Partner Management Statistics 2023
– Everything You Need to Know

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Partner Management Statistics 2023: Facts about Partner Management outlines the context of what’s happening in the tech world.

LLCBuddy editorial team did hours of research, collected all important statistics on Partner Management, and shared those on this page. Our editorial team proofread these to make the data as accurate as possible. We believe you don’t need to check any other resources on the web for the same. You should get everything here only 🙂

Are you planning to form an LLC? Maybe for educational purposes, business research, or personal curiosity, whatever the reason is – it’s always a good idea to gather more information about tech topics like this.

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Top Partner Management Statistics 2023

☰ Use “CTRL+F” to quickly find statistics. There are total 89 Partner Management Statistics on this page 🙂

Partner Management “Latest” Statistics

  • With 40% of clients in its pipeline attributable to the program,’s revenue increased by 300% after entering the AWS Global Startup Program.[1]
  • Approximately 50% of the 111 respondents said they had ever used PDT, although just 6% said they did so often.[2]
  • In addition to CRM, 53% of businesses using ERP utilize the cloud.[3]
  • Two thousand strategic partnerships are created annually, and that number is increasing by 15% yearly.[3]
  • In 2020, 3,143 new apprenticeship programs were launched countrywide, an increase of 73% from 2009.[3]
  • 54% are certain they’ll see a small boost, while 32% anticipate seeing big gains in their major indicators of channel program performance.[3]
  • 33% of mid to senior-level marketers spend at least 21% of their money on event sponsorships and exhibits.[3]
  • After the coronavirus epidemic, 32% of Americans anticipate reduced outsourcing.[3]
  • 38% of marketers see affiliate marketing as a top acquisition channel.[3]
  • A third of firms say that collaborating with charity is extremely essential to them, and 40% of enterprises say that doing so is crucial to their business strategy.[3]
  • According to 40% of executives polled by KPMG, strategic alliances need to advance to the C-level online with traditional M&A.[3]
  • 45% of CEOs agree that the largest problem is maintaining active, mutually beneficial strategic partnerships.[3]
  • According to a study by Accenture, 46% of CEOs are actively looking for ecosystems and innovative business models.[3]
  • Alignment on goals is cited by 47% of managers as a key factor in the success of joint venture partnerships.[3]
  • 55% of CEOs think that participating in ecosystems gives organizations access to new markets and consumers.[3]
  • While 57% of businesses claim to utilize partnerships to get new clients, 44% create partnerships to get fresh perspectives and creativity.[3]
  • 60% of participants in loyalty programs show interest in collaborations that their programs expose them to.[3]
  • 60% of moviegoers have a more favorable opinion of businesses they recognize from a product placement advertisement.[3]
  • 62% of strong performers have various partner identities’ continual partner enablement in place.[3]
  • Because of the existence of a loyalty program, 63% of Baby Boomers and 62% of Gen Z said they might pick one brand over another.[3]
  • Businesses believe that ecosystems provide the greatest chance for innovation, according to 63% of respondents.[3]
  • Of the businesses that utilize co-selling models, 63% do so to free up staff time.[3]
  • The importance of selecting the appropriate technological platform for their ecosystem is acknowledged by 64% of ecosystem masters.[3]
  • After witnessing a product placement, 49% of North Americans take action.[3]
  • 68% of advertisements for products are five seconds or less long.[3]
  • Despite the fact that relationships are crucial, 73% of marketers say managing partners is a huge difficulty.[3]
  • A staggering 75% of broadcast network programming included some kind of product or brand placement.[3]
  • Influencer marketing is currently used by 75% of marketers, 86% of whom want to raise brand recognition.[3]
  • 76% of business executives polled by Accenture in the United States agree that ecosystems will be the primary driver of change in the next five years.[3]
  • 77% of businesses that have participated in co-selling agreements have seen an increase in earnings, either directly or indirectly.[3]
  • 77% of CEOs are worried about data security and exchanging data with some limitations inside the ecosystem.[3]
  • 80% of decision-makers in business would rather learn about a firm via a series of articles than from an advertisement.[3]
  • 81% of companies and 84% of publishers employ affiliate marketing.[3]
  • Better functionality was cited as the top motivation for deploying an ERP system by 84% of users, who anticipated spending less on the system than 40% of businesses did.[3]
  • AI and machine learning will replace business procedures, according to 85% of IT developers.[3]
  • 92% of ecosystem non-masters dread disclosing corporate assets, advantages in the market, and intellectual property.[3]
  • According to a study conducted in April 2020, 32% of respondents think outsourcing would decline after the coronavirus epidemic is over.[3]
  • According to research by the Incentive Research Foundation, 81% of the top-performing organizations have noncash channel incentive programs, and 43% of enterprises employ them.[3]
  • A staggering 96% of B2B executives anticipate an increase in income in 2020 that can be directly linked to their partner ecosystems.[3]
  • By 2022, 53% of UK CIOs will be seeking more intelligent ERP systems with automation, machine learning, and AI, according to a Gartner report.[3]
  • Affiliate marketing today generates around 15% of the income for the digital media sector.[3]
  • 93% of firms report that their ERP initiatives have been effective, according to a 2020 report.[3]
  • 68% of customers are able to make purchases after seeing a co-branded ad without speaking to a salesperson.[3]
  • By 2025, a new set of digital ecosystems may generate more than $60 trillion in income or more than 30% of all corporate sales worldwide.[3]
  • 11% of marketers believe partnership postings are their brand’s most interesting social media material.[3]
  • The ERP market in Asia Pacific is predicted to grow at over 8% CAGR growth in the global market is anticipated over the next five years.[3]
  • Through 2027, the Asia Pacific ERP market is projected to develop at a compound yearly growth rate of 9.8%.[3]
  • As part of its co-selling agreement with Microsoft, DataStax employed lead account mapping to increase its pipeline by 140%.[3]
  • In spite of the increasing importance of partnerships, 39% of businesses lack a structured partner management plan.[3]
  • 95% of businesses reported improved processes because of ERP.[3]
  • 53% of IT decision-makers in the United States believe that ERP systems are a significant investment and should be given high priority.[3]
  • The most popular social media platform, Facebook, has a 19% influence on purchasing choices.[3]
  • Less than 15% of partners participate in their suppliers’ marketing initiatives.[3]
  • 26% more businesses in 2021 provided or specialized in affiliate marketing services.[3]
  • 82% of B2B company executives anticipate expanding their network of partners in 2022.[3]
  • 67% of distributors and manufacturers said their implementations were effective or very successful in a 2019 poll.[3]
  • 84% of ERP customers anticipated spending less than 2% of their yearly revenue on ERP.[3]
  • According to a poll of IT decision-makers, 50% of businesses want to purchase upgraded ERP systems soon.[3]
  • Accounting was cited by 89% of businesses intending to buy ERP software as the most important ERP function.[3]
  • With a 43% share of the nation’s annual affiliate earnings, retail is the largest affiliate marketing industry in the UK.[3]
  • According to Mckinsey research, companies who enter industries head-on often have a 20% share of the digitizing marketplaces.[3]
  • 76% of respondents think that company models would no longer be recognizable within five years due to ecosystems.[3]
  • According to research by the incentive research foundation, 43% of organizations employed points to reward participants in their channel sales incentive programs.[3]
  • Millennials are a key target population for content marketing partnerships since they are 247% more likely to be affected by blogs or social media.[3]
  • Content marketing creates 3x more revenue than conventional marketing while costing 62% less.[3]
  • The average brand lift for marketers that collaborate with publishers to disseminate their branded content is 50% more than for those who generate material on their own.[3]
  • Global product placement spending reached around 23 billion in 2021, increasing 13.8% from the previous year.[3]
  • Concerns about sharing firm assets, intellectual property, and competitive advantages are expressed by 92% of businesses that haven’t grasped ecosystems.[3]
  • The U.S. accounts for 56.5% of the worldwide market for product placement.[3]
  • The average partnership manager spends around 35% of their time looking for new partners and makes about $38,000 annually.[3]
  • The age range of 35 to 44 accounts for the largest number of affiliate marketers, accounting for 31.86% of the market.[3]
  • 53% of partners said that the material suppliers and manufacturers were already providing was subpar at best.[4]
  • On a quarterly basis, 60% of market development funds are not utilized.[4]
  • 62% of strong performers have various partner identities’ continual partner enablement in place.[4]
  • 22% of businesses anticipate no change in their portfolio over the next two years, while 14% of businesses are still unaware of CompTIA’s 7th annual state of the channel study.[4]
  • Vendor channel initiatives are overly complicated, according to 73% of partners.[4]
  • 20% of partners are reportedly studying the tools, while another 35% are piloting them.[4]
  • Only 50% of reselling partners had a strategy for switching to the cloud, and 42% of partners said they were unsure of where to begin.[4]
  • In 2020, North America led the market and generated over 40% of worldwide sales.[5]
  • Asia’s partner relationship management market is predicted to grow at the greatest rate, 19.1%, from 2021 to 2028.[5]
  • For the year 2020, the IT and telecom application sectors accounted for more than 28.55% of worldwide sales.[5]
  • From 2021 to 2028, the small and medium enterprise (SME) category is expected to grow at a rate of 16.9% CAGR.[5]
  • From 2021 to 2028, the worldwide PRM market is anticipated to expand at a compound yearly growth rate of 16.2%, reaching 180.01 billion.[5]
  • The size of the worldwide PRM market was predicted to be 54.82 billion in 2020 and 62.84 billion in 2021.[5]
  • From 2021 to 2028, the training and consulting service category is anticipated to have the greatest CAGR of 18.6%.[5]
  • 11.6% of the U.S. economy’s output, as measured by the U.S. Department of Commerce’s Bureau of Economic Analysis, is generated in the manufacturing sector.[6]
  • Cisco would derive 80% of its income from channel partners and one-third of its sales from indirect channels.[6]
  • Roughly 80% of businesses are not in compliance with GDPR, which may lead to penalties and long.[6]
  • The worldwide partner relationship management market will reach 1,997 million by 2026, up from 920 million in 2020, at a compound annual growth rate of 13.8%.[6]

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About Author & Editorial Staff

Steve Goldstein, founder of LLCBuddy, is a specialist in corporate formations, dedicated to guiding entrepreneurs and small business owners through the LLC process. LLCBuddy provides a wealth of streamlined resources such as guides, articles, and FAQs, making LLC establishment seamless. The diligent editorial staff makes sure content is accurate, up-to-date information on topics like state-specific requirements, registered agents, and compliance. Steve's enthusiasm for entrepreneurship makes LLCBuddy an essential and trustworthy resource for launching and running an LLC.

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