Consent Management Platforms Statistics


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Consent Management Platforms Statistics 2023: Facts about Consent Management Platforms outlines the context of what’s happening in the tech world.

LLCBuddy editorial team did hours of research, collected all important statistics on Consent Management Platforms, and shared those on this page. Our editorial team proofread these to make the data as accurate as possible. We believe you don’t need to check any other resources on the web for the same. You should get everything here only 🙂

Are you planning to form an LLC? Maybe for educational purposes, business research, or personal curiosity, whatever the reason is – it’s always a good idea to gather more information about tech topics like this.

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Top Consent Management Platforms Statistics 2023

☰ Use “CTRL+F” to quickly find statistics. There are total 15 Consent Management Platforms Statistics on this page 🙂

Consent Management Platforms “Latest” Statistics

  • TCF registered vendors enabled monitoring for reasons for which they did not have customers’ authorization or a legitimate interest in doing so, accounting for 45% of the consent mismatches.[1]
  • A company that violates the terms of consent might be fined up to €20 million or 4% of its annual worldwide sales, whichever is greater.[2]
  • The market for consent management was estimated to be worth $318.3 million in 2020, and it is anticipated to grow to $2,271.1 million by 2030, at a CAGR of 21.9% from 2021 to 2030.[3]
  • Without a consent management platform, it may be almost hard to locate and regulate the cookies and trackers on websites since 72% of cookies are disguised as trojan horses or other trackers.[4]
  • Only 40% of respondents surveyed claimed to have bought or intend to buy consent management tools.[5]

Consent Management Platforms “Other” Statistics

  • By 2023, 65% of the world’s population will be subject to one of several privacy laws that will protect their personal information.[6]
  • Consent Management Providers (CMPs) provide consent pop-ups that are embedded in ever more websites over time to enable streamlined compliance with the legal requirements for consent mandated by the ePrivacy Directive and the General Data Protection Regulation (GDPR).[7]
  • More than 57% of consumers, according to a poll by privacy compliance technology firm TrustArc, choose businesses that display badges or seals attesting to their GDPR compliance over those that do not.[3]
  • According to a June 2018 survey of 328 privacy professionals worldwide conducted by TrustArc and the International Association of Privacy Professionals, companies are purchasing CMPs less often than other privacy-focused products.[5]
  • Adzerk examined how CMPs were used by the 10,000 most popular websites in the US and the UK, as determined by Alexa rankings.[5]
  • Companies that violate the GDPR face a fine of €20 million ($22.1 million) or 4% of global revenues, whichever is greater.[5]
  • Since July, the first month that Adzerk started monitoring CMP use, the study discovered that more popular websites are now employing CMPs in both the UK and the US, by an increase of roughly 3 percentage points.[5]
  • According to Mediavine, CPMs were 52% higher and fill rates were 39% higher for websites that used a CMP.[8]
  • Google’s CMP (known as Google Funding Choices) is in 81 sites across the Top 10 US sites (as of Q3 2021), making it the 6th most-common IAB-certified CMP.[8]
  • Quantcast reports a 90% opt-in rate while Purch’s is still high at 70%, showing that the intrusiveness of the prompt isn’t stopping consumers from interacting with the material.[8]

Also Read

At their core, CMPs are meant to give users control over their personal data and allow companies to obtain valid consent for processing that data. Essentially, they act as a bridge between companies and website visitors, ensuring that users understand how their data will be used and providing them with the option to opt in or out of certain types of data processing.

On the surface, this seems like a valuable service. After all, data privacy is a hot-button issue in today’s digital world, with many consumers increasingly concerned about how their personal information is being collected and used. CMPs offer a way for companies to demonstrate transparency and accountability in their data practices, which can help to build trust with their customers.

In addition, CMPs can also provide companies with a streamlined way to comply with various data protection regulations, such as the General Data Protection Regulation (GDPR) in Europe or the California Consumer Privacy Act (CCPA) in the United States. These regulations require companies to obtain explicit consent from users before processing their personal data, and CMPs can help automate this process and ensure that companies are in compliance with the law.

However, despite these potential benefits, there are some limitations to consider when it comes to the usefulness of CMPs. For one, the complexity of these platforms can sometimes be overwhelming for both companies and users. The myriad of options and settings available on CMPs can lead to confusion and decision fatigue for users, potentially resulting in them simply accepting all cookies and data processing without fully understanding the implications.

Furthermore, there is also the issue of consent fatigue. With the rise of CMPs on websites and apps, users are becoming increasingly bombarded with consent requests and pop-up banners, which can lead to frustration and apathy. Research has shown that many users simply accept all consent requests without reading them, in order to quickly access the content they are looking for.

Another consideration is the potential for CMPs to enable ‘dark patterns’ – manipulative designs or tactics aimed at influencing user behavior. Some CMPs have been criticized for using deceptive language or design elements to push users towards accepting data processing, rather than giving them a genuine choice. This raises questions about whether CMPs are truly empowering users to make informed decisions about their data.

In conclusion, while Consent Management Platforms have the potential to be a useful tool in the realm of data privacy and protection, there are also challenges and limitations that must be considered. Companies must strike a balance between providing transparency and control to users, while also ensuring that the consent process is clear, accessible, and user-friendly. Ultimately, the true usefulness of CMPs will depend on how well they can navigate these complexities and empower users to take control of their personal data.

Reference

  1. digiday – https://digiday.com/media/ad-trackers-continue-to-collect-europeans-data-without-consent-under-the-gdpr-say-ad-data-detectives/
  2. ethyca – https://ethyca.com/about-consent-management
  3. alliedmarketresearch – https://www.alliedmarketresearch.com/consent-management-market-A13703
  4. cookiebot – https://www.cookiebot.com/en/consent-management-platform-cmp-cookiebot-cmp/
  5. insiderintelligence – https://www.insiderintelligence.com/content/how-the-gdpr-helps-consent-management-platforms
  6. adtelligent – https://adtelligent.com/blog/what-is-consent-management-platform/
  7. springer – https://link.springer.com/chapter/10.1007/978-3-030-76663-4_3
  8. kevel – https://www.kevel.com/blog/consent-management-platforms/

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