Digital Audio Advertising Statistics


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Digital Audio Advertising Statistics 2023: Facts about Digital Audio Advertising outlines the context of what’s happening in the tech world.

LLCBuddy editorial team did hours of research, collected all important statistics on Digital Audio Advertising, and shared those on this page. Our editorial team proofread these to make the data as accurate as possible. We believe you don’t need to check any other resources on the web for the same. You should get everything here only 🙂

Are you planning to form an LLC? Maybe for educational purposes, business research, or personal curiosity, whatever the reason is – it’s always a good idea to gather more information about tech topics like this.

How much of an impact will Digital Audio Advertising Statistics have on your day-to-day? or the day-to-day of your LLC Business? How much does it matter directly or indirectly? You should get answers to all your questions here.

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Top Digital Audio Advertising Statistics 2023

☰ Use “CTRL+F” to quickly find statistics. There are total 65 Digital Audio Advertising Statistics on this page 🙂

Digital Audio Advertising “Latest” Statistics

  • 42% of Pandora respondents said that audio advertisements are more likely to catch their attention than those they see or hear elsewhere.[1]
  • Compared to other significant ad forms, 51% of respondents stated they found it simpler to remember the brand behind a smart speaker ad.[1]
  • In comparison to podcast advertising, which 36% of media agencies currently frequently consider, streaming digital audio advertising is now a key component of 69% of media agencies’ activities.[1]
  • In 2020, 65% of media agencies utilized podcast advertising, and 81% used streaming digital audio advertising.[1]
  • According to an Adobe study, 58% of consumers believe smart speaker advertisements to be less invasive than those in other prominent forms, including TV, print, internet, and social media.[1]
  • About 46% of the world’s population, or 131 million individuals, are predicted to have listened to an audiobook in 2021, an increase of 1% from 2020.[1]
  • Adults spent 11% of their daily media time listening to digital audio in 2020, and the number will rise to 11.7% in 2021, or 1 hour and 34 minutes.[1]
  • According to Edison Research, 68% of the population, or an estimated 193 million people, listen to music each month, which is an increase of 100,000 from 2020.[1]
  • Mobile devices are responsible for eight out of ten dollars, with mobile audio revenue rising 15% faster in 2020 than desktop audio.[1]
  • Even though fewer individuals commuted in 2020 compared to 2019, audiobook sales increased by more than 17%.[1]
  • 69% of individuals between the ages of 12 and 34 listen to audio with other people regularly or sometimes, up from 51% of those under 12.[1]
  • According to the IAB’s annual ad revenue report, digital audio ad revenue climbed by more than 350 million in 2020, rising by 13% to a total of 3.085 billion.[1]
  • The greatest LTR for long-form material is seen in pieces longer than five minutes, at 70%, while the LTR for pieces less than three minutes and those longer than three to five minutes is both at 55%.[1]
  • Podcasting has gained popularity over 222 million people, or 78% of the population, regularly listen to podcasts.[1]
  • 43% of users claim that audio advertisements are more relevant to them as a result of streaming audio’s highly tailored and dynamic nature.[1]
  • The age group over 55 accounts for the lowest percentage of listeners, accounting for 26% of monthly listeners, up from 22% in 2020.[1]
  • Compared to 2020, an all-time high for this category, there are 7 million more people or 60% of the total population.[1]
  • According to Trinity Audio’s study, 59% of listeners listened to the complete audio version of news items and blog entries, which means that more than half of all listeners engaged with the audio material.[1]
  • According to Trinity Audio’s study, almost everyone who listened to audio material also heard an advertisement in its entirety, with a total ad completion rate of 91%.[1]
  • According to eMarketer data, individuals spend an additional 8.3% more time listening to digital audio daily, for 1 hour and 29 minutes.[1]
  • According to Edison Research and Triton Digital, 116 million Americans, or 41% of the U.S. population over 12, listen to podcasts on a monthly basis, which is an increase of 11% from 2020.[2]
  • The percentage of Americans who listen to conventional radio on a regular basis is progressively declining, from 88.3% in 2019 to only 84% in 2019.[2]
  • U.S. digital audio listeners are expected to reach 230.8 million by 2025, up from 218.6 million in 2021.[2]
  • Compared to only three years ago, it is a 20% increase and over a half hour more than they will spend on social media.[2]
  • As advertisers started to divert their expenditures elsewhere, the covid19 epidemic hastened the decline of conventional radio listeners and, therefore, radio advertisements’ proportion of the entire audio ad from 66.7% in 2021 to a projected 59.7% in 2025.[2]
  • A 2020 poll indicated that 55% of Spotify customers and 79% of Pandora users choose ad-supported rates, despite the fact that many streaming services provide ad-free listening or, in the case of apple music, are completely ad.[2]
  • 25% of those questioned indicated they sometimes or often purchase a product or service after hearing it on a streaming music app or website.[3]
  • Over 60 million people in the U.S. possess smart speakers, and 24% of them utilize this technology every day, according to the Smart Audio Report.[3]
  • 25% of podcast listeners utilize desktop/laptop computers to listen to podcasts, despite the fact that mobile is the platform of choice for most.[3]
  • With 50% of Millennials and Gen Zers listening to digital material while doing household chores like cooking and cleaning, thanks to new platforms that allow us to ingest audio content, it has become the perfect multitasking media channel.[3]
  • A whopping 81% of listeners have taken action after hearing an ad on a podcast, with 41% of listeners professing to trust podcast advertisements more than other audio platforms.[3]
  • 65% of U.S. podcast listeners use their mobile devices, compared to 14% who use a laptop or desktop.[3]
  • One of the entertainment industries that is presently anticipated to develop at the quickest rate is podcasting.[3]
  • Despite making up a significantly smaller fraction of U.S. internet users, podcast listeners are the fastest-growing demographic, with 70% of those 12 and older have heard of them.[3]
  • 21% of their listeners listen to 45 podcasts each week, and an even higher 31% listen to six or more.[3]
  • It’s not surprising that 61% of surveyed firms want to increase their efforts in digital audio advertising, given that 31% of listeners to digital audio access material through smart speakers.[3]
  • With 202 billion weekly minutes, AM/FM accounts for 93% of all weekly minutes, making it one of the most vibrant and well-known landscapes for reaching the general public.[3]
  • According to the Midroll Media Report, 60% of podcast listeners who heard an audio ad completed a purchase.[4]
  • Despite accounting for just 30% of the campaign’s spending, audio nonetheless had a 51% reach.[4]
  • According to Nielsen Media Lab, audio advertisements have a 24% greater recall rate than conventional display advertisements.[4]
  • Almost 25% of Spotify’s overall income comes from programmatic audio adverts, which provide accurate targeting and a customized experience.[4]
  • Speaking about mobile technology, spoken word audio accounts for 30% of all smartphone listening.[5]
  • In 2020, 91.7% of U.S. adults listened to digital audio material on a mobile device at least once per month.[5]
  • From 2018 to 2021, it is anticipated that the percentage of digital audio advertising expenditure will increase during the following several years, reaching 37.9% of all digital audio revenues in 2025.[6]
  • The percentage of U.S. digital audio subscription sales will reach its high this year at 63.9% after many years of growth.[6]
  • There will be 221.5 million digital audio listeners in the U.S. in 2022, accounting for 65.7% of the population.[6]
  • By 2022, podcast listeners will be 125 million or 56.4% of all digital audio listeners.[6]
  • Voice advertising initiatives, particularly those for smart speakers, are preferred by 40% of digital audio consumers.[7]
  • 61% of companies, or more than 35%, expect to raise their spending for digital audio advertising.[7]
  • 65% of American podcast listeners use mobile or portable devices as their main listening tools.[7]
  • More than 70% of podcast listeners can recognize the product’s brand name featured in the podcast advertising.[7]
  • More than 90% of podcast users planned to listen to the podcasts at home, according to Statista.[7]
  • Nearly 40% of digital audio users believe voice advertising drives far more engagement than social networking, particularly smart speakers.[7]
  • 50% of consumers listen to digital audio while doing other household chores like cooking and cleaning.[7]
  • More than 61% of podcast listeners make purchases as a result of audio advertising initiatives.[7]
  • When a creator’s song sells 1,000 copies, SoundCloud will get 45% of the sale, with the remaining 550 sales going to the author.[7]
  • The beginning of advertising campaigns on business podcasts led to a 14% increase in purchasing goods or services by business brands.[7]
  • Nearly 25% of the time spent by mobile users is spent listening to podcasts and other audio and music.[7]
  • Over 67% of UK podcast listeners are more likely to visit the business after hearing the ad, thanks to geotargeted audio marketing.[7]
  • Although just 26.9% of U.S. internet users are podcast listeners, this demographic is the one that is expanding the quickest.[8]
  • According to the Infinite Dial Research by Edison Research and Triton Digital, 41% of Americans aged 12 or older have listened to a podcast in the previous month as of 2021, up from 37% in 2020 and only 9% in 2008.[9]
  • In the first quarter of 2021, 68% of Americans aged 12 and older had listened to internet audio, while 62% had done so in the previous week.[9]
  • According to Pew Research Center, all news format stations’ average radio income fell noticeably by 24% in 2020.[9]
  • In 2020, 50% of U.S. people said they sometimes or always listened to the news on the radio.[9]
  • According to Nielsen Media Research statistics released by the Radio Advertising Bureau, 83% of Americans aged 12 or older listened to terrestrial radio in a given week in 2020, a modest down from 89% in 2019.[9]

Also Read

How Useful is Digital Audio Advertising

The question of how useful digital audio advertising truly is can only be answered when we acknowledge the unique benefits and opportunities it presents. Unlike other forms of advertising, digital audio ads have the ability to reach consumers while they are engaged in activities that prohibit visual interaction, such as driving or working out. This allows brands to connect with their audience in a non-intrusive manner, gaining their attention in a way that is less disruptive than traditional methods.

Additionally, the widespread use of streaming services and podcasts has made digital audio advertising a highly effective medium for reaching niche audiences. By targeting listeners based on their preferences and interests, brands can tailor their messaging to resonate with specific segments of the population. This level of personalization not only increases the likelihood of conversion but also helps build stronger relationships with consumers.

Moreover, the interactive nature of digital audio advertising allows for greater engagement and measurability. Whether it’s prompting listeners to visit a website or encouraging them to download an app, digital audio ads can drive actions that can be easily tracked and analyzed. This level of accountability provides brands with valuable insights into the effectiveness of their campaigns, allowing them to refine their strategies for optimal results.

Furthermore, digital audio advertising offers a cost-effective solution for brands looking to maximize their advertising budget. With the ability to target specific demographics and track performance metrics in real-time, brands can ensure that their investment is delivering a return on investment. This level of control over spending and performance is a significant advantage in today’s competitive marketing landscape.

On top of all this, the flexibility and scalability of digital audio advertising make it an attractive option for brands of all sizes. Whether it’s a small business looking to reach a local audience or a multinational corporation targeting a global market, digital audio advertising can be tailored to meet the needs and objectives of any campaign. This versatility allows brands to leverage the power of audio advertising in a way that best suits their unique goals and resources.

In conclusion, the usefulness of digital audio advertising cannot be understated. Its ability to reach consumers in a non-intrusive manner, target niche audiences, drive engagement and measurability, offer cost-effective solutions, and provide flexibility and scalability make it a valuable tool in today’s marketing landscape. As brands continue to adapt to the digital age and seek innovative ways to connect with consumers, digital audio advertising will undoubtedly play a central role in shaping the future of advertising.

Reference

  1. infomo – http://www.infomo.com/company/newsroom/31-statistics-indicate-that-audio-advertising-has-come-of-age
  2. basis – https://basis.net/blog/digital-audio-advertising-channels-insights-strategies-and-trends
  3. sfgate – https://marketing.sfgate.com/resources/rise-of-digital-audio-advertising
  4. martechseries – https://martechseries.com/mts-insights/guest-authors/audio-ads-part-advertising-strategy-2020/
  5. business2community – https://www.business2community.com/digital-marketing/numbers-and-facts-you-need-to-know-about-audio-content-in-2021-02398919
  6. digitalremedy – https://www.digitalremedy.com/the-undeniable-opportunity-of-digital-audio-advertising/
  7. dotndot – https://www.dotndot.com/digital-audio-marketing-and-advertising-statistics/
  8. insiderintelligence – https://www.insiderintelligence.com/content/digital-audio-advertising
  9. pewresearch – https://www.pewresearch.org/journalism/fact-sheet/audio-and-podcasting/

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