Digital Experience Platforms (Dxp) Statistics 2023: Facts about Digital Experience Platforms (Dxp) outlines the context of what’s happening in the tech world.
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Top Digital Experience Platforms (Dxp) Statistics 2023
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- According to MarTechSeries,The market for digital experience platforms is anticipated to increase from its current worth of $9.2 billion at a compound yearly growth rate of 12.3% from 2021 to 2028.[1]
- The digital experience platform market is projected to grow to $13.9 billion by 2024.[1]
- Digital experience was very to very critical to their businesses, according to almost 80% of digital customer experience executives polled by CMSWire for State of Digital Customer Experience 2021 report.[2]
- 90% of global organizations will rely on system integrators (SIs), agencies and channel partners to design, build and implement their digital experience strategies.[2]
- According to Gartner, in 2021, a DXP program would spend 85% of its time and money integrating with internal and external systems, as well as using its own built.[2]
- According to the CMSWire in its State of Digital Customer Experience 2021 report, 11% of respondents said their DCX tools were performing well, and 42% said they needed improvement.[2]
- From 2019 to 2020, average Optimizely engagement was up by 70% and average conversions were up by 43%.[3]
- According to Salesforce, 74% of customers have started and finished transactions on multiple channels, and 66% have used multiple devices.[4]
- 80% of customers say the experience a company provides matters just as much as its products and services.[4]
- In 2018, 70% of businesses either had or were developing a digital transformation plan.[5]
- According to a 2018 Salesforce study, 76% of consumers now want businesses to comprehend their requirements and expectations.[5]
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How Useful is Digital Experience Platforms Dxp
One of the key benefits of DXPs is their ability to centralize and manage all digital touchpoints in one place. This enables businesses to deliver consistent and personalized experiences to customers, regardless of the device or channel they are using. By collecting and analyzing customer data from various touchpoints, DXPs can create a unified view of the customer, allowing businesses to tailor their offerings to meet individual needs and preferences.
Additionally, DXPs help businesses automate and streamline processes, saving time and resources while improving efficiency. By integrating with existing systems and applications, DXPs can automate tasks such as content creation, marketing campaigns, and customer service, freeing up employees to focus on more strategic initiatives. This increased efficiency not only saves costs but also improves overall customer satisfaction by delivering faster, more personalized interactions.
Furthermore, DXPs provide businesses with valuable insights into customer behavior and preferences, enabling them to make more informed decisions and drive a more targeted marketing strategy. By tracking customer interactions across various touchpoints, businesses can identify trends, patterns, and opportunities to improve the customer experience. This data-driven approach helps businesses stay ahead of competitors and adapt to changing customer expectations.
Another key advantage of DXPs is their scalability and flexibility. With the rapid pace of technological innovation, businesses need a platform that can adapt to changing market trends and customer demands. DXPs are designed to be highly customizable, allowing businesses to add new features, integrations, and capabilities as needed. This scalability ensures that businesses can future-proof their digital strategy and stay competitive in a rapidly evolving digital landscape.
In conclusion, Digital Experience Platforms (DXP) are indispensable tools for businesses looking to create seamless, personalized, and engaging experiences for their customers. From centralizing touchpoints to automating processes, DXPs offer a wide range of benefits that can drive customer engagement, loyalty, and revenue growth. By leveraging data-driven insights and adopting a scalable and flexible approach, businesses can take full advantage of DXPs to stay ahead of the competition and deliver exceptional digital experiences.
Reference
- martechseries – https://martechseries.com/mts-insights/staff-writers/digital-experience-platforms-dxp-and-their-growth-in-the-market/
- cmswire – https://www.cmswire.com/digital-experience/what-you-need-to-know-about-digital-experience-platforms/
- optimizely – https://www.optimizely.com/optimization-glossary/digital-experience-platform/
- salesforce – https://www.salesforce.com/resources/articles/what-is-a-digital-experience-platform/
- sitecore – https://www.sitecore.com/knowledge-center/digital-marketing-resources/what-is-a-dxp