User Generated Content Statistics

Steve Goldstein
Steve Goldstein
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Steve Goldstein runs LLCBuddy, helping entrepreneurs set up their LLCs easily. He offers clear guides, articles, and FAQs to simplify the process. His team keeps everything accurate and current, focusing on state rules, registered agents, and compliance. Steve’s passion for helping businesses grow makes LLCBuddy a go-to resource for starting and managing an LLC.

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User Generated Content Statistics 2023: Facts about User Generated Content are important because they give you more context about what’s going on in the World in terms of User Generated Content.

LLCBuddy editorial team scanned the web and collected all important User Generated Content Statistics on this page. We proofread the data to make these as accurate as possible. We believe you don’t need to check any other resource on the web for User Generated Content Facts; All are here only 🙂

Are you planning to form an LLC? Thus you need to know more about User Generated Content? Maybe for study projects or business research or personal curiosity only, whatever it is – it’s always a good idea to know more about the most important User Generated Content Statistics of 2023.

How much of an impact will User Generated Content Statistics have on your day-to-day? or the day-to-day of your LLC Business? How much does it matter directly or indirectly? You should get answers to all your User Generated Content related questions here.

Please read the page carefully and don’t miss any words.

Top User Generated Content Statistics 2023

☰ Use “CTRL+F” to quickly find statistics. There are total 132 User Generated Content Statistics on this page 🙂

User-Generated Content “Latest” Statistics

  • 60% of marketers agree that both quality and authenticity are crucial components of effective content.[1]
  • UGC is the ideal format for companies to raise their trust score, and 93% of marketers agree that consumers trust material provided by customers more than content created by brands.[1]
  • Customer perception of user-generated material as legitimate is 2.4 times higher than that of a brand.[1]
  • Just 9% of Americans have a high level of faith in the media.[1]
  • User-generated content and social commerce are a perfect combination since over 80% of respondents report that UGC influences their choice to buy.[1]
  • Considering that over 50% of millennials base their purchasing decisions on recommendations from friends and family, here is where user-generated content can really excel.[1]
  • Content engagement was regarded as the top KPI for monitoring user-generated content by 41% of marketing professionals.[2]
  • Although 51% of customers believe their favorite companies provide authenticity, only 92% of marketers believe they are providing genuine content.[2]
  • User-generated content (UGC), according to an estimated 90% of customers, has a greater impact on consumers’ purchasing choices than advertising emails and even search engine results.[2]
  • According to Jukin Media in 2018, consumers felt that UGC-based advertisements are more distinctive than those without them (28%).[2]
  • 20% of customers have unfollowed brands on social media on average because they thought the material was fake.[2]
  • According to Stackla in 2017, consumers can identify between brand and consumer-created content 70% of the time.[2]
  • According to Stackla in 2017, user-generated content, in the opinion of 75% of marketers, feels more real than other sorts of content.[2]
  • According to Stackla in 2017, compared to brand-created material, consumers are 2.4 times more likely to believe user-generated content is genuine.[2]
  • 32% of internet users depend on consumer evaluations, while 56% say they learn about things via friends or acquaintances.[2]
  • Less than half of the material that businesses produce, according to 57% of customers, resonates as real.[2]
  • 79% of consumers claim that UGC has a significant effect on their shopping choices.[2]
  • 48% of marketing experts think that customer-generated content may help them humanize their marketing.[2]
  • 92% of customers say they believe earned media, also known as user-generated content, more than other types of advertising.[3]
  • Links to user-generated content appear in 25% of search results for the 20 biggest brands in the world.[4]
  • According to 51% of millennials, recommendations from friends, family, and coworkers are less likely to have an impact on their purchasing choices than user-generated material from strangers.[4]
  • 71% of consumers agree that reading user reviews gives them greater confidence in their choice to buy one product over another.[4]
  • User-generated content, according to 84% of millennials, influences their purchasing decisions.[4]
  • 71% of customers still trust bloggers, vloggers, or social media stars who have received the same treatment as family and friends and 87% still believe evaluations and recommendations from these people.[4]
  • When customers are exposed to both expert material and user-generated product videos, brand engagement increases by 28%.[4]
  • According to millennials, information from UGC is 50% more trusted than information from traditional media sources, such as tv, newspapers, and magazines.[4]
  • According to predictions, 22% of internet users in the U.S. will make at least one transaction via Facebook in 2021.[5]
  • 35% of Gen Z respondents are optimistic that UGC gives more credibility and that brands will increasingly consider it in the future.[5]
  • 51% of customers claim that posting photographs or videos to social media increase their likelihood of making a purchase from a certain company.[5]
  • Because an e-commerce business lacked user evaluations or photographs, 58% of customers abandoned it.[5]
  • 63% of gen z customers believe they have made purchases from a whole new brand.[5]
  • 93% of marketers agree that consumer-generated content outperformed sponsored content sources.[5]
  • Advertisements featuring UGC material, according to 31% of customers, are more remembered than conventional advertising without it.[6]
  • According to 35% of Gen Z, user-generated material will be more credible than content produced by businesses or independent sources in 35 years.[6]
  • 90% of customers, up from 86% in 2017, feel authenticity is vital when choosing which businesses to enjoy and support.[6]
  • 98% of workers use social media for personal purposes, and 50% of them have posted about their employer.[6]
  • Before making a purchase, a sizable 70% of customers will take user-generated content evaluations or ratings into account.[6]
  • According to ComScore, when consumers are exposed to a combination of expert marketing material and user-generated content, brand interactions increase by 28%.[6]
  • UGC-based advertisements received 73% more favorable responses on social media than conventional advertisements.[6]
  • 48% of consumers say that finding new items via user-generated content is a wonderful way for them to spend their money.[6]
  • More than 50% of customers want companies would direct them as to the kind of content they should produce and distribute.[6]
  • According to Statista, 87% of millennials and 69% of people overall have joined the selfie trend.[7]
  • According to research, UGC has the greatest effect on conversion rates in the following sectors: accessories for clothing (4.3%), beauty and health (4.67%), electronics (2.11%), and home and garden (3.49%).[7]
  • 30% of millennials use social media to consume UGC in the form of text, photographs, videos, and other material.[8]
  • UGC, in the opinion of 48% of experienced marketers, has aided in the creation of more genuine and humanized promotional material than they themselves have.[8]
  • User-generated content, according to 84% of millennials, encourages consumers to purchase goods and services on the website rather than on websites without user-generated content.[8]
  • 86% of businesses used user-generated content as part of their marketing strategies because it is a valuable material that promotes brand credibility and authenticity.[8]
  • 90% of consumers prefer user-generated content over flashing commercials and promotional mailings and trust what current customers have to say about the companies.[8]
  • Instead of watching brand-produced promotional films on Youtube and Facebook, almost 45% of individuals prefer to do so in order to check reviews and suggestions.[8]
  • Approximately 50% of consumers want businesses to advise them on the kind of material they should publish on social media and other online channels.[8]
  • About 72% of businesses feel that user-generated content aids in customer engagement and brand trust, which fosters strong relationships with consumers.[8]
  • Approximately 92% of consumers believe personal recommendations and evaluations are more reliable than marketing.[8]
  • Toyota saw a 440% boost in Facebook advertising engagement when using UGC advertising compared to non-UGC.[8]
  • According to millennials, user-generated material is more memorable and fascinating than brand-shared text or media by 35%.[8]
  • When businesses post UGC on Twitter, they see a 20% boost in new visitors coming from Twitter rather than through organic searches.[8]
  • 86% of businesses use user-generated content to interact with prospective clients.[8]
  • About 16% of firms have developed a successful UGC marketing strategy, and others have already begun to concentrate on UGC material.[8]
  • When UGC is shown on website pages, the conversion rate is 50% higher than when UGC is not displayed.[8]
  • It has been shown that user-generated content increases CTR on brand emails by roughly 73% and boosts conversion rates.[8]
  • Compared to professionally developed content, there is a 28% increase in consumer engagement when marketers promote relevant user-generated material on social networking websites or other digital platforms.[8]
  • A system that automates the finding of valuable user-generated content will save time, according to 30.8% of marketers.[9]
  • 43% of respondents say they are more inclined to buy a new product after hearing about it through friends and family or on social media.[9]
  • 51% of millennials claim that user-generated evaluations on business websites influence their purchasing choice.[9]
  • 51% of U.S. customers believe user-generated material on a corporate website is more reliable than other information.[9]
  • 64% of millennials believe that businesses should provide more platforms for customers to comment on items and brands online.[9]
  • When making decisions about purchases, 82% of consumers cite user-generated material as being very significant.[9]
  • 84% of millennials claim that user-generated material on a business website influences their purchasing decisions in some way.[9]
  • UGC, according to 86% of millennials, is a good sign of a brand’s quality.[9]
  • 86% of companies, according to SEMRush, now use user-generated content in their marketing campaigns.[9]
  • 70% of consumers believe suggestions for products and brands from their social networks to be reliable, while 46% believe online reviews left by other customers.[9]
  • 52% of millennials prefer to make purchases online over those made in physical shops.[9]
  • Compared to information from conventional sources, millennials believe user-generated content to be 35% more memorable.[9]
  • Millennials claim that user-generated content influences their purchasing decisions by 20% more than other media.[9]
  • Online retailers see a 4x increase in clickthrough rates and a 50% decrease in cost per click when UGC is used in advertising.[9]
  • User-generated material, according to 24% of female consumers, has the most impact on consumers’ purchasing choices.[10]
  • Due to the user-generated material that surrounds some companies, 61% of consumers feel more motivated to interact with such brands.[10]
  • If a brand uses user-generated content, 73% of respondents have increased faith in their purchases.[10]
  • 75% of North American respondents think that businesses didn’t personalize the promotional email content for them adequately.[10]
  • Customers are prepared to spend more and wait longer for companies that are promoted via user-generated content 81% of the time.[10]
  • 85% of customers think that user-generated visual material has more sway than brand-published images and videos.[10]
  • Before purchasing items from an unknown online store, 93.4% of individuals will examine customer evaluations.[10]
  • 77% of those in Asia and 60% of those in Europe find content personalization to be satisfactory.[10]
  • Only 16% of companies provide consumers who wish to contribute user-generated content with clear instructions.[10]
  • Millennials make up a substantial portion of the UGC audience since they engage with UGC for an astounding 5.4 hours per day or 30% of their media time.[10]
  • Businesses typically get a 26% boost in traffic from Twitter and a 6% rise from Facebook after publishing their evaluations.[10]
  • According to Statista, 62% of individuals use search engines like Google to look for detailed information about the things they intend to purchase.[10]
  • According to 80% of customers, tailored content increases their likelihood of making a purchase from a business.[11]
  • 35% firmly feel that user-generated content is always more trustworthy than any material produced by the business, and 84% of them have a tendency to trust companies with real consumers.[11]
  • People are 88% more likely to believe internet customer evaluations than they are with personal recommendations.[11]
  • 51% of marketers feel that influencer marketing improves their customer relationships since the connection started with confidence in the influencer.[12]
  • For product launches and content generation, 59% of marketers use influencer engagement efforts.[12]
  • When making a shopping choice, 65% of social media users between the ages of 18 and 24 consider the information published on social networks.[12]
  • Content promotion is cited by 67% of marketing professionals as the key advantage of collaborating with influencers.[12]
  • According to 68% of millennials, user-generated material is often a reliable predictor of how well-made a product or service is.[12]
  • 77% of influencers claim that doing business with their sponsors increases their likelihood of becoming brand advocates.[12]
  • When purchasing devices, 83% of millennials claimed that user-generated content rather than expert photographs served as an inspiration.[12]
  • When planning trips, 85% of millennials claimed that user-generated content rather than expert photographs influenced their selection.[12]
  • Spending on social media marketing initiatives has increased by nearly 25% annually.[12]
  • 59% of millennials say they consult user-generated content before making large technology purchases.[12]
  • Millennials are 20% more influenced by user-generated content than by any other kind of media when making purchasing decisions.[12]
  • Due to information they learned or did not learn from an employee online, 53% of decision-makers have disqualified a brand or provider from consideration.[13]
  • Before making a purchase, 64% of shoppers will actively seek internet reviews in addition to valuing them.[13]
  • Before making a purchase decision, 70% of customers would check UGC reviews or ratings, and at least 41% of them will read four to seven UGC reviews to learn more about your goods.[13]
  • Online reviews, according to 71% of buyers, are crucial when thinking about buying products in areas including electronics, appliances, home decor, and others.[13]
  • 75% of companies are aware that using UGC in their marketing mix results in more genuine brand material.[13]
  • 84% of millennials claim that the user-generated material on corporate websites influences their purchasing decisions in some way.[13]
  • Research indicates that just 16% of businesses have a structure in place to properly launch and manage UGC.[13]
  • When it comes to influencing millennial purchases, UGC is 20% more impactful than all other forms of media.[13]
  • UGC has been demonstrated to enhance online conversions by 29% compared to campaigns or websites without it.[13]
  • In 2022, 63% of marketers want to combine more community voice with their own brand voice.[14]
  • 64% of consumers agree that they are more inclined to share material about a business or its goods when it reshares content from customers they like and use.[14]
  • Customers are 4 to 6 times more likely to buy from purpose-driven businesses, and they are 62% more likely to click on customer content than branded material.[14]
  • Compared to other types of media they produce, consumers are almost three times more likely to interact with a brand’s social media material.[14]
  • Internet consumers in the U.S. and the UK believe marketers should create more sponsored experiences in the metaverse, with 19% and 13%, respectively.[14]
  • 45% of customers agree that excessive self-promotion from a business would cause them to unfollow it.[14]
  • 60% of consumers want that more companies communicate with their followers and clients about the kinds of content they want them to produce.[14]
  • In comparison to brand-created images, 62% of customers say they are more inclined to click on advertisements, websites, social media postings, or emails that include customer photographs.[14]
  • Customers are more likely to trust visual testimonials than textual ones, according to 63% of consumers.[14]
  • On social media, 64% of users have already tagged a brand or used a hashtag.[14]
  • Consumers are 72% more likely to trust evaluations and endorsements from actual customers than they are from brands.[14]
  • Users are eager to contribute when businesses ask them for permission to reuse their material, as shown by the fact that 72% of users will grant such requests.[14]
  • Before making a purchase, 75% of shoppers say they are inclined to read reviews and testimonies.[14]
  • Consumers have bought products on other people’s recommendations 76% of the time.[14]
  • Consumers believe they can identify when a company is advertising to them in 78% of cases.[14]
  • Consumers are 62% more likely to click on customer material than branded content when emails with UGC incorporate digital advertising.[14]
  • Clickthrough rates for emails including UGC rise by around 73% and revenue from segmented marketing have increased by as much as 76%.[14]
  • Before making a final purchase choice, a sizeable 64% of buyers would not only heavily evaluate internet reviews, but they will also actively seek them out.[15]
  • A stunning 87% of businesses employ user-generated content to deliver more genuine material, and 72% of them think it improves audience engagement.[15]
  • Over 70% of customers place more faith in online peer evaluations and suggestions than in expert information and copy.[15]
  • A staggering 84% of millennial customers think that user-generated material on business websites has at least somewhat affected the way they do online buying.[15]
  • 48% of marketing professionals believe that customer-generated content helps them humanize their marketing.[15]
  • User-generated material, in the opinion of millennial consumers, is 35% more remembered than conventional media.[15]

Also Read

How Useful is User Generated Content

One of the most evident areas where user-generated content has had a profound impact is in the realm of e-commerce. User reviews now play a pivotal role in influencing consumer purchasing decisions. In fact, studies have shown that a vast majority of consumers rely on online reviews before making a purchase, making user-generated content a crucial factor in the success or failure of a product or service.

Furthermore, user-generated content has given consumers a voice and a platform to share their experiences, opinions, and recommendations with a wider audience. This has paved the way for a more transparent and democratized marketplace, where users can trust the opinions of their peers rather than relying solely on marketing messages from businesses.

Social media platforms like Instagram, Twitter, and TikTok have also played a significant role in amplifying the impact of user-generated content. Influencers and everyday users alike now have the power to shape trends, launch viral campaigns, and advocate for causes they believe in, reaching millions of people in the process.

User-generated content has also reshaped the way we engage with news and information. Whereas traditional media outlets once held a monopoly on the dissemination of news, now anyone with a smartphone and an internet connection can become a citizen journalist, sharing live updates, videos, and images of breaking news events in real-time.

Moreover, user-generated content has spurred the rise of new forms of storytelling and entertainment. YouTube stars, podcasters, and bloggers have cultivated massive audiences and built lucrative careers by creating content that resonates with their viewers and followers.

However, despite the undeniable benefits of user-generated content, there are also drawbacks and challenges associated with its proliferation. As the lines between reality and fiction blur, misinformation, fake news, and manipulation have become prevalent in the online landscape, raising questions about the credibility and authenticity of user-generated content.

Additionally, the democratization of content creation has also led to issues of copyright infringement, intellectual property theft, and privacy violations. As users share and remix content created by others, navigating the legal and ethical implications of user-generated content has become increasingly complex.

In conclusion, user-generated content has revolutionized the way we interact with brands, share information, and consume media. Its impact is undeniable, reshaping industries, shaping trends, and empowering individuals to express themselves in ways that were once unimaginable. However, as we continue to navigate the challenges and opportunities presented by user-generated content, it is crucial to remain vigilant, critical, and discerning in our consumption and creation of content online.


  1. hootsuite –
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  6. everyonesocial –
  7. photoslurp –
  8. taggbox –
  9. annexcloud –
  10. inbeat –
  11. mageworx –
  12. pixlee –
  13. socialtoaster –
  14. tintup –
  15. tintup –

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