Partner Ecosystem Platforms Statistics 2023: Facts about Partner Ecosystem Platforms outlines the context of what’s happening in the tech world.
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Top Partner Ecosystem Platforms Statistics 2023
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- The AWS Partner Network (APN) has 100,000 partners from over 150 countries.[1]
- Spot.io’s revenue increased by 300% after joining the AWS Global Startup Program, with the program accounting for 40% of its pipeline customers.[1]
- Facebook and Twitter generated $84.2 billion and $3.2 billion in advertising revenue in 2020, representing 97.9% and 86.3% of their total revenue, respectively (Facebook Investor Relations, 2021; Twitter Investor Relations, 2021).[2]
- The current global digital advertising market, which includes thousands of interconnected platforms, is estimated to be worth $333 billion, with programmatic advertising accounting for the vast majority (84.5% or more) of total revenue (Cramer-Flood, 2020; Perrin, 2020).[2]
- North America will account for US$ 25.9 billion in market revenue over the forecast period, with the United States and Canada among the most economically and technologically advanced countries in the world.[3]
- The revenue of the US partner ecosystem platform software market is expected to account for 12.2% of total revenue in 2032, owing to a high adoption rate of cloud services and IoT products, as well as the presence of numerous companies.[3]
- Asia-Pacific is expected to have an increased demand for ecosystem platform resource planning and IT infrastructure expansion due to the increasing demand for flexible and transparent processes, with China accounting for 11.9% of the region’s revenue growth.[3]
- Japan is expected to grow at a CAGR of 10.9% between now and 2032.[3]
- The expansion of SMEs in South Korea, combined with rising demand for cloud storage systems, is expected to propel the market to a 10.1% compound annual growth rate over the next few years.[3]
- The UK partner ecosystem platform software market is expected to grow at a compound annual growth rate (CAGR) of 11.4%.[3]
- The ecosystem is critical to IBM’s growth strategy, and the company is investing $1 billion to help partners and customers capitalize on the estimated $1 trillion hybrid-cloud markets.[3]
- In 2021, the global market for partner ecosystem platform software was estimated to be worth US$ 49.2 billion.[3]
- The total dollar growth of partner ecosystem platform software is estimated to be US$139.2 billion.[3]
- By 2032, the market for partner ecosystem platform software is expected to increase by nearly US$ 201.6 billion.[3]
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How Useful is Partner Ecosystem Platforms
One of the most significant benefits of partner ecosystem platforms is the ability to easily tap into a diverse pool of talent and expertise. Instead of relying solely on internal resources, businesses can now leverage the skills and knowledge of external partners to create more robust solutions and deliver greater value to customers. This collaborative approach not only promotes creativity and innovation but also helps companies stay competitive in today’s fast-paced market.
Additionally, partner ecosystem platforms enable businesses to scale more efficiently by streamlining collaboration and communication between partners. By providing a centralized platform for project management, resource sharing, and communication, these platforms make it easier for disparate teams to work together towards a shared objective. This level of coordination is often difficult to achieve when working with partners spread across different geographies, time zones, and organizational structures.
Furthermore, partner ecosystem platforms can help businesses accelerate their time to market by facilitating faster decision-making and reducing time spent on redundant tasks. By creating a transparent and accessible environment for partners to collaborate and share information, companies can streamline processes, eliminate bottlenecks, and drive towards successful project outcomes more quickly. This increased agility is critical in today’s rapidly evolving business landscape, where the ability to pivot and adapt quickly can mean the difference between success and failure.
Another key advantage of partner ecosystem platforms is their ability to connect businesses with new and untapped markets. By building a broad and diverse network of partners, companies can access new customer segments, explore new business opportunities, and test new product concepts in ways that would not be possible on their own. This ability to expand beyond traditional boundaries and explore new avenues for growth can be a significant driver of long-term success and sustainability.
In conclusion, partner ecosystem platforms are an invaluable tool for businesses looking to drive innovation, cultivate collaboration, and expand their reach. By harnessing the collective power of a diverse network of partners, companies can tap into new opportunities, accelerate time to market, and stay ahead of the competition in today’s fast-paced market. As businesses continue to navigate an increasingly complex and interconnected global economy, the importance of partner ecosystem platforms will only continue to grow, making them an indispensable resource for forward-thinking organizations looking to thrive in the digital age.
Reference
- amazon – https://aws.amazon.com/partners/
- sagepub – https://journals.sagepub.com/doi/10.1177/20539517211025061
- futuremarketinsights – https://www.futuremarketinsights.com/reports/partner-ecosystem-platform-software-market