Brand Protection Statistics 2024 – Everything You Need to Know

Brand Protection Statistics 2023: Facts about Brand Protection outlines the context of what’s happening in the tech world.

LLCBuddy editorial team did hours of research, collected all important statistics on Brand Protection, and shared those on this page. Our editorial team proofread these to make the data as accurate as possible. We believe you don’t need to check any other resources on the web for the same. You should get everything here only 🙂

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Top Brand Protection Statistics 2023

☰ Use “CTRL+F” to quickly find statistics. There are total 20 Brand Protection Statistics on this page 🙂

Brand Protection “Latest” Statistics

More than a third of brand safety is a high concern for 77% of brands, and 57% feel that this was front of mind in 2019 to a larger extent than in previous years due to better awareness and understanding of the problem.^[1]
Up from 81% in 2018 and 74% in 2017, almost 85% of brands claim to have suffered trademark infringement in 2019.^[1]
For brand safety, 93.8% of brands make use of blacklists, 87.8% whitelists, 83.9% verification partners, and 91.1% keyword targeting.^[1]
Over 80% use a number of strategies to make sure their advertisements run in brand-safe settings in order to guard against brand safety problems.^[1]
It is estimated that the worldwide market for security packaging and anticounterfeiting brand protection is about 3.24 billion.^[2]

Brand Protection “Mark” Statistics

In contrast to the previous quarter, when a net balance of 05% reduced their budgets down, this quarter saw a net balance of 4% of marketers increase their budgets.^[1]
Customer bewilderment is the main effect of trademark infringement, as stated by 45% of companies.^[1]
Business names and web domains were the most often infringed upon (44%), followed by social media and online marketplaces (38% each), and advertisements (34%).^[1]
75% of trademark infringements resulted in litigation, with 40% of businesses spending between $50,000 and $250,000 on court costs.^[1]
To put things in perspective, it is estimated that by 2022, the worldwide counterfeiting market would be worth 4.2 trillion.^[3]
In 2018, IFOP conducted research at UNIFAB’s request and discovered that 47% of consumers who purchased a product that violated a trademark had entered the product’s name into a search engine.^[4]

Brand Protection “Other” Statistics

Only 6% of attempted account registrations were verified by Amazon’s stringent procedures and resulted in the listing of goods for sale.^[5]
Budgets for 2020 also seem encouraging, with a net balance of 15.7% anticipating an increase in spending this year.^[1]
23% of businesses reported higher budgets, while 19% reported expenditure reductions, leaving 58% with constant spending.^[1]
Sales volumes decreased by 0.6% from November to December, the sixth consecutive month of decline.^[1]
Comparing the data to last year’s estimate, which only predicted a 3.4% increase, is substantial.^[1]
In 2022, digitally impacted retail in developing economies is predicted to increase to 47% from 33% now.^[4]
80% of luxury purchases are affected by digital technology, meaning that customers have one or more digital contact points before making a purchase.^[4]
About 4.4 billion counterfeit pharmaceutical items, including painkillers, lifestyle medicines, and antibiotics, were trafficked globally in 2016.^[6]
Children were the end consumers of 80% of the goods reported to be harmful and counterfeit, such as toys, childcare equipment, and children’s clothes. Toys are the most common form of risky counterfeit product.^[6]

How Useful is Brand Protection

One of the key pillars of brand protection is trademark registration, which provides legal protection for a company’s name, logo, slogan, or any other symbol that identifies its products or services. By registering a trademark, a company can prevent others from using similar marks that could potentially confuse customers or dilute the brand’s identity. Trademark registration also allows companies to take legal action against infringers and enforce their rights in court.

Another important aspect of brand protection is monitoring and enforcement. Companies must actively monitor the market for any signs of counterfeit products, unauthorized use of their brand, or infringement of their intellectual property. By identifying and taking action against infringers promptly, companies can prevent significant damage to their brand reputation and revenues.

Brand protection also extends to proactive measures to build and maintain a positive brand image. Companies often invest in marketing strategies, brand promotion, and customer engagement activities to enhance their brand equity and loyalty. By creating a strong brand presence and emotional connection with customers, companies can differentiate themselves from competitors and create a lasting impression in the minds of consumers.

In addition to traditional marketing efforts, digital brand protection has become increasingly important in today’s digital age. With the rise of e-commerce platforms and social media, companies face new challenges in protecting their brand online from counterfeit products, false advertising, and brand impersonation. Companies must leverage technology and tools to monitor online channels, detect fraudulent activities, and take swift action to protect their brand online.

Brand protection is not just about safeguarding intellectual property and financial losses; it is also about preserving trust and reputation with customers, partners, and stakeholders. A strong brand is a desirable asset that can drive sales, attract investors, and create loyalty among customers. Therefore, investing in brand protection is not just a legal or regulatory requirement but a strategic imperative for any forward-thinking business.

Ultimately, brand protection is a comprehensive effort that requires a holistic approach and collaboration across different departments within a company. From legal and intellectual property experts to marketing and sales teams, everyone plays a role in protecting and enhancing the brand value. By prioritizing brand protection and investing in the right resources and strategies, companies can secure a competitive advantage, mitigate risks, and sustain long-term growth in an ever-evolving marketplace.

Reference

marketingweek – https://www.marketingweek.com/brand-safety-trademark-infringement-marketing-budgets-marketing-stats/
smithers – https://www.smithers.com/services/market-reports/security/future-of-anti-counterfeiting-security-pack-2026
redpoints – https://www.redpoints.com/blog/the-ultimate-guide-to-brand-protection/
worldtrademarkreview – https://www.worldtrademarkreview.com/global-guide/anti-counterfeiting-and-online-brand-enforcement/2020/article/brand-protection-in-the-digital-world
aboutamazon – https://www.aboutamazon.com/news/company-news/amazon-brand-protection-report
worldtrademarkreview – https://www.worldtrademarkreview.com/global-guide/anti-counterfeiting-and-online-brand-enforcement/2021/article/the-life-of-brand-protection-professional-during-the-pandemic