Identity Resolution Statistics

Identity Resolution Statistics 2023: Facts about Identity Resolution outlines the context of what’s happening in the tech world.

LLCBuddy editorial team did hours of research, collected all important statistics on Identity Resolution, and shared those on this page. Our editorial team proofread these to make the data as accurate as possible. We believe you don’t need to check any other resources on the web for the same. You should get everything here only 🙂

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Top Identity Resolution Statistics 2023

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Identity Resolution “Latest” Statistics

• NBC Universal reduced costs by up to 40% over the traditional system by using Neptune to tailor content experiences for its consumers.^[1]
• According to Identity Resolution Summary, consolidation rate is 20% if ingested a 100 source records and produce 80 unified profiles.^[2]
• U.S. marketers are expected to spend $2.6 billion on identity resolution programs by 2022, as stated by Martech.^[3]
• A survey of 259 marketers conducted by Phronesis Partners on behalf of Epsilon found 80% reported being “very” or “moderately” reliant on third-party cookies, while fewer than half of those surveyed (46%) feel “very prepared” for the upcoming changes.^[3]
• According to segment.com, 76% of customers want firms to understand the requirements, 51% of respondents to salesforce claim that source.^[4]
• Google found that 90% of web users move between devices to complete a task.^[4]
• Cobb EMC raised open rates from 34% to 56.7% and clickthrough rates as high as 9% by adjusting their message and moving away from a one-size-fits.^[5]
• US programmatic display ad spending will top $123 billion by the end of 2022 and reach nearly $142 billion in 2023.^[6]

Also Read

How Useful is Identity Resolution

One of the primary benefits of identity resolution lies in its ability to connect disparate pieces of data collected from various touchpoints. In today’s digital age, customers interact with businesses through multiple channels, from online purchases and social media engagement to in-store visits and customer service calls. By effectively resolving identities across these different channels, organizations can gain valuable insights into customer behavior, preferences, and purchases, allowing them to tailor their marketing efforts to specific segments of their target audience.

Moreover, identity resolution serves as a foundational element in building a single customer view, which is essential for enhancing customer relationships and driving business growth. By creating a seamless and cohesive experience for customers across all touchpoints, organizations can establish a sense of trust and loyalty that fosters long-term relationships. This comprehensive view of customer identities also enables companies to anticipate and address customer needs proactively, thereby boosting customer satisfaction and retention rates.

In addition to improving customer relationships, identity resolution plays a crucial role in enhancing the efficiency and effectiveness of marketing initiatives. By accurately identifying and targeting high-value customers, organizations can optimize their marketing spend and resources, focusing on those individuals who are most likely to convert. This targeted approach not only increases the ROI of marketing campaigns but also enhances customer engagement and conversion rates, ultimately driving revenue growth and profitability.

Furthermore, identity resolution can also help businesses comply with data privacy regulations and best practices, such as the General Data Protection Regulation (GDPR) and the California Consumer Privacy Act (CCPA). By ensuring the accuracy and integrity of customer data, organizations can mitigate the risks associated with data breaches and unauthorized access, safeguarding sensitive information and preserving customer trust and goodwill.

Overall, the utility of identity resolution cannot be understated in today’s competitive business landscape. By leveraging advanced technologies and data analytics to resolve customer identities, organizations can gain a strategic advantage in understanding their target audience, improving customer relationships, and driving business growth. As businesses continue to adopt digital transformation strategies and prioritize customer-centric approaches, identity resolution emerges as a critical tool for enhancing customer experiences, optimizing marketing efforts, and increasing revenue streams. So, in an ever-evolving digital landscape, the significance of identity resolution as a key driver of business success cannot be overstated.

Reference

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1. amazon – https://aws.amazon.com/blogs/database/building-a-customer-identity-graph-with-amazon-neptune/
2. salesforce – https://help.salesforce.com/s/articleView?id=sf.c360_a_resolution_summary.htm&type=5&language=en_US
3. martech – https://martech.org/identity-resolution-spend-projected-to-reach-2-6b-in-2022/
4. segment – https://segment.com/blog/identity-resolution/
5. data-axle – https://www.data-axle.com/resources/blog/solving-the-identity-graph-gap-through-robust-identity-resolution/
6. insiderintelligence – https://www.insiderintelligence.com/content/identity-resolution-2022