Identity Resolution Statistics


Steve Goldstein
Steve Goldstein
Business Formation Expert
Steve Goldstein runs LLCBuddy, helping entrepreneurs set up their LLCs easily. He offers clear guides, articles, and FAQs to simplify the process. His team keeps everything accurate and current, focusing on state rules, registered agents, and compliance. Steve’s passion for helping businesses grow makes LLCBuddy a go-to resource for starting and managing an LLC.

All Posts by Steve Goldstein →
Business Formation Expert  |   Fact Checked by Editorial Staff
Last updated: 
LLCBuddy™ offers informative content for educational purposes only, not as a substitute for professional legal or tax advice. We may earn commissions if you use the services we recommend on this site.
At LLCBuddy, we don't just offer information; we provide a curated experience backed by extensive research and expertise. Led by Steve Goldstein, a seasoned expert in the LLC formation sector, our platform is built on years of hands-on experience and a deep understanding of the nuances involved in establishing and running an LLC. We've navigated the intricacies of the industry, sifted through the complexities, and packaged our knowledge into a comprehensive, user-friendly guide. Our commitment is to empower you with reliable, up-to-date, and actionable insights, ensuring you make informed decisions. With LLCBuddy, you're not just getting a tutorial; you're gaining a trustworthy partner for your entrepreneurial journey.

Identity Resolution Statistics 2023: Facts about Identity Resolution outlines the context of what’s happening in the tech world.

LLCBuddy editorial team did hours of research, collected all important statistics on Identity Resolution, and shared those on this page. Our editorial team proofread these to make the data as accurate as possible. We believe you don’t need to check any other resources on the web for the same. You should get everything here only 🙂

Are you planning to form an LLC? Maybe for educational purposes, business research, or personal curiosity, whatever the reason is – it’s always a good idea to gather more information about tech topics like this.

How much of an impact will Identity Resolution Statistics have on your day-to-day? or the day-to-day of your LLC Business? How much does it matter directly or indirectly? You should get answers to all your questions here.

Please read the page carefully and don’t miss any words.

Top Identity Resolution Statistics 2023

☰ Use “CTRL+F” to quickly find statistics. There are total 8 Identity Resolution Statistics on this page 🙂

Identity Resolution “Latest” Statistics

  • NBC Universal reduced costs by up to 40% over the traditional system by using Neptune to tailor content experiences for its consumers.[1]
  • According to Identity Resolution Summary, consolidation rate is 20% if ingested a 100 source records and produce 80 unified profiles.[2]
  • U.S. marketers are expected to spend $2.6 billion on identity resolution programs by 2022, as stated by Martech.[3]
  • A survey of 259 marketers conducted by Phronesis Partners on behalf of Epsilon found 80% reported being “very” or “moderately” reliant on third-party cookies, while fewer than half of those surveyed (46%) feel “very prepared” for the upcoming changes.[3]
  • According to segment.com, 76% of customers want firms to understand the requirements, 51% of respondents to salesforce claim that source.[4]
  • Google found that 90% of web users move between devices to complete a task.[4]
  • Cobb EMC raised open rates from 34% to 56.7% and clickthrough rates as high as 9% by adjusting their message and moving away from a one-size-fits.[5]
  • US programmatic display ad spending will top $123 billion by the end of 2022 and reach nearly $142 billion in 2023.[6]

Also Read

How Useful is Identity Resolution

One of the key reasons why identity resolution is so useful is that it enables businesses to deliver more personalized and targeted marketing campaigns. By identifying individual customers across different devices, channels, and platforms, companies can create more relevant and tailored messaging that resonates with their audience. This can lead to higher engagement, increased customer loyalty, and ultimately, improved ROI on marketing efforts.

Furthermore, identity resolution can help companies improve their customer service and support functions. By having a comprehensive view of each customer, businesses can better anticipate their needs and provide more personalized interactions. This can result in faster resolution of customer issues, better follow-ups, and overall a more positive experience for the customer.

Identity resolution also plays a key role in building trust and transparency with consumers. With the increasing concern around data privacy and security, customers expect businesses to handle their personal information responsibly. Identity resolution allows companies to securely link the various data points about a customer without compromising their privacy. This ensures that companies can provide personalized experiences without crossing any ethical or legal boundaries.

Another benefit of identity resolution is in fraud detection and prevention. By accurately identifying each customer and their interactions with the business, companies can better detect any fraudulent activities such as account takeovers or unauthorized transactions. This can help businesses protect themselves and their customers from financial losses and reputational damage.

In conclusion, identity resolution is a crucial tool for businesses looking to optimize their marketing efforts, improve customer experiences, and drive business growth. By connecting the dots between various data points and interactions, companies can gain a deeper understanding of their customers and deliver more personalized and targeted campaigns. Furthermore, identity resolution can help businesses build trust with consumers, improve customer service, and enhance fraud detection capabilities. Overall, investing in identity resolution technology is a wise decision for businesses looking to stay competitive in today’s digital landscape.

Reference

  1. amazon – https://aws.amazon.com/blogs/database/building-a-customer-identity-graph-with-amazon-neptune/
  2. salesforce – https://help.salesforce.com/s/articleView?id=sf.c360_a_resolution_summary.htm&type=5&language=en_US
  3. martech – https://martech.org/identity-resolution-spend-projected-to-reach-2-6b-in-2022/
  4. segment – https://segment.com/blog/identity-resolution/
  5. data-axle – https://www.data-axle.com/resources/blog/solving-the-identity-graph-gap-through-robust-identity-resolution/
  6. insiderintelligence – https://www.insiderintelligence.com/content/identity-resolution-2022

Leave a Comment