Content Distribution Statistics

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Steve Goldstein
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Content Distribution Statistics 2023: Facts about Content Distribution outlines the context of what’s happening in the tech world.

LLCBuddy editorial team did hours of research, collected all important statistics on Content Distribution, and shared those on this page. Our editorial team proofread these to make the data as accurate as possible. We believe you don’t need to check any other resources on the web for the same. You should get everything here only 🙂

Are you planning to form an LLC? Maybe for educational purposes, business research, or personal curiosity, whatever the reason is – it’s always a good idea to gather more information about tech topics like this.

How much of an impact will Content Distribution Statistics have on your day-to-day? or the day-to-day of your LLC Business? How much does it matter directly or indirectly? You should get answers to all your questions here.

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Top Content Distribution Statistics 2023

☰ Use “CTRL+F” to quickly find statistics. There are total 105 Content Distribution Statistics on this page 🙂

Content Distribution “Latest” Statistics

  • A documented content marketing plan is used by 43% of B2B marketers, and it is used by 60% of the most successful B2B marketers.[1]
  • 72% of North American marketers that are most effective track the results of their content marketing.[1]
  • 82% of marketers actively spend on content marketing, 10% of respondents said their organization doesn’t employ content marketing, and 8% are unclear.[1]
  • Facebook (63%), LinkedIn (53%), and Instagram (39%), according to B2C marketers that utilize at least two organic social media networks, achieve the greatest overall content marketing outcomes.[1]
  • The most popular content types are how-to articles (77%), followed by news and trends (49%), and guides and ebooks (47%).[1]
  • 70% of marketers claim that content marketing educates the audience, and 60% claim that it fosters customer loyalty.[1]
  • 60% of marketers construct one piece of content each day.[2]
  • 79% of businesses have utilized content marketing effectively to produce more qualified leads.[3]
  • Over 90% of companies changed their content strategy in reaction to the crisis, according to the content marketing institute.[3]
  • 73% of top content marketers, according to a report by the content marketing institute, utilize content to nurture leads, audiences, and subscribers.[3]
  • Despite being somewhat less common than web analytics tools, SEO tools are still used by more than 80% of content marketing campaigns.[3]
  • More than 50% of marketers anticipate increasing content marketing spending in the next year.[3]
  • Over 60% of marketers use sales data to gauge the effectiveness of their content marketing initiatives.[3]
  • 44% of those who haven’t used content marketing yet are unsure about starting this year.[3]
  • If you’re still unsure about whether content marketing is worthwhile, consider how much 67% more leads would be worth to your company.[3]
  • Blog articles with at least one list for every 500 words of content often see a 70% increase in traffic.[3]
  • 15% of survey respondents indicated they were unsure of their content marketing budgets.[3]
  • 49% of survey participants reported having success using content marketing to increase sales the previous year.[3]
  • Other common objectives among content marketers include increasing website traffic (75%) and enhancing brand reputation (57%).[3]
  • 82% of businesses claim to use content marketing in 2021.[3]
  • As opposed to images and videos, 58% of marketers cited original textual material as the most significant content.[4]
  • For content marketing leaders compared to followers, the year-over-year increase in unique site traffic is 78x greater (19.7% vs. 2.5%).[4]
  • 39% of B2B customers said that reducing sales messaging will help B2B suppliers enhance their content.[5]
  • 41% of B2B purchasers claimed to place a higher value on the reliability of the content’s source.[5]
  • B2B content marketers said that 52% of their success in the previous year was attributable to their ability to alter in response to the epidemic.[5]
  • When making judgments about purchases, 55% of respondents indicated they used content even more than they did in 2021.[5]
  • 70% said they had modified their targeting messaging approach, 53% altered their content distribution/promotion approach, and 64% modified their editorial schedule.[5]
  • In the last 12 months, 76% of B2B marketers said they increased their spending in sponsored content distribution by 45% or kept it at 31%.[5]
  • 77% of B2B marketers claim that their content strategy has changed since they first implemented it.[5]
  • 93% of content marketers think video converts on par with or better than other types of content.[5]
  • Before speaking with a salesperson, 62% of B2B buyers said they engaged with 37 items of material, and 11% said they regularly consumed more than seven pieces of content.[5]
  • 92% of marketers that utilize video feel it’s an essential component of their content marketing strategy.[5]
  • Finding partners with sufficient subject matter knowledge is their greatest difficulty, according to 65% of B2B marketers who claimed they outsource content marketing tasks.[5]
  • The most successful content marketing strategy used by 75% of content marketers in 2020 was organic search, often known as SEO.[5]
  • In the last 12 months, the majority of B2B marketers said that content marketing was the most successful in raising brand recognition by 80%, establishing credibility and trust, and informing audiences by 75%.[5]
  • Virtual events, webinars, and online courses, according to more than half (58% of B2B content marketers).[5]
  • More than 90% of B2B marketers think the epidemic would negatively affect their content marketing efforts in the long run.[5]
  • With 77% of content marketers adopting paid distribution on multiple channels as part of their content strategy, social media is still the most popular.[5]
  • A staggering 72% of marketers say their attempts at content marketing have been ineffective or just marginally successful.[5]
  • With 88% of video marketers expecting to utilize it in 2022, YouTube continues to be the most popular video platform for content marketers.[5]
  • More than website traffic and social media analytics, according to 86% of marketers, email engagement metrics like open rates, click rates, and download rates are used to gauge the effectiveness of a piece of content.[6]
  • With 89% of users, email is now the second most popular content delivery method behind social media.[6]
  • To make the material simpler to discover, 67% aim to enhance internal linkages, while 56% provide suggestions for relevant content to address more precise inquiries.[7]
  • You may be surprised to learn that just 9% of marketing professionals globally consider the effectiveness of their current content strategy to be outstanding.[7]
  • 73% of respondents that utilize the aforementioned formats use the number of visitors as their primary indicator to assess the performance of their content.[7]
  • Other significant difficulties highlighted include producing content that draws attention (48%) and producing quality leads (52%).[7]
  • 75% identified conversion rate as the most important statistic for content effectiveness, along with the number of leads (54%) and the number of visits (44% ).[7]
  • Although 87% of marketers develop content for all phases of the customer journey, 95% still focus on creating content for the top of the funnel.[7]
  • The overwhelming majority, or 88%, base their content creation decisions on keyword research and 73% on competition analysis.[7]
  • 33% reported having some success with content marketing in 2021, while 39% reported only having fair success.[8]
  • 36% of respondents said that their plan was somewhat developed. Key learnings companies and brands are obviously investing more in content marketing.[8]
  • 36% of people are concerned about using content marketing to generate leads.[8]
  • 21% are complete without a content marketing employee or team.[8]
  • 73% of organizations use content marketing to the tune of 10% to 70% of their overall marketing budgets.[8]
  • In 2021, 97% of the people who responded to our poll said that content was essential to their overall marketing plan.[8]
  • 78% of those who said in 2021 that their content marketing had been very effective had a written content marketing plan.[8]
  • 30% of companies, both B2B and B2C, said that the coronavirus and a prospective relaxation of limitations would have no impact on their plans to implement a content marketing strategy in 2022.[8]
  • 55% of effective content marketing strategies emphasized content quality improvement.[8]
  • 73% of businesses raised their expenditure on content marketing from 10% to 70% of their overall marketing budget were some other highlights of our research.[8]
  • The fact that 57% of respondents have a defined content marketing plan is among the section’s top highlights. A sophisticated content marketing approach was indicated by 19%. 42% claimed to be beginning their content marketing efforts.[8]
  • Along with other search trends that clearly show content marketing is growing, we also saw a 22% increase in the number of people searching for “what is content marketing.”.[8]
  • Fewer than 5% of the organizations that failed at content marketing in 2021 invested money in content.[8]
  • 81% of marketers want to use video content in their marketing plans.[9]
  • Prior to 2021, 53% of marketers updated their content distribution and marketing strategies.[10]
  • Content marketing generates three times as many leads compared to conventional marketing and costs 64% less.[10]
  • A whopping 91% of marketers think that video is more crucial for companies in light of the coronavirus outbreak.[10]
  • 65% of marketers say it’s difficult to produce content that’s both interesting to readers and successful in search results.[10]
  • 89% of marketers, social media was the most widely utilized method of content delivery.[10]
  • By 2020, 86% of B2B businesses will have outsourced content production, and 30% will have outsourced content delivery.[10]
  • In 2020, 89% of content marketers utilized blog posts as part of their content generation strategy.[10]
  • According to 55% of marketers, blog content creation is their top priority for inbound marketing.[10]
  • Only 43% of B2B marketers claiming to have a content marketing strategy have documented it.[10]
  • Only 31% of B2B marketers said that in the previous 12 months, content marketing has greatly increased their company’s success.[10]
  • Creative podcasts will be a part of 17% of marketers’ content marketing strategies.[10]
  • 68% of marketers want to increase their expenditure on content marketing.[10]

Content Distribution “Other” Statistics

  • 79% of consumers said that seeing a video persuaded them to purchase or download a piece of software or an app.[1]
  • Instead of starting with branded search, 71% of B2B researchers use generic search.[1]
  • The largest issue for marketers, according to 61% of them, is generating visitors and leads.[2]
  • Almost 50% of customers read a company’s blog before making a purchase decision.[2]
  • Just think about active social media users who work in sales get 45% more prospects and are 51% more likely to meet their sales targets.[11]
  • Social media is another important method for dissemination, coming in second place to organic search at 87%.[3]
  • 59% of B2B marketers polled were able to claim with certainty that LinkedIn is producing leads for them.[12]
  • Only 5.9% of B2B marketers’ posts originate from corporate sites, despite the fact that such articles generate more than 10% of all leads.[12]
  • 50% of those surveyed said they would want to be able to gauge how much actual attention their material is receiving.[4]
  • 81% of video marketers claim that video has directly boosted sales, and 87% claim that video provides a decent return on investment.[5]
  • 88% of consumers said that seeing a video persuaded them to purchase or download a piece of software or an app.[5]
  • When investigating B2B purchases, 43% of individuals said that research survey reports are the most helpful.[5]
  • 74% of B2B customers are only ready to view videos for 10 minutes or less, and 44% won’t watch them for more than 5 minutes.[5]
  • 91% of marketers claim their webinars have been successful, making them the most successful video marketing medium.[5]
  • 92% of marketers that use videos believe there is more noise and competition now than there was one year ago.[5]
  • 75% of social media users use LinkedIn to distribute B2B material, while 69% use Facebook and 30% use Instagram.[5]
  • Long article posts stood out as a category where the most successful responders were (43% vs. 32% overall).[5]
  • When asked which method of learning about a product or service they would prefer, 73% of those surveyed said they would rather watch a little video than read a blog article.[5]
  • 80% of SMBs still use email as their main channel for client retention, and 81% of them still use it for customer acquisition.[6]
  • Using videos in your emails may boost click rates by 30%.[6]
  • The most effective method for bringing in visitors at this step of the funnel, according to 70% of our respondents, is organic search.[7]
  • 51% of marketers depend on the product overview as the primary driver of payments, attempting to describe the value they provide.[7]
  • 44% of respondents said that how-to manuals are also the most effective at generating leads.[7]
  • Compared to the general population, which only watches video material before bed at 38%, 56% of millennials do so.[9]
  • Organic search was utilized by 89% of responding marketers from across the world to disseminate information, with social media and email marketing coming in at 87% and 72%, respectively.[13]
  • Despite the fact that sales cycles have lengthened 44% of B2B firms over the last year, marketers are still under pressure to provide a clear return on investment.[10]
  • In B2B content marketing, 64% of marketers changed their editorial schedule in the last year.[10]
  • A corporate blog is viewed at some point to influence purchase choices by up to 71% of B2B business experts.[10]
  • 57% of advertisers claim that blogging has attracted new clients.[10]
  • 54% of marketing executives said that having more projects than their team could manage was the cause of the delays in creative development.[10]

Also Read

How Useful is Content Distribution

One of the most significant benefits of content distribution is its ability to increase brand visibility and awareness. By strategically distributing content across various online channels such as social media, websites, and email newsletters, businesses can significantly expand their reach and get in front of a larger audience. This increased exposure can help companies build brand credibility and establish themselves as industry leaders within their respective niches.

In addition to increasing brand awareness, content distribution also helps drive website traffic and lead generation. When content is distributed effectively, it can attract new visitors to a company’s website and encourage them to take action, such as signing up for a newsletter, downloading a whitepaper, or making a purchase. By leveraging content distribution strategies, businesses can generate leads and ultimately drive sales, contributing to their overall success and growth.

Furthermore, content distribution can also help businesses connect with their target audience on a more personal level. By creating and distributing relevant, valuable content, companies can engage with consumers, foster relationships, and build trust. This can be particularly beneficial for businesses looking to increase customer loyalty and retention, as well as attract new customers through word-of-mouth referrals and recommendations.

Another key aspect of content distribution is its role in search engine optimization (SEO). High-quality, well-distributed content can help improve a company’s search engine rankings, making it easier for consumers to find them online. By optimizing content for keywords and sharing it across various platforms, businesses can boost their online visibility and attract organic traffic to their website.

Overall, content distribution is a valuable and essential component of any marketing strategy in today’s digital landscape. By effectively distributing content across multiple platforms, businesses can increase brand visibility, drive website traffic, generate leads and sales, connect with their target audience, and improve their search engine rankings. Without a solid content distribution strategy in place, companies risk missing out on valuable opportunities to engage with consumers, grow their businesses, and stay ahead of the competition.

Ultimately, content distribution is a powerful tool that can help businesses achieve their marketing goals and reach their target audience in today’s fast-paced and competitive digital world. By leveraging the benefits of content distribution, companies can position themselves for success and create meaningful connections with consumers that drive long-term growth and profitability.


  1. ahrefs –
  2. hubspot –
  3. bloggingwizard –
  4. neilpatel –
  5. impactplus –
  6. oberlo –
  7. searchenginejournal –
  8. semrush –
  9. siegemedia –
  10. ziflow –
  11. influenceandco –
  12. foundationinc –
  13. statista –

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