Partner Ecosystem Platforms Statistics 2023: Facts about Partner Ecosystem Platforms outlines the context of what’s happening in the tech world.
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Top Partner Ecosystem Platforms Statistics 2023
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- The AWS Partner Network (APN) has 100,000 partners from over 150 countries.[1]
- Spot.io’s revenue increased by 300% after joining the AWS Global Startup Program, with the program accounting for 40% of its pipeline customers.[1]
- Facebook and Twitter generated $84.2 billion and $3.2 billion in advertising revenue in 2020, representing 97.9% and 86.3% of their total revenue, respectively (Facebook Investor Relations, 2021; Twitter Investor Relations, 2021).[2]
- The current global digital advertising market, which includes thousands of interconnected platforms, is estimated to be worth $333 billion, with programmatic advertising accounting for the vast majority (84.5% or more) of total revenue (Cramer-Flood, 2020; Perrin, 2020).[2]
- North America will account for US$ 25.9 billion in market revenue over the forecast period, with the United States and Canada among the most economically and technologically advanced countries in the world.[3]
- The revenue of the US partner ecosystem platform software market is expected to account for 12.2% of total revenue in 2032, owing to a high adoption rate of cloud services and IoT products, as well as the presence of numerous companies.[3]
- Asia-Pacific is expected to have an increased demand for ecosystem platform resource planning and IT infrastructure expansion due to the increasing demand for flexible and transparent processes, with China accounting for 11.9% of the region’s revenue growth.[3]
- Japan is expected to grow at a CAGR of 10.9% between now and 2032.[3]
- The expansion of SMEs in South Korea, combined with rising demand for cloud storage systems, is expected to propel the market to a 10.1% compound annual growth rate over the next few years.[3]
- The UK partner ecosystem platform software market is expected to grow at a compound annual growth rate (CAGR) of 11.4%.[3]
- The ecosystem is critical to IBM’s growth strategy, and the company is investing $1 billion to help partners and customers capitalize on the estimated $1 trillion hybrid-cloud markets.[3]
- In 2021, the global market for partner ecosystem platform software was estimated to be worth US$ 49.2 billion.[3]
- The total dollar growth of partner ecosystem platform software is estimated to be US$139.2 billion.[3]
- By 2032, the market for partner ecosystem platform software is expected to increase by nearly US$ 201.6 billion.[3]
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How Useful is Partner Ecosystem Platforms
One of the key benefits of partner ecosystem platforms is the ability to leverage the expertise and resources of other organizations. By partnering with companies that have complementary skills and technologies, businesses can quickly expand their offerings and reach new markets. This can help companies to accelerate innovation and adapt to changing market conditions more effectively. For example, a software company may partner with a hardware manufacturer to create integrated solutions that provide a seamless user experience.
Partner ecosystem platforms also provide a centralized hub for collaboration and communication between partners. This can streamline processes and improve efficiency by eliminating the need for multiple tools and systems to manage partnerships. With a single platform for managing partner relationships, businesses can more easily track progress, share information, and coordinate activities. This can help to foster stronger relationships with partners and ensure alignment on goals and objectives.
Furthermore, partner ecosystem platforms can help businesses to scale their operations and enter new markets more efficiently. By collaborating with established partners in different regions or industries, companies can leverage their partner networks to quickly expand their reach and influence. This can be particularly useful for smaller companies looking to grow and compete with larger competitors. For example, a local retailer may partner with a national distributor to access a wider customer base and improve its product offerings.
Another advantage of partner ecosystem platforms is the ability to increase operational efficiency and reduce costs. By standardizing processes and integrating partner interactions into a single platform, businesses can eliminate redundant tasks and automate workflows. This can help to streamline operations, improve productivity, and reduce administrative overhead. For example, a manufacturer may use a partner ecosystem platform to automate ordering and inventory management processes with suppliers, saving time and resources.
In addition, partner ecosystem platforms can foster innovation and enable companies to stay ahead of the competition. By collaborating with partners on research and development efforts, businesses can access new ideas and technologies that may not have been possible on their own. This can help to drive product differentiation and create a sustainable competitive advantage. For example, a tech company may partner with universities and research institutions to develop cutting-edge technologies that can be commercialized and brought to market.
Overall, partner ecosystem platforms have proven to be highly useful tools for businesses looking to drive growth, increase efficiency, and foster innovation. By leveraging the expertise and resources of external partners, companies can enhance their capabilities and create value-added solutions that benefit all parties involved. As the business landscape continues to evolve, partner ecosystem platforms will play an increasingly important role in helping companies navigate the complexities of the modern marketplace.
Reference
- amazon – https://aws.amazon.com/partners/
- sagepub – https://journals.sagepub.com/doi/10.1177/20539517211025061
- futuremarketinsights – https://www.futuremarketinsights.com/reports/partner-ecosystem-platform-software-market