Native Advertising Statistics


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Native Advertising Statistics 2023: Facts about Native Advertising outlines the context of what’s happening in the tech world.

LLCBuddy editorial team did hours of research, collected all important statistics on Native Advertising, and shared those on this page. Our editorial team proofread these to make the data as accurate as possible. We believe you don’t need to check any other resources on the web for the same. You should get everything here only 🙂

Are you planning to form an LLC? Maybe for educational purposes, business research, or personal curiosity, whatever the reason is – it’s always a good idea to gather more information about tech topics like this.

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Top Native Advertising Statistics 2023

☰ Use “CTRL+F” to quickly find statistics. There are total 75 Native Advertising Statistics on this page 🙂

Native Advertising “Latest” Statistics

  • According to AppSamurai, 93% of the audience said that they favor companies that make an effort to come up with something distinctive in order to capture their attention.[1]
  • Customers’ buy intent for native advertisements is 18% higher than for banner ads.[1]
  • Nearly 90% of the younger internet population, including Gen Z, Millennials, and Gen X, prefer bespoke content, including native advertisements, online over standard advertisements, according to a Time Inc. poll.[1]
  • Investments in native digital advertisements were predicted by eMarketer to increase by 24.6% to almost $44 billion in 2019.[1]
  • The typical individual is exposed to around 1,700 advertisements each month, according studies.[1]
  • According to GlobalWebIndex, about 47% of internet users now use ad blockers because they believe there are too many advertisements online.[1]
  • Mobile game app Gametion increased its ad revenue by 40% after using mobile native ads.[1]
  • Over 32% of respondents to a poll said they would share native advertisements with others, compared to just 19% for display ads.[1]
  • Native ads will account for a whopping 74% of total US display ad revenue by 2021, up from 56% in 2016, according to an estimate by Business Insider based on data provided by PwC and the Interactive Advertising Bureau.[1]
  • More than 56% of the audience stated they prefer firms that provide valuable content rather than just promote their products.[1]
  • Over 50% of readers claimed they were more inclined to purchase Wendy’s goods after reading the post, even though over 80% of readers could tell it was sponsored by Wendy’s.[1]
  • By the end of 2020 and the beginning of 2021, Statista estimates that us native digital display advertising will have increased to $52 billion from $35 billion.[2]
  • Nearly 45% of US internet users claim that when companies utilize their personal information for advertising, the results are often intrusive.[2]
  • According to IAB Europe, over 80% of news consumers agree that viewing advertisements inside news content boosts or sustains brand confidence.[2]
  • Cisco anticipates that by 2022, video will make up an astounding 82% of all internet traffic, up from 72% in 2017.[3]
  • E-marketer also estimated that 87.7% of native ads were purchased programmatically in 2020, up from 86.7% in 2018.[3]
  • Compared to display advertisements, which are just 19% shareable, native ads are 32% shareable.[4]
  • According to Visme, 43% of those surveyed said they would stop trusting a publication if they featured native advertisements for dubious companies.[4]
  • According to a National Women’s publishing company, the brand directly generated 60% of the company’s revenue.[4]
  • According MDG Advertising, 70% of individuals prefer reading an article’s information about a product than seeing conventional advertisements for it.[4]
  • Facebook Audience Network claims that native advertisements account for over 86% of all impressions.[4]
  • According to an eMarketer report, US advertisers spent $43.90 billion for native display ads in 2019 with a 24.6% growth every year.[4]
  • According to eMarketer, it is interesting to know that the share of native ads on social media has declined from 76.6% in 2018 to 73.5% in 2020.[4]
  • According to the overall digital ad spend growth analysis, there is a rise in the native ad market from a global value of $85 billion in 2020 to $402 billion in 2025.[4]
  • 41% of respondents said they would be more trusting if a reliable newspaper promoted a reliable brand.[4]
  • The mobile gaming application Gametion has seen a 40% boost in ad income thanks to native adverts.[4]
  • In a poll by business2community, 54% of participants admitted feeling tricked in the past after clicking an advertisement.[4]
  • When compared to banner advertisements, native ad placements are seen by 25% more responders.[4]
  • When discovered that a piece of material was sponsored by a business, 48% of people felt misled.[5]
  • According to Outbrain, native advertisements raise purchase intent by 18%.[5]
  • Nearly 90% of younger internet users choose tailored instructional information, including native advertising, over standard advertising when comparing branded content to it.[5]
  • According to the forecast by eMarketer, native video ad spending is increasing year by year, and it would make up 31.2% of the US native ad spending in 2020.[6]
  • According to the report by Outbrain, advertising shown on premium news sites are much more likely to be trusted (+44%), clicked on (+21%) and lead to future purchases (+24%) than advertising shown on social media platforms.[6]
  • GO-Gulf announced 93% of marketers said that interactive material is successful in teaching consumers, and 88% stated it is successful in setting their brand apart from rivals.[6]
  • The proportion of native traffic originating from social media will significantly decrease from 76.7% in 2018 to 73.5% in 2020.[6]
  • According to eMarketer, mobile will now account for 88.8% of native advertisements in the US, up from 85.2% in 2018.[6]
  • When the spokesperson was accompanied by a backdrop picture of blue items as opposed to a white one, 60% of consumers believed the spokesperson to be a medical expert.[7]
  • According to statistics from the Native Advertising Institute, income from native advertising is anticipated to grow by 46% by 2021.[8]
  • According to eMarketer, Statista estimates that native advertising spending in the us will total $52.7 billion in 2020, or 64.8% of all digital display ad spending in the country.[8]
  • A native advertising campaign run by GE reached 5.1 million people using native advertising, resulting in an impressive 8% Click Through Rate.[9]
  • Display advertisements are the least productive channel, according to 43% of PPC marketers, although 84% of them continue to use them.[10]
  • As reported by eMarketer by 2019, mobile advertisements will account for about 80% of programmatic ad spending rather than desktop ads.[10]
  • Display ads also get an average of $75.51 for each cost per action, and have an average conversion rate of 0.77%.[10]
  • Google display ads for real estate get an average click-through rate of 1.08%, while display ads for technology advertisers get only an average of 0.39%.[10]
  • Traditional display advertising get 53% fewer views than native ads.[10]
  • Statistica reports that more than a quarter of customers use ad blockers, while Digital Information World reports that 47% of consumers worldwide do as well.[10]
  • When SEMRush conducted their analysis in 2017 for the retail sector, images outperformed responsive advertisements by a margin of 68% to 32%.[10]
  • Native display ad placements, such as sponsored content and infeed units on social networks and news websites, received 64.2% of all display ad expenditure.[11]
  • Expenditure on native programmatic display ads will increase to $83.42 billion, or 67.7% of total programmatic display ad spending, in particular.[11]
  • Native display ad expenditure to climb 14.9% year over year in 2022, hitting $87.6 billion.[11]
  • Native social display advertising would increase 17.6% this year and 13.9% in 2023.[11]
  • Advertisers spent $118.72 billion on display advertising in 2021, a 39.4% rise from the year before.[11]
  • Native display ad spending in the US is expected to grow 12.5% year-over-year in 2023, reaching $98.59 billion.[11]
  • Over a third of all US social network ad spending in 2022 will go into video ads, which will have a 20.1% YOY increase to $24.35 billion.[11]
  • Ad tags cause website and app load times to increase slowly, significantly affecting user happiness and driving away users. If a website loads slowly, 14% of visitors will go to another site.[12]
  • Native mobile display advertising accounted for 63.2% of the industry’s $53.4 billion in ad revenue in 2020.[12]
  • In 2020, Amazon contributed 3% of all US digital ad revenue, and the corporation is anticipated to increase that percentage in 2021.[12]
  • According to Time Inc., 93% of respondents stated they preferred firms that put thought into their native marketing and produced something distinctive.[13]
  • According to a Time Inc. poll, over 90% of people under 35 prefer native advertisements to conventional advertising.[13]
  • In 2020, the programmatic purchasing mechanism accounted for more than 90% of native ad purchases.[13]
  • The viewability of native advertisements is 53% greater than that of other types of digital advertising.[13]
  • The visual engagement with native advertisements is the same as or even significantly greater than the original journalistic material, increasing buy intent by 18%.[13]
  • Native adverts are a successful approach to bring visitors to an article website, blog, or app, with typical clickthrough rates of approximately 0.3%.[13]
  • According to Oberlo, compared to banner advertisements, native ads are more persuasive, increasing purchase intent by 18%.[14]
  • With 25% more consumers seeing in-stream native ad placements than traditional banner advertisements, native ads are more apparent.[14]
  • 70% of people prefer to read about items through content rather than via interruption.[14]
  • According to eMarketer, native video advertising is anticipated to account for 84.1% of all video ad spending in the IS in 2022, up roughly 2% from 2021.[15]
  • Mobile-specific spend makes up half of the total affiliate spending, though it drives 65% of clicks at a 48% lower CPC.[15]
  • The amount spent on native advertising in the US increased by 37% in 2021 and is projected to reach $98.59 billion in 2023.[15]
  • Native campaigns lasting for more than six months have an average CPC that is 36.4% lower than those running for less than six months.[15]
  • According to Outbrain-Sevanta, 21% of global consumers plan to spend less time on social media in the next 6 months, pointing to a growing consumer preference for editorial-based and native online experiences.[15]
  • Native advertising on outbrain for affiliates increases conversions by 3 times and lowers CPA by at least 35%.[15]
  • Marketers using Interest Targeting on Outbrain saw average conversion rate increase by up to 55%.[15]
  • Native ads are 62% easier to understand than display ads, and 31% easier to understand than social ads.[15]
  • According to Outbrain-Sevanta, 68% of consumers trust native ads seen in an editorial context, compared to 55% for social media ads.[15]

Also Read

How Useful is Native Advertising

In this landscape, native advertising has emerged as a powerful tool for brands looking to engage consumers in a more seamless and authentic way. By blending in with the surrounding content on a website or platform, native ads are able to avoid the obtrusiveness of traditional display ads and instead appear as a natural part of the user experience. This allows for a more subtle and less disruptive approach to marketing, ultimately creating a more positive and engaging experience for the consumer.

One of the key advantages of native advertising is its ability to target specific audiences with relevant content. By integrating seamlessly into the platform where it appears, native ads are better able to blend in with the user’s browsing experience and provide value in the form of information or entertainment. This can help build credibility and trust with the consumer, as they are more likely to engage with an ad that feels personalized and relevant to their interests.

Additionally, native advertising has shown to be more effective at driving consumer engagement and brand awareness compared to traditional forms of advertising. Research has shown that consumers are more likely to click on native ads than on banner ads, and are more likely to engage with the content by liking, sharing, or commenting on it. This increased engagement can lead to higher conversion rates and ultimately drive business results for the advertiser.

Another benefit of native advertising is its ability to improve the overall user experience. Instead of bombarding consumers with intrusive ads that interrupt their browsing experience, native ads provide value to the user by offering content that is relevant and interesting. This can lead to a more positive perception of the brand and a greater likelihood of the consumer considering their products or services in the future.

However, it’s important to note that native advertising is not without its challenges. One common criticism of native ads is the potential for misleading or deceptive practices, where ads are presented in a way that blurs the line between editorial content and advertising. This can erode trust with consumers and damage the credibility of both the brand and the platform hosting the ads.

Overall, native advertising has proven to be a valuable tool for brands looking to reach and engage consumers in a more authentic and effective way. By providing relevant and valuable content that seamlessly integrates with the user experience, native ads have the potential to drive engagement, build brand awareness, and ultimately deliver results for advertisers. With the right strategy and approach, native advertising can be a powerful asset in today’s increasingly digital and competitive marketplace.

Reference

  1. appsamurai – https://appsamurai.com/blog/8-native-advertising-that-will-convert-you/
  2. taboola – https://blog.taboola.com/mediaradar-native-advertising/
  3. taboola – https://blog.taboola.com/newest-native-advertising-trends/
  4. dailyblogging – https://dailyblogging.org/internet/advertising/native-advertising-statistics/
  5. ignitevisibility – https://ignitevisibility.com/native-advertising-why-it-is-the-next-big-thing-for-marketing/
  6. freakout – https://insight.freakout.net/6-native-advertising-trends-for-2021/
  7. ssrn – https://papers.ssrn.com/sol3/papers.cfm?abstract_id=2703824
  8. smartyads – https://smartyads.com/blog/native-advertising-news-and-trends/
  9. studio93 – https://studio93.ie/native-advertising/
  10. acquisio – https://www.acquisio.com/blog/agency/10-display-advertising-statistics-every-ppc-marketer-needs-to-know/
  11. insiderintelligence – https://www.insiderintelligence.com/insights/native-ad-spending/
  12. kevel – https://www.kevel.com/blog/what-is-native-advertising/
  13. match2one – https://www.match2one.com/blog/what-is-native-advertising/
  14. oberlo – https://www.oberlo.com/blog/native-advertising
  15. outbrain – https://www.outbrain.com/blog/native-advertising-statistics/

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