Brand Protection Statistics 2023
– Everything You Need to Know

Brand Protection Statistics 2023: Facts about Brand Protection outlines the context of what’s happening in the tech world.

LLCBuddy editorial team did hours of research, collected all important statistics on Brand Protection, and shared those on this page. Our editorial team proofread these to make the data as accurate as possible. We believe you don’t need to check any other resources on the web for the same. You should get everything here only 🙂

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Top Brand Protection Statistics 2023

☰ Use “CTRL+F” to quickly find statistics. There are total 20 Brand Protection Statistics on this page 🙂

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Brand Protection “Latest” Statistics

• More than a third of brand safety is a high concern for 77% of brands, and 57% feel that this was front of mind in 2019 to a larger extent than in previous years due to better awareness and understanding of the problem.^[1]
• Up from 81% in 2018 and 74% in 2017, almost 85% of brands claim to have suffered trademark infringement in 2019.^[1]
• For brand safety, 93.8% of brands make use of blacklists, 87.8% whitelists, 83.9% verification partners, and 91.1% keyword targeting.^[1]
• Over 80% use a number of strategies to make sure their advertisements run in brand-safe settings in order to guard against brand safety problems.^[1]
• It is estimated that the worldwide market for security packaging and anticounterfeiting brand protection is about 3.24 billion.^[2]

Brand Protection “Mark” Statistics

• In contrast to the previous quarter, when a net balance of 05% reduced their budgets down, this quarter saw a net balance of 4% of marketers increase their budgets.^[1]
• Customer bewilderment is the main effect of trademark infringement, as stated by 45% of companies.^[1]
• Business names and web domains were the most often infringed upon (44%), followed by social media and online marketplaces (38% each), and advertisements (34%).^[1]
• 75% of trademark infringements resulted in litigation, with 40% of businesses spending between $50,000 and $250,000 on court costs.^[1]
• To put things in perspective, it is estimated that by 2022, the worldwide counterfeiting market would be worth 4.2 trillion.^[3]
• In 2018, IFOP conducted research at UNIFAB’s request and discovered that 47% of consumers who purchased a product that violated a trademark had entered the product’s name into a search engine.^[4]

Brand Protection “Other” Statistics

• Only 6% of attempted account registrations were verified by Amazon’s stringent procedures and resulted in the listing of goods for sale.^[5]
• Budgets for 2020 also seem encouraging, with a net balance of 15.7% anticipating an increase in spending this year.^[1]
• 23% of businesses reported higher budgets, while 19% reported expenditure reductions, leaving 58% with constant spending.^[1]
• Sales volumes decreased by 0.6% from November to December, the sixth consecutive month of decline.^[1]
• Comparing the data to last year’s estimate, which only predicted a 3.4% increase, is substantial.^[1]
• In 2022, digitally impacted retail in developing economies is predicted to increase to 47% from 33% now.^[4]
• 80% of luxury purchases are affected by digital technology, meaning that customers have one or more digital contact points before making a purchase.^[4]
• About 4.4 billion counterfeit pharmaceutical items, including painkillers, lifestyle medicines, and antibiotics, were trafficked globally in 2016.^[6]
• Children were the end consumers of 80% of the goods reported to be harmful and counterfeit, such as toys, childcare equipment, and children’s clothes. Toys are the most common form of risky counterfeit product.^[6]

Also Read

Reference

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1. marketingweek – https://www.marketingweek.com/brand-safety-trademark-infringement-marketing-budgets-marketing-stats/
2. smithers – https://www.smithers.com/services/market-reports/security/future-of-anti-counterfeiting-security-pack-2026
3. redpoints – https://www.redpoints.com/blog/the-ultimate-guide-to-brand-protection/
4. worldtrademarkreview – https://www.worldtrademarkreview.com/global-guide/anti-counterfeiting-and-online-brand-enforcement/2020/article/brand-protection-in-the-digital-world
5. aboutamazon – https://www.aboutamazon.com/news/company-news/amazon-brand-protection-report
6. worldtrademarkreview – https://www.worldtrademarkreview.com/global-guide/anti-counterfeiting-and-online-brand-enforcement/2021/article/the-life-of-brand-protection-professional-during-the-pandemic