Donor Prospect Research Statistics


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Donor Prospect Research Statistics 2023: Facts about Donor Prospect Research outlines the context of what’s happening in the tech world.

LLCBuddy editorial team did hours of research, collected all important statistics on Donor Prospect Research, and shared those on this page. Our editorial team proofread these to make the data as accurate as possible. We believe you don’t need to check any other resources on the web for the same. You should get everything here only 🙂

Are you planning to form an LLC? Maybe for educational purposes, business research, or personal curiosity, whatever the reason is – it’s always a good idea to gather more information about tech topics like this.

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Top Donor Prospect Research Statistics 2023

☰ Use “CTRL+F” to quickly find statistics. There are total 15 Donor Prospect Research Statistics on this page 🙂

Donor Prospect Research “Latest” Statistics

  • According to one survey, just 4% of contributors account for 76% of all donations, meaning that these kind donations are having some of the greatest effects on your cause.[1]
  • Despite accounting for just 8.5% of all fundraising efforts, a significant number of contributors still like it.[1]
  • According to the Double The Donation, 84% of donors say they’re more likely to donate to a nonprofit if a match is offered.[1]
  • DonorSearch uses philanthropy analysis to locate 30% more eligible contributors.[2]
  • Greenpeace retained 64 at-risk donors in a single month after using Dataro to predict who would be the most likely to lapse, resulting in an extra $23,040 for their mission.[2]
  • A prospect researcher determines a capacity rating by looking for visible assets then choosing a wealth estimator formula, often applying a percentage between 2%-5% of wealth estimation and that becomes the donor’s capacity rating.[3]
  • 25 times more people in 100,000 are inclined to give to charity.[4]
  • A political gift of just $500 makes someone 5 times more likely to make a charitable donation than the average prospect.[4]
  • If real estate is known to be 20% of total wealth, the formula would be “Sum of Real Estate Holdings x 5 = Total Wealth”.[4]
  • Many organizations already have some form of big gift plan in place since, according to some fundraising experts, just 4% of contributors account for 76% of all donations.[5]
  • According to Double The Donation, an estimated $4-7 billion in matching gift funds goes unclaimed per year.[5]
  • Every year the university must acquire a significant number of new donors to offset the nearly 50% of donors they lose from the previous year.[6]
  • According to the Helen Brown Group, the donors who stop donating tend to leave between their 5th and 6th years of consistently donating to the annual fund.[6]
  • Internet contribution income climbed by 23% in 2020, and this trend is anticipated to continue.[7]
  • The majority of an organization’s income and growth funds come from the 12 percenters, who are the largest contributors.[7]

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How Useful is Donor Prospect Research

Donor prospect research enables organizations to identify individuals, corporations, and foundations that have the potential to make significant contributions to their cause. By gathering information on a potential donor’s philanthropic history, wealth indicators, areas of interest, and connections to the organization, non-profits can tailor their fundraising approaches to better resonate with the donor’s interests and motivations.

One of the key benefits of donor prospect research is its ability to prioritize fundraising efforts. With limited resources at their disposal, non-profits must prioritize their efforts to focus on donors who have the highest giving potential. Donor prospect research allows organizations to segment their donor database and identify those donors who are most likely to make a substantial contribution. By allocating time and resources to cultivate relationships with these high-potential donors, non-profits can maximize their fundraising outcomes and increase their overall revenue.

In addition to helping organizations prioritize their fundraising efforts, donor prospect research also plays a critical role in building donor relationships. By understanding a potential donor’s giving history, interests, and affiliations, non-profits can tailor their communication and engagement strategies to cultivate a meaningful and long-lasting relationship with the donor. This personalized approach not only increases the likelihood of securing a donation but also helps to establish a loyal and committed donor base.

Furthermore, donor prospect research can provide valuable insights into donor trends and preferences, helping organizations to stay ahead of the curve and adapt their fundraising strategies accordingly. By monitoring and analyzing donor behavior and engagement patterns, non-profits can identify emerging trends and opportunities, allowing them to adjust their fundraising approaches to better align with donor preferences.

While donor prospect research is a valuable tool for non-profits, it is important to recognize that it is just one piece of the fundraising puzzle. Building and maintaining strong donor relationships requires ongoing effort, dedication, and authenticity. Donor prospect research should be used as a guide to inform fundraising strategies and tactics, but it should not replace the importance of personal connections and meaningful engagement with donors.

In conclusion, donor prospect research is an invaluable tool for non-profit organizations seeking to enhance their fundraising efforts and build strong donor relationships. By leveraging information and insights gleaned from donor prospect research, organizations can prioritize their fundraising efforts, tailor their communication strategies, and stay ahead of donor trends. While donor prospect research is not a silver bullet for fundraising success, it is a critical component that can significantly impact an organization’s ability to attract and retain donors.

Reference

  1. araize – https://araize.com/donor-prospect-research-4-strategies-to-maximize-fundraising/
  2. doublethedonation – https://doublethedonation.com/top-fundraising-software-and-tools/prospect-research-tools/
  3. greaterpublic – https://greaterpublic.org/blog/how-using-data-from-prospect-research-can-boost-major-gifts-revenue
  4. jgacounsel – https://info.jgacounsel.com/blog/identifying-major-gift-donors-6-prospect-research-data-types-to-study
  5. wiredimpact – https://wiredimpact.com/blog/3-ways-to-use-donor-data-in-your-nonprofits-marketing/
  6. helenbrowngroup – https://www.helenbrowngroup.com/fundraising-analytics-abcs-data-mining/
  7. jotform – https://www.jotform.com/nonprofit/prospect-research/

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