Account-Based Orchestration Platforms Statistics


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Account-Based Orchestration Platforms Statistics 2023: Facts about Account-Based Orchestration Platforms outlines the context of what’s happening in the tech world.

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Top Account-Based Orchestration Platforms Statistics 2023

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Account-Based Orchestration Platforms “Latest” Statistics

  • Digital interaction according to Salesforce, this year has seen a tipping point for the connected customer, with an estimated 60% of interactions taking place online, up from 42% last year.[1]
  • 61% of B2B marketers intended to incorporate technology into their ABM operations.[1]
  • 80% of company purchasers expect to do more business online after the epidemic than they did before.[1]
  • According to ITSMA and the ABM leadership alliance, just 13% of businesses have reached the highest adoption level, while others are increasing the number of accounts they cover.[1]
  • According to Gartner, the average B2B purchasing group comprises six to ten decision-makers, and 77% of buyers questioned said transactions have grown to be very complicated and challenging.[1]
  • ABM as a strategy has a lot of space to develop even if the organization’s study showed that 27% of respondents marketing expenditures were already allocated to ABM.[1]
  • Gartner predicts that by the end of 2022, over 70% of B2B marketers will reimagine their ABM campaigns utilizing third.[2]
  • Because 44% of buyers identify specific solutions before contacting a seller and 70% of consumers thoroughly articulate their demands before connecting with a salesperson.[3]

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How Useful is Account Based Orchestration Platforms

One of the key advantages of account-based orchestration platforms is their ability to streamline and coordinate marketing and sales efforts targeting specific accounts. By leveraging data and analytics, these platforms allow businesses to identify high-value accounts and tailor their messaging and campaigns accordingly. This level of personalization is crucial in today’s competitive landscape, where customers expect more targeted and relevant communication.

Moreover, account-based orchestration platforms provide a centralized hub for collaboration between marketing and sales teams. This alignment is essential for driving efficiency and ensuring that all efforts are working towards the same goal – closing deals and driving revenue. By breaking down the silos between departments, businesses can work together seamlessly to nurture relationships and increase account engagement.

Another key advantage of these platforms is their ability to provide real-time insights and analytics. By tracking and analyzing customer interactions and behaviors, businesses can gain a deeper understanding of their target accounts and tailor their approach accordingly. This data-driven approach allows organizations to optimize their strategies and campaigns for better results.

Furthermore, account-based orchestration platforms offer scalability and flexibility for businesses of all sizes. Whether a company is targeting a handful of accounts or hundreds, these platforms can adapt to their needs and grow with them. This scalability makes them an ideal solution for businesses looking to expand their account-based marketing efforts.

In addition to these benefits, account-based orchestration platforms can also help businesses improve their ROI and conversion rates. By focusing on high-value accounts and delivering personalized experiences, organizations can increase their chances of closing deals and driving revenue. This targeted approach reduces wasted resources on accounts that are less likely to convert, making for a more efficient and effective sales cycle.

Overall, the usefulness of account-based orchestration platforms cannot be understated. From streamlining marketing and sales efforts to providing real-time insights and improving ROI, these platforms offer a wide range of benefits for businesses looking to enhance their account-based marketing strategies. As the demand for personalized and targeted experiences continues to grow, account-based orchestration platforms will play a crucial role in helping organizations stay ahead of the curve and drive meaningful engagement with their target accounts.

Reference


  1. martech – https://martech.org/what-is-account-based-marketing-or-abm-and-why-are-b2b-marketers-so-bullish-on-it/
  2. intentsify – https://www.intentsify.io/blog/5-ways-use-intent-data-boost-abm-performance
  3. triblio – https://www.triblio.com/blog/blog-intent-data-guide

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