Automotive Marketing Statistics 2024 – Everything You Need to Know

Automotive Marketing Statistics 2023: Facts about Automotive Marketing outlines the context of what’s happening in the tech world.

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On this page, you’ll learn about the following:

Top Automotive Marketing Statistics 2023

Top Automotive Marketing Statistics 2023

☰ Use “CTRL+F” to quickly find statistics. There are total 109 Automotive Marketing Statistics on this page 🙂

Automotive Marketing “Latest” Statistics

According to DMEautomotive survey, customers who use branded apps are 73% more likely to buy from the dealership and schedule 25% more service appointments after doing so than those who don’t use apps.^[1]
Experts in the automotive sector predict that used vehicle sales will increase by 9% between 2019 and 2025.^[2]
34% of new car purchasers who use social media for automotive information share a photo of their new car on a social network.^[1]
Tablets are outperformed by smartphones in automotive research. 53% of online car buyers use a mobile device to search for automotive information, which is more than half.^[1]
In the year 2020, the US automotive industry sold an anticipated 14,471,800 million automobiles and light trucks.^[3]
Over 40% of millennials pay attention to the mail in materials they get, making automotive direct mail an excellent opportunity to interact with this new generation of automobile consumers.^[4]
New business models that go beyond vehicle ownership, according to Mckinsey research, may increase automotive revenue by 30%, or an extra $1.5 trillion.^[5]
According to Rule Analytics benchmark analysis on conversion rates for the automotive sector, email had the lowest conversion rate by channel at 0.8%.^[6]

Automotive Marketing “Marketing” Statistics

According to Nielsen’s 2018 vehicle marketing research, using social media and television commercials combined increases purchase consideration by 29%.^[7]
When compared to conventional marketing methods, mobile advertisements may improve conversions by 45% and reduce CPA by 30%.^[8]

Automotive Marketing “Market” Statistics

Automobile industry experts estimate that ridesharing and vehicle subscription programs make up just 1% of the market, leaving the automobile subscription programs with a 23.9% share.^[2]
According to research, top automobile performers may achieve conversion rates of up to 16%.^[3]
A recent analysis projects that the global market for shared mobility would reach $188.43 billion by the year 2030.^[5]
Scaling conversation intelligence throughout the company has helped or will increase customer acquisition and retention for 43% of marketers.^[9]
Scaling conversation intelligence across the company has improved customer experiences for 48% of marketers, and they intend to continue doing so.^[9]
Compared to other types of interaction, phone calls have greater conversion rates and higher average order values, according to 84% of marketers.^[9]
Inbound calls and phone conversations, according to 85% of marketers, are essential to their companies’ digital first approach.^[9]
The average conversion rate in the automobile sector is 2%. Automotive marketers had an average conversion rate of 2% even with offline conversion monitoring.^[6]

Automotive Marketing “Other” Statistics

23.5% of the average dealer’s leads are flagged for not receiving follow-up within 24 hours, and 13.3% of sales prospects do not make it into the CRM.^[10]
Sales of American Honda vehicles in the US increased by 7% between January and June 2010 and by 13% between January and June 2009, at the height of the great recession.^[11]
The 2.0L engine was the most popular engine in 2018 according to the percentage of 2018 car models, which was 23%.^[11]
According to a recent poll by linchpinseo, 54% of buyers are willing to pay more for a car at the dealership as long as they get the greatest customer service.^[8]
72% of smartphone using consumers plan to visit more than one dealership.^[8]
87% of contented customers are likely to return to the same dealer to purchase a vehicle.^[8]
51% of auto buyers use mobile devices to seek dealers, compare costs, and read reviews for their preferred models.^[8]
About 70% of automobile purchasers, according to research, view YouTube videos before making a purchase.^[8]
Car sales are expected to rise by 25% as a result of enhanced experiences and streamlined procedures.^[8]
The US car industry has spent over $3.43 billion on mobile advertising, or almost 47% of all digital advertising expenditures.^[8]
10% of disappointed consumers are likely to make additional purchases from the same dealership.^[8]
Between 40% and 50% of the components used to construct US made automobiles are imported.^[2]
Even the most recent gas powered automobiles emit 54% less CO2 emissions into the environment than do electric vehicles.^[2]
Automobile dealerships and auto parts retailers account for 20% of retail sales in the United States.^[2]
According to a research, autonomous cars are safer, have less downtime, can transport last mile packages more effectively, have fewer accidents caused by driver weariness and incompetence, use 10% less fuel, and emit 42 million metric tons fewer CO2 each year.^[2]
According the new NAFTA, 75% or more of the components of American cars must be manufactured in the United States, Canada, or Mexico.^[2]
The average dealership has 106 reviews on their GMB listing.^[12]
As long as there was a warranty, 42% of respondents were okay with purchasing a vehicle without giving it a test drive.^[1]
Even if a dealership didn’t have the lowest pricing, 54% of customers would still purchase from it if it offered their desired experience.^[1]
According to a survey by Arthur D. Little, the average response time for OEMs is 24 hours, compared to 92 hours for dealers.^[1]
Only 13% of social media users who browse for cars online say the content placed there affected their choice to buy, and only 2% say a social network was the most helpful website they visited.^[1]
According to a poll by Autotrader, 72% of younger millennials said having a vehicle is vital to their social life, and cars play a significant part in helping millennials meet their urge to remain connected.^[1]
The amount of time spent buying on mobile devices is growing, reaching 33% of all shopping time at this point.^[1]
When contacts with the F&I department were taken into account, satisfaction dropped to 67%.^[1]
With 56% of millennials stating they’d rather clean their houses than bargain with a vehicle salesperson, they are the most opposed generation.^[1]
92% of people still use desktop or laptop computers, however that number has been progressively dropping from 99% in 2012.^[1]
When asked about newer car buying alternatives, 54% said they would “love” being able to sell or buy a car from home and 42% were fine buying a car without a test drive, as long as there was some form of guarantee.^[1]
Smartphones account for one out of every two google automobile queries, an increase of 51% since last year.^[3]
In the United States, 14,471,800 vehicles and light trucks were sold in 2020, a 13.3% decline from the year before.^[3]
In 2019, transportation in the United States was responsible for 29% of the nation’s greenhouse gas emissions, and light duty or passenger cars were responsible for 58% of those emissions.^[3]
The advertising people encounter influence their purchasing choices in 30% of mobile outdoor viewers.^[3]
Up to 72% of dealership representatives don’t ask the caller for an appointment, and 54% of auto customers say they would pay extra for a better purchasing experience.^[3]
According to a Triple I review of 2019 NAIC, 79% of insured drivers buy comprehensive coverage in addition to liability insurance, and 75% buy collision policy.^[3]
61% of Americans feel taken advantage of when looking for a vehicle at a dealership, and 87% of Americans hate something about it.^[3]
87% of very pleased customers said they would buy from the same dealer again and 85% said they would buy the same brand again.^[3]
According to a DMEautomotive survey, customers who use branded apps are 73% more likely to buy from the dealership and schedule 25% more service appointments after doing so than those who don’t use apps.^[3]
According to Statista, 511,530 passenger car sales were recorded, as shown by automotive sales figures.^[3]
Transportation is responsible for 29% of all greenhouse gas emissions, according to the United States Environmental Protection Agency.^[3]
The car rental and leasing sector is expected to spend more than $185 million on advertising in 2020, compared to an anticipated $1.2 billion for auto dealers and petrol stations.^[3]
Among millennial women, 62% report feeling under pressure to purchase now, and 49% report feeling deceived into purchasing features.^[3]
The United States Department of Treasury contributed around $82 billion to support the car industry.^[3]
89% of buyers check for information on vehicles online on websites for automakers and dealers, third party review sites, and social media.^[3]
In 2020 the search volume for best car deals and truck deals has grown 70% globally from March 22 to March 28 versus March 15 to March 21 of the same year.^[3]
Despite being the largest source of greenhouse gas emissions, the automobile sector only represents 16% of worldwide RD expenditure.^[3]
When buying a vehicle, more than 70% of younger millennials see technology and infotainment systems as crucial.^[3]
Greater China’s light vehicle fleet has had average annual growth of 19% over the previous ten years.^[3]
According to the conversion benchmark analysis, 28% of searches were made using organic search engines. Despite the fact that phrases like “car dealership” may have a lot of competition, there are still plenty of prospects.^[3]
More than half of the three hours spent at the dealer on average throughout the buying process is used for negotiations or paperwork, leading to a 56% satisfaction percentage for the procedure.^[3]
58% of these emissions were from light duty vehicles, usually referred to as passenger cars, which are owned by the majority of people.^[3]
Only 10% of unhappy customers say they would probably or definitely purchase their next vehicle from the same dealer.^[3]
Germany followed consumer trend at 40%, along with other significant nations. China is at 65% while Japan is at 48%.^[3]
According to a survey commissioned by cars.com, they spent 7% more when buying a car than non app users.^[3]
45% of viewers paid attention to television advertising when ads were displayed on both media, but 83% of viewers paid attention to internet video ads.^[3]
Since 2012, the median price of a single family house has climbed by 17.7%, roughly 100%, and a hefty 26.6% for used automobiles and trucks.^[3]
While SUVs outsold sedans in the US in 2019 by a margin of more than two to one, sedans made up more than 40% of African American and Hispanic sales.^[3]
While global energy emissions decreased by a record breaking 7% in 2020, SUVs’ emissions grew by 0.5%, and their daily oil consumption surged to 5.5 million barrels.^[3]
90% of customers browse a company’s website before phoning, and they often leave without buying anything.^[4]
According to National Mortgage Professional Magazine, 92% of millennials are persuaded to make a purchase as a consequence of receiving direct mail as opposed to just 78% for email.^[4]
Direct mail is also simpler for clients to recall and involves 21% less cognitive processing effort.^[4]
Regarding consumer interaction, the average direct mail response rate for house lists is 9% and for prospect lists is 49%.^[4]
According to DialogTech, Pay Per Click (PPC) ads account for 66% of automotive calls generated by search engines. Organic search accounts for the other 34%.^[7]
According to a Facebook survey, 63% of auto purchasers found information about their new cars on social media.^[5]
77% more people, according to Facebook for business, think that social media postings influence their decision to buy a vehicle.^[5]
A capital one study found that 44% of customers prefer a mix of in person and online auto shopping.^[5]
More than 75% of automobile buyers believe that videos are the most helpful sort of material while looking for a car.^[5]
40% of individuals are thinking about purchasing an electric car as their next automobile.^[5]
16% of those surveyed by Cars.com, had previously placed a new vehicle’s preorder, and 98% of them said they would do it again since they had such a positive experience.^[5]
The Consumer Price Index Summary reported that transaction prices, what customers actually paid for their vehicle, increased by 12.2% in January compared to a year ago.^[5]
According to reports by Consumer Price Index Summary, used automobile prices increased by 40.5% from January of previous year.^[5]
Only 16% of automobile purchasers viewed amateur video material, compared to 54% of manufacturers’ and 40% of independent third parties’ professional video content.^[13]
53% of auto purchasers purchased their vehicles from a dealership with whom they had no prior interaction, which presents chances for dealerships to leverage digital platforms to attract new clients.^[13]
Even though most research is done online, dealerships still account for up to 95% of transactions.^[13]
While watching TV on their cellphones, at least 23% of new vehicle purchasers did research, and 34% of them did research while they were waiting for anything.^[13]
53% of prospective automobile buyers looked at pricing online and 42% looked for special offers before visiting a dealership.^[13]
While looking for a new automobile, 72% of purchasers are unsure of the brand and model they want.^[13]
36% of auto purchasers used the internet to discover a dealership, so at this point, online visibility is essential.^[13]
Online advertisements have a 19% effect on those who utilize media throughout the research phases of purchasing a vehicle, while search engines have a 40% influence.^[13]
53% of automobile purchasers start their investigation for a purchase online, with 39% using a search engine as their first research tool.^[13]
A combination of Paid Media and SEO branding may be able to sway 59% of online prospective automobile purchasers.^[13]
According to Invoca, 38% of customers say that a terrible phone experience would cause them to cease doing business with a firm.^[9]
According to Forrester, 41% of businesses claim to have raised phone conversion rates by 25% or more during the previous 12 months.^[9]
For a better shopping experience, 54% of automobile purchasers would be willing to spend extra.^[9]
57% of people who call from a search ad call extension to inquire about cars do so to make an appointment, according to Google.^[9]
60% of customers who do mobile car searches would contact the dealership using a call extension.^[9]
61% of people looking for new and used cars call the dealership after doing some research online.^[9]
Over the last two years, you tube’s test drive videos have seen a greater than 65% increase in view time.^[9]
Organic social is in top place with a conversion rate of 2.9%, followed by organic search across Google, Bing, and Yahoo at 2.5%.^[6]
According to Google, 95% of car purchasers get their information from internet sources.^[6]
Of all the key channels, organic social had the greatest conversion rate at 29%.^[6]
General Motors’ advertising spending in the United States amounted to $2.22 billion in 2020, down from a record-high of $3.77 billion in 2016.^[6]
Advertising expenditure of the automotive rental and leasing industry was estimated at more than $185 million in 2020, whereas automotive dealers and gas stations were projected to spend about $1.2 billion.^[6]

How Useful is Automotive Marketing

One of the primary purposes of automotive marketing is to create brand awareness and differentiate a company’s products from those of its competitors. With so many car manufacturers and models available in the market, it is essential for companies to effectively communicate their unique selling points and value propositions to potential customers. By utilizing various marketing channels such as television, print, online, and social media, automotive companies can reach a wide audience and showcase their products in a compelling and engaging manner.

Moreover, automotive marketing plays a crucial role in fostering customer engagement and loyalty. By establishing strong relationships with customers through targeted marketing campaigns and personalized communication, automotive companies can create a sense of brand loyalty and encourage repeat purchases. In today’s competitive market, customer retention is just as important as customer acquisition, and effective automotive marketing strategies can help companies achieve both goals.

Another key aspect of automotive marketing is market research and analysis. By collecting and analyzing data on consumer preferences, trends, and behavior, automotive companies can gain valuable insights into the needs and wants of their target audience. This data-driven approach allows companies to tailor their marketing strategies to suit the preferences of their customers and stay ahead of market trends. By understanding the market dynamics and consumer behavior, companies can create more relevant and impactful marketing campaigns that resonate with their target audience.

Furthermore, automotive marketing plays a critical role in driving sales and revenue for automotive companies. Through strategic marketing initiatives such as promotions, discounts, and special offers, companies can attract customers and encourage them to make a purchase. Effective marketing campaigns can create a sense of urgency and excitement among consumers, leading to increased sales and revenue for automotive companies. Additionally, by utilizing digital marketing tools such as online advertising and search engine optimization, companies can reach a wider audience and drive more traffic to their websites and showrooms.

Overall, automotive marketing is an essential component of any successful automotive brand. By creating brand awareness, fostering customer engagement, conducting market research, and driving sales, automotive marketing helps companies stay competitive in a crowded market and achieve their business objectives. As technology continues to evolve and consumer behaviors change, automotive marketing will continue to play a crucial role in shaping the future of the automotive industry.

Reference

v12data – https://v12data.com/blog/25-amazing-statistics-on-how-consumers-shop-for-cars/
linchpinseo – https://linchpinseo.com/automotive-industry-trends/
webinarcare – https://webinarcare.com/best-automotive-marketing-software/automotive-marketing-statistics/
aspenautomail – https://www.aspenautomail.com/2021/12/10-auto-direct-mail-stats-you-should-know/
goodwaygroup – https://www.goodwaygroup.com/blog/automotive-marketing-trends
ruleranalytics – https://www.ruleranalytics.com/blog/reporting/automotive-marketing-statistics/
autojini – https://www.autojini.com/blog/9-automotive-marketing-statistics-you-need-to-know-now.html
linchpinseo – https://linchpinseo.com/automotive-digital-marketing-trends/
invoca – https://www.invoca.com/blog/automotive-marketing-statistics
foureyes – https://foureyes.io/learn/the-2020-automotive-dealer-benchmarks-report
hedgescompany – https://hedgescompany.com/automotive-market-research-statistics/auto-mailing-lists-and-marketing/
reunionmarketing – https://reunionmarketing.com/7-stats-every-automotive-dealers-should-know-about-google-my-business/
honchosearch – https://www.honchosearch.com/blog/automotive/automotive-marketing-statistics-to-drive-your-strategy/