Digital Wayfinding Statistics


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Digital Wayfinding Statistics 2023: Facts about Digital Wayfinding outlines the context of what’s happening in the tech world.

LLCBuddy editorial team did hours of research, collected all important statistics on Digital Wayfinding, and shared those on this page. Our editorial team proofread these to make the data as accurate as possible. We believe you don’t need to check any other resources on the web for the same. You should get everything here only 🙂

Are you planning to form an LLC? Maybe for educational purposes, business research, or personal curiosity, whatever the reason is – it’s always a good idea to gather more information about tech topics like this.

How much of an impact will Digital Wayfinding Statistics have on your day-to-day? or the day-to-day of your LLC Business? How much does it matter directly or indirectly? You should get answers to all your questions here.

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Top Digital Wayfinding Statistics 2023

☰ Use “CTRL+F” to quickly find statistics. There are total 30 Digital Wayfinding Statistics on this page 🙂

Digital Wayfinding “Latest” Statistics

  • The worldwide digital signage market was worth $23.5 billion in 2021 and is expected to grow at a 6.3% CAGR between 2022 and 2031, reaching $63.3 billion by 2031.[1]
  • Every week, 135 million individuals are reached via digital signs.[1]
  • Adoption of digital signage solutions is increasing, with 60% of businesses without digital signage wanting to invest in the technology over the next two years.[1]
  • More than 67% of digital signage users anticipate an increase in digital out-of-home advertising during the next two years.[1]
  • 33% of users have 1 to 24 digital signage screens, while 15% have 15 to 99 screens.[1]
  • 80% of brands that utilize digital signage see a rise in sales of up to 33%, as well as a higher level of attraction.[1]
  • Digital signage deployed in public places has a greater reach, with up to 10% of Americans aged 12 and up seeing the content, compared to 41% on Facebook and 43% on the internet.[1]
  • Queue management is improved with digital signs, and perceived wait times are reduced by more than 35%.[1]
  • 53% of digital signage end users anticipate an increase in digital signage spending over the next two years.[1]
  • End-users intend to raise their digital signage spending on new displays by 65%, while content production will grow by 42%.[1]
  • 51% of end users have exclusively customer-facing digital signage screens, whereas 9% have employee-facing digital signage screens.[1]
  • 56% of internal communication teams are contemplating expanding their organization’s use of digital signage.[1]
  • Digital signage is used as a medium by 50% of communications professionals.[1]
  • Nonverbal communication accounts for 93% of successful communication, whereas spoken words contribute to just 7%.[1]
  • 87% of educational institutions, including K-12 schools, have already used digital signage systems to improve communication and lesson planning.[1]
  • Grocery shops (28% of American inhabitants), shopping malls (27%), medical offices (20%), and major retail stores (20%) are the greatest places to live for reaching consumers with digital signage.[1]
  • After seeing digital signs, 80% of people opt to enter stores.[1]
  • The biggest benefit of digital signage, according to 64% of users, is enhanced consumer involvement.[1]
  • 57% believe digital signage has improved customer service.[1]
  • 43% of merchants believe that digital signage is vital for in-store employee training and use it regularly. 22% believe it is critical.[1]
  • When compared to traditional methods, 84% of merchants feel that digital signage increases brand exposure.Customer satisfaction rises by 46% as a result of digital signage.[1]
  • Digital signage raises the average purchasing price by 29.5%.[1]
  • In the next two years, 53% of digital signage end users anticipate raising their digital signage spending.[2]
  • In the last month, 70% of Americans have seen a digital billboard or other sorts of digital signage.[2]
  • 71% of customers believe that advertising on digital signage stands out more than internet advertising.[2]
  • 46% believe that digital signage advertising is more visible than television advertising.[2]
  • Because of signs, 76% of American shoppers enter stores they had never visited before.[2]
  • 75% of caregivers and patients who see hospital messages on digital signage systems feel it improves their hospital experience and gives useful health information.[2]
  • Digital signage provides health information to 52% of patients.[2]
  • The digital signage market has an anticipated CAGR of 16.0% from 2021 to 2028.[3]

Also Read

How Useful is Digital Wayfinding

Digital wayfinding refers to the use of electronic devices such as smartphones, tablets, or electronic kiosks to help individuals navigate through physical spaces, such as airports, shopping malls, hospitals, and university campuses. These digital tools utilize GPS technology, interactive maps, and 3D modeling to provide real-time directions, points of interest, and alternative routes to help users reach their destination efficiently and conveniently.

The primary appeal of digital wayfinding lies in its ability to offer personalized, user-friendly solutions to complex navigation challenges. With the advent of mobile wayfinding apps, individuals no longer have to rely on static maps or ask for directions from strangers. Instead, they can access detailed information about their whereabouts, including real-time updates on traffic conditions, upcoming events, and points of interest in the vicinity.

In addition to aiding individual users, digital wayfinding also benefits businesses and organizations by improving overall customer experience and increasing foot traffic to their establishments. By providing visitors with a seamless navigation experience, businesses can enhance customer satisfaction, build brand loyalty, and ultimately drive greater engagement and revenue. Moreover, digital wayfinding enables businesses to collect valuable data on customer behavior and preferences, which can inform future marketing strategies and business decisions.

From a broader perspective, digital wayfinding also has the potential to transform the way we interact with our physical environments and navigate through increasingly complex urban landscapes. As cities continue to grow and expand, traditional wayfinding solutions are no longer sufficient to meet the needs of a diverse, dynamic population. By incorporating digital technologies into urban planning and design, cities can create more inclusive, accessible environments that cater to the diverse needs of residents and visitors alike.

However, despite its many benefits, digital wayfinding is not without its limitations and challenges. One of the primary concerns surrounding digital wayfinding is the issue of privacy and data security. As individuals rely more heavily on technology to navigate their surroundings, there is the inherent risk of their personal information being compromised or misused by third parties. Similarly, there is also the risk of over-reliance on digital devices leading to a decrease in spatial awareness and navigation skills among users.

Furthermore, the accessibility of digital wayfinding tools remains a significant challenge for individuals with disabilities or those who may not have access to smartphones or other electronic devices. It is essential for developers and businesses to prioritize inclusivity and design digital wayfinding solutions that are accessible to all users, regardless of their physical or technological limitations.

Despite these challenges, the widespread adoption of digital wayfinding signals a fundamental shift in how we navigate and interact with our physical environments. By harnessing the power of technology to provide personalized, user-centric navigation solutions, digital wayfinding has the potential to revolutionize the way we move through and experience the world around us.

Reference

  1. mvixdigitalsignage – https://mvixdigitalsignage.com/blog/digital-signage-statistics-infographic/
  2. webinarcare – https://webinarcare.com/best-digital-wayfinding-software/digital-wayfinding-statistics/
  3. globenewswire – https://www.globenewswire.com/news-release/2022/04/26/2428827/0/en/Digital-Wayfinding-Solutions-Market-Size-Worth-664-95-Million-Globally-by-2028-at-16-CAGR-Exclusive-Report-by-The-Insight-Partners.html

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