Digital Experience Platforms (DXP) Statistics


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Digital Experience Platforms (Dxp) Statistics 2023: Facts about Digital Experience Platforms (Dxp) outlines the context of what’s happening in the tech world.

LLCBuddy editorial team did hours of research, collected all important statistics on Digital Experience Platforms (Dxp), and shared those on this page. Our editorial team proofread these to make the data as accurate as possible. We believe you don’t need to check any other resources on the web for the same. You should get everything here only 🙂

Are you planning to form an LLC? Maybe for educational purposes, business research, or personal curiosity, whatever the reason is – it’s always a good idea to gather more information about tech topics like this.

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Top Digital Experience Platforms (Dxp) Statistics 2023

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Digital Experience Platforms (Dxp) “Latest” Statistics

  • According to MarTechSeries,The market for digital experience platforms is anticipated to increase from its current worth of $9.2 billion at a compound yearly growth rate of 12.3% from 2021 to 2028.[1]
  • The digital experience platform market is projected to grow to $13.9 billion by 2024.[1]
  • Digital experience was very to very critical to their businesses, according to almost 80% of digital customer experience executives polled by CMSWire for State of Digital Customer Experience 2021 report.[2]
  • 90% of global organizations will rely on system integrators (SIs), agencies and channel partners to design, build and implement their digital experience strategies.[2]
  • According to Gartner, in 2021, a DXP program would spend 85% of its time and money integrating with internal and external systems, as well as using its own built.[2]
  • According to the CMSWire in its State of Digital Customer Experience 2021 report, 11% of respondents said their DCX tools were performing well, and 42% said they needed improvement.[2]
  • From 2019 to 2020, average Optimizely engagement was up by 70% and average conversions were up by 43%.[3]
  • According to Salesforce, 74% of customers have started and finished transactions on multiple channels, and 66% have used multiple devices.[4]
  • 80% of customers say the experience a company provides matters just as much as its products and services.[4]
  • In 2018, 70% of businesses either had or were developing a digital transformation plan.[5]
  • According to a 2018 Salesforce study, 76% of consumers now want businesses to comprehend their requirements and expectations.[5]

Also Read

How Useful is Digital Experience Platforms Dxp

At their core, DXPs are designed to facilitate the creation, management, and optimization of digital experiences across different channels, such as websites, mobile apps, and e-commerce platforms. They offer a centralized hub where businesses can manage content, data, and interactions with customers, providing a cohesive and consistent experience across all touchpoints.

One of the main benefits of DXPs is their ability to personalize content based on user behavior, preferences, and demographics. By leveraging data and analytics, businesses can deliver targeted content and offers to individual customers, increasing engagement and conversion rates. This level of personalization can significantly enhance the overall customer experience and build loyalty and advocacy over time.

Moreover, DXPs enable businesses to adapt quickly to changing market conditions and customer preferences. Traditional content management systems can be rigid and cumbersome to work with, making it difficult to keep pace with the evolving digital landscape. DXPs, on the other hand, are more flexible and agile, allowing businesses to rapidly deploy new features, content, and functionalities in response to market dynamics.

Furthermore, DXPs empower businesses to orchestrate omnichannel experiences that seamlessly integrate multiple touchpoints, including web, mobile, social media, and IoT devices. In today’s digital-first world, customers expect a unified experience across all channels and devices, and DXPs provide a foundation for businesses to meet these expectations.

Additionally, DXPs can streamline internal processes and collaboration within organizations, breaking down silos and improving communication and efficiency. By centralizing digital assets and workflows, businesses can better coordinate content creation, editing, and publishing, leading to more consistent and coherent digital experiences.

However, there are challenges and limitations associated with DXPs as well. Implementing and customizing a DXP can be a complex and resource-intensive process, requiring significant time, expertise, and investment. Many businesses may lack the necessary technical skills and resources to fully leverage the capabilities of a DXP, leading to underutilization and diminished ROI.

Furthermore, DXPs are not a one-size-fits-all solution and may not be suitable for every business or industry. Companies must carefully assess their specific needs, goals, and resources before embarking on a DXP implementation to ensure its effectiveness and success.

In conclusion, DXPs have the potential to revolutionize how businesses engage with their customers and deliver seamless and personalized digital experiences. While they offer numerous benefits and opportunities, businesses must approach DXP adoption strategically, taking into account their unique circumstances and requirements. With careful planning, implementation, and optimization, DXPs can indeed be a valuable asset for businesses looking to thrive in the digital age.

Reference


  1. martechseries – https://martechseries.com/mts-insights/staff-writers/digital-experience-platforms-dxp-and-their-growth-in-the-market/
  2. cmswire – https://www.cmswire.com/digital-experience/what-you-need-to-know-about-digital-experience-platforms/
  3. optimizely – https://www.optimizely.com/optimization-glossary/digital-experience-platform/
  4. salesforce – https://www.salesforce.com/resources/articles/what-is-a-digital-experience-platform/
  5. sitecore – https://www.sitecore.com/knowledge-center/digital-marketing-resources/what-is-a-dxp

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