Marketing Resource Management Statistics


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Marketing Resource Management Statistics 2023: Facts about Marketing Resource Management outlines the context of what’s happening in the tech world.

LLCBuddy editorial team did hours of research, collected all important statistics on Marketing Resource Management, and shared those on this page. Our editorial team proofread these to make the data as accurate as possible. We believe you don’t need to check any other resources on the web for the same. You should get everything here only 🙂

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Top Marketing Resource Management Statistics 2023

☰ Use “CTRL+F” to quickly find statistics. There are total 16 Marketing Resource Management Statistics on this page 🙂

Marketing Resource Management “Latest” Statistics

  • The manufacturing sector led the market and generated more than 15% of worldwide revenue.[1]
  • North America led the market for marketing resource management, contributing more than 31% of worldwide revenue.[1]
  • In 2020, the consulting and implementation market segment held the majority of market share and generated more than 55% of worldwide revenue.[1]
  • From 2021 to 2027, the worldwide MRM market is anticipated to expand at a compound yearly growth rate of 11.7%, reaching $69 billion.[1]
  • In 2020, the big enterprise market segment had a commanding position and generated more than 56% of worldwide revenue.[1]
  • According to HubSpot State of Marketing Report (2021), 69% of marketers invested in SEO in 2021.[2]
  • Over 50% of marketers say keyword rankings and organic traffic are the top ways they measure the success of their SEO strategies. (HubSpot State of Marketing Report, 2021).[2]
  • According to QueryClick, a performance driven digital marketing business, 66% of UK CMOs of major retail companies want to invest in ML to improve their digital marketing strategy.[3]
  • According to Merkle’s Customer Engagement Report, to make up for losses from prior years, 52% of marketers across sectors raised spending, while 74% of marketers modified how they approached customer content.[3]
  • Large organizations tend to choose MRM solutions since they spend a lot on marketing and customer interaction, which accounts for an average of 5-11% of their overall expenses.[3]
  • The MRM market is anticipated to develop from $3.2 billion in 2021 to $5.5 billion by 2026, at a Compound Annual Growth Rate (CAGR) of 10.9% .[3]
  • A wider shift toward more personalization in ERP systems results a significant number of ERP operations will soon be replaced by AI and machine learning, according to almost 80% of it developers.[4]
  • Accounting was cited by 89% of businesses considering to buy ERP software as the most important ERP function.[4]
  • 58% of small firms with 50-99 workers that participated in an IDC poll favored spending money on cloud and hosted solutions.[4]
  • Manufacturing businesses make up the biggest segment of those wanting to buy ERP software, at 47% of all organizations.[4]
  • About 44% of personnel managers believe cloud solutions would boost productivity and efficiency, while 35% believe the cloud will save expenses.[5]

Also Read

How Useful is Marketing Resource Management

One of the key benefits of MRM is its ability to provide a comprehensive overview of all marketing activities within an organization. This visibility allows teams to assess the effectiveness of their efforts in real-time, make data-driven decisions, and easily track budgets to ensure they are staying on track. This feature alone can save businesses valuable time and resources by eliminating manual processes and ensuring everyone is on the same page.

Another advantage of MRM is its role in driving collaboration and coordination among marketing teams. By having all resources easily accessible in one centralized platform, teams can work together seamlessly on projects, share assets, and communicate effectively. This not only fosters a more cohesive and productive work environment but also ensures consistency across all marketing efforts. Additionally, MRM helps to prevent duplication of work, reduce errors, and streamline communication, all of which contribute to overall efficiency and effectiveness.

MRM also plays a critical role in asset management. By organizing and storing all assets in a centralized location, businesses can easily access and repurpose content for various campaigns, channels, and audiences. This not only saves time on creating new assets from scratch but also ensures brand consistency and compliance. Furthermore, MRM allows for easy tracking and monitoring of asset usage, performance, and ROI, providing valuable insights into what works and what doesn’t.

Moreover, MRM enables businesses to optimize their marketing budgets by providing comprehensive insights into where resources are being allocated and how effective they are. By tracking spending, ROI, and performance, organizations can make informed decisions on where to allocate resources for maximum impact. This, in turn, allows businesses to identify areas for improvement, eliminate waste, and allocate resources more strategically. With the increasing pressure on marketing teams to deliver measurable results, MRM provides the tools necessary to demonstrate ROI and justify budget allocations.

In conclusion, Marketing Resource Management is an invaluable tool for businesses looking to optimize their marketing efforts, drive collaboration, and improve overall efficiency. By centralizing resources, streamlining processes, and providing valuable insights, MRM enables organizations to make informed decisions, enhance performance, and maximize ROI. While some may question its usefulness, the benefits of MRM are clear and undeniable. As marketing continues to evolve and become more complex, MRM will undoubtedly play a crucial role in helping businesses stay ahead of the curve and achieve their objectives.

Reference

  1. grandviewresearch – https://www.grandviewresearch.com/industry-analysis/marketing-resource-management-market
  2. hubspot – https://www.hubspot.com/marketing-statistics
  3. marketsandmarkets – https://www.marketsandmarkets.com/Market-Reports/marketing-resource-management-market-23114879.html
  4. netsuite – https://www.netsuite.com/portal/resource/articles/erp/erp-statistics.shtml
  5. netsuite – https://www.netsuite.com/portal/resource/articles/human-resources/hr-statistics.shtml

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