Data Management Platforms Statistics


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Data Management Platforms Statistics 2023: Facts about Data Management Platforms outlines the context of what’s happening in the tech world.

LLCBuddy editorial team did hours of research, collected all important statistics on Data Management Platforms, and shared those on this page. Our editorial team proofread these to make the data as accurate as possible. We believe you don’t need to check any other resources on the web for the same. You should get everything here only 🙂

Are you planning to form an LLC? Maybe for educational purposes, business research, or personal curiosity, whatever the reason is – it’s always a good idea to gather more information about tech topics like this.

How much of an impact will Data Management Platforms Statistics have on your day-to-day? or the day-to-day of your LLC Business? How much does it matter directly or indirectly? You should get answers to all your questions here.

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Top Data Management Platforms Statistics 2023

☰ Use “CTRL+F” to quickly find statistics. There are total 19 Data Management Platforms Statistics on this page 🙂

Data Management Platforms “Latest” Statistics

  • Google Chrome will shut off support for third-party cookies in 2024 means that almost 100% of web browser traffic won’t support third-party cookies.[1]
  • Between 2021 and 2031, the total number of database administrators and architects is expected to increase by 9%, which is faster than the average for all professions.[2]
  • Employment of computer and information systems managers is projected to grow 16% from 2021 to 2031, much faster than the average for all occupations.[3]
  • 77% of customers worldwide said they would cease doing business with a company if they lost their data or handled it irresponsibly, and 32% said they have chosen not to receive targeted advertising in the previous year.[4]
  • According to NewVantage, 95% of fortune 1000 executives identified cultural barriers as preventing the use of big data, compared to only 5% who cited technology.[4]
  • Business spend on first-party data management, processes and integration grew to $5.5 billion in 2019, an increase of 9.8%, while investments in third-party data management reached $11.9 billion, an increase of only 6.1% during the same period.[4]
  • According to Observepoint, businesses with a designated leader for data governance or management have 42% more confidence in the quality of their data than those without.[4]
  • Companies who have a data governance program in place see an increase in data analysis time of 2% and a 31% increase in trust in the quality of the data.[4]
  • According to Forrester, 70% of US marketers agree that a more open and accessible supply chain is necessary for effective advertising investment.[4]
  • Consumers who had suffered an online security event, such as a password theft or account hack, said that the incident cost them $100 to $10,000 or more, according to 27% of respondents.[4]
  • According to Invespcro, data quality and completeness are cited by 54% of firms as their biggest marketing data management challenges.[4]
  • In 2017, a total of 83% of companies said they perform data compliance audits each year (or an average of 2.9 audits).[4]
  • According to IBM, in terms of how business leaders interact with data, 70% of time is spent finding data with only 30% analyzing it.[4]
  • Within two years, internal data management using a combination of commercial and custom solutions is expected to rise by 40%.[4]
  • As a consequence of reading data incorrectly, 57% of marketers are seeing decreased outcomes.[4]
  • Of the 600 largest public companies and 100 largest private companies, only 16% have a ‘Do-Not-Sell’ website link in response to CCPA, according to PwC.[4]
  • According to Econsultancy, 59% of brands and 40% of agencies either have already appointed or plan on appointing a Data Protection Officer (DPO).[4]
  • Every two years, customers produce twice as much data, yet only 99% of that data is ever utilized, analyzed, or altered.[4]
  • According to Reuters, third-party cookies found on European news sites have decreased by 22% since GDPR went into effect.[4]

Also Read

How Useful is Data Management Platforms

One of the primary benefits of using a DMP is the ability to integrate data from various sources. With the increasing use of multiple channels for marketing and communication, businesses are collecting data from sources such as websites, mobile apps, social media, and CRM systems. A DMP enables organizations to aggregate this data in one place, providing a comprehensive view of their customer interactions and behaviors. This holistic approach allows businesses to gain a deeper understanding of their audience and tailor their strategies accordingly.

Furthermore, DMPs enable businesses to segment their data and create detailed customer profiles. By categorizing users based on demographics, behaviors, and preferences, organizations can target specific audiences with personalized content and offers. This level of customization can significantly improve the effectiveness of marketing campaigns and drive higher engagement and conversion rates.

In addition, data management platforms help businesses comply with data privacy regulations and protect customer information. With the increasing focus on data security and privacy, organizations need to ensure that they are handling data in a responsible and ethical manner. DMPs offer robust features for anonymizing and encrypting data, as well as providing user consent management tools. By adopting best practices in data governance, businesses can build trust with their customers and maintain regulatory compliance.

Another key aspect of DMPs is their ability to provide real-time analytics and reporting. By offering insights into data trends and performance metrics, organizations can make timely adjustments to their strategies and campaigns. Whether it’s monitoring website traffic, tracking user engagement, or assessing campaign ROI, having access to real-time data can help businesses stay agile and competitive in the market.

Furthermore, DMPs facilitate collaboration and knowledge sharing within organizations. By centralizing data access and providing user-friendly interfaces, these platforms empower teams to work together seamlessly and efficiently. Whether it’s marketing, sales, or customer service departments, everyone can benefit from a shared understanding of the data and insights available through the DMP.

Overall, data management platforms are instrumental in helping businesses unlock the full potential of their data. By offering a comprehensive and integrated solution for data handling, analysis, and activation, DMPs empower organizations to make data-driven decisions that drive growth and success. In today’s digital age, where data is king, investing in a DMP is a strategic move that can pay off in the long run.

Reference

  1. clearcode – https://adtechbook.clearcode.cc/dmp-and-data-usage/
  2. bls – https://www.bls.gov/ooh/computer-and-information-technology/database-administrators.htm
  3. bls – https://www.bls.gov/ooh/management/computer-and-information-systems-managers.htm
  4. dataservicesinc – https://www.dataservicesinc.com/newsletter/marketing-data-management-statistics/

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