Customer-to-Customer (C2C) Community Marketing Statistics


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Customer-To-Customer (C2C) Community Marketing Statistics 2023: Facts about Customer-To-Customer (C2C) Community Marketing outlines the context of what’s happening in the tech world.

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Top Customer-To-Customer (C2C) Community Marketing Statistics 2023

☰ Use “CTRL+F” to quickly find statistics. There are total 10 Customer-To-Customer (C2C) Community Marketing Statistics on this page 🙂

Customer-To-Customer (C2C) Community Marketing “Latest” Statistics

  • In comparison to other forms of promotion, 92% of customers say they rely more on recommendations from friends and family.[1]
  • Today’s consumers only trust around one-third of the businesses whose goods and services they purchase, and more than 80% claim that brand trust (or a lack thereof) influences their purchasing decisions.[2]
  • 85% of people believe user-generated content (UGC) to be more persuasive than brand material because it demonstrates how real people use items in authentic situations.[2]
  • 88% of consumers look to reviews for information when learning about and assessing products.[2]
  • More than 90% of clients who received samples left reviews, which is 11% more than the company’s original target.[2]
  • The global customer-to-customer (C2C) community marketing software market is anticipated to generate US$ 2.8 billion by the end of 2032, recording a respectable CAGR of 6.2%.[3]
  • The report predicts that the type segment will grow at a CAGR of 6.1% from 2022 to 2032. Based on type, the cloud-based sector is expected to dominate the market throughout the projected period.[3]
  • The regional C2C market is anticipated to generate US$ 1 billion by the end of 2032 and register a CAGR of 6%, according to estimates.[3]
  • China is expected to grow at a pace of 5.6% in the C2C industry, while Japan and South Korea are expected to grow at rates of 4.5% and 4%, respectively.[3]
  • The retail and e-commerce category, which is estimated to lead the C2C market in the forecast period based on application, is predicted to post a CAGR of 5.7% from 2022 to 2032.[3]

Also Read

How Useful is Customer to Customer C2c Community Marketing

One of the key benefits of C2C community marketing is its ability to foster a sense of trust and credibility among consumers. When individuals are able to connect with each other and share their experiences with a particular product or service, it creates a powerful form of social proof that can influence others to make a purchase. In essence, customers become advocates for the brand, helping to spread positive word-of-mouth and build a community of loyal followers.

Another advantage of C2C community marketing is its cost-effectiveness. By tapping into existing communities of customers, businesses can leverage the power of personal referrals and recommendations to drive sales, without having to invest significant resources in traditional advertising and marketing campaigns. This not only helps to reduce costs but also allows brands to reach a wider audience through the power of social sharing and online interactions.

Furthermore, C2C community marketing can be a valuable source of feedback and insights for businesses. By engaging directly with customers in online communities and forums, brands can gain valuable insights into consumer preferences, behaviors, and trends. This feedback can help to inform product development, marketing strategies, and overall business performance, ultimately leading to increased customer satisfaction and loyalty.

Additionally, C2C community marketing allows businesses to build relationships with their customers on a more personal and intimate level. By connecting with customers in online communities and social platforms, brands can create a sense of community and belonging that goes beyond the transactional relationship. This sense of connection can help to foster customer loyalty and encourage repeat business over time.

In conclusion, customer to customer (C2C) community marketing is a valuable strategy for businesses looking to build trust, credibility, and loyalty among their target audiences. By leveraging the power of word-of-mouth and peer recommendations, brands can reach a wider audience, drive sales, and gain valuable insights into consumer preferences and behaviors. With its cost-effectiveness and ability to foster personal relationships, C2C community marketing is a powerful tool that can help businesses stand out in today’s crowded marketplace.

Reference

  1. cmxhub – https://cmxhub.com/the-power-of-customer-to-customer-c2c-marketing/
  2. bazaarvoice – https://www.bazaarvoice.com/blog/c2c-marketing-guide/
  3. futuremarketinsights – https://www.futuremarketinsights.com/reports/customer-to-customer-c2c-community-marketing-software-market

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