How to Change Business Name in New Jersey


Steve Goldstein
Steve Goldstein
Business Formation Expert
Steve Goldstein runs LLCBuddy, helping entrepreneurs set up their LLCs easily. He offers clear guides, articles, and FAQs to simplify the process. His team keeps everything accurate and current, focusing on state rules, registered agents, and compliance. Steve’s passion for helping businesses grow makes LLCBuddy a go-to resource for starting and managing an LLC.

All Posts by Steve Goldstein →
Business Formation Expert  |   Fact Checked by Editorial Staff
Last updated: 
LLCBuddy™ offers informative content for educational purposes only, not as a substitute for professional legal or tax advice. We may earn commissions if you use the services we recommend on this site.
At LLCBuddy, we don't just offer information; we provide a curated experience backed by extensive research and expertise. Led by Steve Goldstein, a seasoned expert in the LLC formation sector, our platform is built on years of hands-on experience and a deep understanding of the nuances involved in establishing and running an LLC. We've navigated the intricacies of the industry, sifted through the complexities, and packaged our knowledge into a comprehensive, user-friendly guide. Our commitment is to empower you with reliable, up-to-date, and actionable insights, ensuring you make informed decisions. With LLCBuddy, you're not just getting a tutorial; you're gaining a trustworthy partner for your entrepreneurial journey.
Change Business Name in New Jersey

Changing a business name can give your company a new lease on life, but following the correct legal procedures is essential to ensure a smooth transition. The name is the first identity of your business. If you run it for a while and then decide to change, you must update the new name everywhere. In New Jersey, popularly known as The Garden State, the process of modifying your business name can be quite straightforward, provided you adhere to the necessary rules and regulations.

You must follow some steps and regulations while changing your business name. For example, if you start an LLC in New Jersey, you must follow specific regulations the New Jersey state government sets. The current population of the so-called The Garden State is 9,438,124. Changing the name of your existing business in any city (especially in the capital, Trenton) might affect your business reputation and existing customers adversely. Hence, before you change the name of your business, make sure the decision is rightfully taken.

Technically, the process of changing your business name in New Jersey involves three major steps. In this article, I have shared how to change a business name in New Jersey. To learn everything about changing a business name, I recommend you read the whole article till the end.

Reasons to Change a Business Name in New Jersey

  1. Rebranding: A business may want to change its name in New Jersey to reflect the new brand identity, target a different market, or signify a shift in the company’s vision and goals.
  2. Merger or acquisition: If a business in New Jersey merges with or is acquired by another company, a name change may be necessary to represent the combined entity accurately.
  3. Legal reasons: A business in New Jersey may need to change its name due to trademark disputes, cease and desist letters, or other legal issues.
  4. Expanding to new markets: If a business in New Jersey is looking to expand into new regions or countries, a name change may be needed to avoid confusion with existing businesses in those markets or to appeal to a broader audience.
  5. Negative associations: A business in New Jersey may want to change its name if the current name has become associated with negative events, such as scandals or poor customer experiences.
  6. Simplifying the name: A business in New Jersey may choose to change its name to a simpler or more memorable one, making it easier for customers to remember and find.
  7. Reflecting a change in ownership: If a business in New Jersey changes ownership, the new owners might change the business name.

Things to Consider Before Changing Your Business Name in New Jersey

There are a few things to consider before you change your existing business name. A business name change is a huge decision for any company. Changing the business name in New Jersey frequently is neither easy nor desirable. If it is absolutely necessary to change the business name, you must consider the following points-

  1. Legal requirements: Ensure you follow the necessary legal steps to change your business name in New Jersey.
  2. Name availability: Search the New Jersey business registry to make sure your desired new name is available and does not infringe on any existing trademarks or business names.
  3. Impact on branding and marketing: Assess how a name change will affect your existing brand identity, marketing materials, and overall company image in New Jersey.
  4. Customer perception and loyalty: Consider how your current customers in New Jersey will react to a name change and whether it may cause confusion or negatively impact customer loyalty.
  5. Costs associated with the name change: Changing your business name in New Jersey may involve costs such as new signage, website updates, and reprinting marketing materials. Be sure to budget for these expenses.
  6. Updating licenses and permits: You must update any licenses, permits, and registrations with the new business name in New Jersey.
  7. Maintaining continuity: Consider maintaining continuity with your old name during the transition period and address any potential confusion among customers and clients in New Jersey.
  8. Tax implications: Consult with a tax professional to understand any tax consequences or implications of changing your business name in New Jersey.
  9. Reputation management: Be prepared to manage your online reputation during the transition, as customers may leave reviews or comments on social media related to the business name change.

How to Change a Business Name in New Jersey

Changing your business name in New Jersey is not difficult, as I mentioned. But, before we start with the steps, you must know that one must follow some LLC naming guidelines while naming their LLC. Based on the type of business structure, naming guidelines may vary. Following are some of the guidelines an LLC must follow while changing the business name-

  • The name should be available to use
  • Any other business does not use the name.
  • The new name must include “LLC” if it is a limited liability company.
  • The name should not be confused with a government entity, such as banks, treasury, or any governmental organization.

Read New Jersey LLC name search to learn about LLC naming if you form an LLC. Now, let’s dive into the steps to change the business name-

Step 1: Choose the New Name for Your Business

The first step is to choose a new name for your business. Many people file a DBA (Doing Business As) or a Fictitious Name before filing their business with the SOS. Later, they can change that name and get a new one when filing their business. When you decide to change the name of your business, you can search for the name to check if the new name is already taken or available for you to use.

To choose a new name, you must go through the same process you did when you first named your business. You go to the New Jersey SOS, search for the name, check if the name is available to use if it is available, finalize it and proceed to the next step.

Step 2: Prepare Documents to File the Amendment

As soon as you are ready with the new business name, you must start preparing to file the New Jersey Amendment. Along with the name change form, you must submit the following details,

  • Current business name
  • New business name
  • The entity number of the business – issued by New Jersey state
  • Board of Directors’ approval statement (for corporations)
  • Information of shares (if applicable)
  • Signatures of members (LLC) or Shareholders (Corporation)
  • New Jersey amendment filing fee

You must submit the above-mentioned list of details to the New Jersey SOS while filing the new business name. Ensure the details you provide for the Amendment are consistent with the initial filing documents. Failing to do so might result in the cancellation of the registration.

Step 3: File the New Jersey Amendment

Once everything is arranged and checked, you can file the Amendment. You must amend New Jersey LLC Certificate of Formation for LLC or amend New Jersey Certificate of Incorporation for the corporation. Remember, you must attach the name reservation form with the Amendment forms. You can file it online or by mail, whichever is available.

What Will Happen If I Change My Business Name in New Jersey

You can change the name of your business in New Jersey. You must file the Amendment for changing your name to the New Jersey Secretary of State. The process of filing the amendment is the same for an LLC and a corporation. However, the forms are different. The forms are available on the official website of New Jersey Secretary of State.

It is recommended to check if the name change is absolutely necessary. Because it can affect the whole business. In some cases, it is better to start a new Business than change the name of an existing one.

LLCBuddy Editorial Team

Things to do After Filing the New Jersey Amendment

As soon as you are done with the filing process, you must update the new business name in other areas as well. Following are some points to consider after you change your business name in New Jersey-

  • Legal documents: New Jersey statement of information, loan documents, active legal contracts, or any other legal documents must be amended with the changed name.
  • Informing stakeholders: Ensure that you communicate the name change effectively to all your stakeholders, including employees, customers, suppliers, and partners in New Jersey.
  • City/local registration: Some cities/local authorities in New Jersey might need business registration. If your city has the same rule, then you must register your new business name with the city by submitting appropriate documents.
  • Business License: The business licenses you obtained previously to run a business in New Jersey have the current name of your business. Hence, you must update your new name with the proper department to obtain appropriate business licenses and permits.
  • Bank Accounts: It is obvious that all your business accounts in New Jersey have a current business name. Once you change the name, file the amendment, and pay the fees, you must update the bank accounts to avoid any inconvenience.
  • Internal Revenue Service (IRS): It is essential to update the IRS once you change your business name in Alabama. Neglecting to notify the IRS and other relevant entities may lead to confusion and disorganization within your business operations. It is absolutely necessary to amend with the IRS once you change the current business name in New Jersey. Failing to amend with the IRS or any other places results in confusion and disorganization of the business.
  • Others: If you have employees, you must inform the employment development authority of the name change. Additionally, it is important to update various business permits and other legal documents as needed.
  • Website: Finally, if you have a domain, update the name there to avoid confusion. Signage, visiting cards, merchandise, and any other places where your business name is mentioned should be updated. Changing the domain name will not be a good idea as it can affect your SEO results.

FAQs

Is it necessary to change my business name in New Jersey?
Yes, it is necessary to change your business name with the State of New Jersey if you want to do business in the state under a name other than the one you originally registered with the state.
How do I change my business name in New Jersey?
To change your business name in New Jersey, you must file a Certificate of Amendment with the New Jersey Department of Treasury.
What information do I need to include on my Certificate of Amendment?
The Certificate of Amendment must include the name of the business, the date of the filing, the current address of the business, and the new name of the business.
What is the filing fee for changing my business name in New Jersey?
The filing fee for changing your business name in New Jersey is $50.
Do I need to file my Certificate of Amendment with any other state or federal agencies?
No, the Certificate of Amendment only needs to be filed with the New Jersey Department of Treasury.
Is there a legal requirement to publish a notice of the change of name in New Jersey?
Yes, the change of business name must be published as a notice in two newspapers designated by the State of New Jersey once the Certificate of Amendment has been filed.
How long do I have to wait before I can start using the new name?
After your Certificate of Amendment has been filed and the publishing requirements have been completed, you may begin using the new business name immediately.
What other steps should I take to change my business name in New Jersey?
You should also update your business registration with the New Jersey Division of Revenue, as well as any other state, federal, or local agencies where you are registered. You should also update your bank accounts and other business documents with the new name.
What are the requirements for changing a business name in New Jersey?
Companies in New Jersey must file a Certificate of Amendment with the New Jersey Division of Revenue in order to change a business name. The company must also obtain approval from the New Jersey Secretary of State.
How do I change the name of my business in New Jersey?
To change the name of a business in New Jersey, you must first file a Certificate of Amendment with the New Jersey Division of Revenue. You must also obtain approval from the New Jersey Secretary of State. Finally, you must notify the IRS, your local government, and any other relevant agencies of your new business name.
Is it required to register a new business name in New Jersey?
Yes, all companies in New Jersey must register a new business name with the state. The process for registering a new business name can be completed online or through the New Jersey Division of Revenue.
What are the legal requirements for changing a business name in New Jersey?
Companies in New Jersey must file a Certificate of Amendment with the New Jersey Division of Revenue in order to change a business name. This must be done before the company can obtain approval from the New Jersey Secretary of State. The company must also notify the IRS, local government, and any other relevant agencies of their new business name.
Is there a fee for changing a business name in New Jersey?
Yes, there is a fee for changing a business name in New Jersey. The exact fee depends on the type of business structure and ranges from $20 to $115.
How do I notify the IRS of a new business name in New Jersey?
Companies in New Jersey must notify the IRS of their new business name by filing a Form 8822-B with the IRS. The form must be completed and submitted to the IRS within 60 days of changing the business name.
Is it necessary to file a new business license with the state of New Jersey?
If the business is a sole proprietorship or general partnership, then a new business license must be obtained from the state of New Jersey. However, if the business is a corporation or limited liability company, then a new business license is not required.
Do I need to notify the county or city of my new business name in New Jersey?
Yes, you must notify the county or city of your new business name in New Jersey. This can usually be done by filing a Change of Name form with the appropriate government agency.
Is there a time limit for changing my business name in New Jersey?
Yes, companies in New Jersey must file a Certificate of Amendment with the New Jersey Division of Revenue within 90 days of changing the business name.
How do I notify my customers and vendors of my new business name in New Jersey?
Once the new business name is registered with the state, you must notify your customers and vendors of the change. This can be done through email, mail, or phone.
How do I change the name on my business bank account in New Jersey?
To change the name on your business bank account in New Jersey, you must first file a Certificate of Amendment with the New Jersey Division of Revenue. You must then contact your bank and provide them with the necessary documents to update the account name.
Do I need to update my website when I change my business name in New Jersey?
Yes, it is important to update your website when you change your business name in New Jersey. This includes updating any existing domains and any other online accounts associated with your business.
Do I need to update my logo when I change my business name in New Jersey?
Yes, it is recommended to update your logo when you change your business name in New Jersey. This will help ensure that customers and vendors are aware of the change.
Is there a way to keep my existing business name when I change my business name in New Jersey?
Yes, companies in New Jersey can choose to keep their existing business name as a “trade name”. This allows the company to keep their existing business name while legally operating under a new name.
Do I need to notify my employees of my new business name in New Jersey?
Yes, it is important to notify your employees of your new business name in New Jersey. This should be done in writing and should provide details about the change and any new policies or procedures that may be associated with the change.
Is there a form I need to fill out when I change my business name in New Jersey?
Yes, companies in New Jersey must file a Certificate of Amendment with the New Jersey Division of Revenue in order to change a business name. This form can be found on the state’s website.
Do I need to update my business insurance when I change my business name in New Jersey?
Yes, it is important to update your business insurance when you change your business name in New Jersey. This includes any property and liability insurance policies, as well as any workers’ compensation policies.
Do I need to update my trademarks and copyrights when I change my business name in New Jersey?
Yes, it is important to update your trademarks and copyrights when you change your business name in New Jersey. This can be done by filing a Change of Name application with the United States Patent and Trademark Office.
What other agencies should I notify when I change my business name in New Jersey?
When changing your business name in New Jersey, it is important to notify the IRS, the local government, and any other relevant agencies. This includes any state or federal agencies that you may have contracts or agreements with, such as the Department of Labor.
Can I use my old business name when I change my business name in New Jersey?
Yes, companies in New Jersey can choose to keep their existing business name as a “trade name”. This allows the company to keep their existing business name while legally operating under a new name.
What paperwork do I need to submit when I change my business name in New Jersey?
Companies in New Jersey must file a Certificate of Amendment with the New Jersey Division of Revenue in order to change a business name. They must also submit a Form 8822-B with the IRS, notify their local government and any other relevant agencies of their new business name, and obtain approval from the New Jersey Secretary of State.
How long does it take to change a business name in New Jersey?
The process for changing a business name in New Jersey usually takes 2-4 weeks. This includes filing the Certificate of Amendment with the New Jersey Division of Revenue, obtaining approval from the New Jersey Secretary of State, and notifying the IRS, local government, and any other relevant agencies.
Is it necessary to notify my creditors when I change my business name in New Jersey?
Yes, it is important to notify your creditors of the change in business name in New Jersey. This can be done through mail, email, or phone.
Is it necessary to update my business cards when I change my business name in New Jersey?
Yes, it is important to update your business cards when you change your business name in New Jersey. This will help ensure that customers and vendors are aware of the change.
Are there any other documents I need to file when I change my business name in New Jersey?
Yes, companies in New Jersey must file a Certificate of Amendment with the New Jersey Division of Revenue and obtain approval from the New Jersey Secretary of State. Additionally, companies must notify the IRS, local government, and any other relevant agencies of their new business name.
Do I need to update my social media accounts when I change my business name in New Jersey?
Yes, it is important to update your social media accounts when you change your business name in New Jersey. This includes updating any existing accounts and creating new accounts with your new business name.

Also Read

Why New Jersey Change Business Name is So Important

First and foremost, a name change can serve as a powerful statement of the company’s evolution and growth. New Jersey Change’s decision to change its name symbolizes a new chapter in its journey, one that signals innovation, adaptability, and a commitment to staying current and relevant in a constantly evolving business landscape. By shedding its old identity and embracing a new name, the company is sending a message to its customers, employees, and partners that it is open to change and willing to take risks in order to stay ahead of the curve.

Furthermore, a company’s name is often closely tied to its brand identity and reputation. In the case of New Jersey Change, the new name reflects a shift towards a more dynamic, responsive, and solution-oriented approach. By emphasizing the word “change,” the company is conveying its readiness to help businesses navigate disruption, embrace transformation, and seize new opportunities. This rebranding is not just about aesthetics; it is a strategic move to position the company as a trusted partner in business growth and development.

Moreover, a name change can have a significant impact on customer perception and engagement. In today’s competitive marketplace, businesses need to stand out and make a strong impression on their target audience. By choosing a name that is catchy, memorable, and meaningful, New Jersey Change is ensuring that it will be top of mind for potential clients and partners. A strong and distinct name can help the company differentiate itself from competitors, create a sense of identity and unity among its stakeholders, and foster a sense of trust and credibility in the minds of customers.

In addition, a name change can also have internal benefits for the company. By giving itself a fresh identity, New Jersey Change is reinvigorating its employees, boosting morale, and instilling a sense of pride and purpose within the organization. An updated name can serve as a rallying cry for employees, motivating them to embody the values and ethos that the new name represents. This sense of cohesion and shared vision can lead to increased collaboration, productivity, and overall performance within the company.

Overall, the decision by New Jersey Change to change its name is not just a cosmetic makeover; it is a strategic investment in the future of the company. By rebranding itself, the company is signaling its commitment to growth, innovation, and adaptability, while also strengthening its brand identity, customer engagement, and internal culture. In an ever-changing business landscape, a name change can make all the difference in setting a company apart and laying the foundation for long-term success.

Conclusion

It is not desirable to change business names frequently. But if it is required, you must change it. Whether you are rebranding or restructuring your company, this guide walks you through the essential steps to change your business name in New Jersey efficiently and effectively. The process of changing the name and filing the amendment form in New Jersey is not so difficult. However, a list of details is needed to submit. Make sure they all are accurate and consistent with the previous filing documents.

Leave a Comment