Media Monitoring Statistics

Media Monitoring Statistics 2023: Facts about Media Monitoring outlines the context of what’s happening in the tech world.

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Top Media Monitoring Statistics 2023

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Media Monitoring “Latest” Statistics

• Strong sentiment analysis social media indicators, such as projected social media reach or the total number of likes, comments, and shares, are provided by Brand24.^[1]
• According to 63% of social media marketers, listening will be more significant in the approaching year.^[2]
• 73% of marketers think their efforts[ in social media marketing have had a moderate or great impact on their company.^[2]
• Consumers want businesses to reply to social media messages within a day, yet the average brand response rate across all sectors is less than 25%.^[2]
• 96% of dissatisfied clients won’t voice their displeasure to you personally, but they will do it to 15 other people.^[2]
• According to Influencer Marketing Hub, 59% of customers tweet businesses on social media after a positive encounter.^[2]
• Social media engagement from consumers may increase their spending by up to 40% compared to other customers.^[2]
• A study of 200 prominent businesses found that just 51% of them used social monitoring and listening in any form.^[2]
• More than a million individuals read customer service related tweets, and 80% of them are negative.^[2]
• Brands benefit from social monitoring when they raise activity by around 25% and cut response times on social media by 50 minutes.^[2]
• The top four reasons consumers will unfollow a brand on social media are poor quality of product or support (49%), poor customer service (49%), irrelevant content (45%), and too many ads (45%).^[2]
• 71% of companies think social media monitoring gives them useful customer information they can pass along to other departments.^[3]
• Nearly 91% of all social media users access various social media networks using their mobile devices.^[3]
• Nearly 96% of all dissatisfied consumers do not inform businesses of their displeasure, but they are likely to inform their friends about it on social media.^[3]
• When companies address consumer concerns about their brand on social media, they may raise customer advocacy by 25% .^[3]
• According to 63% of marketing teams, monitoring social media analytics will be increasingly crucial in the years to come.^[3]
• 49% of internet shoppers stop following firms on social media because of poor quality goods or customer service.^[3]
• The size of the worldwide social media market is anticipated to increase from 159.68 billion in 2021 to 223.11 billion in 2022 at a CAGR of 39.7% .^[3]
• Between 2017 and 2022, the market size for social networking sites in the U.S increased by an average of more than 20% annually.^[3]
• Inconsequential content and excessive advertising both account for 45% of internet buyers unfollowing firms.^[3]
• 43% of the world’s population spent more time on social media during the COVID-19 crisis.^[3]
• 70% of Pinterest users say that they trust the platform when it comes to researching products from the brands that they like.^[3]
• We found a total of 1,415,750 mentions related to COVID-19 which gives the average 47,192 mentions per day. 95.36% (1,350,059) of mentions were people’s updates and expressions, 4.64% (65,691) mentions were articles from news portals and social media.^[4]
• Responding to customers on social media increases their likelihood of making a purchase from you by 21% .^[5]
• A recent research found that just 27% of the time could political ideology be accurately predicted from user tweets, noting that the forecasting task was more challenging and complex than previously thought.^[6]
• The TSA creates watch lists for its silent partner and quiet skies programs using ATS, according to a privacy impact study issued in April 2019.^[6]
• According to government documents, one of the plaintiffs, Hassan Shibly, executive director of the Florida chapter of the Council on American-Islamic Relations, was pulled aside for secondary screening at the border at least 20 times from 2004 to 2011.^[6]
• Babel Street Technology, according to the company’s website, provide access to millions of data sources in more than 200 languages and a variety of analytical capabilities, including sentiment analysis in 18 languages and link analysis.^[6]
• However, the DHS privacy office was unable to confirm if CBP was complying with this obligation, according to the 2017 privacy assessment of ESTA.^[6]
• CBP likely uses Babel Street’s web-based application, Babel X, which is a multilingual text-analytics platform that has access to more than 25 social media sites, including Facebook, Instagram, and Twitter.^[6]
• According to studies, these instruments’ greatest accuracy rate is about 80%, with top-rated tools generally achieving 70–75 percent accuracy.^[6]
• The 2018 directive changed CBP’s previous, more permissive rule, likely as a partial and belated response to a 2013 federal court decision, United States v. Cotterman.^[6]
• More than 900,000 immigrant and non-immigrant visas were granted by the department of state to citizens of nations with a majority of Muslims in F.Y. 2018, which is likely to have included hundreds of thousands of young Muslim males.^[6]
• Later, the researchers extended their research to 41 nations and discovered that, for phrases that users feared may get them in legal problems with the U.S. government, search frequency decreased by roughly 4% globally.^[6]
• While DHS itself does not provide a breakdown, ABC News reports that about 80 percent of searches are of noncitizens, which would mean that in fiscal year 2017, CBP conducted more than 6,000 searches of devices belonging to U.S. citizens.^[6]
• While the privacy impact assessment does not specify that ADACS4 includes social media data, it seems likely given that such information is typically found on electronic devices.^[6]
• The review’s findings, for instance, indicate that, depending on the kind of social media platform used, between 4 to 62% of the study populations in different nations utilize social media as a source of information about vaccination.^[7]
• Internet world stats estimates that there were 1.90 billion daily active Facebook users worldwide in 2021, increasing by 69% from the previous year.^[8]
• 6.8 trillion USD were invested in digital transformation globally in 2020, according to an IDC report, as a result of both public and private investments.^[8]
• According to the ListenFirsts Media Marketing Trends Survey in 2022, almost 55% of respondents would spend money on advanced social media to improve returns on investments.^[8]
• Facebook’s active monthly users, who have access to its platform, hit 2.90 billion, a growth of 71.8% from 2021 to 2020.^[8]
• The market is anticipated to increase at a CAGR of 16.5% from 2022 to 2029, rising from 3.96 billion USD to 11.54 billion USD.^[8]

Also Read

How Useful is Media Monitoring

One of the primary benefits of media monitoring is its ability to track mentions and coverage across a wide range of platforms. From news articles and social media posts to broadcast segments and online forums, monitoring tools can aggregate and analyze data to provide a comprehensive view of how a particular brand, issue, or topic is being discussed. This real-time feedback loop is invaluable for businesses looking to manage their reputation, respond to crises, or capitalize on emerging opportunities.

In today’s fast-paced digital world, where news spreads like wildfire across social media channels, media monitoring helps organizations stay ahead of the curve by monitoring conversations and trends in real-time. By tracking mentions, sentiment, and engagement, businesses can quickly identify emerging issues or viral content that may impact their brand. This proactive approach to media monitoring allows organizations to act swiftly, whether it’s issuing a statement, launching a targeted campaign, or addressing customer feedback.

Another key advantage of media monitoring is its ability to provide competitive intelligence. By monitoring competitors’ media coverage and sentiment, businesses can gain valuable insights into market dynamics, key trends, and potential threats. This information can inform strategic decision-making, product development, and marketing strategies, giving organizations a competitive edge in an increasingly crowded marketplace.

For individuals, media monitoring can be a powerful tool for personal branding and reputation management. By tracking mentions and sentiment online, professionals can gauge public perception of their expertise, point of view, or achievements. This knowledge can help individuals tailor their messaging, engage with key stakeholders, and build a strong online presence that reflects their personal brand.

In addition to tracking mentions and sentiment, media monitoring tools can also provide actionable insights through data analytics and trend analysis. By identifying patterns, outliers, and correlations in media coverage, organizations can uncover valuable opportunities for growth, innovation, or risk mitigation. This data-driven approach to media monitoring enables businesses to make informed decisions based on evidence, rather than intuition.

Overall, the utility of media monitoring cannot be overstated in today’s fast-paced and information-saturated world. Whether it’s managing reputation, tracking competitors, or building a personal brand, media monitoring provides valuable insights and intelligence that can inform strategic decision-making and drive meaningful results. As the media landscape continues to evolve, businesses, organizations, and individuals that embrace media monitoring as a core practice will be better positioned to navigate the challenges and opportunities that lie ahead.

Reference

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1. brand24 – https://brand24.com/blog/what-is-media-monitoring-and-analysis/
2. everyonesocial – https://everyonesocial.com/blog/social-listening-statistics/
3. financesonline – https://financesonline.com/social-media-monitoring-statistics/
4. nih – https://pubmed.ncbi.nlm.nih.gov/33050772/
5. sproutsocial – https://sproutsocial.com/insights/social-media-monitoring/
6. brennancenter – https://www.brennancenter.org/our-work/research-reports/social-media-monitoring
7. europa – https://www.ecdc.europa.eu/en/publications-data/systematic-scoping-review-social-media-monitoring-methods-and-interventions
8. fortunebusinessinsights – https://www.fortunebusinessinsights.com/media-monitoring-tools-market-104157