Account-Based Orchestration Platforms Statistics


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Account-Based Orchestration Platforms Statistics 2023: Facts about Account-Based Orchestration Platforms outlines the context of what’s happening in the tech world.

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Top Account-Based Orchestration Platforms Statistics 2023

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Account-Based Orchestration Platforms “Latest” Statistics

  • Digital interaction according to Salesforce, this year has seen a tipping point for the connected customer, with an estimated 60% of interactions taking place online, up from 42% last year.[1]
  • 61% of B2B marketers intended to incorporate technology into their ABM operations.[1]
  • 80% of company purchasers expect to do more business online after the epidemic than they did before.[1]
  • According to ITSMA and the ABM leadership alliance, just 13% of businesses have reached the highest adoption level, while others are increasing the number of accounts they cover.[1]
  • According to Gartner, the average B2B purchasing group comprises six to ten decision-makers, and 77% of buyers questioned said transactions have grown to be very complicated and challenging.[1]
  • ABM as a strategy has a lot of space to develop even if the organization’s study showed that 27% of respondents marketing expenditures were already allocated to ABM.[1]
  • Gartner predicts that by the end of 2022, over 70% of B2B marketers will reimagine their ABM campaigns utilizing third.[2]
  • Because 44% of buyers identify specific solutions before contacting a seller and 70% of consumers thoroughly articulate their demands before connecting with a salesperson.[3]

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How Useful is Account Based Orchestration Platforms

One of the key benefits of account-based orchestration platforms is their ability to centralize and coordinate marketing and sales activities. By aligning these two departments, companies can create cohesive and seamless experiences for their target accounts. This coordination ensures that all interactions are consistent and relevant, ultimately increasing the chances of converting leads into customers.

Additionally, these platforms provide companies with valuable insights into their target accounts. By leveraging data and analytics, businesses can gain a deeper understanding of their audience’s needs and preferences. This knowledge allows companies to create more personalized and targeted messaging, ultimately leading to higher engagement and conversion rates.

Moreover, account-based orchestration platforms help companies streamline their workflows and processes. By automating repetitive tasks and integrating various tools and systems, companies can save time and resources while increasing efficiency. This automation also allows companies to focus on strategic initiatives and decision-making, rather than getting bogged down in manual tasks.

Furthermore, these platforms enable companies to track and measure the success of their ABM campaigns. By providing real-time analytics and reporting, businesses can monitor the performance of their campaigns and make data-driven decisions to optimize their strategies. This visibility into campaign results allows companies to continuously improve and iterate on their efforts, ultimately driving better outcomes.

In today’s hyper-competitive business landscape, personalization and relevance are key drivers of success. Account-based orchestration platforms offer companies the tools and capabilities they need to deliver highly tailored and targeted experiences to their most valuable accounts. By leveraging data, automation, and collaboration, companies can effectively engage their target audience and drive meaningful impact.

Overall, account-based orchestration platforms are incredibly useful tools for companies looking to enhance their ABM efforts. These platforms offer a holistic approach to targeting and engaging key accounts, enabling companies to drive more targeted and impactful campaigns. With their ability to centralize and coordinate marketing and sales activities, provide valuable insights, streamline workflows, and track performance, these platforms are essential for businesses looking to stay ahead in today’s competitive landscape.

Reference

  1. martech – https://martech.org/what-is-account-based-marketing-or-abm-and-why-are-b2b-marketers-so-bullish-on-it/
  2. intentsify – https://www.intentsify.io/blog/5-ways-use-intent-data-boost-abm-performance
  3. triblio – https://www.triblio.com/blog/blog-intent-data-guide

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