Local SEO Statistics

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Steve Goldstein
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Local SEO Statistics 2023: Facts about Local SEO outlines the context of what’s happening in the tech world.

LLCBuddy editorial team did hours of research, collected all important statistics on Local SEO, and shared those on this page. Our editorial team proofread these to make the data as accurate as possible. We believe you don’t need to check any other resources on the web for the same. You should get everything here only 🙂

Are you planning to form an LLC? Maybe for educational purposes, business research, or personal curiosity, whatever the reason is – it’s always a good idea to gather more information about tech topics like this.

How much of an impact will Local SEO Statistics have on your day-to-day? or the day-to-day of your LLC Business? How much does it matter directly or indirectly? You should get answers to all your questions here.

Please read the page carefully and don’t miss any words.

On this page, you’ll learn about the following:

Top Local SEO Statistics 2023

☰ Use “CTRL+F” to quickly find statistics. There are total 99 Local Seo Statistics on this page 🙂

Local SEO “Latest” Statistics

  • 46% of smartphone users use voice searches to get information about nearby businesses.[1]
  • Google local search data show that 77% of businesses contacted in 2020 reported having one or more in-house SEOs, an increase of 8% year over year.[1]
  • Reviews, which have witnessed an increase of almost 40% since 2015, are climbing the highest among the eight ranking factors.[1]
  • According to Google Maps statistics, 18% and 26% of marketers cite maps and local finders as sources of interaction for their brands.[1]
  • The number of mobile searches for this topic increased significantly by 136% between 2015 and 2026.[1]
  • 51% of smartphone users said that using their devices to search led them to a new business or product.[2]
  • For over 45% of worldwide consumers, online purchases are followed by in-store pickup.[2]
  • 60% of marketers claim that their highest quality source of leads is inbound SEO blog content.[2]
  • According to Ahrefs, 73.6% of the domains have reciprocal links, which means some of the websites they link to also connect to them.[2]
  • 53% of smartphone users look up directions to a nearby shop, and 54% look up business hours.[2]
  • 30% of smartphone searches include a location, while 58% of google searches are conducted on mobile.[3]
  • According to a search engine roundtable, local businesses or services are the subjects of 46% of all Google searches.[3]
  • 53% of shoppers claim to use search engines to investigate items before making a purchase decision.[3]
  • 70% of the first-page HD videos appear on youtube. Backlinko videos that increase subscriber numbers.[3]
  • 92% of searches with a city and business category return a Yelp page in the first five results.[3]
  • Only 7% of nonlocal smartphone searches resulted in a transaction, whereas 18% of local searches did within a day.[4]
  • If a local company has a mobile-friendly website, 61% of mobile searchers are more inclined to get in touch with it.[4]
  • 72% of users of computers, tablets, and smartphones want advertising that is tailored to their location or zip code.[4]
  • Mobile location-based coupons have the potential to enhance additional mobile sales by 9,916%.[4]
  • If companies use video in their plan, 49% of marketers see quicker increases in their bottom line.[5]
  • Google accounts for 75.5% of all worldwide desktop search engine traffic.[5]
  • 34.4% of searches on mobile devices and 61.5% of searches on laptops don’t result in clicks.[5]
  • 76% of consumers who use their smartphones to look for nearby businesses visit the business within a day after doing so.[5]
  • Roughly 45% of worldwide consumers make online purchases and subsequently pick them up in stores.[5]
  • First-page positions in search results get 5% to 14.5% more do-follow backlinks from new domains.[5]
  • Between 2017 and 2019, there was a greater than 20% growth in where to purchase and nearby.[5]
  • Compared to only 22% of PPC initiatives, 40% of SEO campaigns monitoring ROI achieved a 500%.[6]
  • In 2020, according to 57% of B2B marketers, SEO produced more leads than any of their other marketing endeavours.[6]
  • Google my business GMB is used by 64% of customers to discover company addresses or phone numbers.[6]
  • 75% of marketers think that the local pack rankings are impacted by the adoption of Google My Business profile elements.[6]
  • Moving up one place in the Google search results raises relative CTR by 30.8% when all other factors are equal.[6]
  • Based on favorable internet evaluations, 73% of customers believe a local company is reliable.[7]
  • 97% of respondents claim that online reviews do affect their purchasing decisions.[7]
  • Google accounted for about 72.47% of all worldwide desktop search traffic, followed by Baidu (13.47%), Bing (7.64%), and Yahoo (4.74%).[7]
  • 76% of U.S. customers say they have bought a product after seeing it in a social media post.[7]
  • 60% of individuals who look for local businesses on Google use smartphones, with 46% of all searches being local.[7]
  • Consumers who look for local companies online will visit shops within five miles in 72% of cases.[7]
  • 76% of prospective consumers who use a mobile device to search locally will go to a company within a day.[7]
  • 58% of U.S. people used voice search to find information about a nearby company last year.[7]
  • The sweet area delivers an average visibility improvement of 55-58% with 31-40 additional strong citations.[8]
  • There was an unsatisfactory situation where google has hidden website connections in 59% of local packs.[8]
  • Only 32% of firms are now utilizing video for sales, and only 19% are using it for customer support.[8]
  • 37% say more than two-thirds of their searches are local, and at least half of them have a local objective.[8]
  • If four or more pieces criticizing your product are published, you may lose as much as 70% of prospective buyers.[9]
  • 54% of the primarily young, college-educated adults in the breakdown claim they use search more than once a day.[9]
  • Despite the fact that this may be less than the 46% of searches that begin on Amazon, Google actually has a shorter gap between when customers search and when they actually make a purchase.[9]
  • When mobile users are taken into account, the probability that a local search will result in a visit to a shop improves by 35%.[9]
  • 34% of people who searched on a computer tablet and 50% of those who used a smartphone to do local searches visited a shop the same day.[10]
  • 38% of customers are pleased when a local company has a mobile.[10]
  • 10% of mobile users prefer mobile applications over mobile browsers, while 40% prefer mobile maps.[10]
  • 15% of in-store activity comprised product or price comparison searches and that one in three smartphone searches took place just before a customer entered a shop.[10]
  • 61% of smartphone users want advertisements tailored to their local surroundings, and 67% prefer ads tailored to their location and zip code.[10]
  • While 45% of customers wish to learn more about the items’ availability in nearby shops, 53% of consumers look for directions to nearby retailers.[11]
  • 18% of local searches, according to statistics, result in a purchase made the same day as the search.[11]
  • Changing just one word in your outreach emails may boost your response rate by up to 45%.[11]
  • 60% of people who do internet searches will click on one of the first three results after scrolling through the advertising.[11]
  • 93% of all website visitors begin with a search engine, which is another fact that supports spending money on effective SEO.[11]
  • According to statistics from local SEO, 50% of customers who do a local search visit the business within a day.[11]
  • Digital advertising is predicted to represent 45% of all ad expenditure by the end of 2022, compared to 39% and 12% shares for TV and print, respectively.[11]
  • More than half of smartphone users look for local information, which may come as a surprise given that 76% of laptops and desktop computers consumers do it from the comfort of their homes.[11]
  • 82% of customers check online evaluations for companies when doing a local search.[12]
  • According to a MomentFeed analysis, the second-position fields had the highest engagement and received 123% more clicks than the third and first positions in organic search results.[12]
  • Over 76% of mobile searchers are persuaded to visit a business as a result of the information they obtain online.[12]
  • A staggering 86% of consumers use Google Maps to discover a business location.[12]
  • Business listings generated 61% more calls between January and July 2020.[12]
  • According to data from Google My Business, being listed there might result in up to 100% more hits.[12]
  • If a company is not online, more than 60% of customers will ignore it.[13]
  • More than once a week, 78% of customers use the internet to research nearby companies.[13]
  • 58% of businesses are still not local search optimized. 31% are interested in only 30% really have a strategy to profit from local traffic that converts well.[14]
  • 61% of consumers prefer visiting nearby establishments that have both physical presence and websites.[14]
  • According to 63% of customers, inaccurate information would actively discourage them from picking your company.[14]
  • 85% of customers said that they discovered false information about a company on a business information website.[14]
  • Google is used by 89% of customers, Facebook by 48%, and Yelp by 32% in 2021.[14]
  • Mobile results had an 85% greater clickthrough rate than desktop results. However, more impressions don’t always translate into more clickthroughs.[14]
  • 60% of smartphone users make direct phone calls to local companies utilizing search results, such as the click to call.[14]
  • More than 50% of internet consumers used their smartphones to research a product while in a store.[14]
  • 56% of U.S. internet shoppers used mobile browsers to look for local companies.[14]
  • Mobile devices account for 64% of all global data traffic in 2021.[14]
  • 42% of Millennials who do a local search will most often visit the company.[15]
  • 57% of local search searches are made utilizing a mobile device or tablet.[15]
  • About 21% of local SEO data show that when people choose a company, the position of the search result is one of the most crucial considerations.[15]
  • A small number of company review websites and directories affect over 75% of new business.[15]
  • Millenials are twice as likely as other age groups to look for a company to visit immediately and are 50% more likely to utilize local search while on the move.[15]
  • Nearly 90% of all customers check reviews before making any additional purchases from a business.[16]
  • 54% of U.S. do these searches at least once every month, and 12% of U.S. do so daily.[16]
  • 86% of people use Google Maps to look for nearby shops and companies.[16]
  • 60% of american people use smartphones and tablets to look for information about nearby goods and services.[17]
  • According to 72% of customers, positive evaluations increase their confidence in local businesses.[17]
  • For e-commerce keyword searches, the top result is mobile-friendly 83% of the time, and the top three results are mobile-friendly 81% of the time.[17]
  • In the last two years, mobile searches for the most dependable automobiles, such as the most dependable secondhand cars, have increased by over 70%.[18]
  • Compared to normal maintenance, more than 40% of vehicle repair customers need reactive work.[18]
  • More than 70% of consumers said that seeing an internet video helped them understand more about an auto product they want to purchase.[18]
  • 56% of neighborhood stores have yet to claim their Google business profile listings.[19]
  • Complete and correct GBP listings get 70% more location visitors and receive 7x more hits than those with missing information.[19]
  • With 100 photos or more, google business profile GBP listings get 1,065% more website hits.[19]
  • Near me searches have surged by around 500% in the last few of years due to its growing popularity.[19]
  • Since 97% of customers look up a business online before visiting, you must increase your online visibility to attract those leads to your firm.[19]
  • You are getting leads that might turn into consumers for your company since 28% of local searches result in a purchase.[19]
  • Local search strategy generates conversions from 80% of local searches if you want your firm to keep expanding.[19]

Also Read

How Useful is Local Seo

The answer to that question depends on the goals and target audience of the business in question. For businesses that rely heavily on local customers, such as restaurants, retail shops, or service providers, local SEO can be extremely beneficial. By optimizing their online presence for local searches, these businesses can ensure that they appear in front of potential customers when they are looking for specific products or services in their area. This can significantly increase their chances of attracting new customers and growing their business.

Local SEO can also help businesses build trust and credibility with their local audience. By appearing at the top of local search results, businesses can show potential customers that they are a prominent and trusted player in their community. This can help to establish a positive reputation and make it more likely that customers will choose them over their competitors.

Another key benefit of local SEO is its cost-effectiveness. Compared to traditional forms of advertising, such as print ads or TV commercials, local SEO is relatively inexpensive. This makes it a great option for small businesses with limited marketing budgets who are looking to maximize their return on investment. By investing in local SEO, businesses can reach a highly targeted audience of local consumers without breaking the bank.

Additionally, local SEO can help businesses stay competitive in their local market. With more and more consumers turning to the internet to find local businesses, it is essential for companies to have a strong online presence. By investing in local SEO, businesses can ensure that they are not missing out on potential customers who are looking for products or services like theirs online. This can help businesses to stay ahead of the curve and remain competitive in their industry.

Overall, local SEO is a powerful tool for businesses looking to attract and retain local customers. By optimizing their online presence for local searches, businesses can increase their visibility, credibility, and trust among their target audience. This can lead to more traffic, more leads, and ultimately more sales for the business.

In conclusion, local SEO is an essential component of any successful marketing strategy for businesses targeting local customers. By investing in local SEO, businesses can increase their online visibility, credibility, and competitiveness in their local market. Whether it’s a small neighborhood café or a large retail chain, businesses of all sizes can benefit from the power of local SEO.


  1. 99firms – https://99firms.com/blog/local-seo-statistics/
  2. ahrefs – https://ahrefs.com/blog/seo-statistics/
  3. backlinko – https://backlinko.com/seo-stats
  4. hubspot – https://blog.hubspot.com/marketing/local-seo-stats
  5. blucactus – https://blucactus.blue/seo-stats/
  6. financesonline – https://financesonline.com/local-seo-statistics/
  7. loganix – https://loganix.com/local-seo-statistics/
  8. moz – https://moz.com/blog/local-seo-industry-story
  9. sagapixel – https://sagapixel.com/local-seo/local-seo-stats/
  10. searchengineland – https://searchengineland.com/6-local-seo-stats-every-online-marketer-needs-know-226562
  11. techjury – https://techjury.net/blog/seo-statistics/
  12. thriveagency – https://thriveagency.com/news/local-seo-statistics-you-should-know-in-2021/
  13. mobal – https://www.mobal.io/blog-posts/local-seo-statistics-that-matter-in-2022
  14. onthemap – https://www.onthemap.com/blog/local-seo-stats/
  15. reviewtrackers – https://www.reviewtrackers.com/reports/local-search/
  16. safaridigital – https://www.safaridigital.com.au/blog/local-seo-statistics/
  17. searchenginejournal – https://www.searchenginejournal.com/seo-101-local-seo-stats-need-consider-strategy/141086/
  18. thinkwithgoogle – https://www.thinkwithgoogle.com/consumer-insights/consumer-trends/local-search-statistics/
  19. webfx – https://www.webfx.com/local-seo/statistics/

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