Display Ad Design Statistics

Steve Goldstein
Steve Goldstein
Business Formation Expert
Steve Goldstein runs LLCBuddy, helping entrepreneurs set up their LLCs easily. He offers clear guides, articles, and FAQs to simplify the process. His team keeps everything accurate and current, focusing on state rules, registered agents, and compliance. Steve’s passion for helping businesses grow makes LLCBuddy a go-to resource for starting and managing an LLC.

All Posts by Steve Goldstein →
Business Formation Expert  |   Fact Checked by Editorial Staff
Last updated: 
LLCBuddy™ offers informative content for educational purposes only, not as a substitute for professional legal or tax advice. We may earn commissions if you use the services we recommend on this site.
At LLCBuddy, we don't just offer information; we provide a curated experience backed by extensive research and expertise. Led by Steve Goldstein, a seasoned expert in the LLC formation sector, our platform is built on years of hands-on experience and a deep understanding of the nuances involved in establishing and running an LLC. We've navigated the intricacies of the industry, sifted through the complexities, and packaged our knowledge into a comprehensive, user-friendly guide. Our commitment is to empower you with reliable, up-to-date, and actionable insights, ensuring you make informed decisions. With LLCBuddy, you're not just getting a tutorial; you're gaining a trustworthy partner for your entrepreneurial journey.

Display Ad Design Statistics 2023: Facts about Display Ad Design outlines the context of what’s happening in the tech world.

LLCBuddy editorial team did hours of research, collected all important statistics on Display Ad Design, and shared those on this page. Our editorial team proofread these to make the data as accurate as possible. We believe you don’t need to check any other resources on the web for the same. You should get everything here only 🙂

Are you planning to form an LLC? Maybe for educational purposes, business research, or personal curiosity, whatever the reason is – it’s always a good idea to gather more information about tech topics like this.

How much of an impact will Display Ad Design Statistics have on your day-to-day? or the day-to-day of your LLC Business? How much does it matter directly or indirectly? You should get answers to all your questions here.

Please read the page carefully and don’t miss any words.

Top Display Ad Design Statistics 2023

☰ Use “CTRL+F” to quickly find statistics. There are total 57 Display Ad Design Statistics on this page 🙂

Display Ad Design “Latest” Statistics

  • According to a poll conducted by Color Psychology Researchers, 42% of internet users rely on their judgment of a company’s website design, with color being the main deciding factor.[1]
  • Digital marketing is said to have taken almost 75% of all marketing spending in only last year.[1]
  • According to Neil Patel, a New York Times bestselling author and major influencer on the web, CTA’s in the top half of an ad may reduce conversions by up to 17%.[1]
  • In certain circumstances, it has even been shown that maintaining your brand image may improve sales by up to 33%.[1]
  • The most prevalent typeface, Roboto, was used in about 11% of the designs, followed by Poppins and Montserrat.[2]
  • Implemented native advertisements were viewed 47% quicker than conventional banner ads, according to research by Infolinks.[3]
  • Digital marketing advertising expenditure is anticipated to reach 3,987.62 million in 2021, according to Statista.[3]
  • Display advertisements are the least productive channel, according to 43% of PPC marketers, although 84% of them continue to use them.[4]
  • As reported by eMarketer by 2019, mobile advertisements will account for about 80% of programmatic ad spending rather than desktop ads.[4]
  • By 2019, programmatic advertising will account for 77% of all us digital video ad spending.[4]
  • Display advertisements average 75.51 clicks for every dollar spent on them and have a conversion rate of 0.77%.[4]
  • Google receives an average click-through rate of 1.08% for display advertisements for real estate but only an average of 0.39% for display ads for technology businesses.[4]
  • Traditional display advertising gets 53% fewer views than native ads.[4]
  • More than a quarter of customers use ad blockers, while the digital information world reports that 47% of consumers worldwide do as well.[4]
  • The average CTR for display advertising across all formats and locations is 0.06%, according to display benchmarks tool.[5]
  • If you obtain 18 clicks from 1,000 impressions of your advertisement, your click-through rate is 1.8%.[5]
  • 98% of drivers spotted mobile billboard advertisements on trucks.[6]
  • The Arbitron National In-Car Study found that 71% of respondents actively scan billboards while driving.[6]
  • The most recent eMarketer analysis predicts that worldwide display advertising will increase by 18.5% in 2021.[7]
  • Data feeds were used in display adverts less often during the first and second quarters of 2020, falling by 48 percentage points.[7]
  • Financial services only manage to customize 1.25% of all the advertisements it publishes.[7]
  • In contrast to retail, which only personalizes 11% of its display ads, iGaming, for instance, personalizes 21% of all of its display advertising.[7]
  • All mobile sizes made up the top three ad sizes, accounting for 52.2% of all views.[7]
  • According to recent eMarketer data, owing in part to the effects of COVID-19, over 70% of U.S. consumers want to purchase online over the 2020 Christmas season.[7]
  • Since 2018, there has been a downward trend for advertising provided on tablets, with a 20% decline in 2019 and an additional 34.5% decline in the first half of 2020.[7]
  • About 88% of the designs from three years ago that we examined employed branded imagery, while the remaining designs made use of stock photographs.[8]
  • Just 0.2% of advertisement designs contain audio but no animated or video elements, whereas 1.2% of advertisements have video but no sound.[9]
  • Only 31% of ad designs utilized templates that were previously present in the app, with the bulk of designs (about 70%).[9]
  • If your campaign creativity isn’t up to par, you might lose 50%-70% of your audience in only 5 to 7 seconds.[9]
  • HTML5 has emerged as a new standard for professional marketers, and we can see from the fact that over 65% of them utilize it now that it is generally accepted.[10]
  • Although GIF banners are old, ineffective, and wasteful in many other ways, the statistics mentioned above clearly demonstrate that more than 34% of marketers are still considering employing them.[10]
  • The most popular animated ad format is animated HTML5, with just 34.5% of people choosing animated GIFs.[10]
  • Only 12.30% of users utilize stock photos in display advertisements, while only 87.70% of users use their own customized images.[10]
  • Consumers would want to get weekly promotional emails from their preferred companies, according to 49% of respondents.[11]
  • On Instagram, 90% of users follow at least one company, and more than 200 million individuals see at least one company profile daily.[11]
  • 77% of Twitter users value a brand higher when it replies to their tweets.[11]
  • Including videos in your emails may boost click-through rates by 300%, while interactive email content can boost click-through rates by 73%.[11]
  • Social media advertising is anticipated to increase by 11.76% yearly by 2026.[11]
  • The two businesses touted digital ad income from Instagram, accounting for more than 50% of all ad revenue in the U.S. in 2021, with 28.6% coming from Google and 23.8% coming from Facebook.[11]
  • The amount spent on social media advertising will increase in 2022 by 21.7% on desktop and 27.9% on mobile.[11]
  • Since 72% of customers who visit a physical store select one that is located within five miles of where they are, it is crucial to cater to your local market.[11]
  • According to 71% of marketers, mobile marketing must be the centerpiece of their company growth strategies.[11]
  • Over 50% of all small firms had a cyber intrusion in 2018 is one of advertising’s least amusing statistics.[11]
  • Time spent viewing conventional TV among adults 18 to 34, including on-live and on-demand, fell by 23.4% from Q3 2019 to Q3 2020.[11]
  • The dominance of mobile devices over desktop computers increased, with mobile now accounting for up to 57.4% of all online traffic and more than 50% of all digital ad expenditure.[11]
  • 81% of consumers never come back to complete their purchases after leaving their baskets.[11]
  • Given that TV adverts only get attention 45% of the time, this is one of the more shocking facts comparing internet marketing to conventional advertising.[11]
  • UK email marketers reported an average return on investment of 42% for every dollar spent in 2020.[11]
  • According to a recent Wearisma Survey, 86% of consumers utilize social media to make shopping choices; therefore, it is obvious why influencers should be a part of your strategy.[12]
  • Think of aiming for something like a 10% increase in product x sales or a 5% increase in weekend income.[13]
  • Although it could take some time, and you might not get an ROI as high as 486%, display ad networks are made to work for you.[13]
  • Google has mastered the art of display advertising since providing advertisements accounts for around 97% of its income.[13]
  • 74% of individuals use social media to make choices about purchases.[14]
  • 92% of consumers prefer brand recommendations over personal ones, while 81% of marketers think that influencer marketing is effective.[14]
  • 80% of customers viewed a YouTube video linked to their intended purchase at the beginning of their buying journey.[14]
  • Conversions from video ads may rise by 86%. Watching a movie enhances brand association by 139%.[14]
  • One of the most widely used platforms for marketing promotion is social media, where 87% of marketers advertise.[14]

Also Read

How Useful is Display Ad Design

One of the key aspects of display ad design is creating visually appealing ads that stand out from the competition. In a sea of online content, it is crucial for ads to capture the viewer’s attention within a matter of seconds. Strong visual elements, color schemes, and graphics are all essential components of an eye-catching display ad design. Additionally, the use of multimedia elements such as animations and videos can help to further engage viewers and increase the likelihood of them interacting with the ad.

Another important aspect of display ad design is ensuring that the ad effectively conveys the message or value proposition of the product or service being promoted. A clear and concise call-to-action is essential for guiding viewers on the next steps to take, whether it be visiting a website, making a purchase, or signing up for a newsletter. The ad copy should also be compelling and persuasive, highlighting the benefits of the product or service in a way that resonates with the target audience.

Furthermore, effective display ad design takes into consideration the placement of the ad and the context in which it will be viewed. Understanding the target audience and where they are most likely to be spending their time online is key to ensuring that the ad reaches the right people at the right time. This includes factors such as the demographics, interests, and online behavior of the audience, as well as the platforms and websites they frequent.

In addition to attracting potential customers, display ad design also plays a crucial role in building brand awareness and recognition. Consistent branding elements such as logos, colors, and messaging help to reinforce the identity of the brand and create a sense of familiarity and trust with the audience. By maintaining a cohesive visual identity across all display ads, websites, and other marketing materials, companies can reinforce their brand image and strengthen their overall marketing strategy.

Overall, display ad design is a powerful tool for businesses looking to reach and engage with their target audience in the digital realm. By investing in compelling visual elements, clear messaging, and strategic placement, companies can create ads that not only capture attention but also drive meaningful interactions and conversions. With the right approach and execution, display ads have the potential to effectively communicate value propositions, drive brand awareness, and ultimately lead to increased sales and business growth.


  1. aspencore – https://aspencore.com/5-best-practices-of-display-advertising/
  2. returnonnow – https://returnonnow.com/2021/12/display-ad-design-infographic/
  3. userguiding – https://userguiding.com/blog/banner-blindness/
  4. acquisio – https://www.acquisio.com/blog/agency/10-display-advertising-statistics-every-ppc-marketer-needs-to-know/
  5. acquisio – https://www.acquisio.com/blog/agency/what-are-display-ads-5-steps-to-effective-visual-advertising/
  6. back40design – https://www.back40design.com/blog/billboard-advertising-statistics/
  7. bannerflow – https://www.bannerflow.com/blog/display-advertising-trends-2020/
  8. creatopy – https://www.creatopy.com/blog/display-ad-design-statistics/
  9. monetizemore – https://www.monetizemore.com/blog/best-display-ad-design-trends/
  10. moonworkshop – https://www.moonworkshop.com/en/oku/2019-banner-advertising-design-statistics-and-trends
  11. smallbizgenius – https://www.smallbizgenius.net/by-the-numbers/advertising-statistics/
  12. thedrum – https://www.thedrum.com/opinion/2021/11/30/3-principles-design-the-perfect-display-ad-2021
  13. webfx – https://www.webfx.com/digital-advertising/glossary/what-is-display-advertising/
  14. webfx – https://www.webfx.com/digital-advertising/statistics/

Leave a Comment