Account-Based Web and Content Experiences Statistics


Steve Goldstein
Steve Goldstein
Business Formation Expert
Steve Goldstein runs LLCBuddy, helping entrepreneurs set up their LLCs easily. He offers clear guides, articles, and FAQs to simplify the process. His team keeps everything accurate and current, focusing on state rules, registered agents, and compliance. Steve’s passion for helping businesses grow makes LLCBuddy a go-to resource for starting and managing an LLC.

All Posts by Steve Goldstein →
Business Formation Expert  |   Fact Checked by Editorial Staff
Last updated: 
LLCBuddy™ offers informative content for educational purposes only, not as a substitute for professional legal or tax advice. We may earn commissions if you use the services we recommend on this site.
At LLCBuddy, we don't just offer information; we provide a curated experience backed by extensive research and expertise. Led by Steve Goldstein, a seasoned expert in the LLC formation sector, our platform is built on years of hands-on experience and a deep understanding of the nuances involved in establishing and running an LLC. We've navigated the intricacies of the industry, sifted through the complexities, and packaged our knowledge into a comprehensive, user-friendly guide. Our commitment is to empower you with reliable, up-to-date, and actionable insights, ensuring you make informed decisions. With LLCBuddy, you're not just getting a tutorial; you're gaining a trustworthy partner for your entrepreneurial journey.

Account-Based Web and Content Experiences Statistics 2023: Facts about Account-Based Web and Content Experiences outlines the context of what’s happening in the tech world.

LLCBuddy editorial team did hours of research, collected all important statistics on Account-Based Web and Content Experiences, and shared those on this page. Our editorial team proofread these to make the data as accurate as possible. We believe you don’t need to check any other resources on the web for the same. You should get everything here only 🙂

Are you planning to form an LLC? Maybe for educational purposes, business research, or personal curiosity, whatever the reason is – it’s always a good idea to gather more information about tech topics like this.

How much of an impact will Account-Based Web and Content Experiences Statistics have on your day-to-day? or the day-to-day of your LLC Business? How much does it matter directly or indirectly? You should get answers to all your questions here.

Please read the page carefully and don’t miss any words.

Top Account-Based Web and Content Experiences Statistics 2023

☰ Use “CTRL+F” to quickly find statistics. There are total 53 Account-Based Web And Content Experiences Statistics on this page 🙂

Account-Based Web And Content Experiences “Latest” Statistics

  • According to the Demand Base 2020 market research study, 5% and 2% more marketers are consuming online webinars and blogs respectively, and 9% less marketers rely on whitepapers this year compared to 2019.[1]
  • More than 70% of individuals use social media, email, websites, and CRM as their primary tools, according to ITSMA predictions for 2020.[1]
  • The top three learning sources for ABM practitioners are online webinars (76%), blogs (60%), and whitepapers (42%).[1]
  • By offering the appropriate offer at the right moment, you may increase campaign conversions by up to 25%, according to Folloze.[2]
  • Since 2019, 36% more professionals have created personalized website content, indicating an increasing trend of marketers interacting with their accounts in a more personal manner. (DGR 2020 ABM Benchmark Survey Report).[1]

Account-Based Web And Content Experiences “Content” Statistics

  • 42% of marketers are tailoring their content to their customers in order to boost account engagement and establish lasting connections.[1]
  • 50% of marketing professionals report that social media is the most effective channel to gain competitive advantage, followed by email campaigns (45%) and the use of content or resources (42%).[1]
  • 55% of marketers customize their content to engage customers in certain positions, while 61% do the same for specific sectors.[1]
  • 39% of marketers utilize chatbots and customized online content, while 53% of marketers use direct mail.[1]
  • Influencer advocate related material had the lowest prevalence of the six categories of content and experiences identified for ABM use, at just 29%.[1]
  • Marketers agree that the success of ABM is mostly dependent on tailored content (56%), and enhanced data management (43%).[1]
  • Some of the major content formats marketers are using include videos (45% marketers), research (46%), infographics (39%), and analyst reports (33%). Video content usage has seen an increase since 2019 (40%). (DGR 2020 ABM Benchmark Survey Report).[1]
  • Direct mail accounts for 63.6% of investments made by businesses with high returns on investment, followed by content at 54.6% and target account selection at 52.3%.[1]

Account-Based Web And Content Experiences “Have” Statistics

  • ABM has been used by 51% of marketers for 16 months to a year, while 49% have been using ABM programs for two years or longer. (DGR 2020 ABM Benchmark Survey Report)[1]
  • 91% of companies with 1,000+ employees either have a full account-based marketing program in place (48%) or a pilot program going (23%).[1]
  • Since 2019, behavioral and intent signals have grown from 55% to 63%, indicating that marketers are relying more on intent data to guide ABM initiatives.[1]
  • ABM teams’ specialized headcount was estimated to have decreased by 7% of marketers in 2019, demonstrating the strategy’s mainstream adoption and integration into routine procedures.[1]

Account-Based Web And Content Experiences “Get” Statistics

  • According to the 2021 Not Another State of Marketing Report, over 70% of marketers said their company uses social media to target accounts.[3]
  • According to 44% and 42% of marketers, respectively, account level metrics like target account revenue earned and target account engagement are regarded the most useful in determining the effectiveness of an ABM campaign.[4]
  • 49% of marketing professionals target specific accounts using their current tech stack, which includes CRM, MAP, etc.[1]
  • 80% of marketers claim that the sales staff is in charge of creating and formulating their list of targeted accounts.[1]
  • Metrics focused on the account level, such as target account income earned and target account engagement, are apparently the most useful in determining the effectiveness of an ABM program, according to 44% and 42% of marketers, respectively.[1]
  • Account based marketing budgets increased by 40% year over year, from 20% in 2019 to 28% in 2020.[1]
  • Marketers said that they planned to increase the budget by an average of 21.3% and staff by 19.3%. (ITSMA and ABMLA Study).[1]
  • ABM budgets typically represent 36% of digital marketing expenditures and are growing by 9% yearly.[1]
  • According to DGR 2020 ABM Benchmark Survey Report, other major challenges include lack of internal resources (36%), personalization at scale of target accounts, and proving ROI/attribution (31%).[1]
  • 84% of marketers are seeing higher ROI with ABM than other marketing programs.[1]

Account-Based Web And Content Experiences “Other” Statistics

  • According to HubSpot, 76% of B2B marketers who used ABM in 2020 reported an increased ROI compared to other forms of marketing.[3]
  • 65% of marketing experts say that ABM approach has been moderately effective in reaching the main goals that were established for it.[4]
  • According to 41% of marketers, the two most crucial pieces of data to gather and manage for ABM are lifetime customer value and an account’s financial information.[4]
  • 32% of marketers rank marketing and sales alignment as their top problem, despite the fact that they understand its importance to an ABM program’s success, according to the new Ascend2 research study.[4]
  • Real estate company, AM, created a digital brochure and achieved an astonishing 15 minutes average reading time with 90% of readers making it to the last page.[5]
  • A future account based marketing approach is currently being planned by 34% of marketing professionals.[1]
  • 54% of marketers say they spend the majority of their ABM efforts trying to obtain and cultivate new relationships.[1]
  • 57% of marketing professionals are presently streamlining their marketing efforts by combining demand generation strategies with ABM procedures.[1]
  • 65% of marketing experts say that ABM approach has been moderately effective in reaching the main goals that were established for it.[1]
  • 80% of marketers intend to increase their ABM budget, and 38% plan to grow that budget 10% or more by the end of 2020.[1]
  • 21% of marketers intend to invest in ABM systems, while 22% plan to invest in predictive technology.[1]
  • 44% of people use intent monitoring tools, compared to 50% who use measurement and reporting tools.[1]
  • According to ITSMA and ABMLA, about 64% of marketing professionals expected to increase their ABM staff in 2020.[1]
  • Around 70% of B2B organizations, according to a Sirius Decisions report, were already concentrating on advancing ABM initiatives.[1]
  • Since 2019, 21% more professionals are using chatbots, enabling more marketers to improve program automations while maintaining account engagement.[1]
  • For companies just starting off ABM programs, lack of budget (42.7%), lack of ability (38.5%), and lack of tech/tools (33%) are the three biggest challenges. (Demand Base 2020 Market Research Study).[1]
  • Global ABM market size will grow from USD 651.9 million in 2018 to USD 1,196.9 million by 2023, at a compound annual growth rate (CAGR) of 12.9% during the forecast period.[1]
  • Of the 63% of marketers using behavioral and intent signals, 33% of them use intent tools to predict/identify new accounts, while 30% inform and identify their ICPs using standard firmographic and technographic data.[1]
  • ABM accounted for 29%, or over a third, of marketing expenses on average, and 73% of businesses anticipate raising that amount by an average of 21% by the end of 2020.[1]
  • The most common channels used in 2020 for ABM include email (94% marketers) & account-based advertising (69% marketers).[1]
  • Alterra group’s study of 97% of marketers found that ABM had a greater ROI than other marketing initiatives.[6]
  • ABM is very or very critical to the overall marketing activities of 92% of B2B marketers globally.[6]
  • According to Forrester, 74% of business buyers conduct more than half their research online, yet 89.5% of purchases are still completed by a salesperson.[6]
  • Almost 85% of marketers measuring ROI say that ABM outperforms other marketing investments, according to ITSMA.[6]
  • ABM is crucial to B2B marketing, according to more than 90% of marketers, and in the next year, more than 60% of businesses want to start an ABM program.[6]
  • According to Marketo, 85% of marketers said that ABM has a major positive impact on their ability to maintain and deepen current client relationships.[6]

Also Read

How Useful is Account Based Web and Content Experiences

Account-based marketing (ABM) is a strategy that focuses on creating personalized experiences for specific accounts or target customers. By delivering relevant and valuable content that speaks directly to the needs and interests of individual accounts, businesses can improve their chances of generating leads and ultimately driving sales.

One of the key benefits of account-based web and content experiences is the ability to create more personalized and targeted marketing campaigns. By using data and insights to understand the needs and preferences of specific accounts, businesses can craft content that is relevant and engaging for their audience. This level of personalization not only helps to build stronger relationships with existing customers but also makes it easier to attract and convert new leads.

In addition to creating more relevant content, account-based web and content experiences can also help businesses improve their overall marketing effectiveness. By targeting specific accounts with tailored messaging, companies can increase engagement rates, drive more website traffic, and ultimately, see higher conversion rates. This focused approach allows businesses to make the most of their marketing efforts and resources, ensuring that they are spending their time and money on strategies that are likely to deliver results.

Moreover, account-based web and content experiences can also help businesses improve their ROI by focusing on high-value accounts and customers. Rather than casting a wide net and hoping for the best, companies can concentrate their efforts on accounts that are most likely to lead to meaningful business outcomes. By prioritizing these key accounts, businesses can increase their chances of driving revenue and growing their customer base.

Another important aspect of account-based web and content experiences is the ability to foster better relationships with customers. By delivering personalized content that speaks directly to the needs and interests of accounts, businesses can show that they understand and care about their customers. This level of personalization can help to build trust and loyalty, ultimately leading to stronger and more long-lasting customer relationships.

Overall, account-based web and content experiences are a valuable tool for businesses looking to enhance their marketing strategy and drive results. By creating personalized and targeted content for specific accounts, businesses can improve their marketing effectiveness, increase ROI, and build stronger customer relationships. As technology continues to evolve and consumer expectations continue to rise, companies that embrace account-based marketing will be well-positioned to succeed in today’s competitive business landscape.

Reference

  1. spiceworks – https://www.spiceworks.com/marketing/marketing-automation/articles/75-account-based-marketing-abm-statistics-every-marketer-should-know/
  2. folloze – https://www.folloze.com/
  3. hubspot – https://blog.hubspot.com/marketing/account-based-marketing-guide
  4. convinceandconvert – https://www.convinceandconvert.com/digital-marketing/account-based-marketing-statistics/
  5. foleon – https://www.foleon.com/blog/6-popular-types-of-content-experiences-with-examples
  6. triblio – https://www.triblio.com/blog/account-based-marketing-statistics

Leave a Comment