Content Curation Statistics


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Content Curation Statistics 2023: Facts about Content Curation outlines the context of what’s happening in the tech world.

LLCBuddy editorial team did hours of research, collected all important statistics on Content Curation, and shared those on this page. Our editorial team proofread these to make the data as accurate as possible. We believe you don’t need to check any other resources on the web for the same. You should get everything here only 🙂

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Top Content Curation Statistics 2023

☰ Use “CTRL+F” to quickly find statistics. There are total 25 Content Curation Statistics on this page 🙂

Content Curation “Latest” Statistics

  • Social media, the most popular venue for content curation, is where 76% of marketers share and disseminate curated information.[1]
  • 78% of marketers use at least one branded tool or resource to annotate and aggregate links for content curation, according to a Curata study.[1]
  • Only 63% of marketers depend on internal subscriptions and newsletters, while over 79% utilize social media platforms to obtain material for their content curation strategy.[1]
  • 82% of marketers now use content curation in their marketing plans in order to position themselves as subject matter experts and strengthen their bonds with customers.[1]
  • The material marketing institute found that content infused with genuine value has a 6 times higher conversion rate than conventional marketing.[2]
  • Understanding their staff, according to 71% of respondents, is the most crucial best practice for successful content curation, followed by content selection, according to 21%.[3]
  • 78% of respondents said L&D should learn content curation as a new skill as they find themselves in the midst of a position shift.[3]
  • 81% of marketers said they have used content curation as part of their learning approach, which represents a substantial step forward in this area.[3]
  • In a poll regarding content curation, only 5% of respondents cited the importance of material distribution, while 3% emphasized the value of annotating content to tailor and contextualize the learning experience.[3]
  • When it comes to the advantages of content curation, 42% of respondents believe it encourages staff to pursue lifelong learning, and 38% believe it delivers high performance.[3]
  • 49% of B2B marketers believe that their content marketing efforts are stagnant, according to research by the Content Marketing Institute.[4]
  • The best content marketing mix, according to Curata research, is composed of 65% original content, 25% curated material, and 10% syndicated content.[5]
  • The Sprout Social Index™ XVI: Above and Beyond reports that 41% of marketers anticipate adopting more user-generated content in 2021.[5]
  • 39% of customers feel that unique content improves a brand’s social media performance, according to the 2021 Sprout Social Index.[5]
  • 64% of content producers find it difficult to provide enough high-quality material to attract readers’ attention.[6]
  • According to research from Curata, 78% of marketers use at least one brand-wide tool to gather and annotate links for content curation.[6]
  • Over 70% of marketers think that content-based marketing has directly enhanced customer engagement, according to the Content Marketing Institutes research.[7]
  • According to the most recent data from the Content Marketing Institute, over 90% of B2B marketers and over 85% of B2C marketers utilize content marketing as a key strategy.[7]

Content Curation “Other” Statistics

  • Only 5% of marketers globally who participated in a poll for an annual report said they never shared information from other businesses, compared to 33% who said they did it often.[1]
  • If a business shares too much self-promotional material on social media, 45% of users will unfollow that brand.[8]
  • 79% of those polled said measuring employee engagement may assist determine if the curated material was worthwhile and exciting for readers.[3]
  • Only 63% of marketers depend on business newsletters and subscriptions while 79% utilize social media to gather material for their curation strategy.[6]
  • With a 6% rise over 2011%, 85% of curators believe developing thought leadership is their primary goal.[6]
  • According to a Pew Research Center, 26% of people remain online while 77% of individuals use the internet every day.[7]
  • According to SiriusDecisions, 70% of the trip from point A to point B is completed without any sales help, indicating that customers do their own research and make independent purchasing decisions.[7]

Also Read

How Useful is Content Curation

At its core, content curation involves finding, organizing, and sharing relevant and valuable content with a specific audience. This process can help individuals and organizations save time and effort by providing them with easy access to high-quality information that meets their needs and interests. In a world where information overload is a common problem, content curation can be a lifesaver.

One of the key benefits of content curation is its ability to filter out irrelevant or low-quality content. With the vast amount of information available online, it can be challenging to separate the signal from the noise. Content curation can help users weed out the noise and focus on content that is most relevant and valuable to them.

Content curation also allows individuals to showcase their expertise and knowledge in a particular subject matter. By curating content that aligns with their interests and expertise, individuals can establish themselves as thought leaders in their respective fields. This can help them build credibility and authority among their audience.

For businesses, content curation can be a valuable tool for marketing and branding purposes. By curating relevant and valuable content, businesses can engage with their target audience, establish themselves as industry leaders, and attract new customers. Content curation can also help businesses stay up-to-date with trends and developments in their industry, enabling them to make informed decisions and stay competitive.

Another advantage of content curation is its ability to foster connections and build communities. By curating content that resonates with their audience, individuals and organizations can engage with like-minded individuals, spark discussions, and create a sense of community around shared interests. This sense of community can be invaluable for networking, collaboration, and support.

However, content curation is not without its challenges. One of the main drawbacks of content curation is the potential for bias and inaccuracy. Curators may unintentionally prioritize content that aligns with their own beliefs and perspectives, leading to a narrow and one-sided view of a topic. Additionally, curators may fall victim to misinformation and fake news, propagating false information to their audience. It is crucial for content curators to exercise care and skepticism when selecting and sharing content to ensure accuracy and objectivity.

In conclusion, content curation is a valuable tool in today’s information-driven world. It can help individuals and organizations save time, showcase their expertise, engage with their audience, and foster connections and communities. However, content curation is not without its challenges, including bias, inaccuracy, and misinformation. Despite these challenges, when done thoughtfully and responsibly, content curation can be a powerful way to navigate the vast landscape of online information.

Reference

  1. elink – https://blog.elink.io/facts-about-content-curation/
  2. triberr – https://blog.triberr.com/content-curation-guide/
  3. elearningindustry – https://elearningindustry.com/content-curation-for-learning-l-and-d-hr-survey-results
  4. influencermarketinghub – https://influencermarketinghub.com/content-curation/
  5. sproutsocial – https://sproutsocial.com/insights/how-to-curate-content/
  6. writtent – https://writtent.com/blog/15-key-facts-about-content-curation/
  7. copypress – https://www.copypress.com/kb/content-marketing/content-curation-what-it-is-and-how-to-master-its-benefits/
  8. divbyzero – https://divbyzero.com/blog/content-curation/

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