Merchant Marketing Statistics

Steve Goldstein
Steve Goldstein
Business Formation Expert
Steve Goldstein runs LLCBuddy, helping entrepreneurs set up their LLCs easily. He offers clear guides, articles, and FAQs to simplify the process. His team keeps everything accurate and current, focusing on state rules, registered agents, and compliance. Steve’s passion for helping businesses grow makes LLCBuddy a go-to resource for starting and managing an LLC.

All Posts by Steve Goldstein →
Business Formation Expert  |   Fact Checked by Editorial Staff
Last updated: 
LLCBuddy™ offers informative content for educational purposes only, not as a substitute for professional legal or tax advice. We may earn commissions if you use the services we recommend on this site.
At LLCBuddy, we don't just offer information; we provide a curated experience backed by extensive research and expertise. Led by Steve Goldstein, a seasoned expert in the LLC formation sector, our platform is built on years of hands-on experience and a deep understanding of the nuances involved in establishing and running an LLC. We've navigated the intricacies of the industry, sifted through the complexities, and packaged our knowledge into a comprehensive, user-friendly guide. Our commitment is to empower you with reliable, up-to-date, and actionable insights, ensuring you make informed decisions. With LLCBuddy, you're not just getting a tutorial; you're gaining a trustworthy partner for your entrepreneurial journey.

Merchant Marketing Statistics 2023: Facts about Merchant Marketing outlines the context of what’s happening in the tech world.

LLCBuddy editorial team did hours of research, collected all important statistics on Merchant Marketing, and shared those on this page. Our editorial team proofread these to make the data as accurate as possible. We believe you don’t need to check any other resources on the web for the same. You should get everything here only 🙂

Are you planning to form an LLC? Maybe for educational purposes, business research, or personal curiosity, whatever the reason is – it’s always a good idea to gather more information about tech topics like this.

How much of an impact will Merchant Marketing Statistics have on your day-to-day? or the day-to-day of your LLC Business? How much does it matter directly or indirectly? You should get answers to all your questions here.

Please read the page carefully and don’t miss any words.

Top Merchant Marketing Statistics 2023

☰ Use “CTRL+F” to quickly find statistics. There are total 47 Merchant Marketing Statistics on this page 🙂

Merchant Marketing “Latest” Statistics

  • China, the world’s biggest single market, is on track to become the first nation to conduct more than half of its retail transactions online, with ecommerce accounting for 52.1% of all retail sales.[1]
  • In 2019, only 13.6% of sales were made from online purchases. It is expected to reach 19.5% in 2021 and 21.8% by 2024.[1]
  • With a 23% market share in the U.S, Shopify is one of the most well known ecommerce platforms in the world.[1]
  • Shopify’s gross merchandise volume (GMV) increased by 95.58 percent between 2019 and 2020 and it is 170 times greater than its GMV in 2012.[1]
  • Global Shopify platform sales are anticipated to have reached 135 billion to date as of June 2019.[1]
  • The latest Shopify statistics show total revenue for 2020 of $2,929.5 million, an 86 percent increase over 2019.[1]
  • 26% of the time, people claim to click on an advertisement because they are acquainted with the brand name.[2]
  • According to SEOClarity, the first organic result on mobile searches gets 27.7% of the clicks, versus 19.3% of clicks on desktop.[2]
  • According to Clutch, 33% of searchers say they click on a search ad because it directly answers their query.[2]
  • Affiliate marketing was named as the top customer acquisition method by 40% of U.S retailers.[2]
  • According to Clutch, 31% of consumers click on shopping product listing advertisements, 31% click on video commercials, and 49% click on text based search ads.[2]
  • As stated by Social Media Today, 75% of businesses use one or more marketing automation tools.[2]
  • 75% of users think search advertising make it easier for them to locate the information they want on a website.[2]
  • According to Statista, roughly 17.5% more B2B marketers than B2C marketers use Twitter to market their businesses (67% vs. 57%).[2]
  • According to Statista, the conversion rate for U.S online consumers is 4.14% on desktop, 3.36% on tablets, and 1.53% on mobile.[2]
  • 25% of Shopify merchants (437,250 sellers) are located in Europe, the Middle East, and Africa.[3]
  • Shopify shops in the U.S claim an 8.6% market share of all retail ecommerce sales nationally based on gross product volume.[3]
  • Shopify generated $2.15 billion from sellers located in North America in 2020, totaling 73.3% of overall revenue.[3]
  • According to The Motley Fool, Shopify’s MRR (Monthly Recurring Revenue) increases by 48% in the 2019 year over year.[4]
  • More than 80% of Shopify retailers use third-party apps, and 25.8 million apps have been installed.[4]
  • Shopify’s success rate is pretty high with only between 2%-5% of stores abandoned quickly for varying reasons.[4]
  • According to trends in the affiliate marketing sector, fashion represents 23% of all affiliate programs and is the most popular niche.[5]
  • Affiliate marketing statistics further point to Rakuten LinkShare as the second-favorite affiliate network for marketers with a 40.64% market share, followed by Avangate with a 31.08% share, and eBay Network with 30.32%.[5]
  • According to data on affiliate marketing, 73% of retailers feel that affiliate marketing initiatives achieve their income goals.[5]
  • According to statistics on affiliate marketing, 65% of respondents say they are satisfied with the return on their investment, and the amount of their yearly income varies from 5% to 20%.[5]
  • Affiliate marketing statistics further show that 83% also use it to increase overall brand awareness.[5]
  • 40% of marketers in the nation claim that affiliate marketing is their most effective client acquisition strategy.[5]
  • The affiliate marketing industry research states that revenue from affiliate marketing is growing every year and reached $6.4 billion in total revenue in 2019.[5]
  • The leading affiliate marketers strongly choose ShareASale, which has the majority of the market share (55.7%).[5]
  • Less than 1% of websites using knowledgeable content management system utilize Miva Merchant.[6]
  • In 2020, Klarna made over $1 billion revenue through this service where it charges merchants a $0.30 fixed and 3.29% variable fee on all transactions.[7]
  • 40% of global shoppers say they use Google to find the best deal.[8]
  • The U.S ecommerce sector lost an estimated $484 million in sales as a result of not having enough inventory available during the thanksgiving weekend during sales events in 2018.[9]
  • Mobile e-commerce during the 2018 winter holiday period leapt by 56% year-on-year, compared with just 5% for desktop.[9]
  • Online shopping in the U.S. accounts for just 8.9% of overall retail sales.[9]
  • With app based sales making up 55% of all mobile ecommerce transactions, app based sales are already widely used for daily online shopping. The most popular applications in terms of downloads are Amazon, Poshmark and sales platform Letgo.[9]
  • About 60% of consumers say they are likely to use POS financing over the next six to 12 months.[10]
  • Approximately 65% of all receivables created by point-of-sale lenders come from customers with credit ratings greater than 700.[10]
  • According to AfterPay, on February 2021, roughly 17% of their users began one or more transactions using their shopping app.[10]
  • According to information from McKinsey’s Consumer Lending Pools (Exhibit 1), credit originating at the point of sale is anticipated to continue growing, rising from 7% of U.S unsecured lending balances in 2019 to about 13 to 15% of balances by 2023.[10]
  • According to Mckinsey, pay in 4 players will likely make between $4 billion and $6 billion in revenue by 2023, excluding the money from additional items they may cross.[10]
  • About 60% of customers say they are likely to utilize POS financing within the next six to twelve months, according to our annual POS Financing Survey, which demonstrates that U.S consumers are becoming used to accessing merchant subsidized loans at the point of sale.[10]
  • According to The Global and United States Ecommerce Market Report and Forecast, the global ecommerce marketing size is worth 7 million in 2022 and is forecasted to grow to to 20 million by 2028 with a CAGR of 17.[11]
  • By 2023, eMarketer and Statista projects that online retail sales will exceed $6.51 trillion, with ecommerce websites accounting for 22.3% of all retail sales.[11]
  • The United Kingdom, which accounts for 4.8% of retail ecommerce sales, is the third largest ecommerce market after China and the U.S.[11]
  • In 2021, Shopify merchants’ mobile sales through BFCM accounted for 71% of all online transactions.[11]
  • Nearly half of Chinese customers currently purchase on social media, accounting for over $351 billion in global sales whereas just 30% of U.S consumers report doing so.[11]

Also Read

How Useful is Merchant Marketing

At its core, merchant marketing involves collaborating with other businesses to promote each other’s products or services. This can take many forms, from joint promotional campaigns to cross-promotional discounts or giveaways. By leveraging each other’s existing customer bases, businesses can tap into new markets and drive additional revenue.

One of the key benefits of merchant marketing is the ability to reach customers in a non-intrusive way. Rather than bombarding consumers with irrelevant ads or spammy emails, businesses can leverage the trust and goodwill of their partner to reach an engaged audience. This can lead to higher conversion rates and increased brand loyalty, as customers are more likely to trust recommendations from a brand they already know and love.

Furthermore, merchant marketing can be a cost-effective way for businesses to increase their reach and drive sales. By partnering with complementary brands, businesses can share the cost of marketing campaigns and reach a wider audience than they could on their own. This can be especially beneficial for small or niche businesses looking to break into new markets without breaking the bank.

Additionally, merchant marketing can help businesses stand out in a crowded marketplace. With competition fiercer than ever, businesses need to find creative ways to differentiate themselves and attract customers. By teaming up with other brands, businesses can create unique experiences and promotions that capture the attention of consumers and drive engagement.

Another important benefit of merchant marketing is the opportunity for businesses to leverage each other’s strengths and resources. By partnering with a brand that has a strong online presence or a large social media following, businesses can tap into new marketing channels and reach a larger audience than they could on their own. This can help businesses reach new customers and drive sales in a more efficient and cost-effective way.

However, while merchant marketing can be a powerful tool for businesses looking to grow and expand, it is not without its challenges. Finding the right partner, negotiating mutually beneficial terms, and coordinating marketing efforts can be time-consuming and complex. Businesses need to carefully vet potential partners and ensure that their values and messaging align before entering into a collaboration.

Despite these challenges, the benefits of merchant marketing outweigh the risks for many businesses. By partnering with other brands, businesses can reach new audiences, increase sales, and stand out in a competitive marketplace. With the right approach and strategic partnerships, merchant marketing can be a valuable tool for businesses looking to drive growth and build long-term success.


  1. acquireconvert –
  2. backlinko –
  3. backlinko –
  4. popupsmart –
  5. truelist –
  6. w3techs –
  7. businessofapps –
  8. google –
  9. jpmorgan –
  10. mckinsey –
  11. shopify –

Leave a Comment