Brand Protection Statistics


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Brand Protection Statistics 2023: Facts about Brand Protection outlines the context of what’s happening in the tech world.

LLCBuddy editorial team did hours of research, collected all important statistics on Brand Protection, and shared those on this page. Our editorial team proofread these to make the data as accurate as possible. We believe you don’t need to check any other resources on the web for the same. You should get everything here only 🙂

Are you planning to form an LLC? Maybe for educational purposes, business research, or personal curiosity, whatever the reason is – it’s always a good idea to gather more information about tech topics like this.

How much of an impact will Brand Protection Statistics have on your day-to-day? or the day-to-day of your LLC Business? How much does it matter directly or indirectly? You should get answers to all your questions here.

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Top Brand Protection Statistics 2023

☰ Use “CTRL+F” to quickly find statistics. There are total 20 Brand Protection Statistics on this page 🙂

Brand Protection “Latest” Statistics

  • More than a third of brand safety is a high concern for 77% of brands, and 57% feel that this was front of mind in 2019 to a larger extent than in previous years due to better awareness and understanding of the problem.[1]
  • Up from 81% in 2018 and 74% in 2017, almost 85% of brands claim to have suffered trademark infringement in 2019.[1]
  • For brand safety, 93.8% of brands make use of blacklists, 87.8% whitelists, 83.9% verification partners, and 91.1% keyword targeting.[1]
  • Over 80% use a number of strategies to make sure their advertisements run in brand-safe settings in order to guard against brand safety problems.[1]
  • It is estimated that the worldwide market for security packaging and anticounterfeiting brand protection is about 3.24 billion.[2]

Brand Protection “Mark” Statistics

  • In contrast to the previous quarter, when a net balance of 05% reduced their budgets down, this quarter saw a net balance of 4% of marketers increase their budgets.[1]
  • Customer bewilderment is the main effect of trademark infringement, as stated by 45% of companies.[1]
  • Business names and web domains were the most often infringed upon (44%), followed by social media and online marketplaces (38% each), and advertisements (34%).[1]
  • 75% of trademark infringements resulted in litigation, with 40% of businesses spending between $50,000 and $250,000 on court costs.[1]
  • To put things in perspective, it is estimated that by 2022, the worldwide counterfeiting market would be worth 4.2 trillion.[3]
  • In 2018, IFOP conducted research at UNIFAB’s request and discovered that 47% of consumers who purchased a product that violated a trademark had entered the product’s name into a search engine.[4]

Brand Protection “Other” Statistics

  • Only 6% of attempted account registrations were verified by Amazon’s stringent procedures and resulted in the listing of goods for sale.[5]
  • Budgets for 2020 also seem encouraging, with a net balance of 15.7% anticipating an increase in spending this year.[1]
  • 23% of businesses reported higher budgets, while 19% reported expenditure reductions, leaving 58% with constant spending.[1]
  • Sales volumes decreased by 0.6% from November to December, the sixth consecutive month of decline.[1]
  • Comparing the data to last year’s estimate, which only predicted a 3.4% increase, is substantial.[1]
  • In 2022, digitally impacted retail in developing economies is predicted to increase to 47% from 33% now.[4]
  • 80% of luxury purchases are affected by digital technology, meaning that customers have one or more digital contact points before making a purchase.[4]
  • About 4.4 billion counterfeit pharmaceutical items, including painkillers, lifestyle medicines, and antibiotics, were trafficked globally in 2016.[6]
  • Children were the end consumers of 80% of the goods reported to be harmful and counterfeit, such as toys, childcare equipment, and children’s clothes. Toys are the most common form of risky counterfeit product.[6]

Also Read

How Useful is Brand Protection

One of the key reasons why brand protection is essential is the need to maintain consumer trust and loyalty. A strong brand identity sets a company apart from its competitors and establishes a level of credibility and reliability that consumers rely on when making purchasing decisions. If a company’s brand is compromised by unauthorized use or counterfeit products, it can erode consumer confidence and result in a loss of revenue. By investing in brand protection measures, companies can uphold the integrity of their brand and ensure that consumers continue to trust and support their products.

Moreover, brand protection also plays a crucial role in safeguarding a company’s intellectual property. In today’s digital age, where information can be easily accessed and shared, the risk of intellectual property theft is higher than ever. Companies invest significant resources in developing innovative products, services, and technologies, and it is essential to protect these assets from being stolen or plagiarized by competitors. Brand protection measures such as trademark registration, patents, and copyrights can help companies defend their intellectual property rights and prevent unauthorized use or reproduction.

Additionally, brand protection is vital for guarding a company’s reputation and maintaining its competitive edge in the market. In an increasingly globalized economy, companies are constantly exposed to new markets and opportunities, but they are also vulnerable to new risks and threats. Competitors may attempt to capitalize on a company’s success by imitating its branding or products, thus diluting its market position and causing reputational harm. By implementing robust brand protection strategies, companies can deter potential infringers and maintain their market dominance.

Furthermore, brand protection is essential for ensuring compliance with regulations and legal requirements. Companies are obligated to uphold the rights of their trademarks, patents, and copyrights, and failure to do so can result in legal disputes, penalties, and reputational damage. By proactively monitoring and enforcing their brand rights, companies can demonstrate their commitment to ethical business practices and protect themselves from legal liabilities.

In conclusion, brand protection is a critical aspect of business strategy that should not be overlooked. It is an investment that pays off in the long run by preserving consumer trust, safeguarding intellectual property, maintaining company reputation, and ensuring legal compliance. As companies continue to expand their operations and reach new markets, the importance of brand protection will only continue to grow. By prioritizing brand protection and implementing effective strategies, companies can safeguard their assets and sustain their competitive advantage in an increasingly complex and competitive marketplace.

Reference

  1. marketingweek – https://www.marketingweek.com/brand-safety-trademark-infringement-marketing-budgets-marketing-stats/
  2. smithers – https://www.smithers.com/services/market-reports/security/future-of-anti-counterfeiting-security-pack-2026
  3. redpoints – https://www.redpoints.com/blog/the-ultimate-guide-to-brand-protection/
  4. worldtrademarkreview – https://www.worldtrademarkreview.com/global-guide/anti-counterfeiting-and-online-brand-enforcement/2020/article/brand-protection-in-the-digital-world
  5. aboutamazon – https://www.aboutamazon.com/news/company-news/amazon-brand-protection-report
  6. worldtrademarkreview – https://www.worldtrademarkreview.com/global-guide/anti-counterfeiting-and-online-brand-enforcement/2021/article/the-life-of-brand-protection-professional-during-the-pandemic

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