App Store Optimization Statistics


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App Store Optimization Statistics 2023: Facts about App Store Optimization outlines the context of what’s happening in the tech world.

LLCBuddy editorial team did hours of research, collected all important statistics on App Store Optimization, and shared those on this page. Our editorial team proofread these to make the data as accurate as possible. We believe you don’t need to check any other resources on the web for the same. You should get everything here only 🙂

Are you planning to form an LLC? Maybe for educational purposes, business research, or personal curiosity, whatever the reason is – it’s always a good idea to gather more information about tech topics like this.

How much of an impact will App Store Optimization Statistics have on your day-to-day? or the day-to-day of your LLC Business? How much does it matter directly or indirectly? You should get answers to all your questions here.

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Top App Store Optimization Statistics 2023

☰ Use “CTRL+F” to quickly find statistics. There are total 21 App Store Optimization Statistics on this page 🙂

App Store Optimization “Latest” Statistics

  • Google claims that 40% of smartphone users look for applications in app stores.[1]
  • The category with the highest rate is travel, where 41.4% of those who saw advertisements for travel applications actually went to those apps’ individual app store sites.[2]
  • According to the Page Scroll Depth benchmark, just 10% of app store and google play store visitors see and presumably read the whole content of the sites.[2]
  • The top 5 categories on the apple app store in March 2021 were games at 21.53%.[3]
  • According to App Radar, a staggering 70% of mobile users use search to discover new applications, and 65% of all downloads take place immediately after a search, making the app store the most common method of discovering new apps.[4]

App Store Optimization “Other” Statistics

  • By the conclusion of the first quarter of 2022, Statista estimates that there were 3.3 million apps available on google play.[5]
  • Having a positive first impression may boost conversions by 35%, according to a Storemaven analysis.[6]
  • 21% of users uninstall applications after only one usage, and the average industry-wide 30-day post-install retention rate is just 5.7%.[6]
  • A recent analysis by our partners at TUNE of the top 25 rankings revealed that applications with a relevant keyword in the title typically performed 10.3% better than those without a title keyword.[7]
  • If software gets downloaded, it is unlikely to be utilized for more than the first 72 hours.[8]
  • In one study, the overall view rate of video screenshots on variants without video was higher at 45% versus 32%.[9]
  • Player retention in the bottom 25% of simulation games increased from 11.25% in October to 12.93% in march.[9]
  • The app description is the text that users are most likely to read during the first 252 characters, so if you have anything positive to say about your app, say it there.[9]
  • According to Sensor Tower, user expenditure on simulation games surged by 61.8% over the previous year.[9]
  • According to the categories that AppTweak has looked at, we can find that applications from the business area had the greatest page view to installing conversion rate (32.7%) and food and drink had the lowest rate (13.1%).[2]
  • On the opposite end of the conversion rate spectrum, the news category had the lowest figure (4.2%).[2]
  • The finance app category has a conversion rate from impressions to installs of 5.3%, while education is at the other end with a conversion rate of just 0.6%.[2]
  • The data set’s conversion rate for the travel category is actually the highest at 55%.[2]
  • The percentages in the top five categories of most downloaded apps are clustered together between 2% and 4% and include travel, food, drink, health, fitness, and other topics.[3]
  • According to an AppTweak analysis of app conversion rates, the average us install rate in the apple app store is 3.42%.[4]
  • Adding a video to an app boosts exploring behavior and decreases decisive behavior, increasing install rates by more than 25%.[10]

Also Read

How Useful is App Store Optimization

One of the key reasons why ASO is so valuable is its ability to enhance discoverability. With millions of apps available for download, getting noticed in the app stores can be a significant challenge. By optimizing app metadata (such as title, keywords, and description) and visual assets (such as icons, screenshots, and videos), developers can improve their app’s visibility in search results and on category pages. This increased visibility can lead to higher organic traffic and downloads, as users are more likely to discover and install apps that appear at the top of relevant search results.

In addition to boosting discoverability, ASO also plays a crucial role in increasing user engagement and retention. An app that is well-optimized not only attracts more users but also does a better job of converting those users into active and engaged customers. By crafting compelling app store listings that highlight the app’s key features, benefits, and value proposition, developers can effectively communicate why their app is worth installing and using. Moreover, a visually appealing and professionally designed app store listing can help build trust with potential users and create a positive first impression that encourages downloads and long-term usage.

Furthermore, ASO can have a direct impact on an app’s bottom line by driving organic downloads and reducing user acquisition costs. Unlike paid user acquisition campaigns, which can be costly and sometimes unsustainable in the long run, organic downloads acquired through ASO are essentially free and can provide a sustainable source of high-quality users. By investing in ASO strategies to improve app visibility and conversion rates, developers can reduce their reliance on paid acquisition channels and maximize their return on investment.

Moreover, ASO is a dynamic and iterative process that involves ongoing monitoring, testing, and optimization. By analyzing app store data, tracking key metrics (such as ranking, conversion rate, and retention rate), and experimenting with different optimization strategies, developers can continuously improve their app store performance and adapt to changing market conditions. This iterative approach to ASO allows developers to make data-driven decisions, prioritize key areas for improvement, and stay ahead of the competition in a fast-paced and ever-evolving app ecosystem.

In conclusion, App Store Optimization is a powerful and multifaceted strategy that can have a significant impact on an app’s success and performance. By focusing on improving discoverability, engaging users, driving downloads, and optimizing conversion rates, developers can maximize the potential of their app and achieve their business goals. While ASO is not a silver bullet and should be complemented with other marketing tactics, it remains a valuable tool in the app developer’s arsenal and a key driver of organic growth and profitability.

Reference

  1. onesignal – https://onesignal.com/blog/what-is-app-store-optimization-and-how-does-it-work/
  2. businessofapps – https://www.businessofapps.com/marketplace/app-store-optimization/research/app-store-optimization-statistics/
  3. searchenginejournal – https://www.searchenginejournal.com/app-store-optimization-how-to-guide/241967/
  4. semrush – https://www.semrush.com/blog/app-store-optimization/
  5. appradar – https://appradar.com/academy/what-is-app-store-optimization-aso
  6. cxl – https://cxl.com/blog/app-store-optimization/
  7. moz – https://moz.com/blog/app-store-optimization-checklist
  8. neilpatel – https://neilpatel.com/blog/app-store-optimization/
  9. splitmetrics – https://splitmetrics.com/blog/what-is-app-store-optimization-in-2022/
  10. storemaven – https://www.storemaven.com/academy/app-store-statistics-revealed/

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