How to Change Business Name in Wisconsin


Steve Goldstein
Steve Goldstein
Business Formation Expert
Steve Goldstein runs LLCBuddy, helping entrepreneurs set up their LLCs easily. He offers clear guides, articles, and FAQs to simplify the process. His team keeps everything accurate and current, focusing on state rules, registered agents, and compliance. Steve’s passion for helping businesses grow makes LLCBuddy a go-to resource for starting and managing an LLC.

All Posts by Steve Goldstein →
Business Formation Expert  |   Fact Checked by Editorial Staff
Last updated: 
LLCBuddy™ offers informative content for educational purposes only, not as a substitute for professional legal or tax advice. We may earn commissions if you use the services we recommend on this site.
At LLCBuddy, we don't just offer information; we provide a curated experience backed by extensive research and expertise. Led by Steve Goldstein, a seasoned expert in the LLC formation sector, our platform is built on years of hands-on experience and a deep understanding of the nuances involved in establishing and running an LLC. We've navigated the intricacies of the industry, sifted through the complexities, and packaged our knowledge into a comprehensive, user-friendly guide. Our commitment is to empower you with reliable, up-to-date, and actionable insights, ensuring you make informed decisions. With LLCBuddy, you're not just getting a tutorial; you're gaining a trustworthy partner for your entrepreneurial journey.
Change Business Name in Wisconsin

Changing a business name can give your company a new lease on life, but following the correct legal procedures is essential to ensure a smooth transition. The name is the first identity of your business. If you run it for a while and then decide to change, you must update the new name everywhere. In Wisconsin, popularly known as The Badger State, the process of modifying your business name can be quite straightforward, provided you adhere to the necessary rules and regulations.

You must follow some steps and regulations while changing your business name. For example, if you start an LLC in Wisconsin, you must follow specific regulations the Wisconsin state government sets. The current population of the so-called The Badger State is 5,955,737. Changing the name of your existing business in any city (especially in the capital, Madison) might affect your business reputation and existing customers adversely. Hence, before you change the name of your business, make sure the decision is rightfully taken.

Technically, the process of changing your business name in Wisconsin involves three major steps. In this article, I have shared how to change a business name in Wisconsin. To learn everything about changing a business name, I recommend you read the whole article till the end.

Reasons to Change a Business Name in Wisconsin

  1. Rebranding: A business may want to change its name in Wisconsin to reflect the new brand identity, target a different market, or signify a shift in the company’s vision and goals.
  2. Merger or acquisition: If a business in Wisconsin merges with or is acquired by another company, a name change may be necessary to represent the combined entity accurately.
  3. Legal reasons: A business in Wisconsin may need to change its name due to trademark disputes, cease and desist letters, or other legal issues.
  4. Expanding to new markets: If a business in Wisconsin is looking to expand into new regions or countries, a name change may be needed to avoid confusion with existing businesses in those markets or to appeal to a broader audience.
  5. Negative associations: A business in Wisconsin may want to change its name if the current name has become associated with negative events, such as scandals or poor customer experiences.
  6. Simplifying the name: A business in Wisconsin may choose to change its name to a simpler or more memorable one, making it easier for customers to remember and find.
  7. Reflecting a change in ownership: If a business in Wisconsin changes ownership, the new owners might change the business name.

Things to Consider Before Changing Your Business Name in Wisconsin

There are a few things to consider before you change your existing business name. A business name change is a huge decision for any company. Changing the business name in Wisconsin frequently is neither easy nor desirable. If it is absolutely necessary to change the business name, you must consider the following points-

  1. Legal requirements: Ensure you follow the necessary legal steps to change your business name in Wisconsin.
  2. Name availability: Search the Wisconsin business registry to make sure your desired new name is available and does not infringe on any existing trademarks or business names.
  3. Impact on branding and marketing: Assess how a name change will affect your existing brand identity, marketing materials, and overall company image in Wisconsin.
  4. Customer perception and loyalty: Consider how your current customers in Wisconsin will react to a name change and whether it may cause confusion or negatively impact customer loyalty.
  5. Costs associated with the name change: Changing your business name in Wisconsin may involve costs such as new signage, website updates, and reprinting marketing materials. Be sure to budget for these expenses.
  6. Updating licenses and permits: You must update any licenses, permits, and registrations with the new business name in Wisconsin.
  7. Maintaining continuity: Consider maintaining continuity with your old name during the transition period and address any potential confusion among customers and clients in Wisconsin.
  8. Tax implications: Consult with a tax professional to understand any tax consequences or implications of changing your business name in Wisconsin.
  9. Reputation management: Be prepared to manage your online reputation during the transition, as customers may leave reviews or comments on social media related to the business name change.

How to Change a Business Name in Wisconsin

Changing your business name in Wisconsin is not difficult, as I mentioned. But, before we start with the steps, you must know that one must follow some LLC naming guidelines while naming their LLC. Based on the type of business structure, naming guidelines may vary. Following are some of the guidelines an LLC must follow while changing the business name-

  • The name should be available to use
  • Any other business does not use the name.
  • The new name must include “LLC” if it is a limited liability company.
  • The name should not be confused with a government entity, such as banks, treasury, or any governmental organization.

Read Wisconsin LLC name search to learn about LLC naming if you form an LLC. Now, let’s dive into the steps to change the business name-

Step 1: Choose the New Name for Your Business

The first step is to choose a new name for your business. Many people file a DBA (Doing Business As) or a Fictitious Name before filing their business with the SOS. Later, they can change that name and get a new one when filing their business. When you decide to change the name of your business, you can search for the name to check if the new name is already taken or available for you to use.

To choose a new name, you must go through the same process you did when you first named your business. You go to the Wisconsin SOS, search for the name, check if the name is available to use if it is available, finalize it and proceed to the next step.

Step 2: Prepare Documents to File the Amendment

As soon as you are ready with the new business name, you must start preparing to file the Wisconsin Amendment. Along with the name change form, you must submit the following details,

  • Current business name
  • New business name
  • The entity number of the business – issued by Wisconsin state
  • Board of Directors’ approval statement (for corporations)
  • Information of shares (if applicable)
  • Signatures of members (LLC) or Shareholders (Corporation)
  • Wisconsin amendment filing fee

You must submit the above-mentioned list of details to the Wisconsin SOS while filing the new business name. Ensure the details you provide for the Amendment are consistent with the initial filing documents. Failing to do so might result in the cancellation of the registration.

Step 3: File the Wisconsin Amendment

Once everything is arranged and checked, you can file the Amendment. You must amend Wisconsin LLC Articles of Organization for LLC or amend Wisconsin Articles of Incorporation for the corporation. Remember, you must attach the name reservation form with the Amendment forms. You can file it online or by mail, whichever is available.

What Will Happen If I Change My Business Name in Wisconsin

You can change the name of your business in Wisconsin. You must file the Amendment for changing your name to the Wisconsin Secretary of State. The process of filing the amendment is the same for an LLC and a corporation. However, the forms are different. The forms are available on the official website of Wisconsin Secretary of State.

It is recommended to check if the name change is absolutely necessary. Because it can affect the whole business. In some cases, it is better to start a new Business than change the name of an existing one.

– LLCBuddy Editorial Team

Things to do After Filing the Wisconsin Amendment

As soon as you are done with the filing process, you must update the new business name in other areas as well. Following are some points to consider after you change your business name in Wisconsin-

  • Legal documents: Wisconsin statement of information, loan documents, active legal contracts, or any other legal documents must be amended with the changed name.
  • Informing stakeholders: Ensure that you communicate the name change effectively to all your stakeholders, including employees, customers, suppliers, and partners in Wisconsin.
  • City/local registration: Some cities/local authorities in Wisconsin might need business registration. If your city has the same rule, then you must register your new business name with the city by submitting appropriate documents.
  • Business License: The business licenses you obtained previously to run a business in Wisconsin have the current name of your business. Hence, you must update your new name with the proper department to obtain appropriate business licenses and permits.
  • Bank Accounts: It is obvious that all your business accounts in Wisconsin have a current business name. Once you change the name, file the amendment, and pay the fees, you must update the bank accounts to avoid any inconvenience.
  • Internal Revenue Service (IRS): It is essential to update the IRS once you change your business name in Alabama. Neglecting to notify the IRS and other relevant entities may lead to confusion and disorganization within your business operations. It is absolutely necessary to amend with the IRS once you change the current business name in Wisconsin. Failing to amend with the IRS or any other places results in confusion and disorganization of the business.
  • Others: If you have employees, you must inform the employment development authority of the name change. Additionally, it is important to update various business permits and other legal documents as needed.
  • Website: Finally, if you have a domain, update the name there to avoid confusion. Signage, visiting cards, merchandise, and any other places where your business name is mentioned should be updated. Changing the domain name will not be a good idea as it can affect your SEO results.

FAQs

How do I change my business name in Wisconsin?
To change your business name in Wisconsin, you must submit a Form 5 with the Wisconsin Department of Financial Institutions and pay a fee.
Does a business name change require a new registration in Wisconsin?
Yes, if you change your business name in Wisconsin, you must submit a new registration with the Wisconsin Department of Financial Institutions.
How much does it cost to change a business name in Wisconsin?
The fee for changing a business name in Wisconsin is $25.
Does my business need to be registered in Wisconsin to change its name?
Yes, your business must be registered with the Wisconsin Department of Financial Institutions to change its name.
Do I need to file a DBA to change my business name in Wisconsin?
No, you do not need to file a DBA to change your business name in Wisconsin.
Do I need to notify the IRS of a name change in Wisconsin?
Yes, you must notify the IRS of a name change in Wisconsin.
Do I need to update my business license after changing my business name in Wisconsin?
Yes, you must update your business license after changing your business name in Wisconsin.
Do I need to update my business bank accounts after changing my business name in Wisconsin?
Yes, you must update your business bank accounts after changing your business name in Wisconsin.
Can I change my business name in Wisconsin without changing my business entity type?
Yes, you can change your business name in Wisconsin without changing your business entity type.
How long does it take to change a business name in Wisconsin?
It typically takes about two weeks to change a business name in Wisconsin.
How do I update my business license after changing my business name in Wisconsin?
To update your business license after changing your business name in Wisconsin, you must submit a Form 5 with the Wisconsin Department of Financial Institutions.
How do I update my business tax accounts after changing my business name in Wisconsin?
To update your business tax accounts after changing your business name in Wisconsin, you must submit a Form 5 with the Wisconsin Department of Financial Institutions.
Does my business name change require a new Employer Identification Number (EIN) in Wisconsin?
No, your business name change does not require a new Employer Identification Number (EIN) in Wisconsin.
Do I need to update my business website after changing my business name in Wisconsin?
Yes, you must update your business website after changing your business name in Wisconsin.
Do I need to file a trademark for my new business name in Wisconsin?
No, you do not need to file a trademark for your new business name in Wisconsin.
Do I need to update my business contracts after changing my business name in Wisconsin?
Yes, you must update your business contracts after changing your business name in Wisconsin.
Do I need to update my business insurance after changing my business name in Wisconsin?
Yes, you must update your business insurance after changing your business name in Wisconsin.
Does changing my business name in Wisconsin require a new logo?
No, changing your business name in Wisconsin does not require a new logo.
Does changing my business name in Wisconsin require new signage or letterhead?
Yes, changing your business name in Wisconsin requires new signage or letterhead.
Does changing my business name in Wisconsin require a new business plan?
No, changing your business name in Wisconsin does not require a new business plan.
Does changing my business name in Wisconsin require a new business license?
No, changing your business name in Wisconsin does not require a new business license.
Does changing my business name in Wisconsin require a new lease agreement?
Yes, changing your business name in Wisconsin requires a new lease agreement.
How do I update my business credit accounts after changing my business name in Wisconsin?
To update your business credit accounts after changing your business name in Wisconsin, you must contact your creditors and inform them of the name change.
How do I update my online presence after changing my business name in Wisconsin?
To update your online presence after changing your business name in Wisconsin, you must update your website, social media accounts, and other online profiles with the new name.
Do I need to update my business addresses after changing my business name in Wisconsin?
Yes, you must update your business addresses after changing your business name in Wisconsin.
Does changing my business name in Wisconsin require new business cards?
Yes, changing your business name in Wisconsin requires new business cards.
Do I need to update my vendor accounts after changing my business name in Wisconsin?
Yes, you must update your vendor accounts after changing your business name in Wisconsin.
Do I need to update my business phone number after changing my business name in Wisconsin?
Yes, you must update your business phone number after changing your business name in Wisconsin.
What are the requirements for changing a business name in Wisconsin?
In Wisconsin, you must file an Application for Reservation/Renewal of Business Name with the Wisconsin Department of Financial Institutions. Additionally, you must also publish notice of your intended name change in a qualified newspaper of general circulation in the area where the business is located.
Is there a fee associated with changing a business name in Wisconsin?
Yes, there is a $10 fee associated with the Application for Reservation/Renewal of Business Name.
What documents are needed to change a business name in Wisconsin?
The Application for Reservation/Renewal of Business Name must be completed and submitted, along with proof of publication of the name change notice in a qualified newspaper.
How long is a business name reservation valid in Wisconsin?
A business name reservation is valid for 120 days, and can be renewed for additional 120-day periods.
Are there restrictions on business name changes in Wisconsin?
Yes, there are restrictions on business name changes. A name cannot be similar to any other registered business name, and it must be distinguishable from any other business name registered in the state. Additionally, the name cannot contain any language that implies the business is incorporated if it is not.

Also Read

Why Wisconsin Change Business Name is So Important

Why Wisconsin Change Business Name is So Important

The decision to change a business name may seem like a minor detail in the grand scheme of things, but it can actually have a significant impact on the success and perception of a company. In the case of Wisconsin Change, the recent announcement of their name change is actually quite significant for a number of reasons.

First and foremost, a business name is often one of the first things that potential customers encounter when they come into contact with a company. It is the initial representation of the brand and can leave a lasting impression on consumers. With that in mind, the decision to change the business name can be a strategic move to reposition the company and create a fresh image in the minds of customers.

Furthermore, a name change can also help to differentiate a company from its competitors. In a crowded marketplace, standing out from the competition is crucial for attracting new customers and retaining existing ones. By changing their name, Wisconsin Change is signaling to consumers that they are a dynamic and innovative company that is constantly evolving to meet the needs of their customers.

In addition to external perceptions, a name change can also have a positive impact on internal morale and motivation. Employees are often emotionally invested in the success of their company, and a name change can be a symbol of growth and progress. It can rejuvenate the company culture, inspire creativity, and foster a sense of pride among employees.

Moreover, a business name is closely tied to branding and marketing efforts. A well-chosen name can serve as a powerful marketing tool, helping to build brand recognition and loyalty among customers. With the right name, Wisconsin Change can create a strong brand identity that resonates with consumers and sets them apart from their competitors.

Lastly, a name change can also be a strategic move to align the company with its long-term goals and vision. As businesses grow and evolve, their original name may no longer accurately reflect the products or services they offer or the values they represent. By changing their name, Wisconsin Change is signaling to stakeholders that they are committed to future growth and success.

In conclusion, the decision to change a business name is not something that should be taken lightly. It can have far-reaching implications for a company’s brand, reputation, and overall success. In the case of Wisconsin Change, the recent name change is a clear indication of their commitment to growth, innovation, and customer satisfaction. It will be interesting to see how this strategic move plays out in the coming months and years.

Conclusion

It is not desirable to change business names frequently. But if it is required, you must change it. Whether you are rebranding or restructuring your company, this guide walks you through the essential steps to change your business name in Wisconsin efficiently and effectively. The process of changing the name and filing the amendment form in Wisconsin is not so difficult. However, a list of details is needed to submit. Make sure they all are accurate and consistent with the previous filing documents.

Leave a Comment