordingly. 

Do the search

There are several ways to find a name. The first method allows you to search by name, under which you can use a name ID, an assumed name, or an assumed ID. Choose one and be sure to fill out the form that follows. 

You can further filter your search with an entity type, search functionality, or entity list. For search functionality, you can use the result to show you businesses that contain the word you input or those that start with it. 

As for entity type, you can choose from active, inactive, or suspended.

How Do I Reserve an LLC Name in New York

To reserve an LLC name in New York you need to submit a name reservation request form to the New York Department of State by mail or online by paying a filing fee of $20.

Having a great company name is an important part of starting your own business. Not only does it help you stand out from your competitors, it also makes it easier for your customers to remember your business. However, before you jump in with both feet, you need to make sure the name you choose is unique. That is where the state of New York comes in.

One of the most useful ways to check if a certain name is available is to use the New York Department of State Corporation & Business Entity database. You can search for names using the first two words of your proposed business name. If you’re using more than one word, you can also search for a combination of all the words. Using the database is a good idea before you go through the hassle of filing your formation documents.

The New York Department of State has a well-designed website. It includes an easy to navigate menu. In addition to the usual state fee, you will find information on other state statutes and a list of the most popular business names in New York. On top of that, you will find a handy name reserving tool.

The aforementioned site also offers a searchable database for trademarks. To ensure that your business is not infringing on another entity’s intellectual property, you may want to consider filing a trademark application. Another benefit of doing so is that it can save you a lot of trouble down the road.

Another great resource for checking if a given name is available is the New York Secretary of State’s Business Entity Search. This can be done either online or on the phone. You will have to pay a $20 filing fee and you are limited to 60 days to use the service. Depending on your situation, this might be a wise decision.

To file a name reservation, you can fill out the form in person, by mail, or fax. While you’re at it, you might want to consider utilizing the service’s email notification feature. By doing so, you’ll receive a reminder when your reservation is about to expire.

For the most part, the process of naming a business is not difficult. Aside from choosing a name, you will need to prepare some of the paperwork, such as an Articles of Organization and a Certificate of Assumed Name. Once you’ve completed these, you’re ready to begin the actual naming process. After all, you’ll be using this business name for a while, so you want to make sure that it’s something that you and your customers will recognize.

The true cost of reserving a name can vary depending on your state, but for New York residents, the cost is just under $20. In addition to the state’s standard filing fee, you will need to include a one-time Affidavit of Publication. Finally, you will need to mail a copy of your original reservation request along with the payment.


What is a Trade Name?

A trade name (doing business as (DBA) name) is the official name under which a proprietor or company chooses to do business.

Is having a domain name necessary?

Having a domain isn’t necessary, but it is recommended. If you have a domain name, customers will find you more accessible through online means with your online website.

What if my name is unavailable?

For domestic LLC, you can simply brainstorm for another name if the one you pick is no longer available. For foreign LLC, you must think up a “fictitious name,” which you’ll use only in the state.

In Conclusion

LLC names are important as it is the main identity of your business. While naming your LLC make sure to choose the one that suits the nature of your business. Follow the naming guidelines before you start filing your LLC name

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