Event Planning Statistics


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Event Planning Statistics 2023: Facts about Event Planning outlines the context of what’s happening in the tech world.

LLCBuddy editorial team did hours of research, collected all important statistics on Event Planning, and shared those on this page. Our editorial team proofread these to make the data as accurate as possible. We believe you don’t need to check any other resources on the web for the same. You should get everything here only 🙂

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On this page, you’ll learn about the following:

Top Event Planning Statistics 2023

☰ Use “CTRL+F” to quickly find statistics. There are total 117 Event Planning Statistics on this page 🙂

Event Planning “Latest” Statistics

  • According to figures from the event management sector, 12% of all organizers replaced most events with webinars, while almost half replaced some with them.[1]
  • According to the BLS event industry statistics, event planners at the bottom 10% have a median annual wage of $29,240.[1]
  • The size of the American event planning industry is anticipated to increase 4% in 2022, according to the most available statistics.[1]
  • Event industry data indicate that 10% of respondents felt uninterested and 2% said they didn’t enjoy their jobs.[1]
  • Event organizations either use outside firms to handle their sponsorship needs, while 23% manage everything themselves.[1]
  • According to data on event marketing, 64% of planners want to concentrate on creating digital event experiences.[1]
  • 97% of respondents foresee more hybrid events based on recent event industry surveys.[1]
  • The annualized market size growth is expected to remain negative between 2017 and 2022, at -9.8%.[1]
  • The industry is further set to grow at an 11.2% CAGR between 2021 and 2028 and reach $1.55 billion.[1]
  • A study of the event planning industry reveals that 87% of B2B marketers think that in person events are essential to the success of their business.[1]
  • According to figures from the event planning sector, the monetization of future events comes in second place (34%), followed by business continuity (31%).[1]
  • In accordance with data from the event business, BIPOC and Black speakers are respectively represented at 86% and 67%.[1]
  • 53% of planners anticipate a rise in spending for the next year, however most estimate it will only be 1% to 5%.[2]
  • Early bird discounts were recognized as the top event advertising strategy by 64% of event planners.[2]
  • Even while 70% of event planners believe that an event’s viral potential is very or very significant, just 16% believe they are particularly successful at doing so, and 63% don’t think they are at all effective.[2]
  • Internet connectivity, whether wireless or cable, was identified as the technology most necessary for a successful meeting by over 60% of meeting planners.[2]
  • Despite lower numbers last year, it is anticipated that the number of group business trips would increase 1.6% in 2015 and another 2.5% in 2016.[2]
  • According to data from the Bureau of Labor Statistics, job growth for meeting and event planners is expected to grow at a rate of 11% from 2016 to 2026.[3]
  • Event planners look to have a promising future in the workforce compared to the overall predicted increase of 7%.[3]
  • Facebook, LinkedIn, Twitter, and Instagram are the greatest social media platforms for community building and year.[4]
  • The majority of app developers, or 76%, claim that demand for event apps has increased since last year.[4]
  • Support is the top factor to take into account when choosing event management software, followed by features (78%), and analytics (69%).[4]
  • The most-used event app feature is agenda/sessions, used by 98.3% of eventprofs, followed by the sponsors/exhibitors listing (93%) and the speakers listing (89.3%).[4]
  • Updated in September 2020, the projected growth for meeting, convention and event planners is expected to increase 9% in the USA between 2019-2029.[4]
  • 67% of event planners mention value for money, and 58% say it’s crucial to have no restrictions on the number of events or attendance.[4]
  • The two most popular live streaming capabilities offered by event technology suppliers are the capacity to support both live and recorded sessions (75%), and multitrack feeds (70%).[4]
  • 41.5% of event professionals are willing to pay up to $5,000 for virtual event tech, while only 19% are willing to pay more than $15,000.[4]
  • 18% of event marketers lack the tools necessary to assess the performance of their events, and 19% lack the data necessary to do so.[5]
  • The success of their events is not measured by 23% of event planners and 43% of event planners use a digital tool to handle their attendee lists.[5]
  • 26% of event marketers say they don’t have enough time to assess the effectiveness of their events, and virtual events are seen as a potential element for success by 87% of event marketers.[5]
  • Mobile applications are used in 27% of all virtual hybrid meetings.[5]
  • 33.7% of event marketers report that the average cost of attending a virtual event is between $500 and $1000.[5]
  • Finding the correct technology is the main obstacle for virtual events, according to 53% of organizers.[5]
  • Up to 52% more event websites are created each year.[5]
  • Event marketing is seen by 52% of CEOs as having the highest ROI of any marketing medium.[5]
  • If the event platform or event featured a networking carousel, 57% of event organizers would participate. Only 58% of event organizers have ever utilized virtual applause at an event or participated in it personally.[5]
  • Only 58% of event organizers have ever utilized virtual applause at an event or participated in it personally.[5]
  • Social media accounts for 60% of virtual event organizers’ valued guest registrations.[5]
  • Event marketing is seen by 52% of CEOs as having the highest ROI of any marketing medium.[5]
  • Measurement and reporting of achievement are the responsibility of 65% of the organizers.[5]
  • As a KPI to gauge an event’s performance, engagement and attendee satisfaction are measured by 70% of respondents.[5]
  • If the event platform or event featured a networking carousel, 57% of event organizers would participate.[5]
  • Email marketing, according to 76% of event marketers, is the most focused medium for boosting registrations for attendees.[5]
  • A large majority events are the most significant marketing vehicle, according to 60% of executives, for accomplishing company goals.[5]
  • Email marketing, according to 76% of event marketers, is the most focused medium for boosting registrations for attendees.[5]
  • 90% of marketers and event planners use surveys to gauge participant satisfaction according to 45.7% of event marketers, the primary objective of virtual events is to create a pipeline.[5]
  • Nearly all 97% of B2B marketers think that onsite events are crucial for the accomplishment of company goals.[5]
  • The largest issue when making guest lists is finding participation at the last minute for 45% of the organizers.[5]
  • Finding the correct technology is the main obstacle for virtual events, according to 53% of organizers.[5]
  • Participant involvement, according to 49% of event marketers, is crucial to a successful event market.[5]
  • A large majority events are the most significant marketing vehicle, according to 60% of executives, for accomplishing company goals.[5]
  • On the market for event planning, 75% of sponsors are looking for new partners, and 30% aim to raise their sponsorship expenditure.[6]
  • According to figures from Bizzabo, event marketing statistics indicate that around 24% of media industry companies spend over 51% of their marketing budgets on in-person events.[6]
  • According to figures provided by Bizzabo, the growth of the wedding services business as a whole fell by 0.9% between 2017 and 2022, but the event planning sector is presently showing encouraging indications of recovery with a rise of 1.6% in 2022.[6]
  • The least gender diverse sort of event, with 85% male speakers and 15% female presenters, were summits, according to figures from the event business, whereas education management saw a mix of genders.[6]
  • A study of the event planning business, however, indicates that trade show and conference planning in the US are growing at a negative 3.4% rate.[6]
  • According to market research on event planning, the area of the event business that deals with trade show and conference planning increased by 11.8% in 2022.[6]
  • 69% of presenters at info sessions and job seeking events are women, compared to 31% of male speakers.[6]
  • Still fewer than half have a standardized way of measuring event sponsorship and 25% don’t analyze the sponsorship data for future events spending.[6]
  • The US Bureau of Labor Statistics’ expectations were that conventions and events would expand by 44% from 2010 to 2020, according to event industry statistics.[6]
  • The event sector was worth $1,135.4 billion in 2019, according to one event industry report, and is expected to grow to $1,552.9 billion by 2028, with a CAGR of 11.2% from 2021 to 2028, according to event planning industry statistics.[6]
  • According the Allied Market Research, the global event management industry was worth $1,135.4 billion in 2019 and is projected to grow at a CAGR of 11.2% over the next seven years.[6]
  • In 2022, the concert and event promotion category will expand by 28.1%, compared to an average growth of -1.4% during the previous five years.[6]
  • Between 2021 and 2022, the sector had impressive job growth of 15.3%, particularly in light of the continuing pandemic.[6]
  • After experiencing negative -9.1% annualized growth from 2016 to 2021—a decrease worse than the average for the economy—the market had risen by 4% by the start of 2022.[6]
  • Considering that the effects of the worldwide pandemic are still being felt in 2022, this market has had a negative growth of -3.5%.[6]
  • Meanwhile, up to 70% of respondents claim that during the last two years, there has been a greater requirement to verify sponsorship outcomes.[6]
  • According to figures from the event management business, staff wages in the us reached $5.7 billion in 2021, a considerable increase of 30.6% compared to the annualized negative growth rate of -1.4% from 2017 to 2022.[6]
  • Wedding services recorded a 1.1% employment growth in 2022, marking an improvement compared to the annualized negative growth of -4.8% in the past five years.[6]
  • In 2019, the events industry was valued at $1,135.4 billion and was expected to reach $1,552.9 billion by 2028, registering a compound annual growth rate (CAGR) of 11.2%.[7]
  • UK events industry lost a staggering £57 billion of value from the pre-pandemic level of £70 billion.[7]
  • According to the study, 58% of suppliers indicated confidence, up 15% from December 2021, and 56% of event planners said they were optimistic in February, compared to 49% in December 2021.[7]
  • According to statistics, conferences were the most popular event type in the sector of events and planning, with 62% of organizers having them scheduled before the pandemic.[7]
  • With 61.2% of event planners arranging corporate events, they were the second most popular form of event.[7]
  • With a CAGR of 13.1%, the music concert event category was anticipated to increase the most significantly.[7]
  • According to the research, total event activity in the UK decreased by 95% between September 2020 and September 2021.[7]
  • 45% of businesses offer online events to boost engagement, while 19% of businesses host virtual events to raise brand exposure.[8]
  • 25% of event planners think finding virtual event technology is the toughest obstacle, while 51% say that matching live engagement is the most aggravating.[8]
  • According to 45.7% of marketers, maintaining a complete sales funnel is the main objective of their virtual event.[8]
  • 49% of organizations claim that organizing events for audiences abroad presents difficulties.[8]
  • 51% of marketers think that event marketing helps them improve their current client connections.[8]
  • According to 51% of marketers, webinars are the video content type that produces the greatest results.[8]
  • After attending a company’s marketing event, 74% of participants claim to have a more favorable view of the organization.[8]
  • 75% of businesses with an event spend of $50 million to $100 million anticipate an event ROI of at least 5:1. Brands anticipate between 3:1 and 5:1 and event marketing causes a 3:1 for 44% of marketers.[8]
  • Prerecorded sessions are facilitated by 75% of event technology providers, while multi-track broadcasts are offered by 70%.[8]
  • Event hosting software, according to 78% of event planners who use it, helps to increase event ROI.[8]
  • Reaching a new audience and finding sponsors, according to 90% of B2B event planners, are the two biggest obstacles they encounter.[8]
  • According to a recent energy study, carbon emissions from physical events will be reduced by 99% by using virtual events, and 85% of businesses anticipate that virtual events will continue through 2021 and beyond.[8]
  • According to a staggering 72% of event organizers, virtual event technology will be essential to their event strategy.[8]
  • According to a recent study conducted by Research Dive, the global event industry is projected to generate revenue of $1,457.2 million by 2028 and rise at a CAGR of 23.1% from 2021-2028.[8]
  • With a CAGR of 13.3%, Asia Pacific is the area where the virtual events sector is growing the quickest. In the next years and beyond, 54% of B2B event marketers want to organize additional events.[8]
  • Attendee satisfaction is one of the KPIs of hybrid events for more than 89% of event organizers.[8]
  • According to a study, more than 82% of B2B marketers see attendee engagement as a crucial KPI for judging an event’s success.[8]
  • In response to the pandemic, firms upped their event costs by 21% on average, for major virtual conferences.[8]
  • According to The Knot, 27% of couples getting married hire a professional wedding/event planner, with day-of planners being the most in demand.[9]
  • Incorporating their passions and even fandoms into their wedding day is something that 44% of men and 39% of women say they do to make the occasion more personalized and distinctive, according to Wedding Planner Institute.[9]
  • More than 40% of males want their wedding to represent their political and social views, ethnicity, ethnic heritage, and/or religious and spiritual values.[9]
  • Despite the fact that 54% of wedding preparation is done by women, an astonishing 25% of it is done by grooms in heterosexual relationships.[9]
  • Fall is predicted to be the busiest season for wedding planners, with roughly 40% of all weddings occurring in this season.[9]
  • The typical millennial couple pays for about 40% of the cost of their wedding, while their parents cover the remaining 51%.[9]
  • In 2019, the corporate events and seminar category had the largest market share with 27.7%.[10]
  • In 2019, Europe had the largest share with 36.9%.[10]
  • Meeting, convention, and event planner jobs are expected to increase by 18% between 2020 and 2030, which is substantially faster than the average for all professions.[11]
  • 65% of event organizers are happy with their email performance, while 69% acknowledge that it is becoming harder to see results from email marketing.[12]
  • While 57% additionally utilize paid Facebook advertisements, 70% of event organizers want to continue using their organic social media approach.[12]
  • 66% of online shoppers have made a purchase that was directly inspired by an email, while 91% of individuals daily read their email.[12]
  • Social media is used by 62% of event planners to expand the email databases.[12]
  • Less than 20% of event organizers’ income comes from sponsor payments, food and drink sales, and merchandise.[12]
  • Adding the recipient’s name or city to the subject line may increase open rates by as much as 20%.[12]
  • Emails containing images have a click through rate that is 42% higher than emails without, and targeted relevant ones generate 18 times more income than generic wide emails.[12]
  • Emails about events generally have a 28% open rate, but those with subject lines that convey urgency or exclusivity may increase open rates by 22%.[12]
  • 67% of viewers are more inclined to purchase tickets to an event after seeing a live video, and viewers spend 8 times longer watching live video than recorded video.[12]
  • The market size, measured by revenue, of the Party & Event Planners industry is $4.1 billion in 2023.[13]
  • The market size of the Party & Event Planners industry in the US has declined 1.3% per year on average between 2018 and 2023.[13]
  • Women made up 73% of the event planning workforce in Canada, compared to 48% across all monitored professions.[14]
  • The typical event planner likes working there for 1-2 years, which is a proportion of 29%, according to 14,932 event planners’ resumes.[15]
  • Event planners make up 37% of the population and have an average age of 40.[15]

Also Read

How Useful is Event Planning

One of the most significant ways event planning is useful is in creating a cohesive and integrated experience for attendees. Whether it’s a wedding, corporate event, festival, or any other kind of gathering, event planners work tirelessly to bring together all the moving parts into a harmonious whole. From coordinating vendors and suppliers to managing logistics, timelines, and budgets, event planners tackle a wide array of challenges to ensure that every aspect of an event aligns seamlessly.

Event planning is also invaluable in providing a clear framework and structure for all involved parties. With careful planning and organization, event planners establish timelines, agendas, and schedules that serve as roadmaps for everyone involved. This clarity not only keeps things on track but also helps in anticipating and addressing potential issues and challenges before they arise, ensuring a smooth and successful event.

Furthermore, event planning plays a crucial role in managing resources of all types. A skilled event planner knows how to optimize budgets, secure the best deals from vendors, and make efficient use of time and materials to create a memorable event without unnecessary waste or overspending. By carefully managing resources, event planners contribute to the overall success of an event and ensure that every dollar and minute is utilized effectively.

In addition to managing resources, event planning also involves effective communication and coordination among all stakeholders. From clients and guests to vendors, suppliers, and volunteers, event planners act as the central point of contact, facilitating communication and ensuring that everyone is on the same page. This open line of communication is crucial in addressing changes, issues, or unexpected circumstances that may arise during the planning and execution of an event.

Moreover, event planning is crucial in ensuring that all legal and regulatory requirements are met. Event planners are responsible for obtaining necessary permits, adhering to safety standards, and complying with all relevant laws and guidelines to ensure the smooth and lawful conduct of an event. By staying up-to-date with regulations and requirements, event planners help their clients avoid legal pitfalls and potential complications.

Finally, event planning is essential for creating memorable and impactful experiences for attendees. By paying attention to every detail, from the decor and ambiance to the flow of activities and entertainment, event planners are adept at crafting moments that resonate with guests long after the event is over. A well-planned event not only leaves a lasting impression but also creates a positive image for the host or organization, enhancing their reputation and forging lasting connections with attendees.

In conclusion, event planning is a vital and indispensable practice that contributes to the success of events both big and small. From creating cohesive experiences and managing resources to ensuring compliance with regulations and creating impactful memories, event planners play a crucial role in making every event a memorable and successful occasion. Without their expertise and dedication, the world of events would be chaotic and unpredictable, making event planning an essential and valuable profession in today’s fast-paced and dynamic world.

Reference

  1. 99firms – https://99firms.com/blog/event-industry-statistics/
  2. capterra – https://blog.capterra.com/14-event-management-statistics-every-event-planner-needs-to-know/
  3. convene – https://convene.com/catalyst/meeting-event-planning/meeting-event-statistics/
  4. skift – https://meetings.skift.com/event-statistics/
  5. sweap – https://sweap.io/blog/event-planning-statistics
  6. truelist – https://truelist.co/blog/event-industry-statistics/
  7. trulyexperiences – https://trulyexperiences.com/blog/event-planning-industry-statistics/
  8. visme – https://visme.co/blog/event-statistics/
  9. weddingplannerinstitute – https://weddingplannerinstitute.com/37-statistics-for-wedding-planners-in-2021/
  10. alliedmarketresearch – https://www.alliedmarketresearch.com/events-industry-market
  11. bls – https://www.bls.gov/ooh/business-and-financial/meeting-convention-and-event-planners.htm
  12. eventbrite – https://www.eventbrite.com/blog/event-statistics-ds00/
  13. ibisworld – https://www.ibisworld.com/industry-statistics/market-size/party-event-planners-united-states/
  14. qceventplanning – https://www.qceventplanning.com/blog/2017/12/15-stats-show-event-planning-demand/
  15. zippia – https://www.zippia.com/event-planner-jobs/demographics/

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