Lead Capture Statistics

Steve Goldstein
Steve Goldstein
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Lead Capture Statistics 2023: Facts about Lead Capture outlines the context of what’s happening in the tech world.

LLCBuddy editorial team did hours of research, collected all important statistics on Lead Capture, and shared those on this page. Our editorial team proofread these to make the data as accurate as possible. We believe you don’t need to check any other resources on the web for the same. You should get everything here only 🙂

Are you planning to form an LLC? Maybe for educational purposes, business research, or personal curiosity, whatever the reason is – it’s always a good idea to gather more information about tech topics like this.

How much of an impact will Lead Capture Statistics have on your day-to-day? or the day-to-day of your LLC Business? How much does it matter directly or indirectly? You should get answers to all your questions here.

Please read the page carefully and don’t miss any words.

On this page, you’ll learn about the following:

Top Lead Capture Statistics 2023

☰ Use “CTRL+F” to quickly find statistics. There are total 125 Lead Capture Statistics on this page 🙂

Lead Capture “Latest” Statistics

  • Approximately 33% of our respondents said they work for small organizations with less than 50 workers, however the distribution is fairly equal across all other replies.[1]
  • 40% of marketers say they don’t use lead magnets at all, compared to the tiny majority who say they use them in their efforts.[1]
  • Furthermore, a sizable portion of our respondents—24% —work in the advertising and marketing sector, but the remainder is very diversified and equally distributed among other businesses.[1]
  • The usage of form analytics has been on the rise, with users reporting 15% greater lead generation satisfaction and 19% better conversion rates.[1]
  • For example, marketers that do a/b testing on their forms tend to be happier than those who do not, and they also report conversion rates that are around 10% higher.[1]
  • However, 24.9% of people use webinars, and almost as many people—21.3% —use free programs to collect email addresses.[1]
  • With 56.4% of marketers claiming to have a documented lead qualifying procedure, it seems that this is the standard.[1]
  • According to reports, just 39.5% of marketers use any kind of predictive lead scoring, and only 56.4% of marketers have a lead qualifying plan.[1]
  • Many marketers claim to use several lead collection tools, yet just 40% say they use more than one.[1]
  • The majority of individuals run between one and five per year, yet 36% never do user testing on their forms.[1]
  • 74% of respondents said they utilize online forms, making them the most popular lead-collecting method.[1]
  • Only 12% of individuals say they are very happy with their lead generation efforts, compared to the 8% who are dissatisfied.[1]
  • The majority of marketers utilize lead magnets to collect emails, 40% of them don’t and 10% are unsure of whether they are or aren’t using them.[1]
  • Nearly half of marketers, or 48.8%, do not use predictive lead scoring in their marketing approach, and 11.6% are unsure whether they do or not.[1]
  • 53% of marketers devote at least 50% of their financial resources to lead generation.[2]
  • According to apsis, 67% of businesses today use content marketing to generate leads, as opposed to 73% of businesses that use event marketing to do so.[2]
  • According to APSIS, automating campaigns using marketing automation software may boost the number of quality leads produced by up to 451%.[2]
  • Over 60% of marketers, according to B2B Technology Marketing, say that generating high-quality leads is their toughest difficulty.[2]
  • Approximately 80% of B2B companies use content marketing to generate leads, according to Content Marketing Institute.[2]
  • Social media, according to 21% of organizations, has the most influence on their lead-generation efforts, according to Marketing Charts.[2]
  • More than half of B2B companies surveyed by Marketing Charts said that SEO had the greatest influence on their lead-generating efforts.[2]
  • The average cost of a B2B sales lead, according to Marketing Insider Group, is between $31 and $60.[2]
  • Only 56% of B2B companies, according to Marketing Sherpa, check leads before giving them to the sales staff.[2]
  • Only around 21% of leads turn into sales, according to Marketing Sherpa, which presents some challenges for firms, particularly when it comes to budgeting and measuring roi.[2]
  • Around 80% of social media leads for B2B goods and services, according to Oktopost, come from LinkedIn.[2]
  • 79% of organizations agree that email marketing is the best accessible demand-generating strategy, according to Content Marketing Institute survey.[2]
  • 53% of marketers, according to research by Authority Website Income, devote more than half of their overall marketing budget to lead-generating activities.[2]
  • According to a Linkedin article, businesses that produce 15 blog articles each month bring in around 1,200 new leads per month.[2]
  • Companies that maintain their own blogs produce 67% more leads than those that don’t, according to a Marketo article.[2]
  • Over half of all firms, or 68%, say they have trouble generating leads, according to research by APSIS.[2]
  • Only 18% of marketers believed that their outbound lead generation activities produced quality leads, according to HubSpot.[2]
  • Around 68% of organizations, according to Marketing Sherpa, have not correctly recognized their sales funnel.[2]
  • Content marketing is allegedly 62% less expensive than traditional types of marketing.[2]
  • Lead creation, according to reports, is the most significant marketing objective for 85% of B2B companies.[2]
  • Up to 65% of organizations do not have a lead nurturing procedure in place.[2]
  • Email marketing is a favorite among marketers in all sectors given that it has a ROI of around 44%.[2]
  • Using marketing automation software may result in a 45.1% increase in qualified leads according to APSIS.[2]
  • 60% of marketers said that their content marketing techniques had assisted them in nurturing prospects.[3]
  • 70% of businesses claim that their demand generation budgets have grown, and 34% anticipate a 20% increase in expenditure in the next years.[3]
  • B2B businesses with established lead-generating procedures generate 133% more income than the typical business.[3]
  • According to BigCommerce, 89% of marketing experts think that influencer marketing has a higher or equivalent return on investment than other types of marketing.[3]
  • Businesses that maintain active blogs generate 67% more leads than businesses without active blogs.[3]
  • 75% of marketers said that they had success utilizing content marketing to create demand or leads according to Content Marketing Institute in 2019.[3]
  • 50% of U.S. B2B marketers say that email still has the greatest ROI for lead generation despite the emergence of influencer marketing.[3]
  • According to Content Marketing Institute, the greatest methods for generating leads are live events (19% of respondents), online events or webinars (16% of respondents), and ebooks and manuals (13% of respondents).[3]
  • Hubpages 2021 the general data protection regulation reportedly had a detrimental effect on lead generation techniques, according to 44% of marketing experts.[3]
  • Content development was given priority by marketers in 2018 above conventional advertising (34% ), public relations (46% ), internet advertising (44% ), and email marketing (35% ).[3]
  • Only 10% of marketers can regularly generate leads for their businesses in an effective and efficient manner.[3]
  • Only 24% of e-commerce businesses said they intend to use AI chatbots, while 39% claimed they had no intentions to do so.[3]
  • According to Statista, for 69% of B2B technology buyers, chatbots are not likely to be successful.[3]
  • According to Content Marketing Institute, in order to increase lead generation, 53% of content marketers use interactive content.[3]
  • By 2022, it is anticipated that the B2B business information sector, which includes the market’s financial and promotional components, would reach $68.5 billion.[3]
  • Software enhancing their lead-generating strategies and web analytics tools will be used by 88% of marketers.[3]
  • 15% of marketers gauge the effectiveness of their content campaigns based on the volume of leads they produce.[4]
  • According to Salesforce, 67% of marketing executives utilize a marketing automation platform right now.[4]
  • Weekly lead nurturing communications with prospects are made by 22% of B2B companies, according to a source.[5]
  • Lack of high-quality data, according to 42% of sales representatives, is their largest obstacle to lead creation.[5]
  • 46% of marketers that use well-thought-out lead management techniques follow up on more than 75% of leads.[5]
  • Social media marketing is cited by 49% of B2B marketers as the trickiest lead-generating strategy to implement.[5]
  • Videos, according to 70% of B2B marketers, are more successful than other content in turning viewers into qualified prospects.[5]
  • 80% of marketers claim that their lead generation activities are just moderately or barely successful.[5]
  • Lead generation, according to 85% of B2B marketers, is their top source for content marketing goals.[5]
  • 93% of B2B businesses claim that content marketing produces more leads than conventional marketing techniques.[5]
  • Businesses that nurture leads generate 50% more sales at a 33% lower cost than uncultivated prospects.[5]
  • 6 hours a week is all that 66% of marketers need to see results from social media in terms of lead creation.[5]
  • Companies that automate lead management realize an increase in revenue of 10% or more in 69 months source.[5]
  • Although it costs 62% less, content marketing produces three times as many leads as outbound marketing.[5]
  • Compared to generic emails, which only create a 3% CTR, emails for nurturing leads provide an 8% CTR.[5]
  • Outsourcing lead creation is 43% more efficient than producing leads internally.[5]
  • Compared to other lead sources, nurtured leads result in a 20% increase in sales possibilities.[5]
  • Only 16% of marketers claim that outbound strategies provide the best leads for generating sales.[5]
  • The state of lead generation right now 53% of marketers claim that lead generation accounts for half or more of their budget, while 34% claim that lead-generating sources account for less than half of their budget.[5]
  • In 2022, the U.S. will spend $3.15 billion us dollars on digital lead generation advertising, according to recent research.[6]
  • According to Demand Gen Report, 53% of marketers think email is the best medium for generating early.[6]
  • According to a recent report, 49% of businesses use marketing automation solutions as a part of their marketing initiatives.[6]
  • According to a 2012 Marketing Chart research, 59% of B2B marketers and 49% of B2C marketers said SEO had the most influence on their lead generation objectives.[7]
  • Lead nurturing generates 20% more sales possibilities than non-nurtured leads, according to Demand Gen research.[7]
  • 61% of marketers believe that getting traffic and leads is their toughest difficulty, according to a HubSpot survey.[7]
  • According to Annuitas, nurtured prospects make purchases that are 47% greater than non-nurtured prospects.[7]
  • Marketo research revealed that companies that nurture leads saw a 50% increase in revenue.[7]
  • According to a study by Marketing Donut, 63% of consumers who inquire about your brand won’t be prepared to make a purchase until at least three months.[7]
  • According to data on lead generation, 80% of B2B buyers prefer real-time engagements when dealing with businesses.[8]
  • 60% of B2B decision-makers, according to Forbes, feel that information from other businesses helps them make wiser business choices.[8]
  • According to data on webinar lead creation, B2B companies particularly like using webinars, with up to 40% of registrants becoming qualified prospects.[8]
  • The lead quality produced by social media platforms only met the expectations of 26% of social media marketers.[8]
  • In addition, 63% of consumers who seek information about a business will not make a purchase from them within the first three months, and another 20% will wait at least a year before they make their first purchase.[8]
  • 33% of marketers still use cold calling to sell leads, while 59% still use spreadsheets to keep track of how they are marketing to their prospects.[8]
  • Despite the time and money you’ve already spent, 30% of processed leads contain incorrect phone numbers, 28% have incorrect emails, and 27% have incorrect names.[9]
  • Inbound marketing techniques like onsite forms, according to 50% of marketers, are their main source of leads.[9]
  • 50% of marketers report greater conversion rates when using lead magnets to increase signups.[9]
  • 50% of respondents believe that case studies, which are excellent content upgrades to provide subscribers with, are the catalyst for getting individuals to go through your sales funnel.[9]
  • 51% of firms say that their main obstacle to successful email marketing is increasing contact data quality.[9]
  • Email is the most efficient medium for producing leads and money, according to 59% of B2B marketers.[9]
  • Creating traffic and leads is the largest marketing issue, according to 63% of organizations.[9]
  • 55% of B2B professionals want to boost lead volume, while 68% want to improve the quality of their leads.[9]
  • 74% of businesses use web forms to generate leads, and 49.7% say that these are their best converting lead-generating tools.[9]
  • 79% of top-performing companies have been generating leads with marketing automation for three years or more.[9]
  • The most crucial form field for generating quality leads, according to 97% of B2B companies, is email, followed by name (92%), and company (79%).[9]
  • Another 33% of respondents claim that they are unsure of how to put audience targeting and segmentation methods into practice.[9]
  • Despite the fact that mobile traffic makes up over half of all internet activity, 45% of firms are unsure about their mobile marketing strategies.[9]
  • Only 40% of marketers claim to utilize multistep forms, and 17% of those who do say that’s the reason they’re happy with lead generation.[9]
  • According to 51% of businesses, improving outdated material has proved to be the most effective method for their content marketing plan.[10]
  • According to Gartner IN 2021, 85% of b2b businesses deliver and manage their content with email marketing software.[10]
  • B2B businesses with established lead generation systems generate 13.3% more income than the typical business.[10]
  • Lead generation was cited by more than 15% of marketers as a criterion for gauging the effectiveness of their content marketing approach.[10]
  • Prospecting and lead qualifying, according to 34% of respondents, is the salespeople’s largest issue.[10]
  • Email is the most efficient lead-generating channel, according to 50% of B2B marketers, followed closely by search engine optimization.[10]
  • 95% of B2B marketers utilized LinkedIn, making it the most popular B2B social media platform.[10]
  • Nearly 34% of marketers said they didn’t know where to start when asked about areas of lead acquisition they were having trouble with.[11]
  • With a 15% conversion rate in 2020, email collecting forms were the most effective at converting visitors.[12]
  • Before making a firm decision to purchase, 51% of B2B buyers do online research.[13]
  • Customers are inclined to make purchases from businesses with original content in 61% of cases.[13]
  • Interactive content is successful in converting website visitors, according to 70% of marketers.[13]
  • 79% agree that engaging content helps consumers remember brand messages.[13]
  • 79% agree that engaging material encourages return visits and numerous exposures.[13]
  • The top 3 content marketing techniques in 2017 were blogging (65%), social media (64%), and case studies (64%).[13]
  • Using branded links instead of generic links when publishing material enhances clickthrough rates by up to 39%.[13]
  • One of the greatest obstacles, according to 31% of marketers, is demonstrating ROI. This is not unexpected.[14]
  • Live chat is used as a conversion technique by 33% of marketers.[14]
  • Phone calls are used as a conversion tactic by 50% of marketers.[14]
  • 95% of marketers think they are knowledgeable about the channel that produces the most leads for their company.[14]
  • 36% of marketers fail to monitor form submissions as a conversion technique.[14]
  • Only 34% of companies spend more than half of their money on lead creation, despite how crucial it is.[14]
  • According to the study, 77% of marketers that utilize automation tools convert more leads than those who don’t.[14]
  • 62% of marketers failed to follow leads even though 50% of them used phone calls to generate leads.[14]

Also Read

How Useful is Lead Capture

But how useful is lead capture, really? Many businesses invest time and resources into lead capture efforts, but does it actually generate tangible results? The answer is a resounding yes.

One of the key benefits of lead capture is that it allows businesses to build a database of potential customers who have shown interest in their offerings. This database becomes a valuable asset that can be leveraged in various marketing campaigns. By targeting these leads with tailored messages and offers, businesses can increase their chances of converting them into paying customers.

Lead capture also helps businesses streamline their marketing efforts. By knowing who their prospects are, businesses can focus on creating content and offers that appeal to their target audience. This targeted approach not only improves conversion rates but also saves time and resources that would otherwise be wasted on reaching out to uninterested parties.

Additionally, lead capture enables businesses to nurture relationships with prospects over time. By collecting contact information, businesses can follow up with leads through email marketing campaigns, personalized messages, and targeted promotions. This ongoing communication helps keep leads engaged and interested in what the business has to offer, increasing the likelihood of conversion.

Moreover, lead capture can provide valuable insights into customer behavior and preferences. By analyzing the data collected, businesses can gain a better understanding of their target audience and tailor their marketing strategies accordingly. This data-driven approach allows businesses to make informed decisions and optimize their marketing efforts for maximum impact.

Another important benefit of lead capture is its ability to track the effectiveness of marketing campaigns. By monitoring key metrics such as conversion rates, email open rates, and click-through rates, businesses can determine which strategies are the most successful and make adjustments as needed. This data-driven approach ensures that businesses are constantly improving their marketing efforts and maximizing their return on investment.

In conclusion, lead capture is an incredibly useful tool for businesses looking to grow their customer base and increase revenue. By collecting contact information from interested prospects, businesses can build a valuable database, streamline their marketing efforts, nurture relationships over time, gain valuable insights into customer behavior, and track the effectiveness of their marketing campaigns. In today’s competitive business landscape, lead capture is essential for staying ahead of the curve and driving success.


  1. hubspot – https://blog.hubspot.com/marketing/state-of-email-lead-capture
  2. bloggingwizard – https://bloggingwizard.com/lead-generation-statistics/
  3. financesonline – https://financesonline.com/key-lead-generation-statistics-for-b2b-marketers-analysis-of-data-and-market-share/
  4. formidableforms – https://formidableforms.com/lead-generation-forms/
  5. zoominfo – https://pipeline.zoominfo.com/marketing/b2b-lead-generation-statistics
  6. popupsmart – https://popupsmart.com/blog/lead-generation-statistics
  7. startupbonsai – https://startupbonsai.com/lead-generation-statistics/
  8. truelist – https://truelist.co/blog/lead-generation-statistics/
  9. wpforms – https://wpforms.com/online-form-statistics-facts/
  10. cience – https://www.cience.com/blog/lead-generation-statistics
  11. hellobar – https://www.hellobar.com/blog/lead-capture-form/
  12. hubspot – https://www.hubspot.com/marketing-statistics
  13. leadquizzes – https://www.leadquizzes.com/blog/quiz-marketing-statistics-and-case-studies/
  14. ruleranalytics – https://www.ruleranalytics.com/blog/inbound-marketing/lead-generation-statistics/

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