App Store Optimization Statistics


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App Store Optimization Statistics 2023: Facts about App Store Optimization outlines the context of what’s happening in the tech world.

LLCBuddy editorial team did hours of research, collected all important statistics on App Store Optimization, and shared those on this page. Our editorial team proofread these to make the data as accurate as possible. We believe you don’t need to check any other resources on the web for the same. You should get everything here only 🙂

Are you planning to form an LLC? Maybe for educational purposes, business research, or personal curiosity, whatever the reason is – it’s always a good idea to gather more information about tech topics like this.

How much of an impact will App Store Optimization Statistics have on your day-to-day? or the day-to-day of your LLC Business? How much does it matter directly or indirectly? You should get answers to all your questions here.

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Top App Store Optimization Statistics 2023

☰ Use “CTRL+F” to quickly find statistics. There are total 21 App Store Optimization Statistics on this page 🙂

App Store Optimization “Latest” Statistics

  • Google claims that 40% of smartphone users look for applications in app stores.[1]
  • The category with the highest rate is travel, where 41.4% of those who saw advertisements for travel applications actually went to those apps’ individual app store sites.[2]
  • According to the Page Scroll Depth benchmark, just 10% of app store and google play store visitors see and presumably read the whole content of the sites.[2]
  • The top 5 categories on the apple app store in March 2021 were games at 21.53%.[3]
  • According to App Radar, a staggering 70% of mobile users use search to discover new applications, and 65% of all downloads take place immediately after a search, making the app store the most common method of discovering new apps.[4]

App Store Optimization “Other” Statistics

  • By the conclusion of the first quarter of 2022, Statista estimates that there were 3.3 million apps available on google play.[5]
  • Having a positive first impression may boost conversions by 35%, according to a Storemaven analysis.[6]
  • 21% of users uninstall applications after only one usage, and the average industry-wide 30-day post-install retention rate is just 5.7%.[6]
  • A recent analysis by our partners at TUNE of the top 25 rankings revealed that applications with a relevant keyword in the title typically performed 10.3% better than those without a title keyword.[7]
  • If software gets downloaded, it is unlikely to be utilized for more than the first 72 hours.[8]
  • In one study, the overall view rate of video screenshots on variants without video was higher at 45% versus 32%.[9]
  • Player retention in the bottom 25% of simulation games increased from 11.25% in October to 12.93% in march.[9]
  • The app description is the text that users are most likely to read during the first 252 characters, so if you have anything positive to say about your app, say it there.[9]
  • According to Sensor Tower, user expenditure on simulation games surged by 61.8% over the previous year.[9]
  • According to the categories that AppTweak has looked at, we can find that applications from the business area had the greatest page view to installing conversion rate (32.7%) and food and drink had the lowest rate (13.1%).[2]
  • On the opposite end of the conversion rate spectrum, the news category had the lowest figure (4.2%).[2]
  • The finance app category has a conversion rate from impressions to installs of 5.3%, while education is at the other end with a conversion rate of just 0.6%.[2]
  • The data set’s conversion rate for the travel category is actually the highest at 55%.[2]
  • The percentages in the top five categories of most downloaded apps are clustered together between 2% and 4% and include travel, food, drink, health, fitness, and other topics.[3]
  • According to an AppTweak analysis of app conversion rates, the average us install rate in the apple app store is 3.42%.[4]
  • Adding a video to an app boosts exploring behavior and decreases decisive behavior, increasing install rates by more than 25%.[10]

Also Read

How Useful is App Store Optimization

ASO is the process of improving the visibility of a mobile app on app stores like the Apple App Store and Google Play Store. It involves optimizing various elements of the app listing, such as the app title, description, keywords, and visuals, to increase its visibility and rankings in search results.

One of the key benefits of ASO is that it can help increase organic downloads for your app. When users search for a specific keyword or phrase on the app store, apps that are well-optimized for those keywords are more likely to appear higher in the search results. This increased visibility can lead to more app downloads from organic search traffic, ultimately helping to grow your user base.

ASO can also help improve the overall user experience of your app. By optimizing the app listing with relevant keywords and engaging visuals, you can attract the right users who are more likely to be interested in your app’s offerings. This can result in higher user retention rates and increased user engagement, leading to a more successful app overall.

Furthermore, ASO can help you stay ahead of your competition by keeping your app relevant and up-to-date in the saturated app marketplace. By regularly monitoring and optimizing your app listing based on user feedback and trends, you can ensure that your app remains competitive and stands out amongst similar apps in your category.

Additionally, ASO can help you track and analyze key performance metrics to measure the success of your optimization efforts. By monitoring metrics such as app store rankings, keyword performance, and download conversions, you can gain valuable insights into how users are discovering and engaging with your app. This data-driven approach can help you make informed decisions on how to further optimize your app listing for maximum impact.

In conclusion, App Store Optimization is a valuable tool for app developers and marketers looking to increase the visibility and success of their mobile applications. By optimizing various elements of the app listing and staying informed on user trends and preferences, ASO can help you attract more users, improve user engagement, and stay ahead of the competition in the ever-evolving app marketplace. Whether you are a new app developer looking to launch your first app or a seasoned app marketer looking to enhance the performance of an existing app, ASO is a crucial strategy to incorporate into your overall app marketing efforts.

Reference

  1. onesignal – https://onesignal.com/blog/what-is-app-store-optimization-and-how-does-it-work/
  2. businessofapps – https://www.businessofapps.com/marketplace/app-store-optimization/research/app-store-optimization-statistics/
  3. searchenginejournal – https://www.searchenginejournal.com/app-store-optimization-how-to-guide/241967/
  4. semrush – https://www.semrush.com/blog/app-store-optimization/
  5. appradar – https://appradar.com/academy/what-is-app-store-optimization-aso
  6. cxl – https://cxl.com/blog/app-store-optimization/
  7. moz – https://moz.com/blog/app-store-optimization-checklist
  8. neilpatel – https://neilpatel.com/blog/app-store-optimization/
  9. splitmetrics – https://splitmetrics.com/blog/what-is-app-store-optimization-in-2022/
  10. storemaven – https://www.storemaven.com/academy/app-store-statistics-revealed/

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